To announce the development of a new surgical breakthrough, a hospital management team feels it needs to get wide media coverage. Under these circumstances, which one of the following would probably be its best alternative? A)Captioned photograph B)Feature article C)Third party endorsement D)Television advertisement E)Press conference

To announce the development of a new surgical breakthrough, a hospital management
team feels it needs to get wide media coverage. Under these circumstances, which one of the
following would probably be its best alternative?
A)Captioned photograph
B)Feature article
C)Third party endorsement
D)Television advertisement
E)Press conference
by

1 Answer

Answer :

E)Press conference
by

Related questions

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Description : 16) If L'Oreal management feels that the firm's new cosmetic line is in too few retail outlets and begins to seek additional speciality and department stores to carry the line, it is probably is in which stage of the product's life cycle? A)Introduction B)Growth C)Maturity D)Decline

Last Answer : B)Growth

Chrysler's Chief Executive Officer is the company's spokesperson. His message has focused on concern for customers and product quality. Which aspect of implementing the marketing concept does this represent? A)Focusing on general conditions B)Stressing the short run C)Endorsement of the marketing concept by top management D)Development of an information system E)Restructuring of the organisation

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Last Answer : C)Endorsement of the marketing concept by top management

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Last Answer : B)dealer listing. C)push money

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Of the following media, which one is used LEAST frequently by business to business marketers? A)Direct mail B)Trade publications C)Personal selling D)Television E)Trade journals

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Last Answer : B)a media plan

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If Viking puts an advertisement in student newspapers offering to send people who send in a completed information form a four colour brochure showing and discussing the benefits of its new line of mountain bikes, the bike manufacturer is using this offer to help move respondents through which two phases of the product adoption process? A)Awareness and adoption B)Trial and adoption C)Interest and evaluation D)Interest and adoption

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Sorry, but I just have to ask: Is it just me, or does it seem people care more about a person's death if it has wide media coverage?

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RCA's development of its next year's model television sets with smoked -glass control panel covers and other visual changes would be classified as a __________ modification. A)functional B)quality C)product extension D)brand E)style

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The __________ is supposed to attract readers' attention and develop sufficient interest so that they will read the entire advertisement. A)signature B)layout C)headline D)artwork E)subheadline

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The verbal portion of an advertisement, including headlines, body, and signature, is called the A)artwork. B)copy. C)storyboard. D)layout. E)script.

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Stirling Hotels places an advertisement with a coupon in the travel section of the Sunday Times. This ad is intended to help consumers in which phase of the decision-making process? A)Internal search B)Cognitive dissonance C)Purchase D)External search E)Framing

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Last Answer : D)External search

Essex Office Products has decided to use a particular competitive tool that it feels will have a major impact. Its consultant, Dr. Bell, contends that this particular approach is the one most easily copied by the firm's competitors. The tool in question is: A)price B)market segmentation C)distribution D)promotion E)product innovation

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A marketer's advertising platform should consist of issues that are important to consumers. Selling features should not only be important to consumers, but also, if possible, should be features that A)competitive products lack. B)can be seen easily in a photograph. C)are familiar concepts to those in the target market. D)are reasonably inexpensive to develop.

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Last Answer : A)competitive products lack.

As Bob runs out of shaving cream, he tries to remember what he did the last time this happened. He is engaging in: A)external search B)evoked set development C)internal search D)cognitive dissonance E)alternative evaluation

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The Chairman of Unilever states that the world is just one big market. He feels anyone not taking this stance is systematically passing up profitable business. His approach MOST closely resembles A)exporting. B)global marketing. C)export marketing. D)full-scale international marketing. E)export agenting

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Last Answer : B)global marketing.

If Carrier develops a new air conditioning compressor that lasts twice as long as existing compressors but only uses half the electricity, it will probably establish its pricing based on: A)cash flow. B)product quality. C)survival. D)return on investment. E)market share.

Description : If Carrier develops a new air conditioning compressor that lasts twice as long as existing compressors but only uses half the electricity, it will probably establish its pricing based on: A)cash flow. B)product quality. C)survival. D)return on investment. E)market share.

Last Answer : B)product quality.

Which of the following statements concerning motivating marketing personnel is FALSE? A)Management must discover employees' needs and then develop motivational methods. B)Motivational methods should be fair, ethical, and well -understood by employees. C)Selecting effective motivational tools becomes easier as the work force becomes less diverse. D)Rewards to employees must be tied to organisational goals. E)Managers must use different tools to motivate different individuals.

