To maximize market share, a firm may use _____________ pricing, which is based on  the theory that as sales volume increases, unit costs will decrease.  
A. Market-penetration  
B. Market-skimming  
C. Value pricing
D. Demand pricing
E. Price bands

1 Answer

Answer :

A. Market-penetration

Related questions

Description : In market-penetration pricing, the company's objective is to ________, believing that higher sales volume will lead to lower unit costs and higher long-run profits. A. Block competitive launches B. ... their market share C. Minimize their market share D. Maximize volume E. None of the above

Last Answer : B. Maximize their market share

Description : A firm that bases its price on how it thinks the competitors will price, rather than on its own costs or demand, to win a contract is most likely using A. Going-rate pricing B. Cost-plus pricing C. Perceived-value pricing D. Sealed-bid pricing

Last Answer : C. Perceived-value pricing

Description : Management at Algo Electronics is having difficulty in raising the introductory price on system components to cover its increased costs. Apparently, Algo used a ________ pricing policy in pricing these components. A)odd-even B)skimming C)penetration D)psychological

Last Answer : C)penetration

Description : When Sharp first introduced its line of reverse notation calculators, it set the price quite high; it has lowered the price as competitors have entered the market. The pricing strategy used by Sharp is called: A)customary pricing. B)penetration pricing. C)price skimming. D)prestige pricing.

Last Answer : C)price skimming.

Description : The technique of charging high price and high profits at the initial stage of marketing the product is called a) Skimming pricing b) Penetration pricing c) Mark-up pricing d) “What the traffic can bear” pricing

Last Answer : a) Skimming pricing

Description : The pricing method in which the selling price of the product is fixed by adding a margins to the cost price is called a) “All the traffic will Bear pricing” b) Skimming Price c) Penetration pricing d) Mark-Up pricing

Last Answer : d) Mark-Up pricing

Description : Which of the following would be used in setting the price of a new product if considerable competition is expected? A)Psychological pricing B)Penetration pricing C)Odd -even pricing D)Price skimming

Last Answer : B)Penetration pricing

Description : Under the _____________, both internal and external corporate governance mechanisms are intended to induce managerial actions that maximize profit and A. shareholder value. B. Shareholder theory. C. Agency theory. D. Stakeholder theory. E. Corporate governance theory

Last Answer : A. shareholder value.

Description : When a company adjusts price levels so that it can increase sales volume to levels that match the organisation's expenses, it is said to employ a ---- pricing objective. A)market share B)cash flow C)return on investment D)survival E)profit

Last Answer : D)survival

Description : The policy that assumes that demand is relatively inelastic over certain price ranges is called A)price lining. B)odd-even pricing. C)price skimming. D)prestige pricing. E)customary pricing.

Last Answer : A)price lining.

Description : A firm establishes which of the following pricing objectives to maintain or increase its product's sales in relation to total industry sales? A)Cash flow B)Sales potential C)Product quality D)Market share E)Status quo

Last Answer : D)Market share

Description : In market skimming pricing strategy 1. Initially price is lower and then it is increased 2. Initial price is high and is maintained high 3. Initial price is low and is maintained low 4. Initial price is higher and then it is reduced 5. None of these

Last Answer : Initial price is higher and then it is reduced

Description : ------ pricing is possible when a firm is able to reduce its manufacturing costs at a predictable rate through improved methods, materials, skills, and machinery. A)experience-curve B)price leader C)manufacturing based D)production-curve

Last Answer : A)experience-curve

Description : The pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as A. promotional pricing B. short term pricing C. quick pricing D. cyclical pricing

Last Answer : A. promotional pricing

Description : Pricing cues such as sale signs and prices that end in 9 become more influential when ________. A. Consumer price knowledge is poor B. Items are purchased frequently C. Items have been on the market a long time D. Prices are consistent year-round E. They are employed frequently

Last Answer : A. Consumer price knowledge is poor

Description : One advantage of non-price competition is that: A)a firm can react quickly to competitive efforts. B)market share becomes less important. C)a firm can build customer loyalty. D)pricing is no longer a success factor.

Last Answer : C)a firm can build customer loyalty.

