A firm has decided to alter its pricing and promotional strategies in response to slower  than expected job growth and declining personal incomes. The firm is responding to  changes in its:
A. Socio-cultural environment
B. Political environment
C. Economic environment
D. Competitive environment

1 Answer

Answer :

C. Economic environment

Related questions

Description : Robert is a marketer for a global consumer products company. He is working on the promotional campaign designed to reach a target audience in a new international market. Robert is working ... A. Socio-cultural environment B. Competitive environment C. Economic environment D. Legal environment

Last Answer : A. Socio-cultural environment

Description : Which of the following is NOT part of the external marketing environment? A. Political B. Legal C. Product D. Socio-cultural

Last Answer : C. Product

Description : Which Environment can create new market and new business segments? A. Political Environment B. Economic Environment C. Socio- Cultural Environment D. Technological Environment

Last Answer : Technological Environment

Description : In macro environment, the 'pressure groups' and 'government agencies' are part of A. the cultural environment B. the demographic environment C. the economic environment D. the political environment

Last Answer : D. the political environment

Description : The pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as A. promotional pricing B. short term pricing C. quick pricing D. cyclical pricing

Last Answer : A. promotional pricing

Description : Which of the following generation says that socio-economic and cultural rights are pre-requisite for the enjoyment of the civil and political rights? a) First Generation b) Second Generation c) Third Generation d) All of them

Last Answer : b) Second Generation

Description : Method of managing promotional budget to match outlays of competitors is called A. percentage of sales method B. affordable method C. competitive parity method D. objective and task method

Last Answer : C. competitive parity method

Description : Which one among the following is not an attribute of sustainability of Indian democratic model? (1) Unity in diversity in socio-cultural patterns (2) Sustained economic growth specially after the ... the centre and states since 1950s (4) A strong industrial base with a vibrant federal structure

Last Answer : (2) Sustained economic growth specially after the 1990s Explanation: Sustained economic growth specially after the 1990s, is not an attribute of sustainability of Indian democratic model.

Description : The environment which examines institutions and other forces that has a deep effect on society's basic values, perceptions, preferences, and behaviors is referred to as what? E. Cultural Environment F. Demographic Environment G. Economic Environment H. Technological Environment

Last Answer : H. Technological Environment

Description : Carroll's model of social responsibility includes the social responsibilities categories _____________, ____________, and _____________ plus those at the discretion of the firm. ... ; economic responsibilities D. occupational safety; legal responsibilities; economic responsibilities v

Last Answer : B

Description : In market-penetration pricing, the company's objective is to ________, believing that higher sales volume will lead to lower unit costs and higher long-run profits. A. Block competitive launches B. ... their market share C. Minimize their market share D. Maximize volume E. None of the above

Last Answer : B. Maximize their market share

Description : A firm that bases its price on how it thinks the competitors will price, rather than on its own costs or demand, to win a contract is most likely using A. Going-rate pricing B. Cost-plus pricing C. Perceived-value pricing D. Sealed-bid pricing

Last Answer : C. Perceived-value pricing

Description : Environmental impact assessment is an objective analysis of the probable changes in: (A) physical characteristics of the environment (B) biophysical characteristics of the environment (C) socio-economic characteristics of the environment (D) all the above 

Last Answer : (D) all the above

Description : To maximize market share, a firm may use _____________ pricing, which is based on the theory that as sales volume increases, unit costs will decrease. A. Market-penetration B. Market-skimming C. Value pricing D. Demand pricing E. Price bands

Last Answer : A. Market-penetration

Description : The most common reason for marketing strategies turning out differently than expected is that A)marketing implementation is poorly conceived. B)not enough resources are devoted to marketing ... D)failure to realise that marketing implementation is just as important as marketing strategy.

Last Answer : D)failure to realise that marketing implementation is just as important as marketing strategy.

Description : What does situational theory of leadership emphasis A. Personal Traits B. Events C. Environment D. Political Situation

Last Answer : B. Events

Description : According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called A. sales promotion B. personal selling C. public relations D. advertising

Last Answer : C. public relations

Description : Which tool of the promotional mix is defined as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : A. Advertising

Description : Considering promotional mix, paid, non personal promotion of ideas or market offerings by some specific sponsor is classified as A. public relations B. advertising C. sales promotion D. personal selling

Last Answer : D. personal selling

Description : According to promotional mix, method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called A. sales promotion B. personal selling C. public relations D. advertising

Last Answer : C. public relations

Description : How does cultural factor affect the socio-political development in region CAR?

Last Answer : What is the answer ?

