Perception is a three-step process that involves A)motivation, personality, and attitudes. B)collecting, eliminating, and organising information inputs. C)selecting, organising, and interpreting information inputs. D)anticipating, classifying, and discarding information inputs.

Perception is a three-step process that involves
A)motivation, personality, and attitudes.
B)collecting, eliminating, and organising information inputs.
C)selecting, organising, and interpreting information inputs.
D)anticipating, classifying, and discarding information inputs.
by

1 Answer

Answer :

C)selecting, organising, and interpreting information inputs.
by

Related questions

Perception is a three-step process that involves 1. motivation, personality and attitudes 2. collecting, eliminating and organizing information inputs 3. selecting, organizing and interpreting information inputs 4. anticipating, classifying and discarding information inputs 5. none of these

Description : Perception is a three-step process that involves 1. motivation, personality and attitudes 2. collecting, eliminating and organizing information inputs 3. selecting, organizing and interpreting information inputs 4. anticipating, classifying and discarding information inputs 5. none of these

Last Answer : selecting, organizing and interpreting information inputs

The three major personal influences believed to affect the consumer buying decision process are: A)perception, motives, and attitudes. B)personality, learning, and perception. C)demographic, situational, and attitudes.D)situational, lifestyle, and demographic. E)situational, perception, and motives.

Description : The three major personal influences believed to affect the consumer buying decision process are: A)perception, motives, and attitudes. B)personality, learning, and perception. C)demographic, ... and attitudes. D)situational, lifestyle, and demographic. E)situational, perception, and motives.

Last Answer : D)situational, lifestyle, and demographic.

The three psychographic dimensions most commonly used in market segmentation are: A)personality, perception and learning B)personality, perception and behaviour C)motives attitudes and lifestyles D)personality, motives and lifestyles

Description : The three psychographic dimensions most commonly used in market segmentation are: A)personality, perception and learning B)personality, perception and behaviour C)motives attitudes and lifestyles D)personality, motives and lifestyles

Last Answer : D)personality, motives and lifestyles

Personality characteristics, perception, motives, ability, knowledge and attitudes: A)operate independently of environmental influences B)can be measured accurately by marketers C)are psychological forces that may influence consumers'behaviour D)are external forces that affect consumers' behaviour

Description : Personality characteristics, perception, motives, ability, knowledge and attitudes: A)operate independently of environmental influences B)can be measured accurately by marketers C)are psychological ... that may influence consumers'behaviour D)are external forces that affect consumers' behaviour

Last Answer : C)are psychological forces that may influence consumers'behaviour

Marks and Spencer wants to learn about consumer attitudes toward mail order purchases and conducts a study to acquire this information, this study would best be classified as collecting _________data. A)casual B)experimental C)primary D)secondary

Description : Marks and Spencer wants to learn about consumer attitudes toward mail order purchases and conducts a study to acquire this information, this study would best be classified as collecting _________data. A)casual B)experimental C)primary D)secondary

Last Answer : C)primary

A change in an individual's behaviour prompted by information and experience is called: A)learning. B)role selection. C)perception. D)inculturation. E)motivation.

Description : A change in an individual's behaviour prompted by information and experience is called: A)learning. B)role selection. C)perception. D)inculturation. E)motivation.

Last Answer : A)learning.

The three major personal influences believed to affect the consumer buying decision process are 1. perception, motives, and attitudes 2. personality, learning and perception 3. demographic, situational and altitudes 4. situational, lifestyle and demographic 5. situational, perception and motives

Description : The three major personal influences believed to affect the consumer buying decision process are 1. perception, motives, and attitudes 2. personality, learning and perception 3. demographic, ... and altitudes 4. situational, lifestyle and demographic 5. situational, perception and motives

Last Answer : situational, lifestyle and demographic

Which of the following represents an output from the marketing environment? A)Money borrowed by Liverpool F.C. to help finance its operations B)Nike's television advertising campaign featuring a leading sports personality C)Information on shoppers' attitudes purchased by Debenhams Department Stores D)Steel purchased by Volvo to be used in producing cars

Description : Which of the following represents an output from the marketing environment? A)Money borrowed by Liverpool F.C. to help finance its operations B)Nike's television advertising campaign featuring a ... purchased by Debenhams Department Stores D)Steel purchased by Volvo to be used in producing cars

Last Answer : B)Nike's television advertising campaign featuring a leading sports personality

The three psychographic dimensions most commonly used in market segmentation are : 1. personality, perception and learning 2. personality, perception and behavior 3. motives, attitudes and lifestyles 4. personality, motives and lifestyles 5. none of these

Description : The three psychographic dimensions most commonly used in market segmentation are : 1. personality, perception and learning 2. personality, perception and behavior 3. motives, attitudes and lifestyles 4. personality, motives and lifestyles 5. none of these

Last Answer : personality, motives and lifestyles

Which of the following is not one of the major steps involved in the marketing research process? A. Defining the problem and research objectives B. Developing the research plan C. Collecting and tabulating data D. Establishing a marketing information system E. Interpreting and reporting the findings.

