If the push policy is used in promoting a product, the firm A)promotes directly to consumers. B)promotes only to the next institution in the marketing channel. C)promotes the product to wholesalers only. D)promotes the product to retailers only

If the push policy is used in promoting a product, the firm
A)promotes directly to consumers.
B)promotes only to the next institution in the marketing channel.
C)promotes the product to wholesalers only.
D)promotes the product to retailers only
by

1 Answer

Answer :

B)promotes only to the next institution in the marketing channel.
by

Related questions

If a pull policy is to be used in promoting a product, the firm A)promotes directly to consumers. B)promotes only to the next marketing institution down the marketing channel. C)promotes the product to retail stores only. D)promotes the product to wholesalers only.

Description : If a pull policy is to be used in promoting a product, the firm A)promotes directly to consumers. B)promotes only to the next marketing institution down the marketing channel. C)promotes the product to retail stores only. D)promotes the product to wholesalers only.

Last Answer : A)promotes directly to consumers.

Select the TRUE statement. A)Wholesaling activities must be performed during distribution of all goods, whether or not a wholesaling institution is involved. B)Only wholesaling establishments can perform wholesaling activities. C)Wholesaling is an inefficient process that should be eliminated from the marketing channel. D)The biggest problem with the wholesaling process is that inefficient wholesalers are not eliminated.

Description : Select the TRUE statement. A)Wholesaling activities must be performed during distribution of all goods, whether or not a wholesaling institution is involved. B)Only wholesaling establishments ... )The biggest problem with the wholesaling process is that inefficient wholesalers are not eliminated.

Last Answer : A)Wholesaling activities must be performed during distribution of all goods, whether or not a wholesaling institution is involved.

6) Nationally distributed consumer convenience products such as cigarettes are MOST likely distributed through which of the following channels? A)Producer, consumers B)Producer, agents, wholesalers, retailers, consumers C)Producer, wholesalers, consumers D)Producer, wholesalers, retailers, consumers E)Producer, industrial distributor, wholesalers, retailers, consumers

Description : 6) Nationally distributed consumer convenience products such as cigarettes are MOST likely distributed through which of the following channels? A)Producer, consumers B)Producer, agents, ... , wholesalers, retailers, consumers E)Producer, industrial distributor, wholesalers, retailers, consumers

Last Answer : D)Producer, wholesalers, retailers, consumers

Large retailers such as Tesco and Marks and Spencer are MOST likely to participate in which of the following channels? A)Producer, industrial distributors, retailers, consumers B)Producer, consumers C)Producer, wholesalers, retailers, consumers D)Producer, retailers, consumers E)Producer, agents, wholesalers, retailers, consumers 8) Which of the following statements is considered to be a DISADVANTAGE of using

Description : Large retailers such as Tesco and Marks and Spencer are MOST likely to participate in which of the following channels? A)Producer, industrial distributors, retailers, consumers B)Producer, consumers C) ... , consumers 8) Which of the following statements is considered to be a DISADVANTAGE of using

Last Answer : D)Producer, retailers, consumers

Relationships among channel members, i.e. producers, wholesalers and retailers, are usually : A)short-term commitments. B)long-term commitments. C)expensive resource commitments. D)only minor commitments.

Description : Relationships among channel members, i.e. producers, wholesalers and retailers, are usually : A)short-term commitments. B)long-term commitments. C)expensive resource commitments. D)only minor commitments.

Last Answer : B)long-term commitments.

Few supermarkets would try to replace a national brand of baby food with their own brand. Assuming that this is true, we have a good example of channel leadership by A)wholesalers. B)producers. C)retailers. D)agents. E)brokers.

Description : Few supermarkets would try to replace a national brand of baby food with their own brand. Assuming that this is true, we have a good example of channel leadership by A)wholesalers. B)producers. C)retailers. D)agents. E)brokers.

Last Answer : B)producers.

One of the results of the consolidation of wholesaling firms is A)a trend toward globalization of world markets. B)that more wholesalers are becoming specialists. C)changes in the marketing environments. D)that wholesalers are losing their power over retailers. E)increased competition among retailers.

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Last Answer : B)that more wholesalers are becoming specialists.

