A marketer's advertising platform should consist of issues that are important to
consumers. Selling features should not only be important to consumers, but also, if
possible, should be features that
A)competitive products lack.
B)can be seen easily in a photograph.
C)are familiar concepts to those in the target market.
D)are reasonably inexpensive to develop.
consumers. Selling features should not only be important to consumers, but also, if
possible, should be features that
A)competitive products lack.
B)can be seen easily in a photograph.
C)are familiar concepts to those in the target market.
D)are reasonably inexpensive to develop.