Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs of users of a particular location. C. It allows you to personalize your marketing messages to the mobile user in a particular location. D. You can run different campaigns based on the location of the mobile use

Location is a unique feature of Mobile Marketing because ____________.
A. It enables brands to hyper-target their customers.
B. It allows you to customize the marketing messages to suit the needs of users of a
particular location.
C. It allows you to personalize your marketing messages to the mobile user in a particular
location.
D. You can run different campaigns based on the location of the mobile use
by

1 Answer

Answer :

B. It allows you to customize the marketing messages to suit the needs of users of a
particular location
by

Related questions

Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs of users of a particular location. C. It allows you to personalize your marketing messages to the mobile user in a particular location. D. You can run different campaigns based on the location of the mobile user.

Description : Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs ... location. D. You can run different campaigns based on the location of the mobile user.

Last Answer : B. It allows you to customize the marketing messages to suit the needs of users of a particular location.

You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate directly with only those subscribers you are interested in. It allows you to integrate your online marketing campaign with your email marketing campaign. It allows you to cross-sell to a range of different target groups. It allows you to personalize your message based on specific target audience characteristics

Description : You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate ... target groups. It allows you to personalize your message based on specific target audience characteristics

Last Answer : It allows you to personalize your message based on specific target audience characteristics

Which is not an appropriate way to personalize your app marketing campaigns? 1. It depends on your app 2. Income range 3. Location 4. In-app behaviou

Description : Which is not an appropriate way to personalize your app marketing campaigns? 1. It depends on your app 2. Income range 3. Location 4. In-app behaviou

Last Answer : It depends on your app

What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagementB. The mobile phone enables businesses to use apps to drive engagement. C. The mobile phone allows SMS, Messaging and Social Media to drive engagement. D. The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement.

Description : What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagement. B. The mobile phone ... mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement.

Last Answer : D. The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement

What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagement. B. The mobile phone enables businesses to use apps to drive engagement. C. The mobile phone allows SMS, Messaging and Social Media to drive engagement. D. The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement

Description : What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagement. B. The mobile ... The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement

Last Answer : D. The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement

Four elements that distinguish mobile marketing from traditional mass marketing are: scope of audience, type and format of messages, ___________, and response tracking.  location-based targeting  wide coverage  mass distribution  interest group setting

Description : Four elements that distinguish mobile marketing from traditional mass marketing are: scope of audience, type and format of messages, ___________, and response tracking.  location-based targeting  wide coverage  mass distribution  interest group setting

Last Answer :  location-based targeting

Delivering different messages to members of a business decision-making unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. *  different feature stories appealing to different members of the audience  content referencing the needs of companies of different sizes  different navigation options appealing to different members of the audience  questions on a form inquiring about the status of the business in the purchase decision process

Description : Delivering different messages to members of a business decision-making unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. *  different feature ... questions on a form inquiring about the status of the business in the purchase decision process

Last Answer :  different navigation options appealing to different members of the audience

Delivering different messages to members of a business decisionmaking unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. A. different feature stories appealing to different members of the audience B. content referencing the needs of companies of different sizes C. different navigation options appealing to different members of the audience D. questions on a form inquiring about the status of the business in the purchase decision process E. None of the above. Ans: C

Description : Delivering different messages to members of a business decisionmaking unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. A. different feature stories appealing to ... the business in the purchase decision process E. None of the above. Ans: C

Last Answer : C. different navigation options appealing to different members of the audience

Which statement is true about a cloud computing environment? A. It cannot be used to host location based applications. B. It enables users to access systems regardless of their location. C. It introduces latency as the servers are geographically dispersed. D. It can improve a web server response time by having servers closer to the end user.

Description : Which statement is true about a cloud computing environment? A. It cannot be used to host location based applications. B. It enables users to access systems regardless of their location. C. It introduces ... D. It can improve a web server response time by having servers closer to the end user.

Last Answer : It enables users to access systems regardless of their location.

Which of the following explains the best use for website testing and experimentation? A. It gives customers a voice to decide what goes on your website B. It enables the company CEO to justify his decisions for what goes on the website C. It allows the web oversight committee to influence the background color D. It enables multiple versions of the website to exist simultaneously

Description : Which of the following explains the best use for website testing and experimentation? A. It gives customers a voice to decide what goes on your website B. It enables the company CEO ... to influence the background color D. It enables multiple versions of the website to exist simultaneously

Last Answer : A. It gives customers a voice to decide what goes on your website

Bank marketing is aimed at providing services to satisfy customer's ____________ needs. 1. Physical 2. Financial 3. Primary 4. Market 5. None of these

Description : Bank marketing is aimed at providing services to satisfy customer's ____________ needs. 1. Physical 2. Financial 3. Primary 4. Market 5. None of these

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Are performance based marketing campaigns a good idea?

