Moral philosophies: A)are concerned with maximising the greatest good for the greatest number of people. B)are principles or rules that individuals use to determine what is right or wrong C)focus on the intentions associated with a particular behaviour and on the rights of the individual.

Moral philosophies:
A)are concerned with maximising the greatest good for the greatest number of people.
B)are principles or rules that individuals use to determine what is right or wrong
C)focus on the intentions associated with a particular behaviour and on the rights of the
individual.
by

1 Answer

Answer :

B)are principles or rules that individuals use to determine what is right or wrong
by

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Moral philosophies A)are concerned with maximising the greatest good for the greatest number of people. B)are principles or rules that individuals use to determine what is right or wrong. C)focus on the intentions associated with a particular behaviour and on the rights of the individual. D)remain consistent in both work and family situations.

Description : Moral philosophies A)are concerned with maximising the greatest good for the greatest number of people. B)are principles or rules that individuals use to determine what is right or wrong. C)focus on ... and on the rights of the individual. D)remain consistent in both work and family situations.

Last Answer : B)are principles or rules that individuals use to determine what is right or wrong.

Utilitarian moral philosophies focus on A)the Golden Rule. B)the rights of individuals and the intentions associated with a particular behaviour. C)maximising the greatest good for specific individuals. D)maximising the greatest good for the greatest number of people. E)resolving conflicts and ensuring mutual benefit for all members of society.

Description : Utilitarian moral philosophies focus on A)the Golden Rule. B)the rights of individuals and the intentions associated with a particular behaviour. C)maximising the greatest good for specific individuals ... of people. E)resolving conflicts and ensuring mutual benefit for all members of society.

Last Answer : D)maximising the greatest good for the greatest number of people.

Ethical formalism philosophies focus on A)the rights of consumers and the greatest good for society. B)situational ethics and increasing profits C)maximising the greatest good for the greatest number of people. D)the intentions associated with a particular behaviour and the rights of the individual.

Description : Ethical formalism philosophies focus on A)the rights of consumers and the greatest good for society. B)situational ethics and increasing profits C)maximising the greatest good for the greatest number of people. D)the intentions associated with a particular behaviour and the rights of the individual.

Last Answer : D)the intentions associated with a particular behaviour and the rights of the individual.

The three factors that influence the ethical decision -making process include A)individual factors, corporate culture, and peer influence. B)opportunity, personal moral philosophies, and situational variables. C)individual factors, organisational relationships, and opportunity. D)peer influences, personal moral philosophies, and opportunity.

Description : The three factors that influence the ethical decision-making process include A)individual factors, corporate culture, and peer influence. B)opportunity, personal moral philosophies, and ... relationships, and opportunity. D)peer influences, personal moral philosophies, and opportunity.

Last Answer : C)individual factors, organisational relationships, and opportunity.

The XKL company wants to adopt the marketing concept. To be consistent with this move, it should adopt which of the following philosophies? A)The customer is always right B)Making money is our business C)Sell, sell, sell D)Keep prices low E)Focus on today

Description : The XKL company wants to adopt the marketing concept. To be consistent with this move, it should adopt which of the following philosophies? A)The customer is always right B)Making money is our business C)Sell, sell, sell D)Keep prices low E)Focus on today

Last Answer : A)The customer is always right

Henry hears one of his senior salespeople spreading rumours about the drinking problems experienced by a competitor's sales representative. When they get out to the car, Henry asks the perpetrator how she would feel if such information was being spread about her personal life.Henry's response is most consistent with which one of the following moral philosophies? A)Ethical formalism B)Relativism C)Humanitarianism D)Opportunism E)Conscious rationalism

Description : Henry hears one of his senior salespeople spreading rumours about the drinking problems experienced by a competitor's sales representative. When they get out to the car, Henry asks ... moral philosophies? A)Ethical formalism B)Relativism C)Humanitarianism D)Opportunism E)Conscious rationalism

