Description : If Proctor and Gamble, the makers of Ariel, need to know what percentage of customers examine product labels before making a product selection in the supermarket, this could best be accomplished through: A)focus groups B)mail surveys C)personal interviews D)observation E)mail-intercepts
Last Answer : D)observation
Description : Primary data is generally collected through 1. Survey 2. Experiment 3. Observation 4. Census report 5. None of these
Last Answer : Survey
Description : Secondary data is collected through 1. Observation 2. Survey 3. Official record 4. Experiment 5. None of these
Last Answer : Official record
Description : What is a branch of mathematics that deals with the collection classification description and interpretation of data obtained by the conduct of surveys and experiments?
Last Answer : It is statistics.
Description : Which of the following reasons accounts for utilitarianism's dominance among policy makers and administrators? A. It seems obvious that policy questions should be judged by results and consequences. B. Policy experts ... collective or aggregate good. E. All of the above. F. None of the above.
Last Answer : E. All of the above.
Last Answer : E. All of the above
Description : The most formal definition of marketing is ________. A. Meeting needs profitably B. Identifying and meeting human and social needs C. The four Ps (product, price, place, promotion) D. ... ways that benefit the organization and its stakeholders. E. Improving the quality of life for consumers
Last Answer : D. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.
Description : In responsibility cost accounting the costs in focus are A. Controllable costs B. Uncontrollable costs C. Both a and b D. None of the above
Last Answer : A. Controllable costs
Description : The area of focus on responsibility center is A. Quantum of sales B. Quantum of production C. Optimum utilization of resources D. All of the above
Last Answer : C. Optimum utilization of resources
Description : Which of the following statements are true about responsibility accounting? A. Responsibility accounting results in inter-departmental conflicts B. In responsibility center more focus is paid on products, processes or jobs C. No focus is paid on controlling costs D. None of the above
Last Answer : A. Responsibility accounting results in inter-departmental conflicts
Description : Market –oriented firms focus on: A. Retailers B. Distributors C. Customers D. Wholesalers c
Last Answer : C. Customers
Description : A mission statement can benefit a company in all of the following ways EXCEPT A)giving it clear purpose and direction. B)describing its unique focus. C)keeping it focused on customer ... D)providing specific direction and guidelines to top managers. E)providing a detailed plan for implementation.
Last Answer : E)providing a detailed plan for implementation.
Description : Baxters purchases information regarding soup sales from a firm that tracks the information for a fee, it is using: A)syndicated data services B)primary data generation C)field experiments D)laboratory experiments
Last Answer : A)syndicated data services
Description : Primary data are BEST described as the : 1. first batch of data collected for a specific study 2. data that are observed, recorded, or collected from respondents 3. data that were compiled for ... than the current study 4. data that are collected from a computerized database 5. none of these
Last Answer : data that are observed, recorded, or collected from respondents
Description : Which of the following terms best describes data that were originally collected at an earlier time by a different person for a different purpose? a. Primary data b. Secondary data c. Experimental data d. Field notes
Last Answer : b. Secondary data
Description : Primary data are BEST described as the: A)first batch of data collected for a specific study B)data that are observed, recorded, or collected from respondents C)data that were compiled for some purpose other than the study current study D)data that are collected from a computerised data base
Last Answer : B)data that are observed, recorded, or collected from respondents
Description : Primary data is collected ---- from the field of enquiry (a) directly (b) indirectly © both directly and indirectly (d) none of the above
Last Answer : (a) directly
Description : Primary data is________. A. the most important data. B. the data that is collected first. C. new data specifically collected for a project. D. data that is collected second.
Last Answer : C. new data specifically collected for a project.
Description : Mr. Narayan, the new national sales manager is learning about the internal organizational environment in her company. She will learn about all the following EXCEPT A. Human resources B. ... C. Service capabilities D. Social and cultural environment E. Research and development activities
Last Answer : D. Social and cultural environment
Description : The ________ is a tool for identifying ways to create more customer value. A. Value chain B. Customer survey C. Brand loyalty index D. Promotion channel E. Supplier database
Last Answer : A. Value chain
Description : Following are the basic types of stress except (a)Tensile stress (b)Compressive stress (c)Shear stress (d)Volumetric stress
Last Answer : (d)Volumetric stress
Description : The Forest (Conservation) Act extends to the whole of India except: A. Uttar Pardesh B. Karnataka C. Jammu and Kashmir D. Haryana
Last Answer : C. Jammu and Kashmir
Description : The Forest (Conservation) Act extends to the whole of India except: A. Uttar Pradesh B. Karnataka C. Jammu and Kashmir D. Haryana
Description : The Consumer protection act 1986 extends to A. The whole India B. The whole India except Jammu and Kashmir C. The whole India except Nagaland tribal area D. Both (b) & (c)
Last Answer : B. The whole India except Jammu and Kashmir
Description : Major retailer types include the following EXCEPT ________. A. specialty store B. discount store C. catalog showroom D. the Internet
Last Answer : D. the Internet
Description : All of the following are major variables that can be used to segment business markets EXCEPT: A. operating characteristics. B. psychographics. C. demographics. D. situational factors.
