In her search for a site for a new boutique she plans to open, Sarah has narrowed the choices down to three locations. Her friend Judy suggests that Sarah do an assessment of the other types of retailers surrounding these three locations. . She is suggesting that Sarah consider site ------ A)traffic. B)structure. C)compatibility. D)congeniality. E)convergence.

In her search for a site for a new boutique she plans to open, Sarah has narrowed the
choices down to three locations. Her friend Judy suggests that Sarah do an assessment of
the other types of retailers surrounding these three locations. . She is suggesting that Sarah
consider site ------
A)traffic.
B)structure.
C)compatibility.
D)congeniality.
E)convergence.
by

1 Answer

Answer :

C)compatibility.
by

Related questions

Jane Downe is planning to open an upmarket dress boutique. She is evaluating ease of movement to and from sites, vehicular traffic, types of stores in the area, and transportation networks. Which strategic retailing issue is she concerned with at this time? A)Location B)Product depth C)Product mix D)Scrambled merchandising E)Retail positioning

Description : Jane Downe is planning to open an upmarket dress boutique. She is evaluating ease of movement to and from sites, vehicular traffic, types of stores in the area, and transportation networks. ... at this time? A)Location B)Product depth C)Product mix D)Scrambled merchandising E)Retail positioning

Last Answer : A)Location

The wheel of retailing hypothesis suggests that: A)retailers tend to provide more limited services to customers as the business ages. B)new retailers enter the market with low prices, low profit margins and low status but eventually trade up. C)as retail firms' profits increase, the service they provide to customers increases but the cost of doing business decreases. D)a retail firm must grow to compete with other retail firms on an equal basis.

Description : The wheel of retailing hypothesis suggests that: A)retailers tend to provide more limited services to customers as the business ages. B)new retailers enter the market with low prices, low profit margins ... decreases. D)a retail firm must grow to compete with other retail firms on an equal basis.

Last Answer : B)new retailers enter the market with low prices, low profit margins and low status but eventually trade up.

As Betty Jeffries prepares the script for a radio commercial for her boutique, she is engaging in the ________ stage of the communication process. A)coding. B)sourcing. C)decoding. D)transmission.

Description : As Betty Jeffries prepares the script for a radio commercial for her boutique, she is engaging in the ________ stage of the communication process. A)coding. B)sourcing. C)decoding. D)transmission.

Last Answer : A)coding

Gwen works for a cosmetics manufacturer and is responsible for ensuring that resellers have adequate quantities of products when and where they need them. She is also devoting much of her time towards helping retailers promote these products. Gwen is a: A)a technical salesperson B)an advisory salesperson C)a field order taker D)an order getter E)a trade salesperson

Description : Gwen works for a cosmetics manufacturer and is responsible for ensuring that resellers have adequate quantities of products when and where they need them. She is also devoting much of her time towards ... B)an advisory salesperson C)a field order taker D)an order getter E)a trade salesperson

Last Answer : E)a trade salesperson

) During which stage of new product development does the firm consider profitability? A)Idea generation B)Testing C)Business analysis D)Product development E)Compatibility research

Description : ) During which stage of new product development does the firm consider profitability? A)Idea generation B)Testing C)Business analysis D)Product development E)Compatibility research

Last Answer : C)Business analysis

Pat Robertson is running for Parliament in the General Election. She needs to know the intended choices of the voters and will undertake a survey. All the voters on the Electoral Register in her constituency would be the study's: A)sample B)dependent variable C)population D)independent variable

Description : Pat Robertson is running for Parliament in the General Election. She needs to know the intended choices of the voters and will undertake a survey. All the voters on the Electoral Register in her ... would be the study's: A)sample B)dependent variable C)population D)independent variable

Last Answer : C)population

As Bob and Sarah Wallace meet with the account representative at Midland Bank, they are shown a sample of what their monthly statement will look like. Providing such sample documents allows Midland to add tangibility to which one of the following qualities? A) experience B)credence C)search D)perishability

Description : As Bob and Sarah Wallace meet with the account representative at Midland Bank, they are shown a sample of what their monthly statement will look like. Providing such sample documents allows Midland ... to which one of the following qualities? A) experience B)credence C)search D)perishability

Last Answer : C)search

A retail establishment that is open twenty -four hours a day A)will have higher sales than other retailers. B)provides time utility. C)is adhering to the marketing concept. D)provides form utility. E)is production -oriented.