One difference between manufacturers' agents and selling agents is that A)selling agents have little control over the marketing mix of the manufacturers they represent. B)selling agents represent retailers. C)manufacturers' agents are not able to offer retailers aid in advertising or other promotional material. D)selling agents seldom have the territorial restrictions that manufacturers' agents do. E)selling agents represent wholesalers.

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Last Answer : E)selling agents represent wholesalers.

Northern Foods is using sales promotion to motivate wholesalers and retailers to carry a new product and to market the product aggressively. What type of sales promotion is the company using? A)Consumer sales promotion B)Product sales promotion C)Trade sales promotion D)Merchandising promotion E)Pull promotion

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Last Answer : C)Trade sales promotion

Which of the following is NOT one of the basic types of franchising arrangements? A)A producer franchising a number of stores to sell a particular brand of product. B)A wholesaler franchising a number of producers. C)A producer franchising a number of wholesalers to sell to retailers. D)The franchising of brand names, techniques, procedures, or services.

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Last Answer : B)A wholesaler franchising a number of producers.

By using a wholesaler, Inversoft Ltd. has a distinct advantage because the specialised services performed by the wholesaler allow the firm to: A)focus on developing and manufacturing products that match consumers' needs and wants. B)focus on increasing production capacity and efficiency C)reduce manufacturing costs to retailers and provide quality merchandise to consumers.

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Last Answer : A)focus on developing and manufacturing products that match consumers' needs and wants.

Own label brands are initiated and owned by A)manufacturers only. B)manufacturers and retailers. C)wholesalers only. D)manufacturers and wholesalers. E)wholesalers or retailers.

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Last Answer : E)wholesalers or retailers.

Wholesalers perform functions or services for which of the following organisations? A)Only those above them in the marketing channel B)Those above and below them in the marketing channel C)Only those below them in the marketing channel D)Producers only

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Last Answer : B)Those above and below them in the marketing channel

The primary purpose of a broker is to A)take title to a producer's goods before selling them to retailers or consumers. B)sell directly to the final consumer. C)supply products in the food industry by developing permanent, trusting relationships with buyers. D)sell directly to producers. E)bring buyers and sellers together.

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Last Answer : E)bring buyers and sellers together.

Drop shippers A)take title to but not physical possession of the goods. B)do not take title to or physical possession of the goods. C)take title to and physical possession of the goods. D)do not take title to but take physical possession of the goods. E)are similar to truck wholesalers but provide the extra service of placing products on retailers' shelves.

Description : Drop shippers A)take title to but not physical possession of the goods. B)do not take title to or physical possession of the goods. C)take title to and physical possession of the goods. ... . E)are similar to truck wholesalers but provide the extra service of placing products on retailers' shelves.

Last Answer : A)take title to but not physical possession of the goods.

In the UK wholesaling is not as important in consumer markets. This is MAINLY because: A)manufacturers prefer to deal direct with retailers B)of the strength of large national retailers C)wholesaling costs are higher in the UK than elsewhere D)UK wholesalers provide a more limited range of services than in other European markets.

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Last Answer : B)of the strength of large national retailers

Breaking down large, homogeneous inventories into smaller lots for wholesalers and retailers is: A)sorting out. B)assorting. C)accumulation. D)allocation.

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Del Monte markets ketchup for household use to supermarkets through grocery wholesalers, and it markets ketchup for institutional use through industrial distributors and food brokers. Del Monte is using A)dual distribution. B)industrial distribution. C)strategic channel alliance. D)supply chain management. E)an unethical marketing channel.

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Last Answer : A)dual distribution.

Realising that consumers have begun to seek safer cars, car makers are promoting air - bags to capitalise on this __________ while the strategic window is open. A)marketing mix B)market opportunity C)objective D)requirement E)need

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Last Answer : B)market opportunity

Which of the following is an example of a problem that may arise in the implementation of the marketing concept? A)By satisfying one segment in society, a firm contributes to the dissatisfaction of other segments. B)Consumers do not understand what the marketing concept is. C)Dealers do not support the marketing concept. D)A product may fit the needs of too many segments.

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Last Answer : A)By satisfying one segment in society, a firm contributes to the dissatisfaction of other segments.

