Description : Which of the following is not type of qualitative forecasting? (a) executive opinions ; (b) sales force composites ; (c) the Delphi method ; (d) moving average
Last Answer : Moving average
Description : The forecasting model that pools the opinions of a group of experts or managers is known as the……… (a) sales force composition model ; (b) jury of executive opinion model (c) consumer market survey model ; (d) management coefficients model
Last Answer : (b) jury of executive opinion model
Description : The sales forecasting method that consists of making a product available to buyers in one or more locations and measuring purchases is A)a market test. B)the regression analysis. C)trend analysis. D)a survey. E)the Delphi technique.
Last Answer : A)a market test.
Description : When a business has a relatively small number of customers, a useful method of forecasting is: A)time series analysis B)the delphi technique C)trend analysis D)a customer forecasting survey
Last Answer : D)a customer forecasting survey
Description : Company sales forecasts are least likely to be based on A)executive judgment. B)customer surveys or sales -force surveys. C)time series analysis. D)market tests. E)single -variable or multivariable segmentation.
Last Answer : E)single -variable or multivariable segmentation.
Description : Decision makers face ________ types of problems. (a) 2 ; (b) 3 ; (c) 4 ; (d) 5
Last Answer : ; (b) 3 ;
Description : The forecasting method that uses the firm's historical sales data in an attempt to find patterns in the firm's sales volume over time is A)the regression method. B)customer forecasting. C)a market test. D)sales -force forecasting. E)time series analysis..
Last Answer : E)time series analysis..
Description : The sales prediction technique that is based on the relationship between sales and other factors such as population density, income and family size is: A)executive judgement B)time series analysis C)a market survey D)the correlation method
Last Answer : D)the correlation method
Description : Henry takes the company's sales for the past five years and calculates a growth trend. Which sales forecasting method is being employed? A)time series analysis B)executive judgement C)correlation methods D)market tests
Last Answer : A)time series analysis
Description : The three major types of forecasts used by business organizations are (a) strategic, tactical, and operational ; (b) economic, technological, and demand (c) exponential smoothing, Delphi, and regression ; (d) departmental, organizational, and territorial
Last Answer : (b) economic, technological, and demand
Description : Two reasons for mergers and acquisitions are a. to increase managerial staff and to minimize economies of scale. b. to reduce tax obligations and increase managerial staff. c. to create seasonal trends ... of a new sales force. d. to provide improved capacity utilization and to gain new technology
Last Answer : to provide improved capacity utilization and to gain new technology
Description : Which of the following is not an assumption of the classical decision model? (a) Problems are clearly defined. (b) Decision makers behave logically. (c) Evaluation criteria are drawn from ... the definition of the problem. (d) Choice is made once sufficient information on alternatives is available
Last Answer : (d) Choice is made once sufficient information on alternatives is available
Description : Which sales forecasting technique would generally be most suitable for estimating the sales of a new product? A)Executive judgment B)Customer surveys C)Time series analysis D)Market tests E)Regression methods
Last Answer : D)Market tests
Description : While developing a company sales forecast, a marketer discovered a pattern in sales volume over the past ten years. Which sales forecasting technique was employed? A)surveys B)executive judgement C)time series analysis D)correlation methods
Last Answer : C)time series analysis
Description : The sales prediction technique that is based on the relationship between sales and other factors--such as population density, per capita income, or family size--is A)executive judgment. B)time series analysis. C)regression analysis. D)a market test. E)an expert survey.
Last Answer : C)regression analysis.
Description : Which of the following is not a potential effect of an auditor's decision that a lower acceptable audit risk is appropriate? a. More evidence is required. b. Less evidence is required. c. ... experienced staff. d. Review of the working papers by personnel who were not assigned to the engagement
Last Answer : Less evidence is required.
Description : What is the most accurate method of obtaining project information that can reduce the amount of risk? 1. Observations on the current project 2. Determining the risk by using brainstorming ... from previous projects that were similar in nature 4. Sensitivity analysis 5. Delphi technique.