Description : Are performance based marketing campaigns a good idea?

Last Answer : answer:You are correct there are some serious flaws. I read a post the other day about this from search engine company's blog. Check it out: Beware of Performance Only Search Engine Optimization Contracts

___________ is the set of practices that enables organizations to communicate and engage interactively with their audiences through any mobile device or network. 1. Mobile marketing 2. Social web marketing 3. Internet marketing 4. Social media marketing

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"11. What feature does LinkedIn offer for pay accounts?A. Ability to post pictures B. Increased abilities to connect directly and send messages to people C. Ability to post in Groups and create a Group D. Ability to block users

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Last Answer : B. Increased abilities to connect directly and send messages to people

Which of the following is NOT the benefit of digital marketing ?  Any business can contend with their competitor irrespective of the size using digital marketing  If the target customers are not interested in your ads they can opt out from ads  Digital marketing is cost effective for small businesses  All of the above

Description : Which of the following is NOT the benefit of digital marketing ?  Any business can contend with their competitor irrespective of the size using digital marketing  If the target customers are not ... out from ads  Digital marketing is cost effective for small businesses  All of the above

Last Answer :  All of the above

what technique is used by legitimate marketers to customize offerings for specific customers? A. personalization B. spamming C. spoofing D. None of the above

Description : what technique is used by legitimate marketers to customize offerings for specific customers? A. personalization B. spamming C. spoofing D. None of the above

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In order to identify the users, web analytics tools need to report on? A. user sessions B. Unique users C. Page Views D. All of the above

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Which Of The Following Factors Can Impact The Open Rate Of Your Email Campaigns? A. The subject line of the email B. The number of pictures in your email C. The number of links contained in the email D. The chance for customers to opt-out Answer: A

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Last Answer : A. The subject line of the email

Which of the following is true? A. You can leverage paid advertising to put your best content in front of the right target audience. B. Before creating more social media platforms, B2C content marketers should make sure that they're using Facebook, YouTube, and Twitter as effectively as possible. C. To make your social media content an effective B2C marketing tactic, you should understand the unique characteristics of each social platform you consider working with. D. All of the above

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In mobile marketing, the full form of LBS is __________. a. Location-based service b. List-based service c. Lead-based service d. None of the above

Description : In mobile marketing, the full form of LBS is __________. a. Location-based service b. List-based service c. Lead-based service d. None of the above

Last Answer : a. Location-based service

what is the full form of LBS in mobile marketing? A. Lead-based Service B. List-based Service C. Location-based Service D. None of the above

Description : what is the full form of LBS in mobile marketing? A. Lead-based Service B. List-based Service C. Location-based Service D. None of the above

Last Answer : C. Location-based Service

10-An end-user's email inbox is a personal space. With this in mind, what would it be important to consider with your email marketing messages? Choose one of the following: Exhibit: Mark one answer: Etiquette Preferences Language Grammar

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Last Answer : Etiquette

Which of the following doesn't define the correct roles and responsibilities of content marketing strategy? a. A strategy that tries to appeal and recall its target audience. b. A marketing strategy approach. c. Yet another name of social media marketing. d. A technique more focused on creating and distributing valuable as well as relevant content to its users/audiences.

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Last Answer : c. Yet another name of social media marketing.

Social Media Marketing allows a company to address a range of stakeholders including  Customers  Employees  Neither A Nor B  Both A & B

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The main objective of branding is which of the following? *  To have potential customers recognize your logo and marketing material To earn trust from your customers  Promotional materials that match and coordinate  Having a unique tag lines

Description : The main objective of branding is which of the following? *  To have potential customers recognize your logo and marketing materials  To earn trust from your customers  Promotional materials that match and coordinate  Having a unique tag line

Last Answer :  To earn trust from your customer

The main objective of branding is which of the following? A. To have potential customers recognize your logo and marketing materials B. To earn trust from your customers C. Promotional materials that match and coordinate D. Having a unique tag line Ans: B

Description : The main objective of branding is which of the following? A. To have potential customers recognize your logo and marketing materials B. To earn trust from your customers C. Promotional materials that match and coordinate D. Having a unique tag line Ans: B

Last Answer : B. To earn trust from your customers

which main objective of branding is? A.customers recognize your logo and marketing materials B.earn trust from your customers C.Promotional materials that match D.a unique tag line Answer: B

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Last Answer : B.earn trust from your customers

Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______. *  referencing needs of companies of different sizes  the status of the business in the purchase decision process  different feature stories appealing to different members  different navigation options appealing to different members

Description : Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______. *  referencing needs of companies of different sizes ... different feature stories appealing to different members  different navigation options appealing to different members

Last Answer :  the status of the business in the purchase decision process

A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. *  content referencing the needs of companies of different sizes  questions on a form inquiring about the status of the business in the purchase decision process  different feature stories appealing to different members of the audience  different navigation options appealing to different members of the audience

Description : A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. *  content ... different members of the audience  different navigation options appealing to different members of the audience

Last Answer :  questions on a form inquiring about the status of the business in the purchase decision process

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Description : A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. A. content referencing the needs of ... options appealing to different members of the audience E. None of the above. Ans: B

Last Answer : B. questions on a form inquiring about the status of the business in the purchase decision process

Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______. A.referencing needs of companies of different sizes B.the status of the business in the purchase decision process C.different feature stories appealing to different members D.different navigation options appealing to different members Answer: B

Description : Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______. A.referencing needs of companies of different sizes B.the ... stories appealing to different members D.different navigation options appealing to different members Answer: B

Last Answer : B.the status of the business in the purchase decision proces

Objective of marketing is ______________ 1. Target market 2. Fulfil needs 3. Integrated Marketing4. Profit by customer satisfaction 5. All of the above

Description : Objective of marketing is ______________ 1. Target market 2. Fulfil needs 3. Integrated Marketing 4. Profit by customer satisfaction 5. All of the above

Last Answer : All of the above

Marketing efforts are specifically aimed a : 1. Distributing "someting of value" to buyers and sellers 2. Facilitating satisfying exchange relationships 3. Developing new products for target markets 4. Understanding buyer behaviour to meet buyer needs 5. None of these

Description : Marketing efforts are specifically aimed a : 1. Distributing "someting of value" to buyers and sellers 2. Facilitating satisfying exchange relationships 3. Developing new products for target markets 4. Understanding buyer behaviour to meet buyer needs 5. None of these

Last Answer : Facilitating satisfying exchange relationships

Which of these marketing efforts would NOT be an effective use of campaign trackers? A. Display advertising campaigns B. Email marketing campaigns C. Social media campaigns D. Television advertising campaigns

Description : Which of these marketing efforts would NOT be an effective use of campaign trackers? A. Display advertising campaigns B. Email marketing campaigns C. Social media campaigns D. Television advertising campaigns

Last Answer : D. Television advertising campaigns

2-What is the structured, systematic process that involves delivering electronic marketing messages directly to targeted subscribers known as? Choose one of the following: Exhibit: Mark one answer: Online marketing Mobile marketing Email marketing Subscriber marketing

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Last Answer : Email marketing

Which among the following is / are user / users of the outcome of the Marketing Research ?A.Consumers B.BusinessFirms C. Government D. Producers 1. Only A 2. Only A & B 3. A, B & D 4. All the above 5. None of these

Description : Which among the following is / are user / users of the outcome of the Marketing Research ? A.Consumers B.BusinessFirms C. Government D. Producers 1. Only A 2. Only A & B 3. A, B & D 4. All the above 5. None of these

Last Answer : All the above

Marketing implies "Meeting needs of __________ 1. of the cutomer only 2. of the needs of seller and buyer 3. of the needs of the customers profitability 4. all the above 5. none

Description : Marketing implies "Meeting needs of __________ 1. of the cutomer only 2. of the needs of seller and buyer 3. of the needs of the customers profitability 4. all the above 5. none

Last Answer : of the needs of the customers profitability

The marketing conept is a philosophy that states that an organization should try to satisfy customers needs and at the same time : 1. Increase market share2. Increase sales 3. Achive the organization's goals 4. Always produce high quality products 5. None of these

Description : The marketing conept is a philosophy that states that an organization should try to satisfy customers needs and at the same time : 1. Increase market share 2. Increase sales 3. Achive the organization's goals 4. Always produce high quality products 5. None of these

Last Answer : Achive the organization's goals

What Is Anchor Text?  A. It Is The Main Body Of Text On A Particular Web Page  B.It Is The Visible Text That Is Hyper Linked To Another Page  C.It Is The Text Within The Left Or Top Panel Of A Web Page  D.It Is The Most Prominent Text On The Page That The Search Engines Use To Assign A Title To The Page

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Last Answer : B.It Is The Visible Text That Is Hyper Linked To Another Page

In distributed databases, location transparency allows for database users, programmers and administrators to treat the data as if it is at one location. A SQL query with location transparency needs to specify: (A) Inheritances (B) Fragments (C) Locations (D) Local formats