Which of the following characteristics is not associated with wholesalers ? 1. Assembly 2. Distribution to retailers 3. Selling to consumers 4. Grading 5. None of these

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Last Answer : Selling to consumers

Nationally distributed consumer convenience products such as cigarettes are MOSt likely distributed through which of the following channels ? 1. Producers - Consumers 2. Producer - Agents - Wholesalers - Retailers - Consumers 3. Producer - Wholesalers - Consumers 4. Producer - Wholesalers - Retailers - Consumers 5. Producer - Industrial Distributor - Wholesalers - Retailers – Consumers

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Last Answer : Producer - Wholesalers - Retailers - Consumers

The reseller market mainly consists of A. Consumers B. Manufacturers C. Wholesalers and retailers D. Industrial users

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Last Answer : C. Wholesalers and retailers

Relationships among channel members, i.e., producers, wholesalers and retailers, are usually 1. short-term commitments 2. long-term commitments 3. expensive resource commitments4. only minor commitments 5. none of these

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Last Answer : long-term commitments

A retailer is an organisation that purchases products for the purpose of reselling them to A)other retail organisations . B)the government. C)ultimate consumers. D)wholesalers.

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Last Answer : C)ultimate consumer

The major characteristic of own label brands is that A)only retailers initiate and own the brand. B)manufacturers are not identified on the product. C)producers become involved with the marketing mix. D)producers are identified on the product.

Description : The major characteristic of own label brands is that A)only retailers initiate and own the brand. B)manufacturers are not identified on the product. C)producers become involved with the marketing mix. D)producers are identified on the product.

Last Answer : B)manufacturers are not identified on the product

Product -related ethical issues can arise when marketers A)do not provide consumers with enough information about how a product is priced. B)force intermediaries to behave in a specific manner. C)bribe salespeople to push one product over another. D)fail to disclose information to consumers about the risks associated with using a product. E)manufacture a product that is very similar to a competing product.

Description : Product -related ethical issues can arise when marketers A)do not provide consumers with enough information about how a product is priced. B)force intermediaries to behave in a specific manner. C) ... with using a product. E)manufacture a product that is very similar to a competing product.

Last Answer : D)fail to disclose information to consumers about the risks associated with using a produc

A firm mails brochures and coupons to potential consumers who can then purchase products by mail or by phone. This illustrates which of the following methods of selling retail products? A)Direct -response marketing B)Party plan C)Catalogue marketing D)Speciality retailing E)Direct selling

Description : A firm mails brochures and coupons to potential consumers who can then purchase products by mail or by phone. This illustrates which of the following methods of selling retail products? A)Direct-response marketing B)Party plan C)Catalogue marketing D)Speciality retailing E)Direct selling

Last Answer : A)Direct-response marketing

Marketing is best defined as: A) matching a product with its market. B) promoting and selling products. C) facilitating satisfying exchange relationships. D)distributing products at the right price to stores.

Description : Marketing is best defined as: A) matching a product with its market. B) promoting and selling products. C) facilitating satisfying exchange relationships. D)distributing products at the right price to stores.

Last Answer : C) facilitating satisfying exchange relationships.

When a toy manufacturer advertises a product on Saturday -morning television and tells children to ask for the product at their favourite toy shops, it is implementing a ________ policy in its promotion mix. A)differentiated B)penetration C)push D)pull E)concentrated

Description : When a toy manufacturer advertises a product on Saturday -morning television and tells children to ask for the product at their favourite toy shops, it is implementing a ________ policy in its promotion mix. A)differentiated B)penetration C)push D)pull E)concentrated

Last Answer : D)pull

The wheel of retailing hypothesis suggests that: A)retailers tend to provide more limited services to customers as the business ages. B)new retailers enter the market with low prices, low profit margins and low status but eventually trade up. C)as retail firms' profits increase, the service they provide to customers increases but the cost of doing business decreases. D)a retail firm must grow to compete with other retail firms on an equal basis.

Description : The wheel of retailing hypothesis suggests that: A)retailers tend to provide more limited services to customers as the business ages. B)new retailers enter the market with low prices, low profit margins ... decreases. D)a retail firm must grow to compete with other retail firms on an equal basis.

Last Answer : B)new retailers enter the market with low prices, low profit margins and low status but eventually trade up.