Description : Which of the following is not one of the major steps involved in the marketing research process? A. Defining the problem and research objectives B. Developing the research plan C. ... and tabulating data D. Establishing a marketing information system E. Interpreting and reporting the findings.

Last Answer : D. Establishing a marketing information system

A depth interview is MOST likely to be used to: A)alter a buyer's attitudes toward a product. B)influence a buyer's perceptions of a product. C)discover a buyer's motives. D)increase a buyer's knowledge of a product. E)identify a buyer's personality.

Description : A depth interview is MOST likely to be used to: A)alter a buyer's attitudes toward a product. B)influence a buyer's perceptions of a product. C)discover a buyer's motives. D)increase a buyer's knowledge of a product. E)identify a buyer's personality.

Last Answer : C)discover a buyer's motives.

A study of the culture in different societies is called – a) Personality b) Authropoly c) Perception d) Attitudes

Description : A study of the culture in different societies is called – a) Personality b) Authropoly c) Perception d) Attitudes

Last Answer : a) Personality

The set of actions and activities associated with each position one holds within a group, organisation, or institution constitutes A)personality. B)a role. C)a motive. D)perception. E)an attitude.

Description : The set of actions and activities associated with each position one holds within a group, organisation, or institution constitutes A)personality. B)a role. C)a motive. D)perception. E)an attitude.

Last Answer : B)a role.

Most specifically, marketing strategy: A)is concerned with key decisions required to reach an objective VU Cafeteria B)encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix C)expands geographic boundaries of markets to serve larger geographic areas D)involves determining the direction and objectives of marketing management

Description : Most specifically, marketing strategy: A)is concerned with key decisions required to reach an objective VU Cafeteria B)encompasses selecting and analysing a target market and creating ... to serve larger geographic areas D)involves determining the direction and objectives of marketing management

Last Answer : B)encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix

Organising a marketing unit by regions works well for a company that A)produces and markets diverse products. B)is small and has a centralised marketing operation. C)markets products nationally and internationally. D)has several groups of customers whose needs and problems are different.

Description : Organising a marketing unit by regions works well for a company that A)produces and markets diverse products. B)is small and has a centralised marketing operation. C)markets products nationally and internationally. D)has several groups of customers whose needs and problems are different.

Last Answer : C)markets products nationally and internationally.

Evaluating marketing performance by comparing it to established standards is part of: A)marketing planning B)organising marketing activities C)coordinating marketing activities D)marketing control

Description : Evaluating marketing performance by comparing it to established standards is part of: A)marketing planning B)organising marketing activities C)coordinating marketing activities D)marketing control

Last Answer : D)marketing control

All of the following are marketing management tasks EXCEPT: A)marketing planning. B)organising marketing activities. C)co-ordinating marketing activities. D)project development and analysis. E)marketing control.

Description : All of the following are marketing management tasks EXCEPT: A)marketing planning. B)organising marketing activities. C)co-ordinating marketing activities. D)project development and analysis. E)marketing control.

Last Answer : D)project development and analysis.

The process of collecting information about the marketing environment is A)a market opportunity. B)a market resource. C)environmental scanning. D)a market requirement. E)development of the environment.

Description : The process of collecting information about the marketing environment is A)a market opportunity. B)a market resource. C)environmental scanning. D)a market requirement. E)development of the environment.

Last Answer : C)environmental scanning.

