Primary data are BEST described as the: A)first batch of data collected for a specific study B)data that are observed, recorded, or collected from respondents C)data that were compiled for some purpose other than the study current study D)data that are collected from a computerised data base

Primary data are BEST described as the:
A)first batch of data collected for a specific study
B)data that are observed, recorded, or collected from respondents
C)data that were compiled for some purpose other than the study current study D)data that are collected from a computerised data base
by

1 Answer

Answer :

B)data that are observed, recorded, or collected from respondents
by

Related questions

Primary data are BEST described as the : 1. first batch of data collected for a specific study 2. data that are observed, recorded, or collected from respondents 3. data that were compiled for some purpose other than the current study 4. data that are collected from a computerized database 5. none of these

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Last Answer : data that are observed, recorded, or collected from respondents

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Data compiled inside or outside the organisation for some purpose other than the current research investigation are termed ______ data: A)organisational B)primary C)secondary D)exploratory E)descriptive

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Last Answer : C)secondary

Secondary data CANNOT be obtained from: A)trade journals B)government reports C)Yellow Pages D)surveys E)computerised data bases

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An item on the University Book Shop's survey asks respondents to tell the shop, in their own words, what they like least about textbook shopping. This item would be an example of ________ question. A)an open-ended B)a dichotomous C)a forced-sum choice D)a multiple choice E)a scale

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Which of the following terms best describes data that were originally collected at an earlier time by a different person for a different purpose? a. Primary data b. Secondary data c. Experimental data d. Field notes

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A marketing audit's primary purpose is to A)check on the firm's current marketing position for financial and legal reasons. B)identify weaknesses in ongoing marketing operations and plan the necessary improvements to correct these weaknesses. C)focus on a few of the most important marketing activities and plan the methods to improve them. D)aid evaluation and reallocate the firm's marketing efforts and marketing opportunities.

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As per the case study of the CUSUM technique energy consumption and the production data were collected for plant over a period of months. a. 20. c. 19 b. 6. d. 18

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Joan recently changed employers within the same industry. At her old company, employees routinely took home company pens, pencils, and note pads, and they frequently made personal long -distance calls on company phones. Joan observes that employees do not engage in such practices at her new company. What Joan sees could best be described as a difference in A)significant others. B)profit objectives. C)corporate culture. D)legal climate. E)corporate goals.

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Soft drink companies advertise that their products beat the competition in national "taste tests," and they refer to the rival brands by name. This type of advertising is best described as A)pioneer. B)competitive. C)comparative. D)defensive. E)selective.

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A Bank airs a series of radio ads that claim "We are the listening bank." This campaign would be best described as __________ advertising. A)pioneer B)target C)product D)institutional E)comparative

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Last Answer : D)institutional

13) Esso retains outright ownership of all members of its distribution channel. Esso's channel would be best described as a ________ VMS. A)corporate B)contractual C)conventional D)administered E)vertical

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Nike maintains a good deal of control over how its products are promoted, displayed, and sold. Because of this control, Nike would be appropriately described as the channel A)intermediary. B)leader. C)allocator. D)terminator. E)price leader.

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A phase out approach can be best described as : A)allowing the product to decline without a change in the marketing strategy B)exploiting any strengths left in the product C)immediately dropping the product from the product mix D)intensifying marketing efforts in core markets

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Product elimination can best be described as the process of deleting a product from the product mix when it A)is perceived as a failure by top management. B)increases production costs and decreases profits. C)no longer responds to promotional efforts. D)no longer satisfies a sufficient number of customers.

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Last Answer : D)no longer satisfies a sufficient number of customers.

A product mix is best described as: A)all products offered by a firm B)product, distribution, promotion, and price C)all products of a particular type D)a group of closely related products

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Last Answer : A)all products offered by a firm

A Car Towing Service would BEST be described as which kind of product. A)convenience B)unsought C)specialty D)durable E)shopping

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Last Answer : B)unsought

Jenkins is a small retail chain in South Wales. When considering changes in its marketing strategy, the firm's management looks only at changes in shopper attitudes and spending patterns. With regard to responding to environemntal forces Smith's approach can best be described as? A)passive and proactive B)aggressive and proactive C)dominant and proactive D)passive and reactive

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Last Answer : D)passive and reactive

he marketing environment is BEST described as being: A)composed of controllable variables. B)composed of variables independent of one another. C)an indirect influence on marketing activity. D)dynamic and changing.