When Benetton, the sportswear designer and manufacturer, decided to open its own specialty shops to sell its merchandise, the firm was engaging in A)channel repetition . B)vertical channel integration. C)a conventional marketing channel. D)horizontal channel integration. E)channel expansion.

Description : When Benetton, the sportswear designer and manufacturer, decided to open its own specialty shops to sell its merchandise, the firm was engaging in A)channel repetition B)vertical channel integration. C)a conventional marketing channel. D)horizontal channel integration. E)channel expansion.

Last Answer : B)vertical channel integration.

An appliance manufacturer that sells to large retail stores, wholesalers, and institutions would probably organise its marketing unit on the basis of A)subregions. B)national divisions. C)types of customers. D)functions.

Description : An appliance manufacturer that sells to large retail stores, wholesalers, and institutions would probably organise its marketing unit on the basis of A)subregions. B)national divisions. C)types of customers. D)functions.

Last Answer : C)types of customers.

Legal and General Insurance uses "the umbrella" to communicate protection to its customers. This illustrates the company's attempt to help customers understand the service by: A)emphasising tangible cues in promoting the service. B)personal selling of the service. C)utilising publicity techniques to enhance the service. D)distributing the service directly through television.

Description : Legal and General Insurance uses "the umbrella" to communicate protection to its customers. This illustrates the company's attempt to help customers understand the service by: A) ... utilising publicity techniques to enhance the service. D)distributing the service directly through television.

Last Answer : A)emphasising tangible cues in promoting the service.

The strategy of identifying an attractive market segment and serving it in a way that differentiates the retailer from others in consumers' minds is termed: A)product positioning B)niche retailing C)retail positioning D)merchandise policy

Description : The strategy of identifying an attractive market segment and serving it in a way that differentiates the retailer from others in consumers' minds is termed: A)product positioning B)niche retailing C)retail positioning D)merchandise policy

Last Answer : C)retail positioning

A retail establishment that is open twenty -four hours a day A)will have higher sales than other retailers. B)provides time utility. C)is adhering to the marketing concept. D)provides form utility. E)is production -oriented.

Description : A retail establishment that is open twenty-four hours a day A)will have higher sales than other retailers. B)provides time utility. C)is adhering to the marketing concept. D)provides form utility. E)is production-oriented.

Last Answer : B)provides time utility.

Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary, sometimes called a middleman, A)is always a wholesaler. B)links producers to other middlemen or the ultimate users of the products. C)always sells products to retailers. D)does not take title to products.

Description : Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary, sometimes called a middleman, A)is always a wholesaler. B)links producers to other middlemen or the ultimate users of the products. C)always sells products to retailers. D)does not take title to products.

Last Answer : B)links producers to other middlemen or the ultimate users of the products.

Based on what he has heard regarding the profitability of such items, Fred Goldstein is considering adding a fresh shellfish case in his grocery store. Fred knows very little about this product or the concerns of shoppers who buy shellfish. He is looking for help in display set -up and merchandising ideas. He should contact which one of the following types of wholesalers? A)Limited -line B)Specialty -line C)General merchandise D)Rack jobber E)Limited -service merchant

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Last Answer : B)Specialty -line C)General merchandise

Which of the following is NOT a factor used to classify wholesalers? A)Whether the wholesaler is owned by the producer B)Whether the wholesaler takes title to the products it handles C)The range of services offered by the wholesaler D)The price range of the products carried by the wholesaler E)The breadth and depth of the product lines carried by the wholesaler

Description : Which of the following is NOT a factor used to classify wholesalers? A)Whether the wholesaler is owned by the producer B)Whether the wholesaler takes title to the products it handles C)The ... products carried by the wholesaler E)The breadth and depth of the product lines carried by the wholesaler

Last Answer : D)The price range of the products carried by the wholesale

Of the following functions, which set is MOST likely to be passed on to wholesalers by producers? A)Transportation, packaging, and financing B)Product development, advertising, and financing C)Warehousing, transportation, and advertising D)Financing, transportation, and branding E)Market information, transportation, warehousing, and financing

Description : Of the following functions, which set is MOST likely to be passed on to wholesalers by producers? A)Transportation, packaging, and financing B)Product development, advertising, and ... D)Financing, transportation, and branding E)Market information, transportation, warehousing, and financing

