Description : Which of the following link building tactics do search engines tacitly endorse? A. Viral Content Creation & Promotion B.Reciprocal Link Exchange Programs C.Buying Links From Link Brokers & Networks D.Renting Pages From Trustworthy Domains And Placing Links On Them
Last Answer : A. Viral Content Creation & Promotion
Description : _______ takes place when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties. A. Marketing management B. Forecasting C. Segmentation D. Targeting E. Distribution
Last Answer : A. Marketing management
Description : Pricing cues such as sale signs and prices that end in 9 become more influential when ________. A. Consumer price knowledge is poor B. Items are purchased frequently C. Items have been on the market a long time D. Prices are consistent year-round E. They are employed frequently
Last Answer : A. Consumer price knowledge is poor
Description : The reseller market mainly consists of A. Consumers B. Manufacturers C. Wholesalers and retailers D. Industrial users
Last Answer : C. Wholesalers and retailers
Description : Intermediaries sponsor their own brands because ________. A. private-label brands sell at higher volumes B. private-label brands are recognizable to the consumer as being widely available from many ... sold at lower prices yet generate a higher profit margin because of their lower cost structure
Last Answer : D. private-label brands can be sold at lower prices yet generate a higher profit margin because of their lower cost structure
Description : Intermediaries include retailers, ________, and logistical organizations. A. Internet companies B. wholesalers C. competitors D. box stores
Last Answer : B. wholesalers
Description : Market –oriented firms focus on: A. Retailers B. Distributors C. Customers D. Wholesalers c
Last Answer : C. Customers
Description : Karen is studying the potential for selling her company's products in China. As part of her analysis, she is assessing the number, types and availability of wholesalers and retailers. Karen is ... C. Social and cultural norms D. Distribution structure E. Legal and political constraints
Last Answer : D. Distribution structure
Description : A merchant wholesaler A)takes title and assumes risk and is generally involved in buying and reselling products. B)takes title and possession of goods and sells only to retailers. C)does ... of goods but may facilitate exchange between any two parties. D)deals exclusively with industrial products.
Last Answer : A)takes title and assumes risk and is generally involved in buying and reselling products.
Description : The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called A. point of purchase promotion B. cents off deals C. sales premium D. advertising specialties
Last Answer : A. point of purchase promotion
Description : _____ is the only element of the marketing mix that produces revenue. A. Product B. Price C. Place (distribution) D. Promotion
Last Answer : B. Price
Description : Giving retailer an incentive to sell your product/service is the responsibility of which marketing mix? A. Product B. Price C. Promotion D. Place
Last Answer : D. Place
Description : Increasing the features and quality you offer is a decision made by which marketing mix? A. Product B. Price C. Promotion D. Place
Last Answer : A. Product
Description : Packaging is a _____ decision A. Product B. Price C. Promotion D. Place
Description : Which one of the 4Ps is responsible for direct mail? A. Product B. Price C. Promotion D. Place
Last Answer : C. Promotion
Description : Branding is a _____ decision A. Product B. Price C. Promotion D. Place
Description : Public Relations is managed by which marketing mix? A. Product B. Price C. Promotion D. Place
Description : Design is a _____ decision A. Product B. Price C. Promotion D. Place
Description : The marketing mix consists of; - A. Product, physical evidence, place, process B. Process, price, place, packaging C. People, process, place, promotion D. Product, place, promotion, place
Last Answer : D. Product, place, promotion, place
Description : The most formal definition of marketing is ________. A. Meeting needs profitably B. Identifying and meeting human and social needs C. The four Ps (product, price, place, promotion) D. ... ways that benefit the organization and its stakeholders. E. Improving the quality of life for consumers
Last Answer : D. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
Description : Drop shippers A)take title to but not physical possession of the goods. B)do not take title to or physical possession of the goods. C)take title to and physical possession of the goods. ... . E)are similar to truck wholesalers but provide the extra service of placing products on retailers' shelves.
Last Answer : A)take title to but not physical possession of the goods.
Description : Which type of wholesaler not only provides transportation and delivers products to retailers, but also provides the service of placing products on retailers' shelves? A)Truck wholesaler B)Cash -and -carry wholesaler C)Rack jobber D)Drop shipper E)Mai l -order wholesaler
Last Answer : C)Rack jobber
Description : Business ethics deals primarily with A. Social responsibility. B. the pricing of products and services. C. moral obligation. D. being unfair to the competition
Last Answer : C. moral obligation.
