Description : The three major personal influences believed to affect the consumer buying decision process are: A)perception, motives, and attitudes. B)personality, learning, and perception. C)demographic, ... and attitudes. D)situational, lifestyle, and demographic. E)situational, perception, and motives.
Last Answer : D)situational, lifestyle, and demographic.
Description : The three major categories of influences that are believed to influence the consumer buying decision process are personal, psychological, and: A)person-specific B)social C)demographic D)situational E)cultural
Last Answer : B)social
Description : The three major personal influences believed to affect the consumer buying decision process are 1. perception, motives, and attitudes 2. personality, learning and perception 3. demographic, ... and altitudes 4. situational, lifestyle and demographic 5. situational, perception and motives
Last Answer : situational, lifestyle and demographic
Description : The Kellys are on a family outing. As they approach Bellvue Zoo, a tyre on their car is punctured by a metal object on the road. Using the spare, they drive to the next petrol station, ... A)cognitive dissonance B)a situational factor C)an internal search factor D)framing E)a cognitive factor
Last Answer : B)a situational factor
Description : The three factors that influence the ethical decision-making process include A)individual factors, corporate culture, and peer influence. B)opportunity, personal moral philosophies, and ... relationships, and opportunity. D)peer influences, personal moral philosophies, and opportunity.
Last Answer : C)individual factors, organisational relationships, and opportunity.
Description : The three major categories of influences that are believed to influence the consumer buying decision process are personal, psychological, and 1. person-specific 2. social 3. demographic 4. situational 5. cultural
Last Answer : social
Description : Shopping in her local Spar, Jim sees a new diet cola. He picks up a six-pack to take home and try. This purchase is indicative of__________ decision making: A) low-involvement B) extensive C) internal set D) situational
Last Answer : A) low-involvement
Description : The psychographic variable that includes numerous characteristics related to people's activities, interests and opinions is: A)motive B)social class C)personality D)family life cycle E)lifestyle
Last Answer : E)lifestyle
Description : A consumer's buying decisions are affected in part by the people around him or her. These people and the forces they exert on a buyer are called A)motivational influences. B)social factors. C)roles. D)personality influences. E)cultural influences.
Last Answer : B)social factors.
Description : After deciding to order replacement parts for aging machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the ... recognition B)product specification C)product-supplier search D)product selection E)product evauation
Last Answer : C)product-supplier search
Description : A buyer for Debenhams Department Store orders handbags from a certain supplier because the supplier allows the buyer to maintain the store's policy of thirty-day advance purchase notice. This ... decision process. A)environmental B)organisational C)interpersonal D)individual E)demographic
Last Answer : B)organisational
Last Answer : C)product-supplier
Description : After deciding to order replacement parts for ageing machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the ... recognition B)product specification C)product-supplier search D)product selection E)product evauation
Description : Before hosting a dinner party, Mike notices that he does not have enough dishes and decides to look for another set. Mike has just gone through which stage of the consumer decision-making process? A)Problem recognition B)Information search C)Evaluation of alternatives D)Evoked set formation
Last Answer : A)Problem recognition
Description : Tom is trying to close a major sale with a customer who is a trout fishing enthusiast. Tom starts reading fishing catalogues and going to sports goods shops to learn as much as he can about fly ... be best classified as _________ involvement. A)low B)high C)enduring D)situational E)perceived
Last Answer : D)situational
Description : A culture can be divided into subcultures according to A)personality characteristics. B)the motives that people have for their behaviour. C)geographic regions or human characteristics, such as age ... regions and income levels. E)the information to which consumers allow themselves to be exposed.
Last Answer : C)geographic regions or human characteristics, such as age or ethnic background
Description : A sales representative from a software company shows an accounting firm that a new software package can perform bookkeeping tasks that the firm's present package cannot. The accounting firm ... ? A)problem recognition B)product specification C)product supplier search D)product selection
Last Answer : A)problem recognition
Description : Ethical formalism philosophies focus on A)the rights of consumers and the greatest good for society. B)situational ethics and increasing profits C)maximising the greatest good for the greatest number of people. D)the intentions associated with a particular behaviour and the rights of the individual.
