Stirling Hotels places an advertisement with a coupon in the travel section of the Sunday  Times. This ad is intended to help consumers in which phase of the decision-making  process?
A)Internal search
B)Cognitive dissonance
C)Purchase
D)External search
E)Framing

1 Answer

Answer :

D)External search

Related questions

Description : The Kellys are on a family outing. As they approach Bellvue Zoo, a tyre on their car is punctured by a metal object on the road. Using the spare, they drive to the next petrol station, ... A)cognitive dissonance B)a situational factor C)an internal search factor D)framing E)a cognitive factor

Last Answer : B)a situational factor

Description : After purchasing a new Micra, George sees a Fiesta pass him on the street and begins to wonder if he made the right choice. George is affected by A)problem recognition B)cognitive dissonance C)internal search D)alternative evaluation E)framing

Last Answer : B)cognitive dissonance

Description : Shortly after purchasing a product, the postpurchase evaluation may result in cognitive dissonance. Cognitive dissonance is best defined as A)the congruence between external and internal searches for ... occur because the buyer questions whether the decision to purchase the product was right.

Last Answer : D)doubts that occur because the buyer questions whether the decision to purchase the product was right.

Description : As Bob runs out of shaving cream, he tries to remember what he did the last time this happened. He is engaging in: A)external search B)evoked set development C)internal search D)cognitive dissonance E)alternative evaluation

Last Answer : C)internal search

Description : Damien is torn between buying a new swing set for his children and buying a new set of Wilson golf clubs for himself. He is experiencing: A)attitude formation. B)belief assessment. C)role inconsistency. D)cognitive dissonance.

Last Answer : C)role inconsistency.

Description : Mental process in which customer ends up as buyer of a new product is called A. adoption process B. cognitive dissonance C. pre purchase behavior D. post-purchase behavior

Last Answer : adoption process

Description : The managerial actions taken by Sears to make all members of the organisation understand and accept their respective roles in implementing the marketing strategy are referred to asA)internal management. B)extended marketing. C)intended marketing. D)external marketing. E)internal marketing.

Last Answer : E)internal marketing.

Description : The employees of ICI are its A)external customers. B)extended customers. C)intended customers. D)internal customers. E)marketing customers.

Last Answer : D)internal customers.

Description : Shopping in her local Spar, Jim sees a new diet cola. He picks up a six-pack to take home and try. This purchase is indicative of__________ decision making: A) low-involvement B) extensive C) internal set D) situational

Last Answer : A) low-involvement

Description : 13) Reading through a copy of Loaded containing advertisements for sweaters from Ralph Lauren, Levi Strauss jeans and tennis shoes from Adidas, Martin remembers only the shoe ad, thanks to the recent tear in ... selective: A)distortion. B)decision making. C)analysis. D)retention. E)reading.

Last Answer : D)retention.

Description : Before hosting a dinner party, Mike notices that he does not have enough dishes and decides to look for another set. Mike has just gone through which stage of the consumer decision-making process? A)Problem recognition B)Information search C)Evaluation of alternatives D)Evoked set formation

Last Answer : A)Problem recognition

Description : Sandra, a new salesperson for Brenham Foods calls in an order for twice the amount of merchandise that Corner Market requested because she knows that it will increase her sales and will not ... in ethical decision making. A)opportunity B)exposure C)significant others D)peers E)external rewards

Last Answer : A)opportunity

Description : Which of the following would be leveraging both social network and traditional marketing?  Handing out print advertisements with a coupon for a store  A print advertisement in a magazine which ... an advertisement on a message board  Hosting a video ad on YouTube not otherwise seen elsewhere

Last Answer : A print advertisement in a magazine which drives people to a website where there is a free trial offe

Description : In one corner of its magazine advertisement for office copiers, Pitney Bowes places a small box asking for the names and addresses of individuals or companies seeking more information. Pitney has ... facilitate ______ for this communication. A)decoding. B)feedback. C)encoding. D)noise reduction.

Last Answer : D)noise reduction.

Description : Is it cognitive dissonance to want to be a bilionare and at the same time knock them down for being greedy?

Last Answer : Examples, please; otherwise you are proposing a contradiction.

Description : What branch of psychology deals with the study of Deception, Cognitive dissonance, and the like?

Last Answer : I would have to say, elements of both Personality Psy. and Social Psy.

