If Apple Computers measured and evaluated the quality of its goods, services, and processes as compared with those of the best -performing companies in the computer industry, it would be employing A)uniform commitment to quality marketing. B)external marketing. C)quality marketing. D)benchmarking.

If Apple Computers measured and evaluated the quality of its goods, services, and processes as compared with those of the best  -performing companies in the computer  industry, it would be employing A)uniform commitment to quality marketing. B)external marketing. C)quality marketing. D)benchmarking.
by

1 Answer

Answer :

D)benchmarking.
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Related questions

Which of these statements BEST describes international marketing? A)developing and performing marketing activities across national boundaries. B)the exporting of goods and services. C)the creation of value and the exchange of value between countries. D)having firms with operations or subsidiaries located in many countries.

Description : Which of these statements BEST describes international marketing? A)developing and performing marketing activities across national boundaries. B)the exporting of goods and services. C)the creation ... between countries. D)having firms with operations or subsidiaries located in many countries.

Last Answer : A)developing and performing marketing activities across national boundaries.

When a company leases a warehouse to serve a region of the market that is not large enough and stable enough to make a long -term commitment to fixed warehousing facilities, it is employing a: A)flexible warehouse. B)dispatching centre. C)distribution centre. D)private warehouse. E)public warehouse.

Description : When a company leases a warehouse to serve a region of the market that is not large enough and stable enough to make a long -term commitment to fixed warehousing facilities, it is ... A)flexible warehouse. B)dispatching centre. C)distribution centre. D)private warehouse. E)public warehouse.

Last Answer : D)private warehouse

__________ involves giving frontline employees the authority and responsibility to make marketing decisions without seeking the approval of a supervisor. A)Benchmarking B)Internal marketing C)Total quality management D)Empowerment

Description : __________ involves giving frontline employees the authority and responsibility to make marketing decisions without seeking the approval of a supervisor. A)Benchmarking B)Internal marketing C)Total quality management D)Empowerment

Last Answer : D)Empowerment

Which of the following terms, according to Lazarus, refers to the process through which an event is evaluated with respect to what is at stake and what might and can be done? a) Cognitive appraisal The outcome of cognitive appraisal is identification of the situation as either stressful or non-stressful. b) Coping Coping consists of both cognitive and behavioral efforts made to manage the specific external or internal demand that taxes a person’s resources. c) Hardiness Hardiness is a personality characteristic that is composed of control, commitment, and challenge. d) Adaptation Lazarus believed adaptation was affected by emotion that subsumed stress and coping.

Description : Which of the following terms, according to Lazarus, refers to the process through which an event is evaluated with respect to what is at stake and what might and can be done? a) ... and challenge. d) Adaptation Lazarus believed adaptation was affected by emotion that subsumed stress and coping.

Last Answer : a) Cognitive appraisal The outcome of cognitive appraisal is identification of the situation as either stressful or non-stressful.

10) First National Bank launches an innovative in-home banking system tied to personal computers. The product is not widely accepted because bank customers don't see the need for such a service. This situation represents a failure in which A)Establishment of a customer information system B)Organisation structure C)Top management commitment D)Technological advance E)Scanning corporate capabilities

Description : 10) First National Bank launches an innovative in-home banking system tied to personal computers. The product is not widely accepted because bank customers don't see the need ... B)Organisation structure C)Top management commitment D)Technological advance E)Scanning corporate capabilities

Last Answer : A)Establishment of a customer information system

The lowest level of commitment to international marketing, and also the most flexible approach, is A)a joint venture. B)direct ownership. C)exporting. D)licensing. E)a trading company.

Description : The lowest level of commitment to international marketing, and also the most flexible approach, is A)a joint venture. B)direct ownership. C)exporting. D)licensing. E)a trading company.

Last Answer : C)exporting.