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Last Answer : C)Selecting effective motivational tools becomes easier as the work force becomes less diverse.

In one corner of its magazine advertisement for office copiers, Pitney Bowes places a small box asking for the names and addresses of individuals or companies seeking more information. Pitney has included this box to facilitate ______ for this communication. A)decoding. B)feedback. C)encoding. D)noise reduction.

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Last Answer : D)noise reduction.

While making your PM shift endorsement, you saw the nursing attendant receiving a package from a patient’s watcher. Your appropriate action would be A. Reprimand the nursing attendant right away B. Remind the patient that gift giving to any hospital staff is not allowed C. Review with the nursing attendant the hospital policy D. Endorse to the incoming shift for proper action

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Last Answer : D. Endorse to the incoming shift for proper action

In the Gillette advertisement that claims "Gillette, the best a man can get," Gillette is the communication: A)receiver B)transmitter. C)decoder. D)source.

Description : In the Gillette advertisement that claims "Gillette, the best a man can get," Gillette is the communication: A)receiver B)transmitter. C)decoder. D)source.

Last Answer : D)source.

The accounting report indicates that Alton's sales increased by £2 millions last year. While the Chairman is pleased, the marketing vice president feels that inflation had a great deal to do with this result. She proposes that __________ may be a better gauge of the firm's performance last year. A)net sales B)gross profits C)market share D)cash flow

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Last Answer : C)market share

Which step in developing new products involves determining whether the product idea is compatible with company objectives, needs, and resources on a general level? A)product development B)screening C)idea generation D)business analysis

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Last Answer : B)screening

Swiss-based Nestlé takes a global approach to marketing its chocolate products, it probably finds that which of the following is MOST easily standardised? A)Product B)Promotion C)Distribution D)Advertising E)Price

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Last Answer : A)Product

The director of marketing for Bond -Rite tapes tells the rest of the management team, "When it comes to our videotape unit, our strategy will be to use funds generated here to support our venture in the industrial bonding market." Such a strategy indicates that the videotape -unit falls into which one of the following product -portfolio classifications? A)Problem child B)Star C)Cash cow D)Dog

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Last Answer : C)Cash co

What of these would probably occur from under-coverage?

Description : What of these would probably occur from under-coverage?

Last Answer : What is the answer ?

In many instances the most appropriate way to cope with a negative event that may lead to negative public relations is to A)discourage news coverage of the event. B)deny that the event occurred. C)facilitate news coverage. D)hire a public relations firm. E)refrain from publicity that reports the event.

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Last Answer : C)facilitate news coverage.

For most companies, the main objective of physical distribution is to A)decrease costs while increasing market coverage. B)increase service and market coverage. C)decrease costs while increasing service. D)increase market coverage and channel power. E)balance costs and market coverage.

Description : For most companies, the main objective of physical distribution is to A)decrease costs while increasing market coverage. B)increase service and market coverage. C)decrease costs while increasing service. D)increase market coverage and channel power. E)balance costs and market coverage.

Last Answer : C)decrease costs while increasing service.

14) Product and target market characteristics usually determine the type of coverage a product receives. For which of the following products is selective distribution most appropriate? A)Petrol B)Jaguar cars C)Cigarettes D)Laundry detergent E)Moderately priced luggage

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Last Answer : E)Moderately priced luggage

After deciding to order replacement parts for aging machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the organisational buying decision process? A)problem recognition B)product specification C)product-supplier search D)product selection E)product evauation

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Last Answer : C)product-supplier search

After deciding to order replacement parts for aging machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the organisational buying decision process? A)problem recognition B)product specification C)product-supplier search D)product selection E)product evauation

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Last Answer : C)product-supplier

After deciding to order replacement parts for ageing machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the organisational buying decision process? A)problem recognition B)product specification C)product-supplier search D)product selection E)product evauation

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If a market researcher for Pot Noodles studies consumer motives by having subjects complete bubble cartoons, the researcher is probably employing which motivation research method? A)Depth interview B)Group interview C)Projective technique D)Patronage motivation technique E)Attitude scale

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Last Answer : C)Projective technique

In a period of recession, which of the following products would probably see the smallest negative impact on sales? A)Nike sportswear B)Sunmed holidays C)Sony televisions D)HP baked beans E)Kraft General Foods microwave popcorn

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Last Answer : D)HP baked beans