Last Answer : E)Market information, transportation, warehousing, and financing

If Tyreco failed to inform consumers that there were design problems with the firm's tyres, it would have been engaged in unethical behaviour relating to which one of the following marketing issue areas? A)Promotion B)Distribution C)Organisational relationships D)Product E)Pricing

Description : If Tyreco failed to inform consumers that there were design problems with the firm's tyres, it would have been engaged in unethical behaviour relating to which one of the following marketing issue areas? A)Promotion B)Distribution C)Organisational relationships D)Product E)Pricing

Last Answer : D)Product

Angela and Ralph have come up with a portable CD player that will perform well, but they have some doubt about which of two promotional and pricing campaigns will be best received by consumers. In this instance, they probably should proceed to the __________ stage of the new-product development process. A)business analysis B)commercialisation C)screening D)test marketing E)product development

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Last Answer : D)test marketing

When DuPont develops new carpets that are highly stain resistant and durable, it must educate consumers about the product's benefits. This calls for activity in which of the following marketing mix variables? A)Price B)Promotion C)Distribution D)Product E)Packaging

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Last Answer : B)Promotion

Product -portfolio analysis is based on the idea that A)a firm's market share and market attractiveness are factors for a marketing strategy. B)a firm has a profitable impact on marketing strategy. C)a product's market growth rate and its relative market share are important determinants of its marketing strategy. D)a product's market growth rate and market attractiveness determine the marketing strategy.

Description : Product -portfolio analysis is based on the idea that A)a firm's market share and market attractiveness are factors for a marketing strategy. B)a firm has a profitable impact on ... marketing strategy. D)a product's market growth rate and market attractiveness determine the marketing strategy.

Last Answer : C)a product's market growth rate and its relative market share are important determinants of its marketing strategy

When Graphic Products decided to go international with its marketing effort, it adopted a totally global approach. Which one of the following factors did GP MOST likely experience difficulty with as the firm applied a global strategy for marketing? A) Branding B) Product characteristics C) Packaging D) Labeling E) Advertising

Description : When Graphic Products decided to go international with its marketing effort, it adopted a totally global approach. Which one of the following factors did GP MOST likely experience difficulty with as the ... ? A) Branding B) Product characteristics C) Packaging D) Labeling E) Advertising

Last Answer : E) Advertising

Advertising that promotes organisational images, ideas, and political issues is __________ advertising. A)defensive B)product C)competitive D)comparative E)institutional

Description : Advertising that promotes organisational images, ideas, and political issues is __________ advertising. A)defensive B)product C)competitive D)comparative E)institutional

Last Answer : E)institutional

Organisations that rely heavily on personal selling are likely to use other promotional efforts to A)promote their less expensive products. B)urge consumers to send their comments and ideas to the firm. C)promote free gifts to consumers. D)improve the effectiveness of salespeople.

Description : Organisations that rely heavily on personal selling are likely to use other promotional efforts to A)promote their less expensive products. B)urge consumers to send their comments and ideas to the firm. C)promote free gifts to consumers. D)improve the effectiveness of salespeople.

Last Answer : D)improve the effectiveness of salespeople.

The channel that includes both a manufacturers' agent and an industrial distributor may be appropriate under which of the following circumstances? A)When the firm wants specialised personnel to follow up the work of the sales force B)When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force C)When only one or two channels of distribution are available for products D)When the sales force is large and the marketer is thinking of cutting it down E)When customers are highly concentrated in one geographic area

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Last Answer : B)When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force

Physical distribution A)is concerned mainly with speed of delivery. B)is used only by manufacturers. C)involves the movement of products from producers to end users. D)is primarily the wholesaler's responsibility.

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Last Answer : C)involves the movement of products from producers to end users.

11) The only service that both rack jobbers and cash -and -carry wholesalers perform is A)personal sales calls on customers. B)providing credit to customers. C)delivering merchandise to customers. D)providing advice to customers. E)physical possession of merchandise.

Description : 11) The only service that both rack jobbers and cash -and -carry wholesalers perform is A)personal sales calls on customers. B)providing credit to customers. C)delivering merchandise to customers. D)providing advice to customers. E)physical possession of merchandise.

Last Answer : E)physical possession of merchandise.