The total market approach to finding a target market will probably be
UNSUCCESSFUL when:
A)product differentiation is used
B)the firm defines the total market as its target market
C)people within the market have heterogeneous needs
D)people within the market have homogeneous needs
UNSUCCESSFUL when:
A)product differentiation is used
B)the firm defines the total market as its target market
C)people within the market have heterogeneous needs
D)people within the market have homogeneous needs