Last Answer : A)Ethical formalism

In developing a new herbicide, Atwell Chemicals comes up with two formulations. Option 1 is more effective in killing weeds but has a questionable impact on ground water. Option 2 is generally seen as safe but somewhat less effective than its alternative. In choosing Option 2, the firm's stance is consistent with which one of the following moral philosophies? A)Egalitarianism B)Utilitarianism C)Ethical directionism D)Contract theory E)Pluralism

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Last Answer : B)Utilitarianism

------- is (are) MOST likely to improve ethical behaviour in a marketing organisation. A)Allowing employees to follow their own ethical standards B)Encouraging employees to identify ethical issues and to decide what is right C)Eliminating unethical individuals and improving the organisation's ethical standards

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Last Answer : Eliminating unethical individuals and improving the organisation's ethical standards

As a media buyer for the Angelo Agency, Sheila knows that no one ever checks to see if her phone calls are business related or personal. With regard to ethical behaviour, this situation relates most closely to: A)exposure. B)opportunity. C)moral framework. D)organisational factors.

Description : As a media buyer for the Angelo Agency, Sheila knows that no one ever checks to see if her phone calls are business related or personal. With regard to ethical behaviour, this situation relates most closely to: A)exposure. B)opportunity. C)moral framework. D)organisational factors.

Last Answer : B)opportunity.

A change in an individual's behaviour prompted by information and experience is called: A)learning. B)role selection. C)perception. D)inculturation. E)motivation.

Description : A change in an individual's behaviour prompted by information and experience is called: A)learning. B)role selection. C)perception. D)inculturation. E)motivation.

Last Answer : A)learning.

Marketing ethics refers to principles that define A)improper behaviour in marketing. B)acceptable conduct in society. C)improper behaviour in business. D)acceptable conduct in marketing.

Description : Marketing ethics refers to principles that define A)improper behaviour in marketing. B)acceptable conduct in society. C)improper behaviour in business. D)acceptable conduct in marketing.

Last Answer : D)acceptable conduct in marketing.

Attitude refers to A)the internal traits and behaviours that make a person unique. B)a set of actions that a person in a particular position is supposed to perform. C)competence and efficiency in performing activities. D)a person's behaviour caused by information and experience. E)one's evaluation, feelings, and behavioural tendencies toward an object or idea.

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Last Answer : E)one's evaluation, feelings, and behavioural tendencies toward an object or idea.

-------- are formalised rules and standards that describe what the company expects of its employees in terms of ethical behaviour. A)Job descriptions B)Ethics clause s C)Codes of ethics D)Codes of conduct

Description : -------- are formalised rules and standards that describe what the company expects of its employees in terms of ethical behaviour. A)Job descriptions B)Ethics clauses C)Codes of ethics D)Codes of conduct

Last Answer : C)Codes of ethics

The Golden Rule and Kant's categorical imperative are examples of rules for ethical behaviour based on A)utilitarianism. B)relativism. C)opportunism. D)ethical opportunity. E)ethical formalism.

Description : The Golden Rule and Kant's categorical imperative are examples of rules for ethical behaviour based on A)utilitarianism. B)relativism. C)opportunism. D)ethical opportunity. E)ethical formalism.

Last Answer : E)ethical formalism.

The moral principles, standards of behaviour, or set of values that guide a person’s actions in the workplace is called- (a) Office place ethics (b) factory place ethics (c) behavioural ethics (d) work place ethics

Description : The moral principles, standards of behaviour, or set of values that guide a person’s actions in the workplace is called- (a) Office place ethics (b) factory place ethics (c) behavioural ethics (d) work place ethics

Last Answer : D. WORK PLACE ETHICS

When Campbell's introduced its line of low-sodium soups in response to consumer VU Cafeteria demand, it was following which one of the following philosophies? A)Selling concept B)Production concept C)Customer concept D)Marketing concept

Description : When Campbell's introduced its line of low-sodium soups in response to consumer VU Cafeteria demand, it was following which one of the following philosophies? A)Selling concept B)Production concept C)Customer concept D)Marketing concept

Last Answer : D)Marketing concept

Marketing activities conducted by individuals and organisations to achieve some goal other than ordinary business goals such as profit is: A)nonbusiness marketing. B)organisational marketing. C)individual marketing. D)enterprise marketing.