Pick up the correct statement from the following: (A) The object of classifying soils is to arrange them into groups according to their properties and behaviour (B) A soil classification system is meant to provide an accepted and systematic method of describing the various types of soils eliminating personal factors (C) The first category of soil classification is based on grain size of the soil (D) All the above

Description : Pick up the correct statement from the following: (A) The object of classifying soils is to arrange them into groups according to their properties and behaviour (B) A soil classification system is ... first category of soil classification is based on grain size of the soil (D) All the above

Last Answer : Answer: Option D

Which step in developing new products involves determining whether the product idea is compatible with company objectives, needs, and resources on a general level? A)product development B)screening C)idea generation D)business analysis

Description : Which step in developing new products involves determining whether the product idea is compatible with company objectives, needs, and resources on a general level? A)product development B)screening C)idea generation D)business analysis

Last Answer : B)screening

------- is (are) MOST likely to improve ethical behaviour in a marketing organisation. A)Allowing employees to follow their own ethical standards B)Encouraging employees to identify ethical issues and to decide what is right C)Eliminating unethical individuals and improving the organisation's ethical standards

Description : ------- is (are) MOST likely to improve ethical behaviour in a marketing organisation. A)Allowing employees to follow their own ethical standards B)Encouraging employees to identify ... to decide what is right C)Eliminating unethical individuals and improving the organisation's ethical standards

Last Answer : Eliminating unethical individuals and improving the organisation's ethical standards

Eliminating a wholesaler from a marketing channel A)will cut costs and lead to lower prices. B)may or may not lower prices and will not eliminate the functions performed by the wholesaler. C)will eliminate the functions performed by the wholesaler and will lower costs. D)will reduce channel conflict.

Description : Eliminating a wholesaler from a marketing channel A)will cut costs and lead to lower prices. B)may or may not lower prices and will not eliminate the functions performed by the wholesaler. ... eliminate the functions performed by the wholesaler and will lower costs. D)will reduce channel conflict.

Last Answer : B)may or may not lower prices and will not eliminate the functions performed by the wholesaler.

Buyers tend to remember information inputs that support their beliefs and forget inputs that do not. This is known as selective ________. A)exposure. B)distortion. C)retention. D)information. E)organisation.

Description : Buyers tend to remember information inputs that support their beliefs and forget inputs that do not. This is known as selective ________. A)exposure. B)distortion. C)retention. D)information. E)organisation.

Last Answer : C)retention.

A change in an individual's behavior prompted by information and experience is called 1. learning 2. role selection 3. perception 4. inculturation 5. motivation

Description : A change in an individual's behavior prompted by information and experience is called 1. learning 2. role selection 3. perception 4. inculturation 5. motivation

Last Answer : learning

The step or stage of the personal selling process in which the salesperson attempts to make a favorable impression, gather information about the customer's needs and objectives, and build rapport with the prospective customer is called A)prospecting. B)preapproach. C)approach. D)making the presentation. E)overcoming objections.

Description : The step or stage of the personal selling process in which the salesperson attempts to make a favorable impression, gather information about the customer's needs and objectives, and build rapport ... called A)prospecting. B)preapproach. C)approach. D)making the presentation. E)overcoming objections.

Last Answer : C)approach.

Combat Cancer Society engages in activities designed to influence attitudes toward smoking. This type of activity is called ---------marketing. A)services B)product C)social D)business

Description : Combat Cancer Society engages in activities designed to influence attitudes toward smoking. This type of activity is called ---------marketing. A)services B)product C)social D)business

Last Answer : C)social

By offering Crest for Kids (attractive taste for children), Regular Crest for cavity control, and Tartar Control Crest toothpastes, Procter & Gamble is segmenting the market based on: A)benefits B)psychographics C)lifestyle D)demographics E)attitudes

Description : By offering Crest for Kids (attractive taste for children), Regular Crest for cavity control, and Tartar Control Crest toothpastes, Procter & Gamble is segmenting the market based on: A)benefits B)psychographics C)lifestyle D)demographics E)attitudes

Last Answer : A)benefits

If Adidas needs to survey retailers attitudes on the availability of product literature in athletic shoe shops and needs the results within four working days, Adidas will probably use _________ survey. A)a mail B)a telephone C)a mall intercept D)a personal interview E)an in-home survey

Description : If Adidas needs to survey retailers attitudes on the availability of product literature in athletic shoe shops and needs the results within four working days, Adidas will probably use _________ survey. A)a mail B)a telephone C)a mall intercept D)a personal interview E)an in-home survey

Last Answer : B)a telephone

Nestle develops a scale to measure young adults' attitudes toward snacking. There is concern that if the questions were given to the same person several times they would produce different answers, Nestle is concerned about the scale's A)validity B)capacity C)dependability D)reliability

Description : Nestle develops a scale to measure young adults' attitudes toward snacking. There is concern that if the questions were given to the same person several times they would produce different answers, Nestle is concerned about the scale's A)validity B)capacity C)dependability D)reliability

Last Answer : D)reliability

Lynx has demonstrated against the sale of coats made of animal furs.This group's efforts to change shoppers' attitudes represents _________ for fur retailers. A)an opportunity B)self-regulation C)a societal force D)an economic force E)a technological force

