The total market approach to finding a target market will probably be UNSUCCESSFUL when : 1. product differentiation is used 2. the firm defines the total market as its target market 3. people within the market have heterogeneous needs 4. people within the market have homogeneous needs 5. none of these

The total market approach to finding a target market
will probably be UNSUCCESSFUL when :
1. product differentiation is used
2. the firm defines the total market as its target
market
3. people within the market have heterogeneous
needs
4. people within the market have homogeneous
needs
5. none of these
by

1 Answer

Answer :

people within the market have heterogeneous
need
by

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