Description : A retail establishment that is open twenty-four hours a day A)will have higher sales than other retailers. B)provides time utility. C)is adhering to the marketing concept. D)provides form utility. E)is production-oriented.

Last Answer : B)provides time utility.

Karen is studying the potential for selling her company's products in China. As part of her analysis, she is assessing the number, types and availability of wholesalers and retailers. Karen is studying the country's A. Natural conditions B. Technological feasibility C. Social and cultural norms D. Distribution structure E. Legal and political constraints

Description : Karen is studying the potential for selling her company's products in China. As part of her analysis, she is assessing the number, types and availability of wholesalers and retailers. Karen is ... C. Social and cultural norms D. Distribution structure E. Legal and political constraints

Last Answer : D. Distribution structure

Ray Whitcombe is found dead in his office at his desk. The police have narrowed the suspects down to three people: Mrs. Barbara Whitcombe, Ray's wife; Mr. Jason McCubbins, Ray's business partner; and Mr. Harold Nichols, Ray's best friend. All three visited Mr. Whitcombe the day of his murder, but all three provide the police with stories of explanation as to the reason for their visit. Police found Mr. Whitcombe with his wrist watch still on his right arm, a torn up picture of his wife laying on the floor beside the trash can, and an ink pen in his right hand. On the desk, the police found a name plate, a telephone that was off the hook, and a personal calendar turned to the July 5th page with 7B91011 written on it. After examining this evidence, the police knew their suspect. Who was it?

Description : Ray Whitcombe is found dead in his office at his desk. The police have narrowed the suspects down to three people: Mrs. Barbara Whitcombe, Ray's wife; Mr. Jason McCubbins, Ray's business partner; ... written on it. After examining this evidence, the police knew their suspect. Who was it? -Riddles

Last Answer : Jason McCubbins, Ray's business partner. The calendar is the clue to solving this murder. The police realized that since Mr. Whitcombe was wearing his watch on his right arm, he must be left handed. But ... September, October, November. Use the first letter of each month and it spells J-A-S-O-N.

Through the years, chemist shops have added more and more unrelated products to their product mix, such as greetings cards, food items, and small appliances. This illustrates which one of the following strategic issues retailers must consider? A)Tumbled product assortment B)Product lot combination C)Scrambled merchandising D)Wheel of retailing

Description : Through the years, chemist shops have added more and more unrelated products to their product mix, such as greetings cards, food items, and small appliances. This illustrates which one ... ? A)Tumbled product assortment B)Product lot combination C)Scrambled merchandising D)Wheel of retailing

Last Answer : C)Scrambled merchandising

Breaking down large, homogeneous inventories into smaller lots for wholesalers and retailers is: A)sorting out. B)assorting. C)accumulation. D)allocation.

Description : Breaking down large, homogeneous inventories into smaller lots for wholesalers and retailers is: A)sorting out. B)assorting. C)accumulation. D)allocation.

Last Answer : D)allocation.

After returning from a consultation with her accountant, Janice determined that the service she received was poor because the accountant was rude and abrupt. The aspects of the product that Janice assessed are called ------- qualities. A)search B)experience C)credence D)tangible

Description : After returning from a consultation with her accountant, Janice determined that the service she received was poor because the accountant was rude and abrupt. The aspects of the product that Janice assessed are called ------- qualities. A)search B)experience C)credence D)tangible

Last Answer : B)experience

Which of the following is NOT one of the basic types of franchising arrangements? A)A producer franchising a number of stores to sell a particular brand of product. B)A wholesaler franchising a number of producers. C)A producer franchising a number of wholesalers to sell to retailers. D)The franchising of brand names, techniques, procedures, or services.

Description : Which of the following is NOT one of the basic types of franchising arrangements? A)A producer franchising a number of stores to sell a particular brand of product. B)A wholesaler franchising ... wholesalers to sell to retailers. D)The franchising of brand names, techniques, procedures, or services.

Last Answer : B)A wholesaler franchising a number of producers.

One difference between manufacturers' agents and selling agents is that A)selling agents have little control over the marketing mix of the manufacturers they represent. B)selling agents represent retailers. C)manufacturers' agents are not able to offer retailers aid in advertising or other promotional material. D)selling agents seldom have the territorial restrictions that manufacturers' agents do. E)selling agents represent wholesalers.

Description : One difference between manufacturers' agents and selling agents is that A)selling agents have little control over the marketing mix of the manufacturers they represent. B)selling agents ... have the territorial restrictions that manufacturers' agents do. E)selling agents represent wholesalers.

