The 4Ps of marketing as defined by Philip Kottler are:
A. Price, Product, Place, and Promotion
B. Price, Performance, Place, and Promotion
C. Price, Product, Place, and Positioning
D. PR, Product, Place, and Person

1 Answer

Answer :

A. Price, Product, Place, and Promotion

Related questions

Description : The 4Ps of marketing as defined by Philip Kottler are: A. Price, Product, Place, and Promotion B. Price, Performance, Place, and Promotion C. Price, Product, Place, and Positioning D. PR, Product, Place, and Person

Last Answer : A. Price, Product, Place, and Promotion

Description : Which one of the 4Ps is responsible for direct mail? A. Product B. Price C. Promotion D. Place

Last Answer : C. Promotion

Description : The marketing mixes of organizations that market services include product, price, promotion, place and : 1. packaging 2. premiums 3. people 4. purchasing 5. none of these

Last Answer : people

Description : Extended P's of service marketing mixes:  People, Product, Process  Price, Physical Evidence, Promotion  Physical Evidence, Place, People  Product, Process, Physical Environment

Last Answer : People, Product, Process

Description : Extended Ps of service marketing mix:  A. People, Product, Place  B.Price Physical Evidence, Promotion  C.Physical Evidence, Process, People  D.Product, Process, Physical Environment

Last Answer : C.Physical Evidence, Process, People

Description : Extended P's of service marketing mixes:  People, Product, Process  Price, Physical Evidence, Promotion  Physical Evidence, Place, People  Product, Process, Physical Environmen

Last Answer : People, Product, Process

Description : Which of the following is not included in 4Ps of e-marketing a) Product b) Price c) Process d) Place

Last Answer : c) Process

Description : “Place” in 4Ps mean same as a. Promotion b. People c. Distribution d. Demand

Last Answer : d. Demand

Description : Positioning of a product is based on : 1. The price charged for the product 2. The promotional pitch for the product 3. Product characteristics 4. All of the above 5. None of the above

Last Answer : All of the above

Description : Customer demand is driven by a. price, product, promotion and TQM/Process Initiatives. b. customer survey. c. positioning and price. d. market share. e. market share, positioning and price.

Last Answer : b. customer survey.

Description : Marketing is best defined as 1. matching a product with its market 2. promoting and selling products 3. facilitating satisfying exchange relationships 4. distributing products at the right price to stores 5. none of these

Last Answer : facilitating satisfying exchange relationships

Description : Who suggested product, pricing, place, promotion all these in a company represents “Market Mix”? (A) Neil Borden (B) Neilsen (C) Philip Kotler (D) Stephen Morse

Last Answer : Answer: A

Description : Who is the father of digital marketing?  Philip Kotler  Bruce Clay India  Justin Hall  None of the above

Last Answer : Philip Kotler

Description : Who is the father of digital marketing?  A. Justin Hall  B. Philip Kotler  C. Bruce Clay India  D. None of the above

Last Answer : B. Philip Kotler

Description : Who was developed Digital marketing?  A. Justin Hall  B.Kem Thompsan  C.Philip Kotler  D.Bruce Clay India

Last Answer : C.Philip Kotler

Description : Who is the father of digital marketing?  Philip Kotler  Bruce Clay India  Justin Hall  None of the above

Last Answer :  Philip Kotler

Description : All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as 1. Sponsorship 2. Advertising 3. Personal Selling 4. Sales Promotion 5. None of these

Last Answer : Sales Promotion

Description : People tend to view promotion from many vintage points. Which alternative below is MOST accurate ? 1. promotion costs cause product costs to be higher 2. promotion activities make up the bulk ... facilitate exchanges 4. promotion should be directed toward numerious audiences 5. none of these

Last Answer : the role of promotion is to communicate and to facilitate exchanges

Description : What's the difference between marketing, PR, and advertising?

Last Answer : answer:Marketing is the broadest term. Advertising is a part of marketing. (It’s one of five parts, but I forgot the other four. Product design, selling, and research, and something else?) I don’t know where public relations fits into this arcane scheme.

Description : Online PR Techniques can include  Link Building  Viral Marketing  Communicating with the Media Journalists  All of The Above

Last Answer :  All of The Above

Description : What product attributes do Performance customers value the most? a. Age b. Price c. Positioning d. Reliability e. Other

Last Answer : d. Reliability

Description : During the growth stage of the product life cycle, the marketer should 1. fortify the product position 2. move to exclusive distribution 3. raise the price 4. increase promotion as a percentage of sales 5. none of these

Last Answer : fortify the product position

Description : A product mix is best described as 1. all products offered by a firm 2. product, distribution, promotion and price 3. all products of a particular type 4. a group of closely related products 5. none of these

Last Answer : all products offered by a firm

Description : __________ includes practices such as overstating the product's features or performance, luring the cutomer to the store for a bargain that is out of stock, or running rigged contests. 1. Deceptive ... 2. Deceptive packaging 3. Deceptive pricing 4. Deceptive cost structure 5. none of these

