Description : The ability of a carrier to move goods over a specific route or network is the measure of its A)accessibility. B)dependability. C)reliability. D)capability. E)load flexibility.
Last Answer : A)accessibility.
Description : Which of the following refers to the degree to which a transportation mode can provide equipment and conditions appropriate for moving specific kinds of goods? A)Reliability. B)Capability C)Capacity D)Accessibility E)Frequency
Last Answer : B)Capability
Description : Marketers can make better decisions if they analyse service products in terms of: A)durable and nondurable goods. B)durable and complex goods. C)complexity and variability. D)consumer and industrial goods. E)versatility and reliability.
Last Answer : C)complexity and variability.
Description : Some of the major packaging considerations that marketers take into account include cost, consumer safety, size, shape, color, texture, graphics, consistency in package designs, environmental responsibilities, ... competitor's packaging. C)level of demand. D)needs of middlemen. E)stimulated demand.
Last Answer : D)needs of middlemen.
Description : All elements of the marketing mix are influenced by physical distribution functions. For this reason, it is important for marketers to remember that A)physical distribution decisions must be made ... expenditures. D)no single distribution system is ideal for all situations and target markets.
Last Answer : D)no single distribution system is ideal for all situations and target markets.
Description : When the purchasing manager for ABBA seat covers buys material and thread, he considers a variety of factors. Which one of the following is LEAST likely to concern the buyer in the purchase ... )does the supplier also sell to my competitors D)does the price meet the company budget requirements
Last Answer : C)does the supplier also sell to my competitors
Description : Which one of the following statements about codes of ethics is NOT true? A)They are formulized rules and standards that describe what a company expects of its employees. B)They must ... situation. C)They help marketers deal with marketing issues by prescribing or limiting certain activities.
Last Answer : B)They must be detailed enough to take into account every possible situation.
Description : Marketers must take steps to make sure that pricing objectives they set are consistent with the organisation's ___________ and ___________ . A)advertising objectives; marketing ... ; marketing objectives C)marketing objectives; promotional objectives D)overall objectives; promotional objectives
Last Answer : B)overall objectives; marketing objectives
Description : To effectively monitor changes in the marketing environment, marketers must engage in: A)use of the marketing concept B)environmental scanning and analysis C)information collection D)marketing research E)environmental management
Last Answer : B)environmental scanning and analysis
Description : Product -related ethical issues can arise when marketers A)do not provide consumers with enough information about how a product is priced. B)force intermediaries to behave in a specific manner. C) ... with using a product. E)manufacture a product that is very similar to a competing product.
Last Answer : D)fail to disclose information to consumers about the risks associated with using a produc
Description : A problem encountered by service companies that change high-contact services into low-contact services is that the A)service becomes more expensive to deliver. B)quality of the service usually declines. C)service becomes less personalised. D)time required to deliver the service increases.
Last Answer : C)service becomes less personalised.
Description : According to the text, marketers may classify their products as all of the following except A)dogs. B)cash contributors. C)problem children. D)stars. E)cash cows.
Last Answer : B)cash contributors.
Description : When marketers at The Honey Company tried to determine demand for their product, they found that at 50 pence, consumers wanted 2,000 jars; at £1.00, they wanted 6,000 jars; and at £1.50 they wanted 4, ... curve. B)It has an elastic product. C)It has an inelastic product. D)Honey is a prestige good.
Last Answer : D)Honey is a prestige good.
Description : Marketers for the airline industry sometimes find it difficult to promote their product because unused aeroplane seats cannot be stored. This problem illustrates which one of the following unique features of services? A)Intangibility B)Inseparability C)Perishability D)Heterogeneity
Last Answer : C)Perishability
Description : Marketers of a particular brand of ice cream have decided to delete their line of ice cream bars. They will do so by letting the product decline and not changing the current marketing strategy. This method of deletion is called: A)immediate drop B)phase-out C)runout
Last Answer : B)phase-out
Description : Many marketers view political forces as: A)easily ignored B)easily influenced C)simple to recognise D)beyond their control
Last Answer : D)beyond their control
Description : 2) If the demand for products is unpredictable, suppliers must be able to respond quickly to inventory needs. In these cases, ___________ may be a minor consideration when compared with service, dependability, and timeliness. A)planning B)strategy C)objectives D)cost E)speed
Last Answer : D)cost
Description : A marketer is most likely to set prices according to a cash -flow objective when a A)trial -and -error approach to the market is acceptable. B)certain market share must be maintained. C)quick return on investment is desired. D)product is expected to have a long life cycle.
Last Answer : C)quick return on investment is desired.
Description : Ethics are defined by: A)marketers. B)peers. C)individuals. D)society. E)legislation.
Last Answer : C)individuals.
Description : Which ingredient in the promotion mix will business to business marketers rely on most heavily compared with marketers of consumer products? A)Sales promotion B)Publicity C)Packaging D)Personal selling E)Advertising
Last Answer : D)Personal selling
Description : Of the following media, which one is used LEAST frequently by business to business marketers? A)Direct mail B)Trade publications C)Personal selling D)Television E)Trade journals
Last Answer : D)Television
Description : Marketers are in a better position to establish prices when: A)there is non-price competition. B)they know prices charged for competing brands. C)the main pricing objective is image building. D)they are using psychological pricing.
Last Answer : B)they know prices charged for competing brands.
Description : When establishing prices, a marketer's first step is to A)determine demand. B)develop pricing objectives. C)select a pricing policy. D)evaluate competitors' prices. E)determine a pricing method.
Last Answer : B)develop pricing objectives.