Description : Marketing activities conducted by individuals and organisations to achieve some goal other than ordinary business goals such as profit is: A)nonbusiness marketing. B)organisational marketing. C)individual marketing. D)enterprise marketing.

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he consumer movement is: A)against foreign imports that are much cheaper than products produced in the home market B)a movement that is trying to improve consumer satisfaction C)a social movement that is able to challenge big business practices D)a diverse group of individuals, groups and organisations attempting to protect the rights of consumers

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A comprehensive spending pattern: A)shows the percentages of annual family expenditures allotted to general classes of goods and services B)indicates the annual amounts spent by families for specific products within a general product class C)shows the annual discretionary income of consumers D)is used to determine the precise buying power of individuals

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Last Answer : A)shows the percentages of annual family expenditures allotted to general classes of goods and services

Cost Unit is defined as: (a) Unit of quantity of product, service or time in relation to which costs may be ascertained or expressed (b) A location, person or an item of equipment or a group of these for which costs are ascertained and used for cost control. (c) Centres having the responsibility of generating and maximising profits (d) Centres concerned with earning an adequate return on investment

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Last Answer : Unit of quantity of product, service or time in relation to which costs may be ascertained or  expressed

A profit centre is a centre (a) Where the manager has the responsibility of generating and maximising profits (b) Which is concerned with earning an adequate Return on Investment (c) Both of the above (d) Which manages cost

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Last Answer : (a) Where the manager has the responsibility of generating and maximising profits

Which statement correctly describes the relationship between philosophical ethics and ethos? (a) Individuals who obey the conventions, mores, and rules of their cultures are already acting ethically. No further philosophical reflection is required. (b) Philosophical ethics distinguishes what people do value from what they should value. (c) What people do value and should value are, for all practical purposes, the same? (d) Philosophical ethics is too abstract to be useful in everyday life situations. Following the mores and customs of one’s culture is a more dependable way to make moral decisions.

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Last Answer : (b) Philosophical ethics distinguishes what people do value from what they should value. (c) What people do value and should value are, for all practical purposes, the same?

Which statement correctly describes the relationship between philosophical ethics and ethos? A. Individuals who obey the conventions, mores, and rules of their cultures are already acting ethically. No further philosophical reflection is required. B. Philosophical ethics distinguishes what people do value from what they should value. C. What people do value and should value are, for all practical purposes, the same? D. Philosophical ethics is too abstract to be useful in everyday life situations. Following the mores and customs of one’s culture is a more dependable way to make moral decisions.

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____refers to the system of moral principles and rules of conduct applied to business. A. Business culture. B. Business ethics. C. Business. D. Society.

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Last Answer : B. Business ethics.

Which of the following is NOT one of the factors that interact to determine the ethical decision -making process in marketing? A) Relationships with superiors B) Laws and regulation s C) Opportunity D) Individual factors E) Relationships with coworkers

Description : Which of the following is NOT one of the factors that interact to determine the ethical decision-making process in marketing? A) Relationships with superiors B) Laws and regulations C) Opportunity D) Individual factors E) Relationships with coworkers

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Suppose marketers at Lever Brothers are trying to determine whether the use of money off coupons for detergent was the reason for a sales increase in a particular store. The type of study conducted to answer this question would be: A)exploratory B)descriptive C)casual D)qualitative

Description : Suppose marketers at Lever Brothers are trying to determine whether the use of money off coupons for detergent was the reason for a sales increase in a particular store. The type of study conducted to answer this question would be: A)exploratory B)descriptive C)casual D)qualitative

Last Answer : C)casual

Which of the following statements best describes ethics? A. Ethics considers how someone chooses among alternative courses of action. B. Ethics is about values and principles. C. Ethics is concerned with how a person chooses between right and wrong. D. Each of the above covers part of the definition. E. None of the above is true.

