The forecasting method that is least dependent on historical data is
A)regression analysis.
B)trend analysis.
C)time series analysis.
D)cycle analysis.
E)a market test.

1 Answer

Answer :

E)a market test.

Related questions

Description : The forecasting method that is least dependent on historical data is: A)the correlation method B)trend analysis C)time series analysis D)a market test

Last Answer : D)a market test

Description : The forecasting method that uses the firm's historical sales data in an attempt to find patterns in the firm's sales volume over time is A)the regression method. B)customer forecasting. C)a market test. D)sales -force forecasting. E)time series analysis..

Last Answer : E)time series analysis..

Description : The sales forecasting method that consists of making a product available to buyers in one or more locations and measuring purchases is A)a market test. B)the regression analysis. C)trend analysis. D)a survey. E)the Delphi technique.

Last Answer : A)a market test.

Description : Henry takes the company's sales for the past five years and calculates a growth trend. Which sales forecasting method is being employed? A)time series analysis B)executive judgement C)correlation methods D)market tests

Last Answer : A)time series analysis

Description : Which sales forecasting technique would generally be most suitable for estimating the sales of a new product? A)Executive judgment B)Customer surveys C)Time series analysis D)Market tests E)Regression methods

Last Answer : D)Market tests

Description : When a business has a relatively small number of customers, a useful method of forecasting is: A)time series analysis B)the delphi technique C)trend analysis D)a customer forecasting survey

Last Answer : D)a customer forecasting survey

Description : The sales prediction technique that is based on the relationship between sales and other factors--such as population density, per capita income, or family size--is A)executive judgment. B)time series analysis. C)regression analysis. D)a market test. E)an expert survey.

Last Answer : C)regression analysis.

Description : While developing a company sales forecast, a marketer discovered a pattern in sales volume over the past ten years. Which sales forecasting technique was employed? A)surveys B)executive judgement C)time series analysis D)correlation methods

Last Answer : C)time series analysis

Description : Company sales forecasts are least likely to be based on A)executive judgment. B)customer surveys or sales -force surveys. C)time series analysis. D)market tests. E)single -variable or multivariable segmentation.

Last Answer : E)single -variable or multivariable segmentation.

Description : The amount of product that would be purchased by specific customer groups within a specified time period at a specific intensity of industry marketing activities is called: A)maximum sales potential B)trend analysis C)forecasted sales D)market potential

Last Answer : D)market potential

Description : The sales prediction technique that is based on the relationship between sales and other factors such as population density, income and family size is: A)executive judgement B)time series analysis C)a market survey D)the correlation method

Last Answer : D)the correlation method

Description : Trend analysis is significant for a) Forecasting and budgeting b) Profit planning c) Capital rationing d) None of the above

Last Answer : a) Forecasting and budgeting

Description : Alex has been asked to calculate the sales potential for a new line of electronic games his company has acquired. He has developed a general economic forecast for the next two years, used this to estimate ... The approach he is using appears to be: A)build up B)delphi C)break down D)regression

Last Answer : C)break down

Description : is a statistical technique which determines and quantifies the relationship between variables and enables standard equations to be established for energy consumption. a) linear regression analysis b) time-dependent energy analysis c) moving annual total d) CUSUM

Last Answer : a) linear regression analysis

Description : The most widely used method for analysing the performance of a marketing strategy isA)cost analysis. B)sales analysis. C)distribution analysis. D)promotional analysis. E)target market analysis

Last Answer : B)sales analysis.

Description : Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. ... analysis B. Use test C. Concept test D. Test marketing E. Laboratory test.