Last Answer : E)selling agents represent wholesalers.

Northern Foods is using sales promotion to motivate wholesalers and retailers to carry a new product and to market the product aggressively. What type of sales promotion is the company using? A)Consumer sales promotion B)Product sales promotion C)Trade sales promotion D)Merchandising promotion E)Pull promotion

Description : Northern Foods is using sales promotion to motivate wholesalers and retailers to carry a new product and to market the product aggressively. What type of sales promotion is the company ... sales promotion B)Product sales promotion C)Trade sales promotion D)Merchandising promotion E)Pull promotion

Last Answer : C)Trade sales promotion

Dropping an unprofitable product immediately is the best strategy when A)all advertising and promotional efforts have been exhausted. B)losses are too great to prolong the product's life. C)the product's performance cannot be improved. D) there is low compatibility with the firm's business strategies.

Description : Dropping an unprofitable product immediately is the best strategy when A)all advertising and promotional efforts have been exhausted. B)losses are too great to prolong the product's life. C)the ... performance cannot be improved. D) there is low compatibility with the firm's business strategies.

Last Answer : B)losses are too great to prolong the product's life.

How can the search on "amazon.com" be narrowed to search for all the male writers of mystery, thrillers, and suspense?

Description : How can the search on "amazon.com" be narrowed to search for all the male writers of mystery, thrillers, and suspense?

Last Answer : I don’t think that Amazon has an author gender search. Although it is an intersting thought. I can think of several categories where women write better fiction than men, and vice versa.

In the UK wholesaling is not as important in consumer markets. This is MAINLY because: A)manufacturers prefer to deal direct with retailers B)of the strength of large national retailers C)wholesaling costs are higher in the UK than elsewhere D)UK wholesalers provide a more limited range of services than in other European markets.

Description : In the UK wholesaling is not as important in consumer markets. This is MAINLY because: A)manufacturers prefer to deal direct with retailers B)of the strength of large national retailers C) ... elsewhere D)UK wholesalers provide a more limited range of services than in other European markets.

Last Answer : B)of the strength of large national retailers

Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary, sometimes called a middleman, A)is always a wholesaler. B)links producers to other middlemen or the ultimate users of the products. C)always sells products to retailers. D)does not take title to products.

Description : Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary, sometimes called a middleman, A)is always a wholesaler. B)links producers to other middlemen or the ultimate users of the products. C)always sells products to retailers. D)does not take title to products.

Last Answer : B)links producers to other middlemen or the ultimate users of the products.

Which of the following pricing methods is used most often by retailers? A)Markup pricing B)Price discrimination C)Price differentiation D)Return on investment E)Price skimming

Description : Which of the following pricing methods is used most often by retailers? A)Markup pricing B)Price discrimination C)Price differentiation D)Return on investment E)Price skimming

Last Answer : A)Markup pricing

If Ralph Lauren offers to give retailers half the costs they incur in advertising Polo after -shave, the retailers have the option of taking advantage of a(n): A)seasonal discount. B)allowance. C)trade discount. D)noncumulative refund. E)cash discount.

Description : If Ralph Lauren offers to give retailers half the costs they incur in advertising Polo after-shave, the retailers have the option of taking advantage of a(n): A)seasonal discount. B)allowance. C)trade discount. D)noncumulative refund. E)cash discount.

Last Answer : B)allowance.

If Nordica offered a 25 percent discount to retailers that ordered ski boots in February for delivery in May, the retailer would have the option of taking advantage of which type of discount? A)Trade B)Cumulative C)Cash D)Quantity E)Seasonal

Description : If Nordica offered a 25 percent discount to retailers that ordered ski boots in February for delivery in May, the retailer would have the option of taking advantage of which type of discount? A)Trade B)Cumulative C)Cash D)Quantity E)Seasonal

Last Answer : E)Seasonal

Tupperware, Amway, and Avon sell products outside the confines of retail facilities. They are A)discount retailers. B)traditional retailers. C)speciality retailers. D)nonstore retailers. E)home delivery retailers.

Description : Tupperware, Amway, and Avon sell products outside the confines of retail facilities. They are A)discount retailers. B)traditional retailers. C)speciality retailers. D)nonstore retailers. E)home delivery retailers.

Last Answer : D)nonstore retailers.

