Description : Which of the following elements of the international marketing mix can act as the greatest impediment to effective marketing in a foreign market? A)pricing B)product C)promotion D)distribution
Last Answer : D)distribution
Description : Who is the father of digital marketing? Philip Kotler Bruce Clay India Justin Hall None of the above
Last Answer : Philip Kotler
Description : Who is the father of digital marketing? A. Justin Hall B. Philip Kotler C. Bruce Clay India D. None of the above
Last Answer : B. Philip Kotler
Description : Who was developed Digital marketing? A. Justin Hall B.Kem Thompsan C.Philip Kotler D.Bruce Clay India
Last Answer : C.Philip Kotler
Last Answer : Philip Kotler
Description : Concept of MBO was introduced by: (a) Peter. F.Drucker ; (b) Mary Parker ; (c) Henry Fayol ; (d) Philip Kotler
Last Answer : (a) Peter. F.Drucker ;
Description : Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of: A. Pricing B. Distribution C. Product development D. Promotion
Last Answer : D. Promotion
Description : Automated Teller Machines (ATMs) are an innovation for the banking industry. In terms of the service industry, this is an innovation in the ------- element of the marketing mix. A)pricing B)promotion C)distribution D)product
Last Answer : C)distribution
Description : Physical distribution functions influence A)primarily pricing and product decisions. B)primarily promotion and pricing decisions. C)all elements of the marketing mix. D)primarily pricing decisions. E)mainly product decisions.
Last Answer : C)all elements of the marketing mix.
Description : The 4Ps of marketing as defined by Philip Kottler are: A. Price, Product, Place, and Promotion B. Price, Performance, Place, and Promotion C. Price, Product, Place, and Positioning D. PR, Product, Place, and Person
Last Answer : A. Price, Product, Place, and Promotion
Description : Kelly is a marketing manager for a large consumer foods company. She is studying distribution, promotion, and price of the company's product. Kelly is studying the company's A)marketing strategy B)marketing mix C)market offering D)product offering E)marketing plan
Last Answer : B)marketing mix
Description : incidentally propose the geostationary scheme or orbit of the satellite in 1940s A. Arthur Clarke B. Carl Friedrich Gauss C. Samuel Morse D. Stephen Gray
Last Answer : A. Arthur Clarke
Description : __________ suggested Australia as a suitable place to transport Britain’s criminals to? (A) Captain Arthur Philip (B) Captain James Cook (C) Sir Joseph Banks (D) Henry Hudson
Last Answer : (C) Sir Joseph Banks
Description : Which one of the following statements relating to the differences between industrial and consumer marketing is FALSE? A)Distribution channels tend to be shorter for industrial products than for ... and economic constraints placed on pricing is roughly the same for industrial and consumer products
Last Answer : C)The number of legal and economic constraints placed on pricing is roughly the same for industrial and consumer products
Description : “The Idea of Pakistan” book was written by? A. Stephen Philip Cohen B. Harold Pinter C. Martin Bid D. None of These
Last Answer : ANSWER: A
Description : Gates's maternal grandfather was __________, a national bank president. A. JW Maxwell B. William H. Gates C. Stephen Philip Gates D. None of Above
Description : Do Neil deGrasse Tyson and Stephen Hawking and others differ about the black hole?
Last Answer : answer:There is not one single Black Hole, but potentially many many. In general, astrophysicists do not disagree on black holes, but they may have different interpretations of the data related to one. And ... circling a black hole at a speed of 1/10th the speed of light, which is incredibly fast.
Description : A cereal company advertises that its latest product can lower cholesterol even though the company cannot prove this claim. This situation involves an ethical issue related to which element of the marketing mix? A)product B)price C)promotion D)distribution
Last Answer : C)promotion
Description : If Tyreco failed to inform consumers that there were design problems with the firm's tyres, it would have been engaged in unethical behaviour relating to which one of the following marketing issue areas? A)Promotion B)Distribution C)Organisational relationships D)Product E)Pricing
Last Answer : D)Product
Description : Which of the following statements is true of Insured Asset Allocation? A. It is aimed at benefiting from short-term under pricing and over pricing of assets. B. In this strategy the risk ... . It is a strategy aimed at achieving the objectives of the investor without depending on market timing
Last Answer : E. It is a strategy aimed at achieving the objectives of the investor without depending on market timing.