Description : Recommend cure to cognitive dissonance.?

Last Answer : Cognitive dissonance is one medical term we hardly talk about.it is experienced when your actions or thoughts don't match up with your belief or values. To make it clear, I will state two examples of ... and explore what values, morals and beliefs that truly matter to you in the short and long term.

Description : A teacher used the following statement to change the behaviour of a student who was a smoker. “Smoking is healthy for the nation”. This is an example of Options: A) Cognitive dissonance B) Conceptual conflict C) Meaningful learning D) Challenge

Last Answer : A) Cognitive dissonance

Description : After deciding to order replacement parts for aging machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the ... recognition B)product specification C)product-supplier search D)product selection E)product evauation

Last Answer : C)product-supplier search

Description : After deciding to order replacement parts for aging machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the ... recognition B)product specification C)product-supplier search D)product selection E)product evauation

Last Answer : C)product-supplier

Description : After deciding to order replacement parts for ageing machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the ... recognition B)product specification C)product-supplier search D)product selection E)product evauation

Last Answer : C)product-supplier search

Description : Which of the following best describes both Stirling and Ericson engines?  a. Internal combustion engine  b. External combustion engine  c. Diesel cycle  d. Rankine cycle

Last Answer : External combustion engine

Description : In essence, all organisations have two types of strategy: __________ is the strategy that the organisation decides on during the planning phase, and __________ is the strategy that ... strategy; realised strategy C)intended strategy; implemented strategy D)planned strategy; implemented strategy

Last Answer : B)intended strategy; realised strategy

Description : A sales representative from a software company shows an accounting firm that a new software package can perform bookkeeping tasks that the firm's present package cannot. The accounting firm ... ? A)problem recognition B)product specification C)product supplier search D)product selection

Last Answer : A)problem recognition

Description : A buyer for Debenhams Department Store orders handbags from a certain supplier because the supplier allows the buyer to maintain the store's policy of thirty-day advance purchase notice. This ... decision process. A)environmental B)organisational C)interpersonal D)individual E)demographic

Last Answer : B)organisational

Description : If Viking puts an advertisement in student newspapers offering to send people who send in a completed information form a four colour brochure showing and discussing the benefits of its new line of ... ? A)Awareness and adoption B)Trial and adoption C)Interest and evaluation D)Interest and adoption

Last Answer : C)Interest and evaluation

Description : Which of the following is NOT one of the factors that interact to determine the ethical decision-making process in marketing? A) Relationships with superiors B) Laws and regulations C) Opportunity D) Individual factors E) Relationships with coworkers

Last Answer : B) Laws and regulation s

Description : usan has left her parents home and moved into a new flat. She is spending considerable time and effort comparing the ranges of furniture in different retail stores. Which type of decision-making process is she using? A)Selective B)Intensive C)Extensive D)Shopping E)Routine

Last Answer : C)Extensive

Description : Which of the following terms, according to Lazarus, refers to the process through which an event is evaluated with respect to what is at stake and what might and can be done? a) ... and challenge. d) Adaptation Lazarus believed adaptation was affected by emotion that subsumed stress and coping.

Last Answer : a) Cognitive appraisal The outcome of cognitive appraisal is identification of the situation as either stressful or non-stressful.

Description : Personality characteristics, perception, motives, ability, knowledge and attitudes: A)operate independently of environmental influences B)can be measured accurately by marketers C)are psychological ... that may influence consumers'behaviour D)are external forces that affect consumers' behaviour

Last Answer : C)are psychological forces that may influence consumers'behaviour

Description : A firm mails brochures and coupons to potential consumers who can then purchase products by mail or by phone. This illustrates which of the following methods of selling retail products? A)Direct-response marketing B)Party plan C)Catalogue marketing D)Speciality retailing E)Direct selling

Last Answer : A)Direct-response marketing

Description : f Kwik-Fit runs an ad asking customers to check windscreen wiper blades for wear, the firm is attempting to stimulate which of the following? A)Information Search B)Evoked set formation C)Evaluation of alternatives D)Problem recognition

Last Answer : D)Problem recognition

Description : The three factors that influence the ethical decision-making process include A)individual factors, corporate culture, and peer influence. B)opportunity, personal moral philosophies, and ... relationships, and opportunity. D)peer influences, personal moral philosophies, and opportunity.