One of the results of the consolidation of wholesaling firms is A)a trend toward globalization of world markets. B)that more wholesalers are becoming specialists. C)changes in the marketing environments. D)that wholesalers are losing their power over retailers. E)increased competition among retailers.

Description : One of the results of the consolidation of wholesaling firms is A)a trend toward globalization of world markets. B)that more wholesalers are becoming specialists. C)changes in the marketing ... . D)that wholesalers are losing their power over retailers. E)increased competition among retailers.

Last Answer : B)that more wholesalers are becoming specialists.

Drop shippers A)take title to but not physical possession of the goods. B)do not take title to or physical possession of the goods. C)take title to and physical possession of the goods. D)do not take title to but take physical possession of the goods. E)are similar to truck wholesalers but provide the extra service of placing products on retailers' shelves.

Description : Drop shippers A)take title to but not physical possession of the goods. B)do not take title to or physical possession of the goods. C)take title to and physical possession of the goods. ... . E)are similar to truck wholesalers but provide the extra service of placing products on retailers' shelves.

Last Answer : A)take title to but not physical possession of the goods.

The primary purpose of a broker is to A)take title to a producer's goods before selling them to retailers or consumers. B)sell directly to the final consumer. C)supply products in the food industry by developing permanent, trusting relationships with buyers. D)sell directly to producers. E)bring buyers and sellers together.

Description : The primary purpose of a broker is to A)take title to a producer's goods before selling them to retailers or consumers. B)sell directly to the final consumer. C)supply products in ... permanent, trusting relationships with buyers. D)sell directly to producers. E)bring buyers and sellers together.

Last Answer : E)bring buyers and sellers together.

Which type of wholesaler not only provides transportation and delivers products to retailers, but also provides the service of placing products on retailers' shelves? A)Truck wholesaler B)Cash -and -carry wholesaler C)Rack jobber D)Drop shipper E)Mai l -order wholesaler

Description : Which type of wholesaler not only provides transportation and delivers products to retailers, but also provides the service of placing products on retailers' shelves? A)Truck wholesaler B)Cash -and -carry wholesaler C)Rack jobber D)Drop shipper E)Mai l -order wholesaler

Last Answer : C)Rack jobber

6) Nationally distributed consumer convenience products such as cigarettes are MOST likely distributed through which of the following channels? A)Producer, consumers B)Producer, agents, wholesalers, retailers, consumers C)Producer, wholesalers, consumers D)Producer, wholesalers, retailers, consumers E)Producer, industrial distributor, wholesalers, retailers, consumers

Description : 6) Nationally distributed consumer convenience products such as cigarettes are MOST likely distributed through which of the following channels? A)Producer, consumers B)Producer, agents, ... , wholesalers, retailers, consumers E)Producer, industrial distributor, wholesalers, retailers, consumers

Last Answer : D)Producer, wholesalers, retailers, consumers

Few supermarkets would try to replace a national brand of baby food with their own brand. Assuming that this is true, we have a good example of channel leadership by A)wholesalers. B)producers. C)retailers. D)agents. E)brokers.

Description : Few supermarkets would try to replace a national brand of baby food with their own brand. Assuming that this is true, we have a good example of channel leadership by A)wholesalers. B)producers. C)retailers. D)agents. E)brokers.

Last Answer : B)producers.

Large retailers such as Tesco and Marks and Spencer are MOST likely to participate in which of the following channels? A)Producer, industrial distributors, retailers, consumers B)Producer, consumers C)Producer, wholesalers, retailers, consumers D)Producer, retailers, consumers E)Producer, agents, wholesalers, retailers, consumers 8) Which of the following statements is considered to be a DISADVANTAGE of using

Description : Large retailers such as Tesco and Marks and Spencer are MOST likely to participate in which of the following channels? A)Producer, industrial distributors, retailers, consumers B)Producer, consumers C) ... , consumers 8) Which of the following statements is considered to be a DISADVANTAGE of using

Last Answer : D)Producer, retailers, consumers

Relationships among channel members, i.e. producers, wholesalers and retailers, are usually : A)short-term commitments. B)long-term commitments. C)expensive resource commitments. D)only minor commitments.

Description : Relationships among channel members, i.e. producers, wholesalers and retailers, are usually : A)short-term commitments. B)long-term commitments. C)expensive resource commitments. D)only minor commitments.

Last Answer : B)long-term commitments.

Own label brands are initiated and owned by A)manufacturers only. B)manufacturers and retailers. C)wholesalers only. D)manufacturers and wholesalers. E)wholesalers or retailers.