What level of commitment in international marketing is most attractive when the political and economic stability of a foreign country is questionable? A)Joint ventures B)Direct ownership C)Exporting D)Limited exporting E)Licensing

Description : What level of commitment in international marketing is most attractive when the political and economic stability of a foreign country is questionable? A)Joint ventures B)Direct ownership C)Exporting D)Limited exporting E)Licensing

Last Answer : E)Licensing

Henderson Synthetics' management believes that several of the firm's products could have sizeable markets in other countries. In an attempt to maintain a low level of commitment with minimum effort and cost, Henderson would engage in in international marketing through A)contracting. B)exporting. C)joint ventures. D)licensing. E)subsidiaries.

Description : Henderson Synthetics' management believes that several of the firm's products could have sizeable markets in other countries. In an attempt to maintain a low level of commitment with minimum effort and ... through A)contracting. B)exporting. C)joint ventures. D)licensing. E)subsidiaries.

Last Answer : B)exporting.

Marketing planning is a continuous process because A)marketing activities must parallel those of competitors. B)the time frame of plans must co -ordinate with the time frame of marketing controls. C)to have effective control, new control processes must be introduced. D)plans must be changed as forces in the marketing environment change. E)marketing managers tend to develop marketing myopia and focus on short -term plans.

Description : Marketing planning is a continuous process because A)marketing activities must parallel those of competitors. B)the time frame of plans must co -ordinate with the time frame of marketing controls. C ... change. E)marketing managers tend to develop marketing myopia and focus on short -term plans.

Last Answer : E)marketing managers tend to develop marketing myopia and focus on short -term plans.

When asked about the quality of Electrico's distribution system, Mark Johnson proclaims that 95 percent of all orders are filled within two working days. This statement represents the firm's A)mission statement. B)response factor. C)shipping objective. D)customer commitment. E)service standard.

Description : When asked about the quality of Electrico's distribution system, Mark Johnson proclaims that 95 percent of all orders are filled within two working days. This statement represents the firm's A)mission statement. B)response factor. C)shipping objective. D)customer commitment. E)service standard.

Last Answer : E)service standard.

Functional benchmarking involves: a) benchmarking your competitors. b) benchmarking global competitors in your industry. c) benchmarking organizations with regards to specific business activities or processes. d) benchmarking other multinational firms with similar corporate strategies or similar customers

Description : Functional benchmarking involves: a) benchmarking your competitors. b) benchmarking global competitors in your industry. c) benchmarking organizations with regards to specific business activities ... d) benchmarking other multinational firms with similar corporate strategies or similar customers

Last Answer : benchmarking organizations with regards to specific business activities or processes

__________ refers to the co -ordination of internal exchanges between the organisation and its employees to better achieve successful external exchanges between the organisation and its customers. A)Internal management B)Internal leadership C)Empowerment D)Internal marketing E)Total quality management

Description : __________ refers to the co -ordination of internal exchanges between the organisation and its employees to better achieve successful external exchanges between the organisation and its ... Internal management B)Internal leadership C)Empowerment D)Internal marketing E)Total quality management

Last Answer : D)Internal marketing

The costs of marketing activities account typically for what proportion of consumer spending on goods and services? A)one half B)one third C)one fourth D)one fifth

Description : The costs of marketing activities account typically for what proportion of consumer spending on goods and services? A)one half B)one third C)one fourth D)one fifth

Last Answer : A)one half

he receptionist at a doctor's office throws away certain product circulars mailed by pharmaceutical companies and keeps the ones on products she believes are useful. The receptionist is performing which role in the buying centre? A)user B)influencer C)buyer D)decider E)gatekeeper

Description : he receptionist at a doctor's office throws away certain product circulars mailed by pharmaceutical companies and keeps the ones on products she believes are useful. The receptionist is performing which role in the buying centre? A)user B)influencer C)buyer D)decider E)gatekeeper

Last Answer : E)gatekeeper

A problem encountered by service companies that change high -contact services into low - contact services is that the A)service becomes more expensive to deliver. B)quality of the service usually declines. C)service becomes less personalised. D)time required to deliver the service increases.

Description : A problem encountered by service companies that change high-contact services into low-contact services is that the A)service becomes more expensive to deliver. B)quality of the service usually declines. C)service becomes less personalised. D)time required to deliver the service increases.