Description : The real value of marketing research to the organisation can best be understood by. A)its immediate impact on profits B)the amount of time spent C)how much it costs D)improvements in the ability to make decisions E)the increase in sales volume or market share

Last Answer : D)improvements in the ability to make decisions

Description : Adam's Pool Service charges £50 for swimming pool cleaning performed prior to May 15 and £75 for jobs performed after that date. This pricing structure provides the benefits to Adam's of: ... leaders. B)smoothing demand fluctuations. C)increasing service tangibility. D)tying prices to service costs.

Last Answer : B)smoothing demand fluctuations.

Description : 15) Adam's Pool Service charges £50 for swimming pool cleaning performed prior to May 15 and £75 for jobs performed after that date. This pricing structure provides the benefits to Adam's ... leaders. B)smoothing demand fluctuations. C)increasing service tangibility. D)tying prices to service costs.

Last Answer : B)smoothing demand fluctuations.

Description : In context of net operating profit, which of the following statements are true? A. If all costs are variable, the amount of profit obtained in marginal costing and absorption costing will be same. B. If ... same in absorption costing and marginal costing. C. Both a and b D. None of the above

Last Answer : C. Both a and b

Description : The real value of marketing research to the organization can best be understood by 1. its immediate impact on profits 2. the amount of time spent 3. how much it costs 4. improvements in the ability to make decisions 5. the increase in sales volume or market share

Last Answer : improvements in the ability to make decisions

Description : If the activity level increases 10%, total variable costs will A. remain the same B. increase by more than 10% C. decrease by less than 10% D. increase by10%

Last Answer : D. increase by10%

Description : A firm has decided to alter its pricing and promotional strategies in response to slower than expected job growth and declining personal incomes. The firm is responding to changes in its: A. Socio-cultural environment B. Political environment C. Economic environment D. Competitive environment

Last Answer : C. Economic environment

Description : Which of the following pricing methods is used most often by retailers? A)Markup pricing B)Price discrimination C)Price differentiation D)Return on investment E)Price skimming

Last Answer : A)Markup pricing

Description : Which one of the following pricing policies may result in losing money on the product? A)Price leader B)Psychological discounting C)Penetration pricing D)Special -event pricing

Last Answer : A)Price leader

Description : What will happen if a firm in perfect competitive market, increase its output by 50% (a)Total sales revenue will also increase by 50% ; (b) (b)Selling price will come down by 50%; (c)Total sales revenue will decrease by 50% ; (d)Profit will increase by 25%

Last Answer : (a)Total sales revenue will also increase by 50% ;

Description : If an industry is characterized by economies of scale then - (1) barriers to entry are not very large (2) long run unit costs of production decreases as the quantity the firm produces increases (3) ... of the large scale operation (4) the costs of entry into the market are likely to be substantial

Last Answer : (2) long run unit costs of production decreases as the quantity the firm produces increases Explanation: In microeconomics, economies of scale are the cost advantages that an enterprise obtains due to expansion ... in unit cost as the size of a facility and the usage levels of other inputs increase.

Description : If an industry is characterised by economies of scale then (1) barriers to entry are not very large (2) long run unit costs of production decreases as the quantity the firm produces increases (3) ... of the large scale operation (4) the costs of entry into the market are likely to be substantial 

Last Answer : long run unit costs of production decreases as the quantity the firm produces increases

Description : 3. S produces and sells one product, P, for which the data are as follows: Selling price Rs 28 Variable cost Rs 16 Fixed cost Rs 4 The fixed costs are based on a budgeted production and sales level of 25 ... period(a) 10.1% decrease (b) 11.2% decrease (c) 13.3% decrease (d) 16.0% decrease

Last Answer : (a) 10.1% decrease

Description : A penetration-pricing policy is particularly appropriate when demand is: A)increasing. B)highly elastic. C)highly inelastic. D)decreasing.

Last Answer : B)highly elastic.

Description : Competition-oriented pricing is: A)used when costs and revenues are considered secondary to competitors' prices. B)not useful as a method of increasing or maintaining market share. C)of little use if the competing products are homogenous. D)most often used when competing products are heterogeneous.

Last Answer : A)used when costs and revenues are considered secondary to competitors' prices.