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Last Answer : D. Each of the above covers part of the definition.

What is the main difference between Fundamental Rights and the Directive Principles of state policy? (1) Constitutional Protection (2) Political Protection (3) Judicial Protection (4) Moral Protection

Description : What is the main difference between Fundamental Rights and the Directive Principles of state policy? (1) Constitutional Protection (2) Political Protection (3) Judicial Protection (4) Moral Protection

Last Answer : (3) Judicial Protection Explanation: Fundamental rights are enforceable rights which means on violation of these rights you can move to court of law but directive principles are not enforceable which means on violation of these you can't move to court law.

__________ packaging means that the product is packaged in line with the packaging practices associated with a particular product category. A)Category -consistent B)Category -specific C)Innovative D)Multiple -category E)Selective

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In which stage of the conflict process does conflict become visible? (a) Illumination ; (b) Intentions ; (c) Behaviour ; (d) Cognition

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Which theory view that the liberal idea of individual rights is the product of a distorted vision of human nature and social life of the individuals? (a) Marxian (b) Gandhian (c) Communitarian (d) None of these

Description : Which theory view that the liberal idea of individual rights is the product of a distorted vision of human nature and social life of the individuals? (a) Marxian (b) Gandhian (c) Communitarian (d) None of these

Last Answer : (a) Marxian

A culture can be divided into subcultures according to A)personality characteristics. B)the motives that people have for their behaviour. C)geographic regions or human characteristics, such as age or ethnic background. D)geographic regions and income levels. E)the information to which consumers allow themselves to be exposed.

Description : A culture can be divided into subcultures according to A)personality characteristics. B)the motives that people have for their behaviour. C)geographic regions or human characteristics, such as age ... regions and income levels. E)the information to which consumers allow themselves to be exposed.

Last Answer : C)geographic regions or human characteristics, such as age or ethnic background

Which one of the following activities will NOT help improve the ethical behaviour of a marketing firm? A)Help employees become aware of and sensitive toward ethical issues B)Redesign the company's culture to foster more ethical practice s C)Reward employees who use questionable business tactics D)Establish and enforce a code of ethics E)Eliminate "bad apples" in the firm

Description : Which one of the following activities will NOT help improve the ethical behaviour of a marketing firm? A)Help employees become aware of and sensitive toward ethical issues B)Redesign the company's culture ... tactics D)Establish and enforce a code of ethics E)Eliminate "bad apples" in the firm

Last Answer : C)Reward employees who use questionable business tactics

Which of the following is the MAIN advantage of multivariable segmentation: A)provides more information about the individuals in each segment B)allows the company to develop a marketing mix that will satisfy customers in a segment more precisely C)allows the company to develop a larger number of segments D)allows more than one variable to be used to segment markets

Description : Which of the following is the MAIN advantage of multivariable segmentation: A)provides more information about the individuals in each segment B)allows the company to develop a marketing mix that will ... a larger number of segments D)allows more than one variable to be used to segment markets

Last Answer : B)allows the company to develop a marketing mix that will satisfy customers in a segment more precisely

If Tyreco failed to inform consumers that there were design problems with the firm's tyres, it would have been engaged in unethical behaviour relating to which one of the following marketing issue areas? A)Promotion B)Distribution C)Organisational relationships D)Product E)Pricing

Description : If Tyreco failed to inform consumers that there were design problems with the firm's tyres, it would have been engaged in unethical behaviour relating to which one of the following marketing issue areas? A)Promotion B)Distribution C)Organisational relationships D)Product E)Pricing

Last Answer : D)Product

The market for heavy industrial equipment is concentrated in the West Midlands, so an equipment manufacturer has decided to employ a direct sales force in that region. Which factor most influenced this distribution channel selection? A)Buyer behaviour B)Product attributes C)Organisational objectives D)Environmental forces E)Market characteristics

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Last Answer : E)Market characteristics

