Marketing ethics refers to principles that define A)improper behaviour in marketing. B)acceptable conduct in society. C)improper behaviour in business. D)acceptable conduct in marketing.

Marketing ethics refers to principles that define
A)improper behaviour in marketing.
B)acceptable conduct in society.
C)improper behaviour in business.
D)acceptable conduct in marketing.
by

1 Answer

Answer :

D)acceptable conduct in marketing.
by

Related questions

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Cultural differences have implications for the development of a marketing mix. Culture includes A)a country's political system and national laws. B)the concepts, values, and tangible items that make up a particular society. C)a measure of a nation's economic standing. D)quotas on imports and stringent health and safety requirements. E)the stability of the government.

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Which of the following is an example of a problem that may arise in the implementation of the marketing concept? A)By satisfying one segment in society, a firm contributes to the dissatisfaction of other segments. B)Consumers do not understand what the marketing concept is. C)Dealers do not support the marketing concept. D)A product may fit the needs of too many segments.

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Which of the following is an example of an area where business ethics apply? A. Conduct of international operations B. Nowhere C. In the personal life of staff D. None of the above

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The main purpose of business ethics is to understand A. Ethical uncertainties B. Principles and concepts C. Application of practices D. All of the above

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The market for heavy industrial equipment is concentrated in the West Midlands, so an equipment manufacturer has decided to employ a direct sales force in that region. Which factor most influenced this distribution channel selection? A)Buyer behaviour B)Product attributes C)Organisational objectives D)Environmental forces E)Market characteristics

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1) Which one of the following buying situations is MOST consistent with routine response behaviour? A)John buying his first pair of basketball shoes B)Mary buying a new set of tyres for her car C)Henry buying a new fishing rod and reel D)Sally buying a quarter pounder at McDonalds E)Bill buying a new software programme

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A culture can be divided into subcultures according to A)personality characteristics. B)the motives that people have for their behaviour. C)geographic regions or human characteristics, such as age or ethnic background. D)geographic regions and income levels. E)the information to which consumers allow themselves to be exposed.

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A change in an individual's behaviour prompted by information and experience is called: A)learning. B)role selection. C)perception. D)inculturation. E)motivation.

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In terms of consumer demand and spending behaviour, marketers are most interested in: A)wealth VU Cafeteria B)consumer credit C)disposable income D)pretax income E)high incomes

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Which one of the following would be consistent with Johnson Chemicals' understanding of the "bad apple" concept of improving the ethical conduct of salespeople? A)Publishing ethical guidelines for salespeople B)Firing unethical salespeople C)Retraining unethical salespeople D)Using customers to review ethical guidelines

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When more information is needed about the problem and the tentative hypothesis needs to be made more specific, marketers usually conduct ---------- research: A)descriptive studies B)casual investigations C)exploratory studies D)statistical studies E)syndicated research

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A marketer is most likely to set prices according to a cash -flow objective when a A)trial -and -error approach to the market is acceptable. B)certain market share must be maintained. C)quick return on investment is desired. D)product is expected to have a long life cycle.

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Marketers must be able to count on their carriers to deliver goods on time and in an acceptable condition. Another name for this consistency of service is A)accessibility. B)capability. C)adaptability. D)reliability.

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fter Compaq Computers gathers information related to its marketing environment, it attempts to define current environmental changes and predict future changes, allowing it to determine possible opportunities and threats facing the company this process is called. A)environmental scanning B)survey of environment C)marketing planning D)environmental analysis E)marketing information processing

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