Yes, the answer is crisp and welcoming. Direct mail campaigns work very well even in 2020 simply because of the following reasons.It is a great way to reach your audience, grab their attention and connect with them on a personal level.It has been proven, in a 2016 survey, that direct mail campaigns have an improved rate of response compared to other means of communication with your clients. Approximately 43% and that’s a huge number to go with.Though cost-effective and not that expensive, a 23% (approximate) return on investment (ROI) is an attractive figure for a majority of firms and marketers.Though not as effective as an individual tool, you can use direct mail campaigns as one of the many tools in your marketing bag. It can be an effective way to strategize on how to improve a clien