The three psychographic dimensions most commonly used in market segmentation are: A)personality, perception and learning B)personality, perception and behaviour C)motives attitudes and lifestyles D)personality, motives and lifestyles

Description : The three psychographic dimensions most commonly used in market segmentation are: A)personality, perception and learning B)personality, perception and behaviour C)motives attitudes and lifestyles D)personality, motives and lifestyles

Last Answer : D)personality, motives and lifestyles

1) Which one of the following buying situations is MOST consistent with routine response behaviour? A)John buying his first pair of basketball shoes B)Mary buying a new set of tyres for her car C)Henry buying a new fishing rod and reel D)Sally buying a quarter pounder at McDonalds E)Bill buying a new software programme

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Last Answer : D)Sally buying a quarter pounder at McDonalds

Personality characteristics, perception, motives, ability, knowledge and attitudes: A)operate independently of environmental influences B)can be measured accurately by marketers C)are psychological forces that may influence consumers'behaviour D)are external forces that affect consumers' behaviour

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Last Answer : C)are psychological forces that may influence consumers'behaviour

In terms of consumer demand and spending behaviour, marketers are most interested in: A)wealth VU Cafeteria B)consumer credit C)disposable income D)pretax income E)high incomes

Description : In terms of consumer demand and spending behaviour, marketers are most interested in: A)wealth VU Cafeteria B)consumer credit C)disposable income D)pretax income E)high incomes

Last Answer : C)disposable income

Marketing efforts are specifically aimed at: A)distributing "something of value" to buyers and sellers. B)facilitating satisfying exchange relationships. C)developing new products for target markets. D)understanding buyer behaviour to meet buyer needs.

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The term intra-individual differences refers to Options: A) Differences among the various in a given individual B) Differences in a given trait between two or more individuals C) Differences in a given trait individual associated with the passage of time (maturation and learning)errant curricula D) Differences in a given trait in a given individual associated with errors of measures

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Last Answer : A) Differences among the various in a given individual 

An aggregate of people who, as individuals, have needs for products in a product class and have the ability, willingness and authority to purchase such products is called a: A)market segment B)target market C)customer group D)market

Description : An aggregate of people who, as individuals, have needs for products in a product class and have the ability, willingness and authority to purchase such products is called a: A)market segment B)target market C)customer group D)market

Last Answer : D)market

Marketing planning is a continuous process because A)marketing activities must parallel those of competitors. B)the time frame of plans must co -ordinate with the time frame of marketing controls. C)to have effective control, new control processes must be introduced. D)plans must be changed as forces in the marketing environment change. E)marketing managers tend to develop marketing myopia and focus on short -term plans.

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Last Answer : E)marketing managers tend to develop marketing myopia and focus on short -term plans.

A marketing audit's primary purpose is to A)check on the firm's current marketing position for financial and legal reasons. B)identify weaknesses in ongoing marketing operations and plan the necessary improvements to correct these weaknesses. C)focus on a few of the most important marketing activities and plan the methods to improve them. D)aid evaluation and reallocate the firm's marketing efforts and marketing opportunities.

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Last Answer : B)identify weaknesses in ongoing marketing operations and plan the necessary improvements to correct these weaknesses.

Porter's three generic strategies that help firms achieve or maintain industry success include all of the following EXCEP T A)cost leadership B)differentiation C)focus D)competition

Description : Porter's three generic strategies that help firms achieve or maintain industry success include all of the following EXCEP T A)cost leadership B)differentiation C)focus D)competition

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A mission statement can benefit a company in all of the following ways EXCEPT A)giving it clear purpose and direction. B)describing its unique focus. C)keeping it focused on customer needs rather than its own abilities. D)providing specific direction and guidelines to top managers. E)providing a detailed plan for implementation.

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Last Answer : E)providing a detailed plan for implementation.

Don Evers tells his media buyer that due to the complexity of the firm's laser cutters he wants to focus exclusively on which one of the following media types? A)Radio B)Television C)Outdoor D)Broadcast E)Print

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Last Answer : E)Print