Description : A firm that bases its price on how it thinks the competitors will price, rather than on its own costs or demand, to win a contract is most likely using A. Going-rate pricing B. Cost-plus pricing C. Perceived-value pricing D. Sealed-bid pricing
Last Answer : C. Perceived-value pricing
Description : The pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as A. promotional pricing B. short term pricing C. quick pricing D. cyclical pricing
Last Answer : A. promotional pricing
Description : To maximize market share, a firm may use _____________ pricing, which is based on the theory that as sales volume increases, unit costs will decrease. A. Market-penetration B. Market-skimming C. Value pricing D. Demand pricing E. Price bands
Last Answer : A. Market-penetration
Description : In market-penetration pricing, the company's objective is to ________, believing that higher sales volume will lead to lower unit costs and higher long-run profits. A. Block competitive launches B. ... their market share C. Minimize their market share D. Maximize volume E. None of the above
Last Answer : B. Maximize their market share
Description : A firm has decided to alter its pricing and promotional strategies in response to slower than expected job growth and declining personal incomes. The firm is responding to changes in its: A. Socio-cultural environment B. Political environment C. Economic environment D. Competitive environment
Last Answer : C. Economic environment
Description : What is dual pricing? (1) Wholesale price and Retail pricing (2) Pricing by agents and Pricing by retailers (3) Price fixed by Government and Price in open market (4) Daily prices and Weekly prices
Last Answer : (3) Price fixed by Government and Price in open market Explanation: Dual pricing is the practice of setting prices at different levels depending on the currency used to make the purchase. It may be ... on the market. This is also known as two-tier pricing and is common in many developing nations
Description : Which of the following pricing methods is used most often by retailers? A)Markup pricing B)Price discrimination C)Price differentiation D)Return on investment E)Price skimming
Last Answer : A)Markup pricing
Description : Who suggested product, pricing, place, promotion all these in a company represents “Market Mix”? (A) Neil Borden (B) Neilsen (C) Philip Kotler (D) Stephen Morse
Last Answer : Answer: A
Description : What are the two main functions of the WTO? A. The promotion of free trade and economic liberalism B. The administration of the WTO agreements and the resolution of international trade ... of the WTO's institutional framework and the promotion of economic co-operation amongst its members
Last Answer : D. The administration of the WTO’s institutional framework and the promotion of economic co-operation amongst its members
Description : What is the underlying characteristic of the WTO? A. It facilitates economic co-operation between different countries B. It resolves disputes between economic trade blocks C. It facilitates ... the Uruguay round, the organisation's ultimate goal being the promotion of free international trade
Last Answer : D. It acts as an umbrella institution that regulates the agreements concluded at the Uruguay round, the organisation’s ultimate goal being the promotion of free international trade
Description : Which element of the promotional mix consists of short-term incentives to encourage the purchase of a product? A. advertising B. public relations C. direct marketing D. sales promotion
Last Answer : D. sales promotion
Description : Which tools of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor? A. advertising B. public relations C. direct marketing D. sales promotion
Last Answer : A. advertising
Description : Friends don't let friends drive drunk” is an example of A. Niche marketing B. Social marketing C. Selling D. Advertising E. Sales promotion
Last Answer : B. Social marketing
Description : According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called A. sales promotion B. personal selling C. public relations D. advertising
Last Answer : C. public relations
Description : Of the following reasons, which is not a reason to use sales promotion? A. To reach new customers B. To reward behaviour C. To develop brand image D. To assist integration
Last Answer : C. To develop brand image
Description : Two major factors are changing the face of today's communications. One of these factors is the fact that: A. Costs of promotion are rising. B. Mass markets are fragmented and ... Global communications are not growing rapidly enough. D. Marcom managers have achieved more power and control.
Last Answer : B. Mass markets are fragmented and marketers are shifting away from mass marketing.
Description : Although the promotion mix is the company’s primary communication activity, the __________________ must be coordinated for greatest communication impact. A. Organizational culture B. Entire marketing mix C. Demand mix D. Profit variables in a company
Last Answer : B. Entire marketing mix
Description : Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers? A. Advertising B. Public relations C. Direct marketing D. Sales promotion
Last Answer : C. Direct marketing
Description : Which of the following major promotional tools use press relations, product, Publicity, corporate communications, lobbying, and public service to communicate Information? A. Advertising B. Public relations C. Direct marketing D. Sales promotion
Last Answer : B. Public relations
Description : The personal presentation by the firm’s sales force for the purpose of making salesand building customer relationships is called: A. Personal selling. B. Public relations. C. Direct marketing. D. Sales promotion.
Last Answer : A. Personal selling.
Description : There is an increasing amount of commerce being done via the Internet. With respectto the promotional mix, which of the following categories would be most directly concerned with Internet commerce? A. Advertising B. Public relations C. Direct marketing D. Sales promotion
Description : _________________ is direct communications with carefully targeted individual consumers to obtain an immediate response. A. Personal selling B. Public relations C. Direct marketing D. Sales promotion
Description : If a company wants to build a good “corporate image,” it will probably use whichof the following marketing communications mix tools? A. Advertising B. Public relations C. Direct marketing D. Sales promotion
Description : Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service? A. Advertising B. Public relations C. Direct marketing D. Sales promotion
Last Answer : D. Sales promotion
Description : The _______________________ is the specific mix of advertising, personal selling,sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing ... mix B. Integrated dealer mix C. Marketing communications mix D. Marketing control mix
Last Answer : C. Marketing communications mix