Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This is called A. Diffusion analysis B. Use test C. Concept test D. Test marketing E. Laboratory test.

Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market  consisting of only two cities and closely monitor the reactions of potential customers to  the product and marketing program. This is called
A. Diffusion analysis
B. Use test  
C. Concept test
D. Test marketing  
E. Laboratory test.
by

1 Answer

Answer :

D. Test marketing
by

Related questions

Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This is called A. Diffusion analysis B. Use test C. Concept test D. Test marketing E. Laboratory test.

Description : Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This ... B. Use test C. Concept test D. Test marketing E. Laboratory test.

Last Answer : D. Test marketing

Nestle wants to expand its line of food products. The managers sent surveys to customers to determine which food items would appeal to customers. Nestle is currently in the _________ phase of new product development. A)business analysis B)product development C)test marketing D)screening E)idea generation

Description : Nestle wants to expand its line of food products. The managers sent surveys to customers to determine which food items would appeal to customers. Nestle is currently in the _________ phase ... development. A)business analysis B)product development C)test marketing D)screening E)idea generation

Last Answer : E)idea generation

In which section of the marketing plan would you find detailed information about the marketing environment, market trends, customers and competitors? A)marketing analysis B)marketing strategies C)product/market background D)situation analysis

Description : In which section of the marketing plan would you find detailed information about the marketing environment, market trends, customers and competitors? A)marketing analysis B)marketing strategies C)product/market background D)situation analysis

Last Answer : A)marketing analysis

To effectively monitor changes in the marketing environment, marketers must engage in: A)use of the marketing concept B)environmental scanning and analysis C)information collection D)marketing research E)environmental management

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Last Answer : B)environmental scanning and analysis

Compared with other phases of the new product development process, the largest number of new -product ideas are rejected during the __________ phase. A)idea generation B)concept testing C)business analysis D)screening E)test marketing

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The amount of product that would be purchased by specific customer groups within a specified time period at a specific intensity of industry marketing activities is called: A)maximum sales potential B)trend analysis C)forecasted sales D)market potential

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Firms that truly adopt the marketing concept develop a distinct organisational culture based on a shared set of beliefs that make __________ the pivotal point of the firm's decisions about strategy and operations. A)beating competitors B)increasing market share C)customers' needs D)marketing implementation E)marketing control

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The marketing concept is a philosophy that states that an organisation should try to satisfy customers' needs and at the same time: A)increase market share. B)increase sales. C)achieve the organisation's goals. D)always produce high E)quality products.

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A primary advantage of the concentration targeting strategy is that: A)it requires less market research and information B)it requires less intensive analysis of customers needs C)it maintains the firm's flexibility in moving into other market segments D)it permits development of a special marketing mix for a single market segment

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Chrysler's Chief Executive Officer is the company's spokesperson. His message has focused on concern for customers and product quality. Which aspect of implementing the marketing concept does this represent? A)Focusing on general conditions B)Stressing the short run C)Endorsement of the marketing concept by top management D)Development of an information system E)Restructuring of the organisation

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Walton Food Products decided to use agents to reach industrial accounts several years ago. Logically, this decision was based on which one of the following? A)Steady demand for the firm's products B)Walton's desire to stay close to its customers C)Walton's desire to reduce selling costs D)The willingness of agents to provide market information

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If marketers at Tate & Lyle considered that potential customers for sugar have similar product needs, the company would most likely use a ________ approach in defining its target market. A)total market B)differentiated C)concentrated D)heterogeneous

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The Chairman of Unilever states that the world is just one big market. He feels anyone not taking this stance is systematically passing up profitable business. His approach MOST closely resembles A)exporting. B)global marketing. C)export marketing. D)full-scale international marketing. E)export agenting

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The wheel of retailing hypothesis suggests that: A)retailers tend to provide more limited services to customers as the business ages. B)new retailers enter the market with low prices, low profit margins and low status but eventually trade up. C)as retail firms' profits increase, the service they provide to customers increases but the cost of doing business decreases. D)a retail firm must grow to compete with other retail firms on an equal basis.

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Angela and Ralph have come up with a portable CD player that will perform well, but they have some doubt about which of two promotional and pricing campaigns will be best received by consumers. In this instance, they probably should proceed to the __________ stage of the new-product development process. A)business analysis B)commercialisation C)screening D)test marketing E)product development

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Product -portfolio analysis is based on the idea that A)a firm's market share and market attractiveness are factors for a marketing strategy. B)a firm has a profitable impact on marketing strategy. C)a product's market growth rate and its relative market share are important determinants of its marketing strategy. D)a product's market growth rate and market attractiveness determine the marketing strategy.