Last Answer : D)the intentions associated with a particular behaviour and the rights of the individual.
Description : A comprehensive spending pattern: A)shows the percentages of annual family expenditures allotted to general classes of goods and services B)indicates the annual amounts spent by families for ... discretionary income of consumers D)is used to determine the precise buying power of individuals
Last Answer : A)shows the percentages of annual family expenditures allotted to general classes of goods and services
Description : Maria is shopping for a designer suit to wear to an important interview. She really wants to impress her prospective employer. Maria will most likely use which type of consumer decision making? A)Routine response B)Limited C)Extensive D)Intensive
Last Answer : C)Extensive
Description : he Students Union is buying office equipment. For a supplier, the Students Union is an example of : A)a producer market B)a consumer C)a reseller market D)an institutional market
Last Answer : D)an institutional market
Description : A light bulb can be considered all of the following EXCEPT A)a consumer product. B)an business-to-business product. C)either a consumer product or an industrial product. D)an industrial product if it ... factory. E)a consumer product if it is used to light the office of the board of directors.
Last Answer : E)a consumer product if it is used to light the office of the board of directors.
Description : Hersey and Blanchard present a form of situational leadership based on the ___________ of the people the leader is attempting to influence. (a) Readiness ; (b) personality ; (c) intelligence ; (d) motivation
Last Answer : (a) Readiness ;
Description : A spending pattern that indicates the annual amounts households spend for particular VU Cafeteria products within a general product class is called: A)a consumer spending pattern B)a product ... C)a behavioural spending pattern D)a comprehensive spending pattern E)an average spending pattern
Last Answer : b)a product specific spending pattern
Description : A group of individuals who have an interest in or concern about an organisation, a product, or a social cause is a(n): A)direct consumer. B)client consumer. C)target public. D)general public.
Last Answer : C)target public.
Description : he consumer movement is: A)against foreign imports that are much cheaper than products produced in the home market B)a movement that is trying to improve consumer satisfaction C)a ... D)a diverse group of individuals, groups and organisations attempting to protect the rights of consumers
Last Answer : D)a diverse group of individuals, groups and organisations attempting to protect the rights of consumers
Description : Sometimes resellers are offered a temporary price reduction for purchasing specified quantities of a product. Such offers are used to provide them with an incentive to handle a new product, to achieve a ... sales promotion? A)Push money B)Buy -back allowance C)Buying allowance D)Money -off offer
Last Answer : C)Buying allowance
Description : Family life cycle is most likely to be based on: A)buying power and gender B)geographic location and family size C)marital status and age of children D)occupation and marital status
Last Answer : C)marital status and age of children
Description : Perception is a three-step process that involves A)motivation, personality, and attitudes. B)collecting, eliminating, and organising information inputs. C)selecting, organising, and interpreting information inputs. D)anticipating, classifying, and discarding information inputs.
Last Answer : C)selecting, organising, and interpreting information inputs.
Description : Decision making in emergency situations requires primarily: a. Speed of reaction b. The distribution of tasks and crew coordination c. Strong situational awareness d. The whole crew to focus on the immediate problem
Last Answer : b. The distribution of tasks and crew coordination
Description : Which of the following is NOT one of the factors that interact to determine the ethical decision-making process in marketing? A) Relationships with superiors B) Laws and regulations C) Opportunity D) Individual factors E) Relationships with coworkers
Last Answer : B) Laws and regulation s
Description : Stirling Hotels places an advertisement with a coupon in the travel section of the Sunday Times. This ad is intended to help consumers in which phase of the decision-making process? A)Internal search B)Cognitive dissonance C)Purchase D)External search E)Framing
Last Answer : D)External search
Description : usan has left her parents home and moved into a new flat. She is spending considerable time and effort comparing the ranges of furniture in different retail stores. Which type of decision-making process is she using? A)Selective B)Intensive C)Extensive D)Shopping E)Routine
Description : In the process of buying routinely purchased items, buyers are sometimes also the A)deciders. B)gatekeepers. C)users. D)influencers. E)informers.
