Price is
A)the value that is exchanged for products in a marketing transaction.
B)always money paid in a marketing transaction.
C)more important to buyers than sellers.
D)usually the most inflexible marketing mix decision variable.
A)the value that is exchanged for products in a marketing transaction.
B)always money paid in a marketing transaction.
C)more important to buyers than sellers.
D)usually the most inflexible marketing mix decision variable.