Description : Karen is studying the potential for selling her company's products in China. As part of her analysis, she is assessing the number, types and availability of wholesalers and retailers. Karen is ... C. Social and cultural norms D. Distribution structure E. Legal and political constraints

Last Answer : D. Distribution structure

Description : Mr. Narayan, the new national sales manager is learning about the internal organizational environment in her company. She will learn about all the following EXCEPT A. Human resources B. ... C. Service capabilities D. Social and cultural environment E. Research and development activities

Last Answer : D. Social and cultural environment

Description : The corporate governance structure of a company reflects the individual companies’: A. Cultural and economic system. B. Legal and business system. C. Social and regulatory system. D. All of the above

Last Answer : D. All of the above

Description : The corporate governance structure of a company reflects the individual companies’: A. Cultural and economic system. B. Legal and business system. C. Social and regulatory system. D. All of the above.

Last Answer : D. All of the abov

Description : Which of the following environments examines institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors? A. Cultural B. Demographic C. Economic D. Technological

Last Answer : D. Technological

Description : Which of the following environments examines institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors? A. Cultural B. Demographic C. Economic D. Technological

Last Answer : A. Cultural

Description : Compaq Computers collects information about political, legal, regulatory, societal, VU Cafeteria economic, competitive and technological forces that may affect its marketing activities. This ... scanning B)survey of environment C)marketing information analysis D)environmental analysis

Last Answer : D)environmental analysis

Description : One advantage of non-price competition is that: A)a firm can react quickly to competitive efforts. B)market share becomes less important. C)a firm can build customer loyalty. D)pricing is no longer a success factor.

Last Answer : C)a firm can build customer loyalty.

Description : The third generation rights refer to a. Civil and Political rights b. Economic, Social and Cultural rights c. Solidarity, development, environment rights d. Habitation rights

Last Answer : c. Solidarity, development, environment rights

Description : In a global market place Managers must A. deals with economic, political and cultural differences B. expect competitors to suddenly appear at any time from any place C. not to take specific differences of local environment into consideration D. A and B

Last Answer : A and B

Description : In macro environment, 'pressure groups' and 'government agencies' are part of A. the cultural environment B. the demographic environment C. the economic environment D. the political environment

Last Answer : the political environment

Description : In macro environment, 'pressure groups' and 'government agencies' are part of A. the cultural environment B. the demographic environment C. the economic environment D. the political environment

Last Answer : the political environment

Description : In a global market place Managers must A. deals with economic, political and cultural differences B. expect competitors to suddenly appear at any time from any place C. not to take specific differences of local environment into consideration D. A and B

Last Answer : . A and B

Description : Effective communication needs a supportive (A) economic environment (B) political environment (C) social environment (D) multi-cultural environment

Last Answer : (C) social environment

Description : The Diamond Model assumes that: a) Multinational firms must develop global strategies based only on home demand conditions. b) Multinational firms must pay less attention to global consumers than domestic ... a firm plays a key role in shaping that firm's competitive advantage in global markets.

Last Answer : The national home base of a firm plays a key role in shaping that firm's competitive advantage in global markets.

Description : Should we blame democracy for socio-economic and political problems? -SST 10th

Last Answer : . If some of our expectations are not met, we start blaming the idea of democracy. . The first step towards thinking carefully about the outcomes of democracy is to recognise that democracy ... achieving something. . The citizens have to take advantage of those conditions and achieve their goals.

Description : Organisations that rely heavily on personal selling are likely to use other promotional efforts to A)promote their less expensive products. B)urge consumers to send their comments and ideas to the firm. C)promote free gifts to consumers. D)improve the effectiveness of salespeople.

Last Answer : D)improve the effectiveness of salespeople.

Description : If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix. A)advertising. B)sales promotion. C)personal selling. D)publicity. E)public relations.

Last Answer : A)advertising.

Description : _________________ is direct communications with carefully targeted individual consumers to obtain an immediate response. A. Personal selling B. Public relations C. Direct marketing D. Sales promotion

Last Answer : C. Direct marketing

Description : Which of the following learner characteristics are likely to influence the effectiveness of teaching aids and evaluation systems to ensure positive results? (A) Learner's family background, age and ... . (D) Learner's maturity level, academic perfor mance level and motivational dispositions. 

Last Answer : (D) Learner’s maturity level, academic perfor mance level and motivational dispositions.

Description : If, instead of single drainage, the number of drainage faces is increased to two in responding soils, the rate of compression will be : (a) 4 times slower (b) 2 times slower (c) 4 times faster (d) 2 times faster

Last Answer : (c) 4 times faster

Description : Which element of the promotional mix consists of short-term incentives to encourage the purchase of a product? A. advertising B. public relations C. direct marketing D. sales promotion

Last Answer : D. sales promotion

Description : Which tools of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor? A. advertising B. public relations C. direct marketing D. sales promotion

Last Answer : A. advertising

Description : Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : C. Direct marketing

Description : Which of the following major promotional tools use press relations, product, Publicity, corporate communications, lobbying, and public service to communicate Information? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : B. Public relations

Description : There is an increasing amount of commerce being done via the Internet. With respectto the promotional mix, which of the following categories would be most directly concerned with Internet commerce? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : C. Direct marketing

Description : Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service? A. Advertising B. Public relations C. Direct marketing D. Sales promotion

Last Answer : D. Sales promotion