Last Answer : A)deciders.
Description : The factor influencing process of flowerings is: (a) Amount of chlorophyll (b) Soil water (c) Soil pH (d) Photoperiod
Last Answer : Ans. ((d))
Description : What source of information is usually effective for moving consumers to the evaluation stage of the product adoption process? A)Salespersons B)Mass communication C)Personal sources D)Consumer advocates
Last Answer : C)Personal sources
Description : Mama Pasta's marketing manager believes that the firm's recent 40% increase in consumer sales is due to changes in costumer perceptions regarding the nutritional value of pasta. Which ... been completed? A)data interpretation B)data analysis C)hypothesis development D)problem expansion
Last Answer : C)hypothesis development
Description : A depth interview is MOST likely to be used to: A)alter a buyer's attitudes toward a product. B)influence a buyer's perceptions of a product. C)discover a buyer's motives. D)increase a buyer's knowledge of a product. E)identify a buyer's personality.
Last Answer : C)discover a buyer's motives.
Description : The set of actions and activities associated with each position one holds within a group, organisation, or institution constitutes A)personality. B)a role. C)a motive. D)perception. E)an attitude.
Last Answer : B)a role.
Description : In the Traditional Segment, age as a buying criteria is accounts for which percentage of the consumer decision: a. 53%. b. 43%. c. 47%.
Last Answer : c. 47%.
Description : In the High End Segment, price as a buying criteria is accounts for which percentage of the consumer decision: a. 53%. b. 9%. c. 23%. d. 19%.
Last Answer : b. 9%.
Description : During the growth stage of the product life cycle, the marketer should A)fortify the product position. B)move to exclusive distribution. C)raise the price. D)increase promotion as a percentage of sales.
Last Answer : A)fortify the product position.
Description : Which of the following is often used to raise revenue for a country and/or to protect domestic products? A)A quota B)A warning label C)An embargo D)An import tariff
Last Answer : D)An import tariff
Description : The three psychographic dimensions most commonly used in market segmentation are: A)personality, perception and learning B)personality, perception and behaviour C)motives attitudes and lifestyles D)personality, motives and lifestyles
Last Answer : D)personality, motives and lifestyles
Description : Personality characteristics, perception, motives, ability, knowledge and attitudes: A)operate independently of environmental influences B)can be measured accurately by marketers C)are psychological ... that may influence consumers'behaviour D)are external forces that affect consumers' behaviour
Last Answer : C)are psychological forces that may influence consumers'behaviour
Description : Which of the following represents an output from the marketing environment? A)Money borrowed by Liverpool F.C. to help finance its operations B)Nike's television advertising campaign featuring a ... purchased by Debenhams Department Stores D)Steel purchased by Volvo to be used in producing cars
Last Answer : B)Nike's television advertising campaign featuring a leading sports personality
Description : Which of the following statements about social responsibility is FALSE? Social responsibility : A)can be viewed as a contract with society B)is a company's obligation to maximise its positive ... on society C)is a vital factor in marketing strategy decisions D)relates to individual decisions.
Last Answer : D)relates to individual decisions.
Description : What is considered to be the most useful skill for a project manager who works in a matrix environment in order to achieve project goals? Select one: a. Leadership skill b. Influencing c. Conflict management skill d. Time management e. Planning skill
Last Answer : b. Influencing
Description : What of the following scenarios would most likely be considered situational irony (APEX)?
Last Answer : Renee was elated when they handed her the first-place spelling bee plaque, but she frowned when she discovered they'd misspelled a word on the plaque. ----APEX
Description : Sandra, a new salesperson for Brenham Foods calls in an order for twice the amount of merchandise that Corner Market requested because she knows that it will increase her sales and will not ... in ethical decision making. A)opportunity B)exposure C)significant others D)peers E)external rewards
Last Answer : A)opportunity