Which one of the 4Ps is responsible for direct mail? A. Product B. Price C. Promotion D. Place

Which one of the 4Ps is responsible for direct mail?
A. Product
B. Price
C. Promotion
D. Place
by

1 Answer

Answer :

C. Promotion
by

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The marketing budget detail sales screen allows companies to allocate their promotion budget to different media channels. These media channels are: a. Print Media, Outside Sales, Direct Mail, Trade Shows, and E-Mail. b. Print Media, Direct Mail, Trade Shows, E-Mail, and Web Media. c. Inside Sales, Outside Sales, and Trade Shows. d. Direct Mail, E-Mail, Web Media, Print Media, and Television. e. E-Mail, Web Media, Print Media, and Inside Sales.

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