The marketing control process consists of A)establishing goals, market scanning, and market share analysis. B)establishing standards, evaluating performance, and reducing the differences between desired and actual performance. C)establishing goals and measuring performance. D)setting objectives, implementing strategies, and reducing the differences between desired and actual performance.

The marketing control process consists of
A)establishing goals, market scanning, and market share analysis.
B)establishing standards, evaluating performance, and reducing the differences between
desired and actual performance.
C)establishing goals and measuring performance.
D)setting objectives, implementing strategies, and reducing the differences between desired
and actual performance.
by

1 Answer

Answer :

B)establishing standards, evaluating performance, and reducing the differences between
desired and actual performance.
by

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