Description : If marketers in an organisation set prices to recover research and development expenses and establish a premium quality image for its product, they have in mind which type of pricing objective? A)Survival B)Return on investment C)Market share D)Product quality E)Cash flow
Last Answer : D)Product quality
Description : Marketing managers at General Motors are determining what proportion of the budget would be spent on magazine, television, and radio advertisements based on the cost and effectiveness of each. The schedule created by ... . B)a media plan. C)an arbitrary allocation plan. D)an objective -task plan.
Last Answer : B)a media plan
Description : A marketer's advertising platform should consist of issues that are important to consumers. Selling features should not only be important to consumers, but also, if possible, should be features that A ... C)are familiar concepts to those in the target market. D)are reasonably inexpensive to develop.
Last Answer : A)competitive products lack.
Description : The most effective method of determining platform issues is to use a survey of A)personnel with the firm. B)individuals at the advertising agency. C)customers.D)marketers in the industry. E)advertising experts.
Last Answer : C)customers
Description : The marketers of Bic razor blades are using a strategy that includes large advertising expenditures and more price flexibility within the various types of blades offered. Based on this example, razor ... the __________ stage of the product life cycle. A)decline B)growth C)introduction D)maturity
Last Answer : D)maturity
Description : Marketers should view packaging as a major strategic tool, especially for A)consumer convenience products. B)consumer shopping products. C)industrial products. D)specialty products.
Last Answer : A)consumer convenience products.
Description : Marketers of Procter & Gamble products define markets on the basis of both volume usage of the product and annual family income. This is an example of which market segmentation approach? A)homogeneous B)multisegement C)variable D)benefit E)multivariable
Last Answer : E)multivariable
Description : If marketers at Tate & Lyle considered that potential customers for sugar have similar product needs, the company would most likely use a ________ approach in defining its target market. A)total market B)differentiated C)concentrated D)heterogeneous
Last Answer : A)total market
Description : Suppose marketers at Renault need to determine the effects of an increase in the advertising budget on sales of the Clio. In setting up an experiment, the independent variable would be: A)sales B)price C)advertising expense D)production cost E)wholesale purchases
Last Answer : C)advertising expense
Description : Marketers at Premier Brands want to determine the effects of a price increase on sales of Gourmet Dinners. In setting up an experiment, the dependent variable would be: A)production costs B)price C)advertising costs D)sales E)wholesale purchases
Last Answer : D)sales
Description : When more information is needed about the problem and the tentative hypothesis needs to be made more specific, marketers usually conduct ---------- research: A)descriptive studies B)casual investigations C)exploratory studies D)statistical studies E)syndicated research
Last Answer : C)exploratory studies
Description : Suppose marketers at Lever Brothers are trying to determine whether the use of money off coupons for detergent was the reason for a sales increase in a particular store. The type of study conducted to answer this question would be: A)exploratory B)descriptive C)casual D)qualitative
Last Answer : C)casual
Description : Personality characteristics, perception, motives, ability, knowledge and attitudes: A)operate independently of environmental influences B)can be measured accurately by marketers C)are psychological ... that may influence consumers'behaviour D)are external forces that affect consumers' behaviour
Last Answer : C)are psychological forces that may influence consumers'behaviour
Description : In terms of consumer demand and spending behaviour, marketers are most interested in: A)wealth VU Cafeteria B)consumer credit C)disposable income D)pretax income E)high incomes
Last Answer : C)disposable income
Description : Why are marketers interested in the level of disposable income? A)it accurately represents future buying power B)it increases current buying power C)it is what is left after taxes to buy luxuries ... D)it is a ready source of buying power E)it is essential for forecasting future business trends
Last Answer : D)it is a ready source of buying power
Description : Which of the following is the most important consideration when choosing an event to sponsor? A)Consistency in the association between the event and the company's product B)The length of the event C)When the event occurs D)The specific name of the event
Last Answer : A)Consistency in the association between the event and the company's product
Description : What measure of the product mix involves the number of product lines a company offers? A)Quality B)Consistency C)Depth D)Width E)Size
Last Answer : D)Width
Description : Procter & Gamble makes at least eight different detergents This illustrates: A)product mix width B)product mix consistency C)product mix depth D)market item width
Last Answer : C)product mix depth
Description : Which factor represents how well your system can adapt to increased demands? a. Availability b. Accessibility c. Reliability d. Scalability
Last Answer : d. Scalability
Description : Which factor ensures your IT systems are functioning correctly and providing accurate information? a. Availability b. Accessibility c. Reliability d. Scalability
Last Answer : c. Reliability
Description : Which factor determines who has the right to access different types of IT systems and information? a. Availability b. Accessibility c. Reliability d. Scalability
Last Answer : b. Accessibility
Description : Which factor determines when your IT system will be available for knowledge workers to access? a. Availability b. Accessibility c. Reliability d. None of the above
Last Answer : a. Availability
Description : Where speed is less important, which of the following remains an important criterion in selecting a transportation mode? A)Cost differences B)Security differences C)Performance differences D)Regulation E)Capability
Last Answer : A)Cost differences
Description : __________ involves combining and co -ordinating two or more modes of transportation to take advantage of benefits offered by different types of carriers. A)Intermodal transportation B)Physical distribution C)Containerised movement D)Efficient and effective transportation E)Freight forwarding
Last Answer : A)Intermodal transportation
Description : Does mail carrier's drive all night to deliver mail to other states?
Last Answer : Yes, sometimes they fly mail overnight as well.
Description : Which of the following types of reliability refers to the consistency of test scores over time? a. Equivalent forms reliability b. Split-half reliability c. Test-retest reliability d. Inter-scorer reliability
Last Answer : c. Test-retest reliability
Description : Which of the following statements accurately describes test-retest reliability? a. Measure of consistency of test scores over time b. Measure of consistency of scores obtained from two equivalent halves of ... concept d. Measure of degree of agreement between two or more scorers, judges, or raters
Last Answer : a. Measure of consistency of test scores over time