Description : One of five features of promotional mix is- a) Promotion b) Sales promotion c) Place d) Product
Last Answer : b) Sales promotion
Description : Extended Ps of service marketing mix: A. People, Product, Place B.Price Physical Evidence, Promotion C.Physical Evidence, Process, People D.Product, Process, Physical Environment
Last Answer : C.Physical Evidence, Process, People
Description : _____ is the only element of the marketing mix that produces revenue. A. Product B. Price C. Place (distribution) D. Promotion
Last Answer : B. Price
Description : Giving retailer an incentive to sell your product/service is the responsibility of which marketing mix? A. Product B. Price C. Promotion D. Place
Last Answer : D. Place
Description : Increasing the features and quality you offer is a decision made by which marketing mix? A. Product B. Price C. Promotion D. Place
Last Answer : A. Product
Description : Public Relations is managed by which marketing mix? A. Product B. Price C. Promotion D. Place
Last Answer : C. Promotion
Description : The marketing mix consists of; - A. Product, physical evidence, place, process B. Process, price, place, packaging C. People, process, place, promotion D. Product, place, promotion, place
Last Answer : D. Product, place, promotion, place
Description : In addition to product, price, promotion and place, the extended marketing mix for services includes all of the following EXCEPT: A)people B)packaging C)physical evidence D)process
Last Answer : B)packaging
Description : 20) If Burger King was to offer Whoppers at 99 pence to increase sales, it is altering the ______ element of the marketing mix. A)promotion B)price C)product D)place E)people
Last Answer : B)price
Description : Which of the following takes place at retailer’s end? A Promotion B. Placing C. Pricing D. Exchange
Last Answer : D. Exchange
Description : Philip Morris's strategy of cutting prices on its Marlboro cigarettes to enlarge its market share in the increasingly competitive tobacco industry is known as A)market penetration. B)market development. C)product development. D)product penetration. E)concentric integration.
Last Answer : A)market penetration.
Description : The two components of a marketing strategy are 1. Marketing objectives and promotion 2. Marketing mix and marketing objectives 3. Target market and marketing mix 4. Target markets and promotions 5. None of these
Last Answer : Target market and marketing mix
Description : Considering promotional mix, paid, non personal promotion of ideas or market offerings by some specific sponsor is classified as A. public relations B. advertising C. sales promotion D. personal selling
Last Answer : D. personal selling
Description : he two components of a marketing strategy are: A)marketing objectives and promotion B)marketing mix and marketing objectives C)target market and marketing mix D)target markets and promotions
Last Answer : C)target market and marketing mix
Description : Northern Foods is using sales promotion to motivate wholesalers and retailers to carry a new product and to market the product aggressively. What type of sales promotion is the company ... sales promotion B)Product sales promotion C)Trade sales promotion D)Merchandising promotion E)Pull promotion
Last Answer : C)Trade sales promotion
Description : Although the promotion mix is the company’s primary communication activity, the __________________ must be coordinated for greatest communication impact. A. Organizational culture B. Entire marketing mix C. Demand mix D. Profit variables in a company
Last Answer : B. Entire marketing mix
Description : If a company wants to build a good “corporate image,” it will probably use whichof the following marketing communications mix tools? A. Advertising B. Public relations C. Direct marketing D. Sales promotion
Last Answer : B. Public relations
Description : The _______________________ is the specific mix of advertising, personal selling,sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing ... mix B. Integrated dealer mix C. Marketing communications mix D. Marketing control mix
Last Answer : C. Marketing communications mix
Description : Did Lizzie Borden die?
Last Answer : Lizzie Borden died from pneumonia on June 1, 1927 in Fall River,Massachusetts.
Description : Air velocity in ducts can be measured by using and manometer a) Orifice meter b) Borden gauge c) Pitot tube d) Anemometer
Last Answer : Pitot tube
Description : Which of the following is not an element of marketing mix ? (A) Product (B) Price (C) Promotion (D) Product life cycle
Last Answer : Answer: Product life cycle
Description : A product mix is best described as 1. all products offered by a firm 2. product, distribution, promotion and price 3. all products of a particular type 4. a group of closely related products 5. none of these
Last Answer : all products offered by a firm
Description : Which element of the promotional mix consists of short-term incentives to encourage the purchase of a product? A. advertising B. public relations C. direct marketing D. sales promotion
Last Answer : D. sales promotion
Description : Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service? A. Advertising B. Public relations C. Direct marketing D. Sales promotion
Last Answer : D. Sales promotion