Description : In distributed databases, location transparency allows for database users, programmers and administrators to treat the data as if it is at one location. A SQL query with location transparency needs to specify: (A) Inheritances (B) Fragments (C) Locations (D) Local formats 

Last Answer : (B) Fragments

Identify the factor that enables tracking of good and bad reputation? A. IP address B. User engagement C. Fequency D. All of the above

Description : Identify the factor that enables tracking of good and bad reputation? A. IP address B. User engagement C. Fequency D. All of the above

Last Answer : A. IP address

The markets are grouped into different types based on the geographical area, location of market place, product, nature of transaction and volume of transaction. In the above statemet the following is not correct 1. nature of transaction 2. geographical area 3. location of marketing place 4. volume of transaction 5. all of the above

Description : The markets are grouped into different types based on the geographical area, location of market place, product, nature of transaction and volume of transaction. In the above statemet the following is not ... area 3. location of marketing place 4. volume of transaction 5. all of the above

Last Answer : location of marketing place

Which of these statements about In-app messaging is false? 1. In-app messages should not look an ad 2. In-app messages can be both promotional and functional 3. In-app creative should be personalized for different user segments 4. In-app messages can only contain one call-toaction

Description : Which of these statements about In-app messaging is false? 1. In-app messages should not look an ad 2. In-app messages can be both promotional and functional 3. In-app creative should be personalized for different user segments 4. In-app messages can only contain one call-toaction

Last Answer : In-app messages can only contain one call-toaction

You have a marketing funnel of 10000 potential customers, 1000 leads and 50 conversions, out of which only 10 are new customers. How will you plan your marketing campaigns and focus on which part of the marketing funnel?

Description : You have a marketing funnel of 10000 potential customers, 1000 leads and 50 conversions, out of which only 10 are new customers. How will you plan your marketing campaigns and focus on which part of the marketing funnel?

Last Answer : The best answer would be to focus on getting new customers, the second important part of your marketing campaigning would be getting more leads and if you could afford more resources, you can focus on improving the conversion process.

As end users engage with their email client they often apply their own 'relevance filter' to incoming messages. Which one of the following can be considered as the first filter for end users with incoming messages? Mark one answer: Subject line field From field To field Attachment

Description : As end users engage with their email client they often apply their own 'relevance filter' to incoming messages. Which one of the following can be considered as the first filter for end users with incoming messages? Mark one answer: Subject line field From field To field Attachment

Last Answer : From field

the internet has changed public relations in what way?  PR practitioners can put news on the website for reporters to access anytime  blogs provide an opportunity to communicate with publics and find target audiences  podcasting allows organisations to provide audio and video information to the gernal public without news media  All of the above.

Description : the internet has changed public relations in what way?  PR practitioners can put news on the website for reporters to access anytime  blogs provide an opportunity to communicate with publics and find ... audio and video information to the gernal public without news media  All of the above.

Last Answer :  All of the above.

You want to understand if users use their mobile phone to access your site. Which of the following approach is preferable? A. Ask "Are you using a mobile phone to access our site?" Yes/No B. Ask "Which type of device are you using to access our site?" with choices: Desktop computer/Mobile Phone/Tablet C. Look at the report Audience/Mobile/Overview D. This cannot be known because people use multiple devices to browse the Web

Description : You want to understand if users use their mobile phone to access your site. Which of the following approach is preferable? A. Ask "Are you using a mobile phone to access our site?" ... report Audience/Mobile/Overview D. This cannot be known because people use multiple devices to browse the Web

Last Answer : C. Look at the report Audience/Mobile/Overview

A Target market is 1. entire country 2. entire city 3. entire globe 4. that which consists of customers who need the identified product 5. all of these

Description : A Target market is 1. entire country 2. entire city 3. entire globe 4. that which consists of customers who need the identified product 5. all of these

Last Answer : that which consists of customers who need the identified product

A Target Market is 1. entire country 2. entire city 3. entire globe 4. that which consists of customers who need the identified product 5. all of these

Description : A Target Market is 1. entire country 2. entire city 3. entire globe 4. that which consists of customers who need the identified product 5. all of these

Last Answer : that which consists of customers who need the identified product

An attribute of a product that is desired by customers in a target marekt and which competing products cannot match is termed ________________ 1. a strength 2. a differential advantage 3. a selling point 4. a benefit 5. none of these

Description : An attribute of a product that is desired by customers in a target marekt and which competing products cannot match is termed ________________ 1. a strength 2. a differential advantage 3. a selling point 4. a benefit 5. none of these

Last Answer : a differential advantage