Last Answer : C)service becomes less personalised.

The first sign that a nonbusiness organisation has become aware that it is performing marketing activities is through ----- decisions: A)target -public B)distribution C)promotional D)price

Description : The first sign that a nonbusiness organisation has become aware that it is performing marketing activities is through ----- decisions: A)target -public B)distribution C)promotional D)price

Last Answer : C)promotional

Global marketing is A)the development of marketing strategies for the entire world or major regions of the world. B)performing marketing activities across national boundaries. C)the creation of value and the exchange of value between countries. D)having firms with operations or subsidiaries located in many countries.

Description : Global marketing is A)the development of marketing strategies for the entire world or major regions of the world. B)performing marketing activities across national boundaries. C)the creation ... of value between countries. D)having firms with operations or subsidiaries located in many countries.

Last Answer : A)the development of marketing strategies for the entire world or major regions of the world.

A waiter in a fine restaurant has the authority to give a complimentary dessert to a dissatisfied customer when the customer complains about the meal or service. This is an example of A)benchmarking. B)good training. C)empowerment. D)localised authority.

Description : A waiter in a fine restaurant has the authority to give a complimentary dessert to a dissatisfied customer when the customer complains about the meal or service. This is an example of A)benchmarking. B)good training. C)empowerment. D)localised authority.

Last Answer : C)empowerment.

Which of these statements BEST describes international marketing ? 1. Developing and performing marketing activities across national boundaries 2. the exporting of goods and services 3. the creation of value and the exchange of value between countries 4. having firms with operations or subsidiaries located in many countries 5. none of these

Description : Which of these statements BEST describes international marketing ? 1. Developing and performing marketing activities across national boundaries 2. the exporting of goods and services 3. the creation ... . having firms with operations or subsidiaries located in many countries 5. none of these

Last Answer : Developing and performing marketing activities across national boundaries

Wholesalers perform functions or services for which of the following organisations? A)Only those above them in the marketing channel B)Those above and below them in the marketing channel C)Only those below them in the marketing channel D)Producers only

Description : Wholesalers perform functions or services for which of the following organisations? A)Only those above them in the marketing channel B)Those above and below them in the marketing channel C)Only those below them in the marketing channel D)Producers only

Last Answer : B)Those above and below them in the marketing channel

When Bell Laboratories attempts to anticipate the effect of new products and processes on its own innovations, other business organisations, and society in general, it is engaging in: A)product differentiation B)monopolistic competition C)technology assessment D)innovative marketing

Description : When Bell Laboratories attempts to anticipate the effect of new products and processes on its own innovations, other business organisations, and society in general, it is engaging in: A)product differentiation B)monopolistic competition C)technology assessment D)innovative marketing

Last Answer : C)technology assessment

The depth of a product mix is measured by the average number of A)convenience products as compared with the number of specialty products. B)different product lines offered by the company. C)different products offered in each product line. D)specialty products as compared with the number of convenience products. E)product features that the company offers.

Description : The depth of a product mix is measured by the average number of A)convenience products as compared with the number of specialty products. B)different product lines offered by the company. ... products as compared with the number of convenience products. E)product features that the company offers.

Last Answer : C)different products offered in each product line.

Personality characteristics, perception, motives, ability, knowledge and attitudes: A)operate independently of environmental influences B)can be measured accurately by marketers C)are psychological forces that may influence consumers'behaviour D)are external forces that affect consumers' behaviour

Description : Personality characteristics, perception, motives, ability, knowledge and attitudes: A)operate independently of environmental influences B)can be measured accurately by marketers C)are psychological ... that may influence consumers'behaviour D)are external forces that affect consumers' behaviour

Last Answer : C)are psychological forces that may influence consumers'behaviour

If a market researcher for Pot Noodles studies consumer motives by having subjects complete bubble cartoons, the researcher is probably employing which motivation research method? A)Depth interview B)Group interview C)Projective technique D)Patronage motivation technique E)Attitude scale

Description : If a market researcher for Pot Noodles studies consumer motives by having subjects complete bubble cartoons, the researcher is probably employing which motivation research method? A)Depth interview B)Group interview C)Projective technique D)Patronage motivation technique E)Attitude scale

Last Answer : C)Projective technique

The component of marketing implementation that refers to work processes, procedures, and the way that information is structured is A)marketing structure. B)marketing strategy. C)organisational resources. D)shared goals. E)systems.