Description : Own label brands are initiated and owned by A)manufacturers only. B)manufacturers and retailers. C)wholesalers only. D)manufacturers and wholesalers. E)wholesalers or retailers.

Last Answer : E)wholesalers or retailers.

If Adidas needs to survey retailers attitudes on the availability of product literature in athletic shoe shops and needs the results within four working days, Adidas will probably use _________ survey. A)a mail B)a telephone C)a mall intercept D)a personal interview E)an in-home survey

Description : If Adidas needs to survey retailers attitudes on the availability of product literature in athletic shoe shops and needs the results within four working days, Adidas will probably use _________ survey. A)a mail B)a telephone C)a mall intercept D)a personal interview E)an in-home survey

Last Answer : B)a telephone

Lynx has demonstrated against the sale of coats made of animal furs.This group's efforts to change shoppers' attitudes represents _________ for fur retailers. A)an opportunity B)self-regulation C)a societal force D)an economic force E)a technological force

Description : Lynx has demonstrated against the sale of coats made of animal furs.This group's efforts to change shoppers' attitudes represents _________ for fur retailers. A)an opportunity B)self-regulation C)a societal force D)an economic force E)a technological force

Last Answer : C)a societal force

When Bell Laboratories attempts to anticipate the effect of new products and processes on its own innovations, other business organisations, and society in general, it is engaging in: A)product differentiation B)monopolistic competition C)technology assessment D)innovative marketing

Description : When Bell Laboratories attempts to anticipate the effect of new products and processes on its own innovations, other business organisations, and society in general, it is engaging in: A)product differentiation B)monopolistic competition C)technology assessment D)innovative marketing

Last Answer : C)technology assessment

The temporary girders are generally required for the bridge works a) on traffic condition* b) under mega block c) in cut and open method d) in new route

Description : The temporary girders are generally required for the bridge works a) on traffic condition* b) under mega block c) in cut and open method d) in new route

Last Answer : a) on traffic condition*

Bruce walks around behind purchasing agent Shannon Wise as she looks at the pamphlet describing Hyster's new conveyer system. Shannon stands up and walks to a table on the other side of her office. Bruce follows but he does not understand the __________ communication Shannon is sending. A)tactile B)proxemic C)kinesic D)verbal E)promotional

Description : Bruce walks around behind purchasing agent Shannon Wise as she looks at the pamphlet describing Hyster's new conveyer system. Shannon stands up and walks to a table on the other side of ... the __________ communication Shannon is sending. A)tactile B)proxemic C)kinesic D)verbal E)promotional

Last Answer : B)proxemic

Sally McRae is to establish her own fashion wholesaling firm. Because of the risks involved in the rapid obsolescence of high -fashion items, she does not want to establish an organisation in which she has title to the garments. She has ruled out which of the following types of wholesale establishments? A)Merchant wholesaler B)Agent C)Broker D)Functional middleman

Description : Sally McRae is to establish her own fashion wholesaling firm. Because of the risks involved in the rapid obsolescence of high -fashion items, she does not want to establish an ... the following types of wholesale establishments? A)Merchant wholesaler B)Agent C)Broker D)Functional middleman

Last Answer : A)Merchant wholesaler

If Tailormaid offers to reduce the price of its women's blazers when retailers buy over one hundred pieces, the manufacturer is offering a __________ discount. A)quantity B)cash C)seasonal D)trade

Description : If Tailormaid offers to reduce the price of its women's blazers when retailers buy over one hundred pieces, the manufacturer is offering a __________ discount. A)quantity B)cash C)seasonal D)trade

Last Answer : A)quantity

If the push policy is used in promoting a product, the firm A)promotes directly to consumers. B)promotes only to the next institution in the marketing channel. C)promotes the product to wholesalers only. D)promotes the product to retailers only

Description : If the push policy is used in promoting a product, the firm A)promotes directly to consumers. B)promotes only to the next institution in the marketing channel. C)promotes the product to wholesalers only. D)promotes the product to retailers only

Last Answer : B)promotes only to the next institution in the marketing channel.

A merchant wholesaler A)takes title and assumes risk and is generally involved in buying and reselling products. B)takes title and possession of goods and sells only to retailers. C)does not take title and possession of goods but may facilitate exchange between any two parties. D)deals exclusively with industrial products.

Description : A merchant wholesaler A)takes title and assumes risk and is generally involved in buying and reselling products. B)takes title and possession of goods and sells only to retailers. C)does ... of goods but may facilitate exchange between any two parties. D)deals exclusively with industrial products.