Last Answer : D. Test marketing

Description : In time-series analysis, which source of variation can be estimated by the ratio-to-trend method? a) Cyclical b) Trend c) Seasonal d) Irregular

Last Answer : c) Seasonal

Description : Why are marketers interested in the level of disposable income? A)it accurately represents future buying power B)it increases current buying power C)it is what is left after taxes to buy luxuries ... D)it is a ready source of buying power E)it is essential for forecasting future business trends

Last Answer : D)it is a ready source of buying power

Description : f the Kellogg Company decides to build a new cereal plant because it anticipates the next five years will bring low unemployment and increases in buying power, it is forecasting a period of: A)depression B)prosperity C)recovery D)austerity E)recession

Last Answer : B)prosperity

Description : RATS stand for A) Regression Analysis Time Series B) Regression Analysis Time Sharing C) Real Analysis Series D) All of above

Last Answer : Answer : A

Description : RATS stands for: a) Regression Analysis Time Series b) Real Analysis Time Sharing c) Regression Analysis Series d) None of The Above

Last Answer : a) Regression Analysis Time Series

Description : RATS stand for a. Regression Analysis Time Series b. Regression Analysis Time Sharing c. Real Analysis Series d. All of above

Last Answer : a. Regression Analysis Time Series

Description : RATS stand for a. Regression Analysis Time Series b. Regression Analysis Time Sharing c. Real Analysis Series d. All of above

Last Answer : a. Regression Analysis Time Series

Description : The analysis of __________ focuses on internal factors that give the organisation certain advantages and disadvantages in meeting the needs of its target market A)opportunities and threats B)market opportunities C)strengths and weaknesses D)activities and responsibilities E)organisational resources

Last Answer : C)strengths and weaknesses

Description : BT is involved in a process of assessing marketing opportunities and resources, determining marketing objectives, and developing a plan for implementation and control, then BT is involved in A)strategic analysis. B)marketing planning. C)marketing management. D)marketing. E)market organisation

Last Answer : B)marketing planning.

Description : The __________ is sometimes considered to be the most important part of a marketing plan because it is often given to people outside the firm. A)SWOT analysis B)market analysis C)mission statement D)marketing strategy E)executive summary

Last Answer : E)executive summary

Description : If Heinz tests the effect of package labelling on ketchup purchases in an environment where advertising, couponing, shelf position, and pricing are controlled, Heinz is using: A)experimentation B)secondary data C)exploratory research D)survey research E)dependent research

Last Answer : A)experimentation

Description : One of the results of the consolidation of wholesaling firms is A)a trend toward globalization of world markets. B)that more wholesalers are becoming specialists. C)changes in the marketing ... . D)that wholesalers are losing their power over retailers. E)increased competition among retailers.

Last Answer : B)that more wholesalers are becoming specialists.

Description : If Wrigley sets its pricing objective as attaining 38 percent of the chewing gum market, what else would be needed to make this a true pricing objective? A)A statement of demand ... An identification of cost structure C)A breakeven analysis D)Identification of a time period for accomplishment

Last Answer : D)Identification of a time period for accomplishment

Description : Impact Analysis helps to decide :- a) How much regression testing should be done. b) Exit Criteria c) How many more test cases need to written. d) Different Tools to perform Regression Testing

Last Answer : a) How much regression testing should be done.

Description : The term "marketing mix" describes: A. A composite analysis of all environmental factors inside and outside the fir B. A series of business decisions that aid in selling a product ... strengths and its business weaknesses D. A blending of four strategic elements to satisfy specific target markets

Last Answer : D. A blending of four strategic elements to satisfy specific target markets

Description : Which one of the following products is LEAST likely to be segmented according to stages in the family life cycle? A)Single person housing B)Ford cars C)Holidays to Greece D)Diet Coke E)Hotpoint refrigerators

Last Answer : D)Diet Coke

Description : The marketing control process consists of A)establishing goals, market scanning, and market share analysis. B)establishing standards, evaluating performance, and reducing the differences ... objectives, implementing strategies, and reducing the differences between desired and actual performance.

Last Answer : B)establishing standards, evaluating performance, and reducing the differences between desired and actual performance.

Description : In which section of the marketing plan would you find detailed information about the marketing environment, market trends, customers and competitors? A)marketing analysis B)marketing strategies C)product/market background D)situation analysis

Last Answer : A)marketing analysis

Description : Product -portfolio analysis is based on the idea that A)a firm's market share and market attractiveness are factors for a marketing strategy. B)a firm has a profitable impact on ... marketing strategy. D)a product's market growth rate and market attractiveness determine the marketing strategy.