Last Answer : C)individual factors, organisational relationships, and opportunity.

Description : Advertising that encourages consumers to send in cards for additional information aids salespersons in achieving which goal of personal selling? A)Convincing prospects to buy B)Finding prospects C)Keeping customers satisfied D)Making the presentation E)Following up the sale

Last Answer : B)Finding prospect

Description : __________ refers to the co -ordination of internal exchanges between the organisation and its employees to better achieve successful external exchanges between the organisation and its ... Internal management B)Internal leadership C)Empowerment D)Internal marketing E)Total quality management

Last Answer : D)Internal marketing

Description : Wholesaling is best defined as A)all transactions in which products are bought for resale, for making other products, or for general business operations. B)all transactions made at retail ... of other goods only. D)all marketing activities necessary to expedite exchanges to ultimate consumers.

Last Answer : A)all transactions in which products are bought for resale, for making other products, or for general business operations

Description : A television advertisement for Miracle -Gro lawn fertilizer indicates that the product is available at Texas Homecare.This form of sales promotion is called: A)cooperative advertising. B)dealer listing. C)push money. D)dealer loader. E)advertising allowance.

Last Answer : B)dealer listing. C)push money

Description : To announce the development of a new surgical breakthrough, a hospital management team feels it needs to get wide media coverage. Under these circumstances, which one of the following ... )Captioned photograph B)Feature article C)Third party endorsement D)Television advertisement E)Press conference

Last Answer : E)Press conference

Description : The __________ is supposed to attract readers' attention and develop sufficient interest so that they will read the entire advertisement. A)signature B)layout C)headline D)artwork E)subheadline

Last Answer : C)headline

Description : A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following? A)Product advertising B)Pioneer advertising C)Defensive advertising D)Societal marketing E)Publicity

Last Answer : A)Product advertising

Description : Why is the headline of a print advertisement such a critical component of the copy? A)It determines the final layout design. B)It is often the only part of the advertisement that is read. C)It takes up the most space. D)It links the copy to the signature. E)It links the artwork to the signature.

Last Answer : B)It is often the only part of the advertisement that is read.

Description : The verbal portion of an advertisement, including headlines, body, and signature, is called the A)artwork. B)copy. C)storyboard. D)layout. E)script.

Last Answer : B)copy.

Description : An intuitive manager could best be described as one who: A)uses scientific problem solving B)eliminates uncertainty in decision making C)searches out facts and data systematically D)uses an orderly approach to gathering information E)uses personal knowledge and experience to make decisions

Last Answer : E)uses personal knowledge and experience to make decisions

Description : Bob Roberts of Roberts Construction is planning to buy a piece of earth-moving equipment. He would most likely base his purchase decision on ______ of the alternative machines: A)description B)sampling C)inspection D)reputation

Last Answer : C)inspection

Description : When the purchasing manager for ABBA seat covers buys material and thread, he considers a variety of factors. Which one of the following is LEAST likely to concern the buyer in the purchase ... )does the supplier also sell to my competitors D)does the price meet the company budget requirements

Last Answer : C)does the supplier also sell to my competitors

Description : Under the _____________, both internal and external corporate governance mechanisms are intended to induce managerial actions that maximize profit and A. shareholder value. B. Shareholder theory. C. Agency theory. D. Stakeholder theory. E. Corporate governance theory

Last Answer : A. shareholder value.

Description : Alicia, a buyer for Nestle, buys carpeting for use in an office area. What determines whether this carpeting is a consumer or an industrial product? A)The price of the carpet B)The type of selling ... the sale D)The buyer's intended use of the product E)Whether the carpet is a replacement item

Last Answer : D)The buyer's intended use of the product

Description : Angela and Ralph have come up with a portable CD player that will perform well, but they have some doubt about which of two promotional and pricing campaigns will be best received ... development process. A)business analysis B)commercialisation C)screening D)test marketing E)product development

Last Answer : D)test marketing

Description : Linda and George are caught up in the fitness craze and are looking for a health club to join. This purchase is likely to be affected by __________ involvement. A)low B)internal C)enduring D)evoked E)perceived

Last Answer : C)enduring

Description : In the Gillette advertisement that claims "Gillette, the best a man can get," Gillette is the communication: A)receiver B)transmitter. C)decoder. D)source.

Last Answer : D)source.