Last Answer : 3. The use of historical data from previous projects that were similar in nature
Description : __________ is based on the assumption that the future will be just like the past. [Hint] a. Delphi forecasts b. Econometric models c. Linear regression d. Scenario forecasts
Last Answer : Linear regression
Description : A variation of the electronic meeting that links together media from different locations is ___________ (a) E-commerce ; (b) The Delphi technique ; (c) Video conference ; (d) E-conference
Last Answer : ; (c) Video conference ;
Description : A ______ organizational structure is the simplest form and has clear lines of authority and ease of decision making. (a) Horizontal ; (b) Line ; (c) Vertical ; (d) Staff
Last Answer : (b) Line ;
Description : The overall process of decision making in, for example, staff selection includes which of these stages? (a) Deciding which candidate to appoint ; (b) Identifying the need for a new member of staff (c) Agreeing the job specification ; (d) All of the above
Last Answer : The overall process of decision making in staff selection typically includes the following stages: Identifying the need for a new member of staff: This involves determining the reasons for the need ... in a systematic manner to ensure a fair and effective decision-making process in staff selection.
Description : In performing attestation services, a CPA will normally: a. Recommend uses for information. b. Improve the quality of information, or its context, for decision makers. c. Perform market analyses and cost estimates. d. States a conclusion about a written assertion
Last Answer : States a conclusion about a written assertion
Description : The research participants are described in detail in which section of the research plan? a. Introduction b. Method c. Data analysis d. Discussion
Last Answer : b. Method
Description : Many sophisticated techniques or tolls are useful in decision-making. Which of the following is a tool that helps managers figure out how much to produce and points out the relationship between revenues, ... Marginal analysis ; (b) Breakeven analysis ; (c) Ratio analysis ; (d) Financial analysis
Last Answer : (b) Breakeven analysis ;
Description : Alex has been asked to calculate the sales potential for a new line of electronic games his company has acquired. He has developed a general economic forecast for the next two years, used this to estimate ... The approach he is using appears to be: A)build up B)delphi C)break down D)regression
Last Answer : C)break down
Description : What is it called when the participants are not revealed to any one but researcher and staff? a. Confidentiality b. Anonymity c. Ethics d. Discretion
Last Answer : a. Confidentiality
Description : ________ means that the participant's identity, although known to the researcher, is not revealed to anyone outside of the researcher and his or her staff. a. Anonymity b. Confidentiality
Last Answer : b. Confidentiality
Description : In the context of decision making, which of the following best describes a heuristic? (a) A rule that a person relies upon to assess or categorise choices. (b) One of many personal learned rules that a ... uses when making a decision. (d) An attitude that prefers to look at a question as a whole.
Last Answer : (b) One of many personal learned rules that a person applies in the process of decision making.
Description : A trained career counsellor can help us (1) do self-analysis, so that we are honest with ourselves. (2) decide whether to be a florist, teacher, counsellor doctor, or sales executive, ... that will help us use our abilities, because a trained professional can help us prioritize and choose
Last Answer : (4) identity different professions that will help us use our abilities, because a trained professional can help us prioritize and choose the option that is most viable for us.
Description : Communi Community attitudes, zoni es, zoning restrictions, and qua and quality of labor force are l ce are likely to be considered in which of the fo considered in which of the following ... analysis analysis c. center-of-gravity center-of-gravity method d. simulation e. factor rating method
Last Answer : e. factor rating method
Description : Most organizational purchase decisions are made by 1. one person 2. a team of purchasing agents 3. a firm's buying centre 4. inventory control personnel 5. the sales force
Last Answer : a firm's buying centre
Description : The channel that includes both a manufacturers' agent and an industrial distributor may be appropriate under which of the following circumstances? A)When the firm wants specialised personnel to follow ... is thinking of cutting it down E)When customers are highly concentrated in one geographic area
Last Answer : B)When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force
Description : Most organisational purchase decisions are made by A)one person. B)a team of purchasing agents. C)a firm's buying centre. D)inventory control personnel. E)the sales force.
Last Answer : C)a firm's buying centre.