Description : he marketing environment is BEST described as being: A)composed of controllable variables. B)composed of variables independent of one another. C)an indirect influence on marketing activity. D)dynamic and changing.

Last Answer : D)dynamic and changing.

Baxters purchases information regarding soup sales from a firm that tracks the information for a fee, it is using: A)syndicated data services B)primary data generation C)field experiments D)laboratory experiments

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When working on a job placement for a local retailer, Joan Halverson was sent to the library to look up data on population forecasts for Scotland. The population information she found would be considered ------- data: A)primary B)secondary C)syndicated research D)exploratory

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Last Answer : B)secondary

Why do scientists continue to study the Moon long after the Apollo program ended and list some of the types of data that have been collected.?

Description : Why do scientists continue to study the Moon long after the Apollo program ended and list some of the types of data that have been collected.?

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How data collected in case study method?

Description : How data collected in case study method?

Last Answer : Case study research typically includes multiple data collection techniques and data are collected from multiple sources. Data collection techniques include interviews, observations (direct and ... data for case studies are:1.personal interviews2.direct observation3.psychometric testsarchival records

Which term refers to publishing several articles from the data collected in one large study? a. Duplicate publication b. Partial publication c. Triplicate publication d. None of these

Description : Which term refers to publishing several articles from the data collected in one large study? a. Duplicate publication b. Partial publication c. Triplicate publication d. None of these

Last Answer : b. Partial publication

Primary data is________. A. the most important data. B. the data that is collected first. C. new data specifically collected for a project. D. data that is collected second.

Description : Primary data is________. A. the most important data. B. the data that is collected first. C. new data specifically collected for a project. D. data that is collected second.

Last Answer : C. new data specifically collected for a project.

Primary data is generally collected through 1. Survey 2. Experiment 3. Observation 4. Census report 5. None of these

Description : Primary data is generally collected through 1. Survey 2. Experiment 3. Observation 4. Census report 5. None of these

Last Answer : Survey

Primary data can be collected through all the four ways except – A. Observation B. Surveys C. Focus group D. Chatting E. Experiments

Description : Primary data can be collected through all the four ways except – A. Observation B. Surveys C. Focus group D. Chatting E. Experiments

Last Answer : D. Chatting

Primary data is collected ---- from the field of enquiry (a) directly (b) indirectly © both directly and indirectly (d) none of the above

Description : Primary data is collected ---- from the field of enquiry (a) directly (b) indirectly © both directly and indirectly (d) none of the above

Last Answer : (a) directly

Because of a limit on demand for any brand, the primary way a marketer can increase sales beyond a certain point is to: A)show consumers how the brand is better than other brands. B)promote more ways in which consumers can use the product. C)use pioneer promotion D)use reminder and reinforcement advertising.

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Last Answer : B)promote more ways in which consumers can use the product.

Bill is furious when he reads the invoice since it includes £50 in shipping charges and he had assumed that the price quoted by the seller had included these charges. Bob should have checked that the order terms were: A)FOB factory price B)base point price C)freight absorption price. D)FOB destination price.

Description : Bill is furious when he reads the invoice since it includes £50 in shipping charges and he had assumed that the price quoted by the seller had included these charges. Bob should have checked that ... were: A)FOB factory price B)base point price C)freight absorption price. D)FOB destination price.

Last Answer : D)FOB destination price.

A primary advantage of the concentration targeting strategy is that: A)it requires less market research and information B)it requires less intensive analysis of customers needs C)it maintains the firm's flexibility in moving into other market segments D)it permits development of a special marketing mix for a single market segment

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Last Answer : D)it permits development of a special marketing mix for a single market segment

In which calendar month of every year, each one of the first four dates (i.e. from 1st to 4th) is observed as a World/Inter-national Day for a specific purpose? (1) June (2) July (3) September (4) October

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Last Answer : October