Which of the following statements is considered a disadvantage of the straight commission compensation method? A)It necessitates closer supervision of a salesperson's activities. B)It may be difficult to administer. C)Selling costs are less predictable. D)It provides no incentives.

Which of the following statements is considered a disadvantage of the straight
commission compensation method?
A)It necessitates closer supervision of a salesperson's activities.
B)It may be difficult to administer.
C)Selling costs are less predictable.
D)It provides no incentives.
by

1 Answer

Answer :

C)Selling costs are less predictable.
by

Related questions

Jose Suarez has been promoted to sales manager at a new firm and is trying to come up with a sales -force compensation method. He would like to have selling expenses relate directly to sales resources, a highly aggressive sales force, and minimization of nonselling tasks. What compensation method(s) would best fulfill his requirements? A)Combination B)Straight salary C)Straight salary plus generous fringe benefits D)Straight commission E)Salary plus a bonus

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Last Answer : D)Straight commission

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Last Answer : B)the low response rate

Sales promotion is best defined as a(n) A)activity and/or material used as a direct inducement to resellers, salespersons, or consumers. B)advertising and publicity campaign. C)cyclical activity aimed at producing short -run effects on sales. D)activity and/or material used in personal selling.

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Last Answer : A)activity and/or material used as a direct inducement to resellers, salespersons, or consumers.

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Last Answer : B)Finding prospect

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Last Answer : D)Industrial distributors sell specific brands aggressively.

A marketing plan A)is characteristic of production -oriented firms and other mass producers. B)provides a framework for implementing and controlling marketing activities. C)always increases the marketing manager's operating costs. D)produces plans that are short -term in orientation. E)restricts the marketing manager's future options.

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As Topnotch Supply's sales force continues to expand, the firm plans to add a fleet of company cars to its sales compensation package. For Topnotch, this would represent a _______ purchase. A)new-task B)modified rebuy C)straight rebuy D)repetitive

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Select the TRUE statement. A)Legislation regulating marketing in many foreign countries is being eased. B)A government's attitude toward cooperation with importers has little impact on marketing to that country. C)Refusing to give payoffs and bribes in some foreign countries may put the marketer at a competitive disadvantage. D)Bribes and payoffs are considered unethical in all countries and cultures

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The primary advantage of automatic vending as a form of retailing is that: A)it provides continuous service to customers. B)it eliminates the need for sales personnel. C)vending machines require little maintenance. D)it offers a low cost, personal method of selling.

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The main reason a manufacturer may try to prohibit intermediaries from selling its products outside designated sales territories is to A)tighten its control over distribution of its products. B)discourage competition from other manufacturers. C)incorporate selective distribution. D)contain costs.

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When an organisation attempts to control its marketing activities, it may find it difficult to A)determine their effect on sales volume. B)use the information it collects. C)obtain the necessary information. D)get the accounting department to co -operate.

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Competition -oriented pricing is: A)used when costs and revenues are considered secondary to competitors' prices. B)not useful as a method of increasing or maintaining market share. C)of little use if the competing products are homogenous. D)most often used when competing products are heterogeneous.

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Marketing researchers at Cumbria Ltd. repeated an experiment several times and discovered that the results produced each time were identical. This would suggest that the results were: A)reliable B)valid C)usable D)predictable E)compatible

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An example of a marketing cost that is a nontraceable common cost would be A)sales -force salaries. B)rent for production space. C)storage costs. D)salaries of top management. E)selling costs.

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Last Answer : E)selling costs.

Walton Food Products decided to use agents to reach industrial accounts several years ago. Logically, this decision was based on which one of the following? A)Steady demand for the firm's products B)Walton's desire to stay close to its customers C)Walton's desire to reduce selling costs D)The willingness of agents to provide market information

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Which promotion mix ingredient costs considerably more than advertising to reach one person but can provide more immediate feedback? A)Publicity B)Sales promotion C)Personal selling D)Public relations

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Slow feedback, high costs, and difficulty in measuring effects on sales are disadvantages of which promotion mix ingredient? A)Advertising B)Public relations C)Sales management D)Sales promotion E)Personal selling

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Homepride Foods would probably not want to use multiple packaging for its Royal baking powder because A)the product is used infrequently. B)storage would be more difficult. C)shelf space could not be maximized. D)transport costs would increase.