Description : Lynx has demonstrated against the sale of coats made of animal furs.This group's efforts to change shoppers' attitudes represents _________ for fur retailers. A)an opportunity B)self-regulation C)a societal force D)an economic force E)a technological force

Last Answer : C)a societal force

Jenkins is a small retail chain in South Wales. When considering changes in its marketing strategy, the firm's management looks only at changes in shopper attitudes and spending patterns. With regard to responding to environemntal forces Smith's approach can best be described as? A)passive and proactive B)aggressive and proactive C)dominant and proactive D)passive and reactive

Description : Jenkins is a small retail chain in South Wales. When considering changes in its marketing strategy, the firm's management looks only at changes in shopper attitudes and spending patterns. With ... )passive and proactive B)aggressive and proactive C)dominant and proactive D)passive and reactive

Last Answer : D)passive and reactive

Parents Against Drunk Drivers is a group that acts to change attitudes and laws about driving under the influence of alcohol. This group primarily markets A)goods B)ideas C)services D)political messages

Description : Parents Against Drunk Drivers is a group that acts to change attitudes and laws about driving under the influence of alcohol. This group primarily markets A)goods B)ideas C)services D)political messages

Last Answer : B)ideas

A culture can be divided into subcultures according to A)personality characteristics. B)the motives that people have for their behaviour. C)geographic regions or human characteristics, such as age or ethnic background. D)geographic regions and income levels. E)the information to which consumers allow themselves to be exposed.

Description : A culture can be divided into subcultures according to A)personality characteristics. B)the motives that people have for their behaviour. C)geographic regions or human characteristics, such as age ... regions and income levels. E)the information to which consumers allow themselves to be exposed.

Last Answer : C)geographic regions or human characteristics, such as age or ethnic background

Which of the following statements concerning motivating marketing personnel is FALSE? A)Management must discover employees' needs and then develop motivational methods. B)Motivational methods should be fair, ethical, and well -understood by employees. C)Selecting effective motivational tools becomes easier as the work force becomes less diverse. D)Rewards to employees must be tied to organisational goals. E)Managers must use different tools to motivate different individuals.

Description : Which of the following statements concerning motivating marketing personnel is FALSE? A)Management must discover employees' needs and then develop motivational methods. B)Motivational methods should ... to organisational goals. E)Managers must use different tools to motivate different individuals.

Last Answer : C)Selecting effective motivational tools becomes easier as the work force becomes less diverse.

Smith's Fine Foods is involved in selecting and analysing a target market and developing a marketing mix to gain long -run competitive advantages. Based on this example, Smith's is creating a A)corporate strategy. B)target design. C)mix strategy. D)marketing strategy. E)marketing tactic.

Description : Smith's Fine Foods is involved in selecting and analysing a target market and developing a marketing mix to gain long -run competitive advantages. Based on this example, Smith's is creating a A)corporate strategy. B)target design. C)mix strategy. D)marketing strategy. E)marketing tactic.

Last Answer : D)marketing strategy.

Where speed is less important, which of the following remains an important criterion in selecting a transportation mode? A)Cost differences B)Security differences C)Performance differences D)Regulation E)Capability

Description : Where speed is less important, which of the following remains an important criterion in selecting a transportation mode? A)Cost differences B)Security differences C)Performance differences D)Regulation E)Capability

Last Answer : A)Cost differences

__________ is the value of the benefit that is given up by selecting one alternative rather than another. A)Benefit loss B)Opportunity cost C)Privileged cost D)Selection cost E)Exchange loss

Description : __________ is the value of the benefit that is given up by selecting one alternative rather than another. A)Benefit loss B)Opportunity cost C)Privileged cost D)Selection cost E)Exchange loss

Last Answer : B)Opportunity cost

The two steps of developing a marketing strategy include selecting and analysing a target market and: A)selecting a group of persons towards which the firm should direct its marketing efforts. B)developing marketing objectives to meet organisation goals C)deciding how to organise the marketing department to meet customer needs. D)developing a marketing mix that precisely meets the needs of individuals in the target market.

Description : The two steps of developing a marketing strategy include selecting and analysing a target market and: A)selecting a group of persons towards which the firm should direct its marketing efforts. B) ... D)developing a marketing mix that precisely meets the needs of individuals in the target market.

Last Answer : D)developing a marketing mix that precisely meets the needs of individuals in the target market.