Description : The component of marketing implementation that refers to work processes, procedures, and the way that information is structured is A)marketing structure. B)marketing strategy. C)organisational resources. D)shared goals. E)systems.

Last Answer : E)systems.

Once a company makes a long-term commitment to a foreign market that has a promising political and economic environment, what becomes a possibility? A)Exporting B)Joint venture C)Limited exporting D)Direct ownership E)Licensing

Description : Once a company makes a long-term commitment to a foreign market that has a promising political and economic environment, what becomes a possibility? A)Exporting B)Joint venture C)Limited exporting D)Direct ownership E)Licensing

Last Answer : D)Direct ownership

Which of the following is not a characteristic of a marketing objective? A)Consistent with both business -unit and corporate strategy B)Expressed in clear, simple terms C)Written so that it can be measured accurately D)Specifies a time frame for its accomplishment E)Detailed enough for marketing strategy implementation

Description : Which of the following is not a characteristic of a marketing objective? A)Consistent with both business -unit and corporate strategy B)Expressed in clear, simple terms C)Written ... accurately D)Specifies a time frame for its accomplishment E)Detailed enough for marketing strategy implementation

Last Answer : E)Detailed enough for marketing strategy implementation

In assessing the technical competence of an internal auditor, an external auditor most likely would obtain information about the a. Organizational level to which the internal auditor reports. b. Quality of working paper documentation, reports, and recommendations. c. Influence of management on the internal auditor's duties. d. Entity's commitment to integrity and ethical values.

Description : In assessing the technical competence of an internal auditor, an external auditor most likely would obtain information about the a. Organizational level to which the internal auditor reports. b. Quality of ... on the internal auditor's duties. d. Entity's commitment to integrity and ethical values.

Last Answer : Quality of working paper documentation, reports, and recommendations

Procter & Gamble, like many firms in the consumer packaged -goods industry, is organised by A)function. B)product. C)region. D)types of customers.

Description : Procter & Gamble, like many firms in the consumer packaged -goods industry, is organised by A)function. B)product. C)region. D)types of customers.

Last Answer : B)product

The primary purpose of a broker is to A)take title to a producer's goods before selling them to retailers or consumers. B)sell directly to the final consumer. C)supply products in the food industry by developing permanent, trusting relationships with buyers. D)sell directly to producers. E)bring buyers and sellers together.

Description : The primary purpose of a broker is to A)take title to a producer's goods before selling them to retailers or consumers. B)sell directly to the final consumer. C)supply products in ... permanent, trusting relationships with buyers. D)sell directly to producers. E)bring buyers and sellers together.

Last Answer : E)bring buyers and sellers together.

The employees of ICI are its A)external customers. B)extended customers. C)intended customers. D)internal customers. E)marketing customers.

Description : The employees of ICI are its A)external customers. B)extended customers. C)intended customers. D)internal customers. E)marketing customers.

Last Answer : D)internal customers.

A marketing plan usually begins with a(n) A)executive summary. B)introduction to the company's marketing objectives. C)summary of current performance as compared with past performance. D)situation analysis. E)opportunity and threat analysis.

Description : A marketing plan usually begins with a(n) A)executive summary. B)introduction to the company's marketing objectives. C)summary of current performance as compared with past performance. D)situation analysis. E)opportunity and threat analysis.

Last Answer : A)executive summary.

Compared with distribution for consumer product marketing mixes, the distribution ingredient in business to business marketing differs in all of the following respects EXCEPT:A)types of channels used tend to be shorter. B)other kinds of middlemen are available. C)transportation policies differ. D)value is added to the product. E)direct channels are used widely.