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Kane Produce Ltd, a __________ , takes possession of truckloads of tomatoes, arranges for storage, and transports them to auctions to be sold. A)manufacturer's agent B)selling agent C)commission broker D)commission merchant E)selling broker

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The channel member that markets all of a manufacturer's output, has complete authority over price, promotion, and distribution, but does not take title to the product is a A)limited -line wholesaler. B)selling agent. C)commission merchant. D)manufacturers' agent. E)broker.

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Which of the following is most likely to stimulate customer loyalty? A)Coupons B)Sweepstakes C)Frequent -user incentives D)Samples E)Premiums

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A major benefit of using event sponsorship is that it A)enhances personal selling efforts. B)provides an excellent back-drop for advertisements. C)can provide large amounts of free media coverage. D)effectively neutralises the negative effects of unfavourable public relations.

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People tend to view promotion from many vantage points. Which alternative below is MOST accurate? A)Promotion costs cause product costs to be higher. B)Promotion activities make up the bulk of marketing. C)The role of promotion is to communicate and to facilitate exchanges. D)Promotion should be directed toward numerous audiences.

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Personal selling tries to achieve three general goals: finding prospects, convincing prospects to buy, and A)monitoring new products being developed. B)being aware of competitors' sales activities. C)depending on one -sale customers. D)avoiding repeat sales. E)keeping customers satisfied.

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Last Answer : E)keeping customers satisfied.

__________ is a broad set of communication activities used to create and maintain favourable relations between the organisation and its publics. A)Advertising B)Selling C)A press strategy D)Public relations E)Publicity

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Last Answer : D)Public relations

The expansion of the definition of marketing to include nonbusiness activities adds which one of these examples to the field of marketing? VU Cafeteria A)Proctor and Gamble selling toothpaste. B)St. Pauls Church attracting new members. C)PepsiCo selling soft drinks. D)Lever's donating 25 pence to a charity with every pack purchased.

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Last Answer : C)PepsiCo selling soft drinks.

Alfie Kohn suggests that for people to be motivated it is only necessary to provide the right : (a) Incentives ; (b) Rewards ; (c) Environment ; (d) Compensation

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Last Answer : ; (c) Environment ; 

Although planning provides numerous benefits, some managers do not use formal marketing plans because A)formal plans are not necessary to control marketing activities. B)they think planning is a waste of time. C)they prefer to use informal marketing control. D)they spend almost all their time dealing with daily problems. E)they spend most of their time engaged in environmental scanning.

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From a retailer's point of view, the MOST basic advantage of using a wholesaler is that the wholesaler A)extends credit to the retailer. B)provides storage facilities to the retailer. C)can perform physical distribution activities more efficiently than the retailer. D)takes ownership of goods for the retailer.

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After subsiding a disturbance in the class room, the teacher's main concern should be Options: A) To punish all offenders and there by fore shall the recurrence of unacceptable behaviour B) To know the cause of the misbehaviour C) To provide closer supervision as a means of preventing the recurrence of the incident to reduce the demands made upon the individuals involved as a means of reducing tension D) To enlist group censure as a means of curbing future misbehaviour

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Which of the following is not a disadvantage of hybrid vehicles? 1) You will not get as many discounts or incentives as you will get with electric vehicles. 2) They aren't as powerful. 3) Lower mileage and higher emissions. 4) They are not exempted from tax.

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The major benefit of having employees participate in goal setting is: (a) That it provides the company with greater financial stability. (b) That it appears to induce employees to accomplish more difficult goals and tasks. (c) That it takes less time and resources to implement this type of system. (d) That it provides more time for management to pursue other activities.

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