Which of the following is NOT a desirable feature for a brand name? A)it can facilitate the introduction of new products B)it can become used as the generic name for all products in the category C)it can make it possible for the firm to engage in non price competition D)it can help develop brand loyalty amongst buyers

Which of the following is NOT a desirable feature for a brand name?
A)it can facilitate the introduction of new products
B)it can become used as the generic name for all products in the category
C)it can make it possible for the firm to engage in non price competition
D)it can help develop brand loyalty amongst buyers
by

1 Answer

Answer :

B)it can become used as the generic name for all products in the category
by

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