If marketers at Tate & Lyle considered that potential customers for sugar have similar product needs, the company would most likely use a ________ approach in defining its target market. A)total market B)differentiated C)concentrated D)heterogeneous

If marketers at Tate & Lyle considered that potential customers for sugar have similar  product needs, the company would most likely use a ________ approach in defining its  target market.
A)total market
B)differentiated
C)concentrated
D)heterogeneous
by

1 Answer

Answer :

A)total market
by

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