Which one of the following activities will NOT help improve the ethical behaviour of a marketing firm? A)Help employees become aware of and sensitive toward ethical issues B)Redesign the company's culture to foster more ethical practice s C)Reward employees who use questionable business tactics D)Establish and enforce a code of ethics E)Eliminate "bad apples" in the firm

Which one of the following activities will NOT help improve the ethical behaviour of a
marketing firm?
A)Help employees become aware of and sensitive toward ethical issues
B)Redesign the company's culture to foster more ethical practices
C)Reward employees who use questionable business tactics
D)Establish and enforce a code of ethics
E)Eliminate "bad apples" in the firm
by

1 Answer

Answer :

C)Reward employees who use questionable business tactics
by

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