Description : Compared with distribution for consumer product marketing mixes, the distribution ingredient in business to business marketing differs in all of the following respects EXCEPT:A)types of channels used tend to be ... policies differ. D)value is added to the product. E)direct channels are used widely.

Last Answer : D)value is added to the product.

Compared with other phases of the new product development process, the largest number of new -product ideas are rejected during the __________ phase. A)idea generation B)concept testing C)business analysis D)screening E)test marketing

Description : Compared with other phases of the new product development process, the largest number of new -product ideas are rejected during the __________ phase. A)idea generation B)concept testing C)business analysis D)screening E)test marketing

Last Answer : D)screening

The managerial actions taken by Sears to make all members of the organisation understand and accept their respective roles in implementing the marketing strategy are referred to asA)internal management. B)extended marketing. C)intended marketing. D)external marketing. E)internal marketing.

Description : The managerial actions taken by Sears to make all members of the organisation understand and accept their respective roles in implementing the marketing strategy are referred to asA)internal management. B)extended marketing. C)intended marketing. D)external marketing. E)internal marketing.

Last Answer : E)internal marketing.

Select the TRUE statement. A)Wholesaling activities must be performed during distribution of all goods, whether or not a wholesaling institution is involved. B)Only wholesaling establishments can perform wholesaling activities. C)Wholesaling is an inefficient process that should be eliminated from the marketing channel. D)The biggest problem with the wholesaling process is that inefficient wholesalers are not eliminated.

Description : Select the TRUE statement. A)Wholesaling activities must be performed during distribution of all goods, whether or not a wholesaling institution is involved. B)Only wholesaling establishments ... )The biggest problem with the wholesaling process is that inefficient wholesalers are not eliminated.

Last Answer : A)Wholesaling activities must be performed during distribution of all goods, whether or not a wholesaling institution is involved.

Wholesaling is best defined as A)all transactions in which products are bought for resale, for making other products, or for general business operations. B)all transactions made at retail outlets only. C)all transactions in which purchases are for production of other goods only. D)all marketing activities necessary to expedite exchanges to ultimate consumers.

Description : Wholesaling is best defined as A)all transactions in which products are bought for resale, for making other products, or for general business operations. B)all transactions made at retail ... of other goods only. D)all marketing activities necessary to expedite exchanges to ultimate consumers.

Last Answer : A)all transactions in which products are bought for resale, for making other products, or for general business operations

Brands that are promoted through comparative advertising are MOST likely to be A) market leaders. B) brands that are attempting to compete with market leaders. C) primarily services rather than tangible goods. D) attempting to compete on a nonprice basis. E) competing in a less competitive market.

Description : Brands that are promoted through comparative advertising are MOST likely to be A) market leaders. B) brands that are attempting to compete with market leaders. C) primarily services rather than tangible goods. D) attempting to compete on a nonprice basis. E) competing in a less competitive market.

Last Answer : B) brands that are attempting to compete with market leaders.

Classification of products into goods, services, and ideas is determined by the: A)degree of labour intensiveness. B)type of markets. C)dominant component. D)skill of the service provider. E)degree of consumer contact.

Description : Classification of products into goods, services, and ideas is determined by the: A)degree of labour intensiveness. B)type of markets. C)dominant component. D)skill of the service provider. E)degree of consumer contact.

Last Answer : C)dominant component.

According to the text, a product is A)everything the customer receives in an exchange. B)the physical object the customer receives in an exchange. C)the service that is rendered to a customer. D)the idea that the customer receives in an exchange. E)goods and services the customer receives in an exchange

Description : According to the text, a product is A)everything the customer receives in an exchange. B)the physical object the customer receives in an exchange. C)the service that is rendered to a ... that the customer receives in an exchange. E)goods and services the customer receives in an exchange

Last Answer : A)everything the customer receives in an exchange.