Which one of the following is considered a situational factor influencing the consumer buying decision process? A)Family B)Culture C)A raise in pay D)Personality E)Social class

Description : Which one of the following is considered a situational factor influencing the consumer buying decision process? A)Family B)Culture C)A raise in pay D)Personality E)Social class

Last Answer : C)A raise in pay

The order -processing task that involves verifying product availability, checking prices and customer credit ratings, and filling orders is A)warehousing. B)order handling. C)information processing. D)materials handling.

Description : ThThe order -processing task that involves verifying product availability, checking prices and customer credit ratings, and filling orders is A)warehousing. B)order handling. C)information processing. D)materials handling.

Last Answer : B)order handling

Order processing A)is the receipt and transmission of sales order information. B)is the second stage in a physical distribution system. C)involves four main tasks. D)is the same as order handling. E)is characterised by electronic processing.

Description : Order processing A)is the receipt and transmission of sales order information. B)is the second stage in a physical distribution system. C)involves four main tasks. D)is the same as order handling. E)is characterised by electronic processing.

Last Answer : A)is the receipt and transmission of sales order information.

If a market researcher for Pot Noodles studies consumer motives by having subjects complete bubble cartoons, the researcher is probably employing which motivation research method? A)Depth interview B)Group interview C)Projective technique D)Patronage motivation technique E)Attitude scale

Description : If a market researcher for Pot Noodles studies consumer motives by having subjects complete bubble cartoons, the researcher is probably employing which motivation research method? A)Depth interview B)Group interview C)Projective technique D)Patronage motivation technique E)Attitude scale

Last Answer : C)Projective technique

The perception of price depends on A)a product's actual price and consumers' expectations regarding price. B)a consumer's analysis of competitive prices. C)a consumer's expectation of price. D)a product's actual price compared with the manufacturer's suggested price.

Description : The perception of price depends on A)a product's actual price and consumers' expectations regarding price. B)a consumer's analysis of competitive prices. C)a consumer's expectation of price. D)a product's actual price compared with the manufacturer's suggested price.

Last Answer : A)a product's actual price and consumers' expectations regarding price.

While selecting the location of an intake for collecting surface water, the factor considered, is (A) The intake point should be near as far as possible to the treatment plant (B) The intake point should be in purer zone of the water source (C) The intake point in meandering rivers should be on concave banks (D) All the above

Description : While selecting the location of an intake for collecting surface water, the factor considered, is (A) The intake point should be near as far as possible to the treatment plant (B) The intake point should ... (C) The intake point in meandering rivers should be on concave banks (D) All the above

Last Answer : (D) All the above

Individual-level independent variables include all of the following except. (a) Leadership ; (b) Learning ; (c) Perception ; (d) Motivation

Description : Individual-level independent variables include all of the following except. (a) Leadership ; (b) Learning ; (c) Perception ; (d) Motivation

Last Answer : (a) Leadership ;

Which of the following statements about risk is true? Select one: a. Project risk focuses on identifying, assessing, and eliminating the risks on the project. b. Risk management is all about eliminating risk. c. Project risk is an uncertain event that, even if it occurs, has no effect on project objectives. d. There are no risk-free projects. e. Risk management involves identification, evaluation, and elevation of risk

Description : Which of the following statements about risk is true? Select one: a. Project risk focuses on identifying, assessing, and eliminating the risks on the project. b. Risk management is all ... are no risk-free projects. e. Risk management involves identification, evaluation, and elevation of risk

Last Answer : d. There are no risk-free projects.

What is the first step in derivative classifying a new document?

Description : What is the first step in derivative classifying a new document?

Last Answer : Feel Free to Answer

The first step in derivatively classifying a new document is to determine the classification level based on existing classification guidance.?

Description : The first step in derivatively classifying a new document is to determine the classification level based on existing classification guidance.?

Last Answer : TRUE

The final step in the marketing control process is to A)take corrective action. B)establish performance standards. C)evaluate actual performance. D)compare actual performance and standards. E)reduce the difference between actual and desired standards.

Description : The final step in the marketing control process is to A)take corrective action. B)establish performance standards. C)evaluate actual performance. D)compare actual performance and standards. E)reduce the difference between actual and desired standards.

Last Answer : E)reduce the difference between actual and desired standards.

The first step in the marketing control process is to A)take corrective action. B)establish performance standards. C)evaluate actual performance. D)compare actual performance and standards. E)reduce the difference between actual and desired standards.

Description : The first step in the marketing control process is to A)take corrective action. B)establish performance standards. C)evaluate actual performance. D)compare actual performance and standards. E)reduce the difference between actual and desired standards.

Last Answer : B)establish performance standards.