Description : The primary advantage of automatic vending as a form of retailing is that : 1. it provides continuous service to customers 2. it eliminates the need for sales personnel 3. vending machines require little maintenance 4. it offers low cost, personal method of selling 5. none of these
Last Answer : it eliminates the need for sales personnel
Description : The primary advantage of automatic vending as a form of retailing is that: A)it provides continuous service to customers. B)it eliminates the need for sales personnel. C)vending machines require little maintenance. D)it offers a low cost, personal method of selling.
Last Answer : B)it eliminates the need for sales personnel.
Description : The primary goal of a disaster preparedness plan is: a) To protect the population b) To protect valuable resources c) To keep communications lines open d) To protect environmental health personnel
Last Answer : a) To protect the population
Description : __________ is the process of using the resources and personnel of an organization in an orderly way to achieve the objectives and long-term goals of the organization. (a) Planning ; (b) Organizing ; (c) Leading ; (c) Controlling
Last Answer : (b) Organizing ;
Description : Which of the following functions or activities requires recruiting and placing qualified personnel needed for the organization so that it may achieve its objectives and goals? (a) Planning ; (b) Staffing ; (c) Organizing ; (c) Controlling
Last Answer : (b) Staffing ;
Description : Which of the following is a method that can be used to overcome the tendency toward conformity in group decision-making? (a) Brainstorming ; (b) Nominal group technique ; (c) Groupthink ; (d) Electronic meetings
Last Answer : (a) Brainstorming ;
Description : Which of the following techniques uses variables such as price and promotional expenditures, which are related to product demand, to predict demand? (a) associative models ; (b) exponential smoothing ; (c) weighted moving average (d) time series
Last Answer : (a) associative models ;
Description : . Which of the following is empirical estimation technique? (i) expert judgement (ii) Delphi estimation (iii) COCOMO (iv) Critical path Method A. only i, ii & iii B. only i & ii C. only i, iii & iv D. All of the above
Last Answer : B. only i & ii
Description : In pursuing its quality control objectives with respect to assigning personnel to engagements, a public accounting firm may use policies and procedures such as a. Rotating employees from ... the staffing requirements of specific engagements so that enough qualified personnel can be made available
Last Answer : Requiring timely identification of the staffing requirements of specific engagements so that enough qualified personnel can be made available
Description : Electro PLC has centralised marketing operations with personnel who direct marketing research, distribution, sales, advertising, and so forth reporting directly to the marketing director. The marketing department is organised by A)product. B)region. C)types of customers. D)function.
Last Answer : D)function.
Description : The drawbacks of ICT in medicine are i) Part time staff may not be trained and cannot access vital information ii) Some staff may be resistant of using ICT iii) All staff will need training in the use of the software iv) All of these
Last Answer : iv) All of these
Description : 8. Who defined Operations Research as an aid for the executive in marketing his decisions by providing him with the quantitative information based on the scientific method of analysis? a. C. Kitte b. H.M. Wagner c. E.L. Arnoff d. None of the above
Last Answer : a. C. Kitte
Description : Ansoff's matrix is useful for what? A. Integrating a business's marketing strategy with general strategic direction B. Establishing an editorial calendar for staff to follow C. Understanding buyer personas and buyer behaviour D. Hiring new staff and training them on marketing tactics
Last Answer : Integrating a business's marketing strategy with general strategic direction
Description : A ___________ refers to the authority and responsibility for achieving the major goals of the Organization. (a) Line position ; (b) Staff position ; (c) Line authority ; (d) None of the given options
Last Answer : (a) Line position ;
Description : What kind of organizational structure combines a vertical chain of command with horizontal reporting requirements? (a) Line authority ; (b) Matrix ; (c) Functional ; (d) Line-and-staff
Last Answer : (b) Matrix ;
Description : The five elements in the management process are (a) plan, direct, update, lead, and supervise (b) accounting/finance, marketing, operations, and management (c) organize, plan, control, staff, and manage (d) plan, lead, organize, manage, and control
Last Answer : (d) plan, lead, organize, manage, and control