Last Answer : B. psychographics.
Description : The Negotiable Instruments Act, 1881 applies to A. The whole of India B. The whole of India except the State of Jammu and Kashmir C. Those states as notified by the Union Government from time to ... D. The whole of India except the State of Jammu and Kashmir and the North- Eastern States.
Last Answer : B. The whole of India except the State of Jammu and Kashmir
Description : Which of the following is a primary pollutant in atmospheric air? A. Cl2 B. SO3 C. Nitrates D. Sulphates
Last Answer : A. Cl2
Description : A primary objective of dual exchange rates is to allow a country the ability to insulate its balance of payments from net: A. Current account transactions B. Unilateral transfers C. Merchandise trade transactions D. Capital account transactions
Last Answer : D. Capital account transactions
Description : Rather than constructing their own currency baskets, many nations peg the value of their currencies to a currency basket defined by the International Monetary Fund. Which of the following illustrates this ... . IMF tranche B. Special Drawing Rights C. Primary reserve asset D. Swap facility
Last Answer : B. Special Drawing Right
Last Answer : D. Capital account transaction
Description : Which of these is primary sector A. Communication B. Banking C. Construction D. Poultry farming
Last Answer : D. Poultry farming
Description : The primary stakeholders are: A. Customers. B. Suppliers. C. Shareholders. D. Creditors.
Last Answer : C. Shareholders.
Description : Although the promotion mix is the company’s primary communication activity, the __________________ must be coordinated for greatest communication impact. A. Organizational culture B. Entire marketing mix C. Demand mix D. Profit variables in a company
Last Answer : B. Entire marketing mix
Description : Which one of the following has a right to claim compensation for any loss due to mis statement in prospectus A. Purchasing shares in Primary Market B. Secondary Market C. Subscribers to memo. D. All the above
Last Answer : A. Purchasing shares in Primary Market
Description : A sport/event organization that wants to obtain information about the population in a certain geographic location might use A. Government sources B. Primary Databases C. Personal Questionaires D. telephone surveys
Last Answer : B. Primary Databases
Description : According section 5(2) subject to provision of any law for the time being in force a contract of sale may be A. Made in writing B. By words of mouth C. Partly in writing or partly in words of mouth D. All above ways
Last Answer : A. Made in writing
Description : What are some ways to make from home other than selling Avon or doing paid online surveys?
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Description : In a recent research study initiated by Tel-E-Fone Telecommunications, survey calls were made to a randomly selected group in which every member has an equal chance of selection. This type of sample selection ... sample B. Convenience sample C. Judgment sample D. Quota sample E. Area sample
Last Answer : A. Probability sample
Description : In ________ marketing, the seller engages in the mass production, mass distribution, and mass promotion of one product for all buyers. A. Group B. Mass C. General D. Segmented E. Differentiated
Last Answer : B. Mass
Description : Non-store retailing falls into four major categories. Which of the following is NOT one of the four nonstore retailing categories? A. Buying service B. Internet sales C. Automatic vending D. Direct marketing E. Direct selling
Last Answer : B. Internet sales
Description : Risk assessment procedures include the following, except a. Analytical procedures. b. Confirmation of accounts receivable c. Observation and inspection. d. Inquiries of management
Last Answer : Confirmation of accounts receivable
Description : The OECD A. Gathers and publishes data on the international economy. B. Provides financial assistance to developing countries. C. Approves international standards and product regulations. D. ... more developing countries than developed countries. E. Is a cartel of countries that export oil.
Last Answer : A. Gathers and publishes data on the international economy.
Description : Which of the following is not one of the major steps involved in the marketing research process? A. Defining the problem and research objectives B. Developing the research plan C. ... and tabulating data D. Establishing a marketing information system E. Interpreting and reporting the findings.
Last Answer : D. Establishing a marketing information system
Description : The research instruments that a marketing researcher can make use of area. A. Questionnaires, Qualitative measure and mechanical devices B. Questionnaires, experimental research and behavioral data ... research and survey research E. Experimental research, behavioral data and mechanical devices.
Last Answer : A. Questionnaires, Qualitative measure and mechanical devices
Description : Which of the following is not one of the problems typically associated with secondary data? A. It is too expensive to obtain B. It may not be current C. It may not exist D. It may not be impartial E. It may not be reliable.
Last Answer : A. It is too expensive to obtain
Description : Which among the following is correct about "Child Pornography": a) Pedophiles lure the children by distributing pornographic material. b) Pedophiles falsely represent their selves as of same age and win the confidence ... order to sell those over the internet. e) All of the Above f) None of These
Last Answer : e) All of the Above
Description : Secondary data CANNOT be obtained from: A)trade journals B)government reports C)Yellow Pages D)surveys E)computerised data bases
Last Answer : D)surveys
Description : The brand choice is heavily influenced by reference group in which stage of Product life cycle? A. Introduction B. Growth C. Maturity D. Decline
Last Answer : C. Maturity
Description : Which of the following would be the best illustration of a subculture? A. A religion B. A group of close friends C. Your university D. A fraternity or soror
Last Answer : A. A religion