In terms of consumer demand and spending behaviour, marketers are most interested in: A)wealth VU Cafeteria B)consumer credit C)disposable income D)pretax income E)high incomes

In terms of consumer demand and spending behaviour, marketers are most interested  in:
A)wealth
VU Cafeteria
B)consumer credit
C)disposable income
D)pretax income
E)high incomes
by

1 Answer

Answer :

C)disposable income
by

Related questions

In terms of consumer demand and spending behaviour, marketers are most interested in 1. wealth 2. consumer credit 3. disposable income 4. pretax income 5. high incomes

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Last Answer : disposable income

A spending pattern that indicates the annual amounts households spend for particular VU Cafeteria products within a general product class is called: A)a consumer spending pattern B)a product specific spending pattern C)a behavioural spending pattern D)a comprehensive spending pattern E)an average spending pattern

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Last Answer : b)a product specific spending pattern

When Campbell's introduced its line of low-sodium soups in response to consumer VU Cafeteria demand, it was following which one of the following philosophies? A)Selling concept B)Production concept C)Customer concept D)Marketing concept

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Why are marketers interested in the level of disposable income? A)it accurately represents future buying power B)it increases current buying power C)it is what is left after taxes to buy luxuries with D)it is a ready source of buying power E)it is essential for forecasting future business trends

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By offering credit through its shops, Allied, the furniture and carpet retailer, is trying to get consumers to: A)decrease both disposable and discretionary income B)expand disposable income at the expense of discretionary income C)expand current buying power at the expense of future buying power D)expand both disposable income and wealth

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axes levied by a nation on goods bought outside its borders and brought in are called A)import duties. B)export duties. VU Cafeteria C)export tariffs. D)quotas. E)import tariffs.

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When a firm's products are marketed outside its home market and home production is VU Cafeteria used to supply these markets, the firm is engaging in A)international marketing. B)global marketing. C)exporting. D)domestic marketing. E)unplanned exporting.

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the National Association of Hoisery Manufacturers sets guidelines for its member VU Cafeteria firms to follow regarding the use of unethical practices, it is engaging in: A)legislation B)lobbying C)self-regulation D)environmental scanning E)trade restraint

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The marketing concept is a way of thinking or a management philosophy that affects: A)only marketing activities B)most efforts of the organisation C)mainly the efforts of sales personnel VU Cafeteria D)mainly customer relations E)only business organisations

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McDonald's and KFC satisfy hungry consumers in every hemisphere. This is an example of VU Cafeteria A)globalisation. B)customisation. C)internationalisation. D)regionalisation.

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Techno Ltd. buys goods in one country and sells these to buyers in another country. Techno Ltd. is A)an exporter VU Cafeteria B)a licensing company C)a trading company D)a multinational company

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Which one of the following statements about self-regulatory programmes is FALSE? A)they are usually less expensive than governmental ones VU Cafeteria B)their guidelines are generally more realistic and operational C)nongovernmental ones have neither the tools nor the authority to enforce guidelines D)the guidelines are generally stricter than governmental ones

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Most specifically, marketing strategy: A)is concerned with key decisions required to reach an objective VU Cafeteria B)encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix C)expands geographic boundaries of markets to serve larger geographic areas D)involves determining the direction and objectives of marketing management

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The expansion of the definition of marketing to include nonbusiness activities adds which one of these examples to the field of marketing? VU Cafeteria A)Proctor and Gamble selling toothpaste. B)St. Pauls Church attracting new members. C)PepsiCo selling soft drinks. D)Lever's donating 25 pence to a charity with every pack purchased.

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Why are marketers interested in the level of disposable income ? 1. it accurately represents future buying power 2. it increases current buying power 3. it is what is left after taxes to buy luxuries with 4. it is a ready source of buying power 5. it is essential for forecasting future business trends

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Income left over after an individual pays taxes and purchases the basic necessities of food, clothing and shelter is called: A)disposable income B)taxable income C)accounting income D)discretionary income E)credit

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If marketers in an organisation set prices to recover research and development expenses and establish a premium quality image for its product, they have in mind which type of pricing objective? A)Survival B)Return on investment C)Market share D)Product quality E)Cash flow

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The most effective method of determining platform issues is to use a survey of A)personnel with the firm. B)individuals at the advertising agency. C)customers.D)marketers in the industry. E)advertising experts.

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Suppose marketers at Renault need to determine the effects of an increase in the advertising budget on sales of the Clio. In setting up an experiment, the independent variable would be: A)sales B)price C)advertising expense D)production cost E)wholesale purchases

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Marketers at Premier Brands want to determine the effects of a price increase on sales of Gourmet Dinners. In setting up an experiment, the dependent variable would be: A)production costs B)price C)advertising costs D)sales E)wholesale purchases

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When more information is needed about the problem and the tentative hypothesis needs to be made more specific, marketers usually conduct ---------- research: A)descriptive studies B)casual investigations C)exploratory studies D)statistical studies E)syndicated research

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To effectively monitor changes in the marketing environment, marketers must engage in: A)use of the marketing concept B)environmental scanning and analysis C)information collection D)marketing research E)environmental management

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Gillette was the first marketer of disposable razors to offer a product specifically designed for women. This is an example of segmentation using _______ variables: A)Demographic B)Psychographic C)Geographic D)Family life cycle E)Product use

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Which one of the following is a dichotomous question? A)What is your opinion of the new Bic Shaver? B)Rate the new Bic Shaver on a scale of 1 to 5 C)How often do you shave? D)Do you use a shaver? Yes ___ No___ E)How you rate disposable shavers? Good ___ Fair ___ Bad___

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Alicia, a buyer for Nestle, buys carpeting for use in an office area. What determines whether this carpeting is a consumer or an industrial product? A)The price of the carpet B)The type of selling organisation C)The terms of the sale D)The buyer's intended use of the product E)Whether the carpet is a replacement item

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A limitation of sales promotion is that excessive sales promotion efforts directed at price reductions can lead to A)stronger consumer demand for information provided through advertising. B)a decline in the brand's image. C)a decline in the organization's image. D)increased costs of promotion.

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In establishing sales promotion objectives, a marketer should always A)concentrate on activities that will increase consumer demand. B)focus on consumers. C)be defensive in the methods used. D)align objectives with the organization's overall objectives.

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