Description : Variable cost per unit: A. Remains fixed B. Fluctuates with the volume of production C. Varies in sympathy with ‘the volume of sales. D. None of the above

Last Answer : B. Fluctuates with the volume of production

Description : A market-determined decrease in the d4ollar price of the pound is associated with: A. Revaluation of the dollar B. Devaluation of the dollar C. Appreciation of the dollar D. Depreciation of the dollar

Last Answer : C. Appreciation of the dollar

Description : Carroll's model of social responsibility includes the social responsibilities categories _____________, ____________, and _____________ plus those at the discretion of the firm. ... ; economic responsibilities D. occupational safety; legal responsibilities; economic responsibilities v

Last Answer : B

Description : The P/V ratio can be improved by A. Decreasing the selling price per unit B. Increasing variable cost C. Changing the sales mix D. None of the above

Last Answer : C. Changing the sales mix

Description : Method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as A. percentage of sales method B. affordable method C. competitive parity method D. objective and task method

Last Answer : A. percentage of sales method

Description : Mr. Singh has decided to expand his store hours and offer discounted pricing on his existing line of pet supplies. Which strategy is he considering? A. Market penetration B. Diversification C. Product development D. Promotions

Last Answer : Market penetration

Description : Mr. Singh has decided to expand his store hours and offer discounted pricing on his existing line of pet supplies. Which strategy is he considering? A. Market penetration B. Diversification C. Product development D. Promotions

Last Answer : Market penetration

Description : A market share pricing objective A)is not recommended when sales for the total industry are declining. B)is not especially useful when sales for the total industry are increasing. C)is not ... industry are flat. D)can be used effectively whether total industry sales are rising or falling.

Last Answer : D)can be used effectively whether total industry sales are rising or falling.

Description : National Income ignores: A. Sales of a firm B. Salary of Employees C. Exports of the IT Sector D. Sale of land

Last Answer : D. Sale of land

Description : Industrial location analysis typically attempts to a. reduce costs b. maximize sales maximize sales c. focus more on human resources resources d. be environmentally friendly

Last Answer : a. reduce costs

Description : Fixed cost per unit increases when: A. Production volume decreases B. Production volume increases C. Variable cost per unit decreases D. None of the above

Last Answer : A. Production volume decreases

Description : Direct material cost + direct labor cost + other variable costs is equal to… A. Contribution B. Total cost C. Marginal cost D. Sales

Last Answer : A sales forecast is only......

Description : Method of managing promotion budget by defining objectives, determining tasks to achieve objectives and estimating costs for activities is called A. percentage of sales method B. affordable method C. competitive parity method D. objective and task method

Last Answer : D. objective and task method

Description : Which pricing strategy involves a company fixing a low price that high -cost competitors cannot match? A)Penetration pricing B)Cost -orientated pricing C)Psychological pricing D)Experience curve pricing

Last Answer : A)Penetration pricin

Description : L. A. Gear's sports shoe line would have been classified as a problem child when it was introduced. Based on this classification, which of the following would have been true according to the ... B)High market growth rate C)High market share D)Positive cash flow E)Relatively high sales volume

Last Answer : B)High market growth rate

Description : Which one of the following statements is correct concerning the weighted average cost of capital (WACC)? a) The WACC may decrease as a firm's debt-equity ratio increases. b) In the computation of ... of the WACC is based on the number of shares outstanding multiplied by the book value per share.

Last Answer : a) The WACC may decrease as a firm's debt-equity ratio increases.

Description : Within the process management initiatives, concurrent engineering a. reduces material cost, inventors’ carrying costs and administrative overhead. b. reduces labor costs. c. increases the effectiveness of the sales budget and therefore demand. d. reduces R&D cycle time. e. none of the above.

Last Answer : d. reduces R&D cycle time.

Description : Even though a firm may have stated list prices and discount structures, the customer may pay an even lower price through what type of pricing? A)Open bidding B)Administered pricing C)Sealed bidding D)Negotiated pricing

Last Answer : D)Negotiated pricing

Description : Define skimming pricing?

Last Answer : Ans: A product pricing strategy by which a firm charges the highest initial price that customers will pay. As the demand of the first customers is satisfied, the firm lowers the price to ... name from skimming successive layers of "cream," or customer segments, as prices are lowered over time