Last Answer : Deceptive promotion

Description : Sales promotion is best defined as a(n) 1. activity and / or material used as a direct inducement to resellers, salespersons, or consumers 2. advertising and publicity campaign 3. cyclical activity ... effects on sales 4. activity and/or material used in personal selling 5. none of these

Last Answer : activity and / or material used as a direct inducement to resellers, salespersons, or consumers

Description : The strategy of identifying an attractive market segment and serving it in a way that differentiates the retailer from others in consumers' minds is termed : 1. product positioning 2. niche retailing 3. retail positioning 4. merchandise policy 5. none of these

Last Answer : retail positioning

Description : Online PR leverage the network effect of the Internet  True  FALSE  Depends on the type of Product/Service  Depends on the organisational objectives

Last Answer :  True

Description : Soft Shave is a shaving cream aimed particularly at women. The activities and decisions involved an developing and maintaining the product concept in buyers minds is called: A)the promotion mix B)the product mix C)product positioning D)product promotion E)product development

Last Answer : C)product positioning

Description : The concept that consumers will favor those products which offer maximum quality performance and features and asks for continuous product improvement is 1. Marketing concept 2. Product concept 3. Production concept 4. All the above 5. None of these

Last Answer : Marketing concept

Description : One of the following is NOT included in 4 P's of Marketing.. 1. Product 2. Price 3. Place 4. Policy 5. None of these

Last Answer : Policy

Description : Marketing is concerned with 4 things. What are they? a. Price, Reliability, Age, and Product b. Place, Age, Promotion, and Product c. Price, Place, Promotion, and Product d. Product, Place, Promotion, and Reliability e. Innovation, Product, Place, and Promotion

Last Answer : c. Price, Place, Promotion, and Product

Description : _____ is the only element of the marketing mix that produces revenue. A. Product B. Price C. Place (distribution) D. Promotion

Last Answer : B. Price

Description : Giving retailer an incentive to sell your product/service is the responsibility of which marketing mix? A. Product B. Price C. Promotion D. Place

Last Answer : D. Place

Description : Increasing the features and quality you offer is a decision made by which marketing mix? A. Product B. Price C. Promotion D. Place

Last Answer : A. Product

Description : Public Relations is managed by which marketing mix? A. Product B. Price C. Promotion D. Place

Last Answer : C. Promotion

Description : Giving retailer an incentive to sell your product/service is the responsibility of which marketing mix? A. Product B. Price C. Promotion D. Place

Last Answer : D. Place

Description : Increasing the features and quality you offer is a decision made by which marketing mix? A. Product B. Price C. Promotion D. Place

Last Answer : A. Product

Description : The marketing mix consists of; - A. Product, physical evidence, place, process B. Process, price, place, packaging C. People, process, place, promotion D. Product, place, promotion, place

Last Answer : D. Product, place, promotion, place

Description : The most formal definition of marketing is ________. A. Meeting needs profitably B. Identifying and meeting human and social needs C. The four Ps (product, price, place, promotion) D. ... ways that benefit the organization and its stakeholders. E. Improving the quality of life for consumers

Last Answer : D. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

Description : In addition to product, price, promotion and place, the extended marketing mix for services includes all of the following EXCEPT: A)people B)packaging C)physical evidence D)process

Last Answer : B)packaging

Description : 20) If Burger King was to offer Whoppers at 99 pence to increase sales, it is altering the ______ element of the marketing mix. A)promotion B)price C)product D)place E)people

Last Answer : B)price

Description : he marketing mixes of organisations that market services include product, price, promotion, place and: A)Packaging B)Premiums C)People D)Purchasing

Last Answer : C)People

Description : The two components of a marketing strategy are 1. Marketing objectives and promotion 2. Marketing mix and marketing objectives 3. Target market and marketing mix 4. Target markets and promotions 5. None of these

Last Answer : Target market and marketing mix

Description : Affiliate Marketing is an example of  Online Promotion  Online Service Delivery System  Online Partnership  None of the above

Last Answer :  Online Partnership

Description : Way to promote a business with social media is__________ *  promotion of your company, services, and products  SEO  Digital media marketing  potential clients to visit your website

Last Answer :  SEO

Description : Which of the following is not usually defined as an element of the marketing mix ? 1. Products 2. Place 3. People 4. Profits 6. None of these

Last Answer : Profits

Description : Which of the following is NOT usually defined as an element of the marketing mix ? 1. Products 2. People 3. Place 4. Profits 5. None of these

Last Answer : Profits

Description : Which of the following do not corresponds to 4Ps of e- marketing a) Cost b) Customer Value c) Controlling d) Communication

Last Answer : c) Controlling

Description : Which one of these criteria is not a top product characteristic of at least one segment? a. Size b. Performance c. Price d. Promotion e. Age

Last Answer : d. Promotion

Description : What is the most important criteria to a “Size Segment” customer? a. Positioning b. Price c. Age d. MTBF e. Performance

Last Answer : a. Positioning