Last Answer : A)takes title and assumes risk and is generally involved in buying and reselling products.

From a retailer's point of view, the MOST basic advantage of using a wholesaler is that the wholesaler A)extends credit to the retailer. B)provides storage facilities to the retailer. C)can perform physical distribution activities more efficiently than the retailer. D)takes ownership of goods for the retailer.

Description : From a retailer's point of view, the MOST basic advantage of using a wholesaler is that the wholesaler A)extends credit to the retailer. B)provides storage facilities to the retailer ... physical distribution activities more efficiently than the retailer. D)takes ownership of goods for the retailer.

Last Answer : C)can perform physical distribution activities more efficiently than the retailer.

By using a wholesaler, Inversoft Ltd. has a distinct advantage because the specialised services performed by the wholesaler allow the firm to: A)focus on developing and manufacturing products that match consumers' needs and wants. B)focus on increasing production capacity and efficiency C)reduce manufacturing costs to retailers and provide quality merchandise to consumers.

Description : By using a wholesaler, Inversoft Ltd. has a distinct advantage because the specialised services performed by the wholesaler allow the firm to: A)focus on developing and manufacturing ... capacity and efficiency C)reduce manufacturing costs to retailers and provide quality merchandise to consumers.

Last Answer : A)focus on developing and manufacturing products that match consumers' needs and wants.

The major characteristic of own label brands is that A)only retailers initiate and own the brand. B)manufacturers are not identified on the product. C)producers become involved with the marketing mix. D)producers are identified on the product.

Description : The major characteristic of own label brands is that A)only retailers initiate and own the brand. B)manufacturers are not identified on the product. C)producers become involved with the marketing mix. D)producers are identified on the product.

Last Answer : B)manufacturers are not identified on the product

Tommy Hilfiger introduces a new line of men's ties targeted at men who are very statu s - conscious. In keeping with this assessment, department stores selling the ties should A)charge a price based mostly on their cost. B)charge prices consistent with their existing ties. C)discount the ties to move them rapidly. D)use the price variable symbolically.

Description : Tommy Hilfiger introduces a new line of men's ties targeted at men who are very statu s - conscious. In keeping with this assessment, department stores selling the ties should A)charge a price ... their existing ties. C)discount the ties to move them rapidly. D)use the price variable symbolically.

Last Answer : D)use the price variable symbolically.

Damien is torn between buying a new swing set for his children and buying a new set of Wilson golf clubs for himself. He is experiencing: A)attitude formation. B)belief assessment. C)role inconsistency. D)cognitive dissonance.

Description : Damien is torn between buying a new swing set for his children and buying a new set of Wilson golf clubs for himself. He is experiencing: A)attitude formation. B)belief assessment. C)role inconsistency. D)cognitive dissonance.

Last Answer : C)role inconsistency.

If RCA developed a new technology that made 3-D imagery possible through the use of videotape played on an advanced television set, it would be more likely to market this innovation if it could obtain a: A)competitive advancement B)patent C)low price advantage D)technological assessment D)technological assessment

Description : If RCA developed a new technology that made 3-D imagery possible through the use of videotape played on an advanced television set, it would be more likely to market this innovation if it could obtain a: A)competitive advancement B)patent C)low price advantage D)technological assessment

Last Answer : B)patent

Technology assessment is: A)assessing how much technology has been incorporated into an organisation B)trying to foresee the effects of new products and processes on a firm's operation and on society in general C)assessing how much technology one wants to put into a company in the future D)assessing the cost of new technology to determine whether a firm can afford to use it

Description : Technology assessment is: A)assessing how much technology has been incorporated into an organisation B)trying to foresee the effects of new products and processes on a firm's operation and on society ... D)assessing the cost of new technology to determine whether a firm can afford to use it

Last Answer : B)trying to foresee the effects of new products and processes on a firm's operation and on society in general

In the marketing planning cycle, the first stage is: A)implementation of the marketing plan. B)revision or formulation of marketing strategy. C)development or revision of marketing objectives D)assessment of marketing opportunities and resources. E)development or revision of the plan for implementation and control.

Description : In the marketing planning cycle, the first stage is: A)implementation of the marketing plan. B)revision or formulation of marketing strategy. C)development or revision of marketing objectives ... opportunities and resources. E)development or revision of the plan for implementation and control.

Last Answer : C)development or revision of marketing objectives