The set of actions and activities associated with each position one holds within a group, organisation, or institution constitutes A)personality. B)a role. C)a motive. D)perception. E)an attitude.

The set of actions and activities associated with each position one holds within a group,  organisation, or institution constitutes
A)personality.
B)a role.
C)a motive.
D)perception.
E)an attitude.
by

1 Answer

Answer :

B)a role.
by

Related questions

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Last Answer : (a) role or position within the organisation 

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A group of individuals who have an interest in or concern about an organisation, a product, or a social cause is a(n): A)direct consumer. B)client consumer. C)target public. D)general public.

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Last Answer : D)developing a marketing mix that precisely meets the needs of individuals in the target market.

A marketing audit's primary purpose is to A)check on the firm's current marketing position for financial and legal reasons. B)identify weaknesses in ongoing marketing operations and plan the necessary improvements to correct these weaknesses. C)focus on a few of the most important marketing activities and plan the methods to improve them. D)aid evaluation and reallocate the firm's marketing efforts and marketing opportunities.

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Last Answer : B)identify weaknesses in ongoing marketing operations and plan the necessary improvements to correct these weaknesses.

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Last Answer : A)segmenting

The ________ is a person within a reference group who, because of special skills, knowledge, personality, or other characteristics, exerts influence on others 1. facilitator 2. reference actor 3. opinion leader 4. social role player 5. none of these

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Last Answer : (a) Power ;

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Description : Tommy leaves the video rental shop annoyed about the small number of titles that were available for rent. His attitude is due to the actual number of tapes in the store and: A)his satisfaction with ... there to help. D)his service expectations. E)the average number of available titles at all stores.

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Last Answer : D)intensity of a buyer's feelings toward a certain object.

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Last Answer : A)a product's actual price and consumers' expectations regarding price.

If a pull policy is to be used in promoting a product, the firm A)promotes directly to consumers. B)promotes only to the next marketing institution down the marketing channel. C)promotes the product to retail stores only. D)promotes the product to wholesalers only.

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Last Answer : A)promotes directly to consumers.

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Last Answer : B)promotes only to the next institution in the marketing channel.

As a new employee, John is most likely to look to which one of the following to learn the ethical culture of his new organisation? A)Coworkers B)Customer contact employees C)Other new employees D)The legal department E)Top management

Description : As a new employee, John is most likely to look to which one of the following to learn the ethical culture of his new organisation? A)Coworkers B)Customer contact employees C)Other new employees D)The legal department E)Top management

Last Answer : E)Top management

__________ refers to the co -ordination of internal exchanges between the organisation and its employees to better achieve successful external exchanges between the organisation and its customers. A)Internal management B)Internal leadership C)Empowerment D)Internal marketing E)Total quality management

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Last Answer : D)Internal marketing

The component at the centre of marketing implementation that draws the entire organisation together into a single, functioning unit is A)leadership. B)shared goals. C)the marketing strategy. D)people. E)systems.

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BT is involved in a process of assessing marketing opportunities and resources, determining marketing objectives, and developing a plan for implementation and control, then BT is involved in A)strategic analysis. B)marketing planning. C)marketing management. D)marketing. E)market organisation

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A __________ is something that an organisation does extremely well--sometimes so well that it gives a company an advantage over its competition. A)competitive advantage B)sustainable competitive advantage C)distinctive competency D)strategic vision E)marketing opportunity

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When the right combination of circumstances occurs at the right time to allow an organisation to take action toward a target market, the firm has identified a A)market objective. B)market requirement. C)strategic market plan. D)market opportunity. E)corporate objective.

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Last Answer : A)mission statement.

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