Last Answer : C)a product's market growth rate and its relative market share are important determinants of its marketing strategy

Description : The three major considerations in assessing opportunities and resources are environmental scanning, evaluating market opportunities, and A)competitive scanning. B)environmental analysis. C)understanding the firm's capabilities. D)opportunity search.

Last Answer : C)understanding the firm's capabilities.

Description : A primary advantage of the concentration targeting strategy is that: A)it requires less market research and information B)it requires less intensive analysis of customers needs C)it maintains the ... market segments D)it permits development of a special marketing mix for a single market segment

Last Answer : D)it permits development of a special marketing mix for a single market segment

Description : Angela and Ralph have come up with a portable CD player that will perform well, but they have some doubt about which of two promotional and pricing campaigns will be best received ... development process. A)business analysis B)commercialisation C)screening D)test marketing E)product development

Last Answer : D)test marketing

Description : Compared with other phases of the new product development process, the largest number of new -product ideas are rejected during the __________ phase. A)idea generation B)concept testing C)business analysis D)screening E)test marketing

Last Answer : D)screening

Description : Nestle wants to expand its line of food products. The managers sent surveys to customers to determine which food items would appeal to customers. Nestle is currently in the _________ phase ... development. A)business analysis B)product development C)test marketing D)screening E)idea generation

Last Answer : E)idea generation

Description : All of the following are major steps in developing new products except A)test marketing. B)evaluation of competitors' efforts. C)screening. D)business analysis. E)idea generation

Last Answer : B)evaluation of competitors' efforts.

Description : What is the most accurate method of obtaining project information that can reduce the amount  of risk? 1. Observations on the current project  2. Determining the risk by using brainstorming ... from previous projects that were similar in nature  4. Sensitivity analysis  5. Delphi technique.

Last Answer : 3. The use of historical data from previous projects that were similar in nature

Description : Consider the following two statements: (a) Business intelligence and Data warehousing is used for forecasting and Data mining. (b) Business intelligence and Data warehousing is used for analysis of large volumes of sales data. Which one ... C) (a) is false, (b) is true (D) Both (a) and (b) are false

Last Answer : (B) Both (a) and (b) are true

Description : A marketer is most likely to set prices according to a cash -flow objective when a A)trial -and -error approach to the market is acceptable. B)certain market share must be maintained. C)quick return on investment is desired. D)product is expected to have a long life cycle.

Last Answer : C)quick return on investment is desired.

Description : The test-marketing stage: A)is an extension of the screening stage B)should come immediately after business analysis C)ensures that the product will not fail D)is a sample launching of the entire marketing mix

Last Answer : D)is a sample launching of the entire marketing mix

Description : Procter & Gamble makes at least eight different detergents This illustrates: A)product mix width B)product mix consistency C)product mix depth D)market item width

Last Answer : C)product mix depth

Description : If a market researcher for Pot Noodles studies consumer motives by having subjects complete bubble cartoons, the researcher is probably employing which motivation research method? A)Depth interview B)Group interview C)Projective technique D)Patronage motivation technique E)Attitude scale

Last Answer : C)Projective technique

Description : Mama Pasta's marketing manager believes that the firm's recent 40% increase in consumer sales is due to changes in costumer perceptions regarding the nutritional value of pasta. Which ... been completed? A)data interpretation B)data analysis C)hypothesis development D)problem expansion

Last Answer : C)hypothesis development

Description : The main problem with using a market test is that it is usually A)difficult to interpret. B)expensive. C)inaccurate. D)unacceptable to consumers. E)overused.

Last Answer : B)expensive.

Description : Marketers at Premier Brands want to determine the effects of a price increase on sales of Gourmet Dinners. In setting up an experiment, the dependent variable would be: A)production costs B)price C)advertising costs D)sales E)wholesale purchases

Last Answer : D)sales