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Marketers of a particular brand of ice cream have decided to delete their line of ice cream bars. They will do so by letting the product decline and not changing the current marketing strategy. This method of deletion is called: A)immediate drop B)phase-out C)runout

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The market for heavy industrial equipment is concentrated in the West Midlands, so an equipment manufacturer has decided to employ a direct sales force in that region. Which factor most influenced this distribution channel selection? A)Buyer behaviour B)Product attributes C)Organisational objectives D)Environmental forces E)Market characteristics

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14) Carrying out experiments in a laboratory setting allows for control of independent variables that might influence the outcome of an experiment. A DISADVANTAGE of the laboratory setting is: A)difficulty in observing subjects and measuring their reactions B)failure to duplicate all the conditions that affect choices in the marketplace C)difficulty gaining the interest and attention of subjects D)its high cost in comparison with field experimentation

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The most widely used method for analysing the performance of a marketing strategy is A)cost analysis. B)sales analysis. C)distribution analysis. D)promotional analysis. E)target market analysis

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BT is involved in a process of assessing marketing opportunities and resources, determining marketing objectives, and developing a plan for implementation and control, then BT is involved in A)strategic analysis. B)marketing planning. C)marketing management. D)marketing. E)market organisation

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The __________ is sometimes considered to be the most important part of a marketing plan because it is often given to people outside the firm. A)SWOT analysis B)market analysis C)mission statement D)marketing strategy E)executive summary

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All of the following are major steps in developing new products except A)test marketing. B)evaluation of competitors' efforts. C)screening. D)business analysis. E)idea generation

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Last Answer : B)establishing standards, evaluating performance, and reducing the differences between desired and actual performance.

Which sales forecasting technique would generally be most suitable for estimating the sales of a new product? A)Executive judgment B)Customer surveys C)Time series analysis D)Market tests E)Regression methods

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Last Answer : D)Market tests

Electro PLC has centralised marketing operations with personnel who direct marketing research, distribution, sales, advertising, and so forth reporting directly to the marketing director. The marketing department is organised by A)product. B)region. C)types of customers. D)function.

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Last Answer : D)function.

If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix. A)advertising. B)sales promotion. C)personal selling. D)publicity. E)public relations.

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Last Answer : A)advertising.

A change in the minimum drinking age in the United Kingdom presents a change in which of the following for Bass Brewery? A)Marketing mix B)Marketing environment C)Marketing concept D)Marketing task E)Product strategy

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Last Answer : B)Marketing environment

The type of competitive structure that exists when a firm with many potential competitors attempts to develop a differential marketing strategy to establish its own market share is: A)Monopoly B)Oligopoly C)Monopolistic Competition D)Perfect Competition

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When Benetton, the sportswear designer and manufacturer, decided to open its own specialty shops to sell its merchandise, the firm was engaging in A)channel repetition . B)vertical channel integration. C)a conventional marketing channel. D)horizontal channel integration. E)channel expansion.

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Last Answer : B)vertical channel integration.

The channel that includes both a manufacturers' agent and an industrial distributor may be appropriate under which of the following circumstances? A)When the firm wants specialised personnel to follow up the work of the sales force B)When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force C)When only one or two channels of distribution are available for products D)When the sales force is large and the marketer is thinking of cutting it down E)When customers are highly concentrated in one geographic area

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Last Answer : B)When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force

An attribute of a product that is desired by customers in a target market and which competing products cannot match is termed ____________ A)a strength B)a differential advantage C)a selling point D)a benefit

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Last Answer : B)a differential advantage

If the VF Corporation will be spending £2 million on marketing activities next year and expects to sell 30 million pairs of jeans, the 30 million pairs represents the company's: A)sales potential B)market potential C)sales forecast D)market sales

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Last Answer : D)market sales

The forecasting method that is least dependent on historical data is A)regression analysis. B)trend analysis. C)time series analysis. D)cycle analysis. E)a market test.

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Last Answer : E)a market test.

The forecasting method that uses the firm's historical sales data in an attempt to find patterns in the firm's sales volume over time is A)the regression method. B)customer forecasting. C)a market test. D)sales -force forecasting. E)time series analysis.

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Last Answer : E)time series analysis..

The sales prediction technique that is based on the relationship between sales and other factors--such as population density, per capita income, or family size--is A)executive judgment. B)time series analysis. C)regression analysis. D)a market test. E)an expert survey.

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Last Answer : C)regression analysis.

The term "marketing mix" describes: A. A composite analysis of all environmental factors inside and outside the fir B. A series of business decisions that aid in selling a product C. The relationship between a firm's marketing strengths and its business weaknesses D. A blending of four strategic elements to satisfy specific target markets

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Last Answer : D. A blending of four strategic elements to satisfy specific target markets

If RCA Records saw all compact disc customers as pretty much alike and thus offered only one marketing mix, it would be using the _________ approach: A)heterogeneous B)undifferentiated C)segmented D)differentiated E)concentrated

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Last Answer : B)undifferentiated

Which of the following is an example of a problem that may arise in the implementation of the marketing concept? A)By satisfying one segment in society, a firm contributes to the dissatisfaction of other segments. B)Consumers do not understand what the marketing concept is. C)Dealers do not support the marketing concept. D)A product may fit the needs of too many segments.

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Last Answer : A)By satisfying one segment in society, a firm contributes to the dissatisfaction of other segments.

Tom goes to a vending machine, deposits 50 pence, and receives a Cola. Which one of the following aspects of the definition of marketing is focused on here? A)Production concept. B)Satisfaction of organisational goals. C)Product pricing and distribution. D)Exchange.

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Last Answer : D)Exchange.

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Last Answer : D)Market share