The fact that organisational customers purchase products to be used directly or indirectly in the production of goods and services to satisfy customers' needs means that demand for industrial products is: A)joint B)economically stable C)derived D)inelastic E)more fluctuating

Description : The fact that organisational customers purchase products to be used directly or indirectly in the production of goods and services to satisfy customers' needs means that demand for industrial products is: A)joint B)economically stable C)derived D)inelastic E)more fluctuating

Last Answer : C)derived

A comprehensive spending pattern: A)shows the percentages of annual family expenditures allotted to general classes of goods and services B)indicates the annual amounts spent by families for specific products within a general product class C)shows the annual discretionary income of consumers D)is used to determine the precise buying power of individuals

Description : A comprehensive spending pattern: A)shows the percentages of annual family expenditures allotted to general classes of goods and services B)indicates the annual amounts spent by families for ... discretionary income of consumers D)is used to determine the precise buying power of individuals

Last Answer : A)shows the percentages of annual family expenditures allotted to general classes of goods and services

Parents Against Drunk Drivers is a group that acts to change attitudes and laws about driving under the influence of alcohol. This group primarily markets A)goods B)ideas C)services D)political messages

Description : Parents Against Drunk Drivers is a group that acts to change attitudes and laws about driving under the influence of alcohol. This group primarily markets A)goods B)ideas C)services D)political messages

Last Answer : B)ideas

fter Compaq Computers gathers information related to its marketing environment, it attempts to define current environmental changes and predict future changes, allowing it to determine possible opportunities and threats facing the company this process is called. A)environmental scanning B)survey of environment C)marketing planning D)environmental analysis E)marketing information processing

Description : fter Compaq Computers gathers information related to its marketing environment, it attempts to define current environmental changes and predict future changes, allowing it to determine possible ... of environment C)marketing planning D)environmental analysis E)marketing information processing

Last Answer : D)environmental analysis

Compaq Computers collects information about political, legal, regulatory, societal, VU Cafeteria economic, competitive and technological forces that may affect its marketing activities. This process is called: A)environmental scanning B)survey of environment C)marketing information analysis D)environmental analysis

Description : Compaq Computers collects information about political, legal, regulatory, societal, VU Cafeteria economic, competitive and technological forces that may affect its marketing activities. This ... scanning B)survey of environment C)marketing information analysis D)environmental analysis

Last Answer : D)environmental analysis

When the purchasing manager for ABBA seat covers buys material and thread, he considers a variety of factors. Which one of the following is LEAST likely to concern the buyer in the purchase decision? A)does the quality of the goods meet company specifications B)does the supplier consistently deliver on time C)does the supplier also sell to my competitors D)does the price meet the company budget requirements

Description : When the purchasing manager for ABBA seat covers buys material and thread, he considers a variety of factors. Which one of the following is LEAST likely to concern the buyer in the purchase ... )does the supplier also sell to my competitors D)does the price meet the company budget requirements

Last Answer : C)does the supplier also sell to my competitors

Why is a high material standard of living simply not enough in society today? A)people desire a variety of intangible benefits from products B)human beings never totally satisfy their desires C)material goods are not for the purpose of happiness D)people also desire a high degree of quality in their lives

Description : Why is a high material standard of living simply not enough in society today? A)people desire a variety of intangible benefits from products B)human beings never totally satisfy their desires C) ... for the purpose of happiness D)people also desire a high degree of quality in their lives

Last Answer : D)people also desire a high degree of quality in their lives

When a firm believes that it must react to external conditions and tailor its strategies and structure to deal with those conditions, it has adopted a __________ perspective. A)reactionary B)relativistic C)proactive D)deterministic E)strategic

Description : When a firm believes that it must react to external conditions and tailor its strategies and structure to deal with those conditions, it has adopted a __________ perspective. A)reactionary B)relativistic C)proactive D)deterministic E)strategic

Last Answer : D)deterministic

A firm establishes which of the following pricing objectives to maintain or increase its product's sales in relation to total industry sales? A)Cash flow B)Sales potential C)Product quality D)Market share E)Status quo

Description : A firm establishes which of the following pricing objectives to maintain or increase its product's sales in relation to total industry sales? A)Cash flow B)Sales potential C)Product quality D)Market share E)Status quo

Last Answer : D)Market share