Market –oriented firms focus on: A. Retailers B. Distributors C. Customers D. Wholesalers c

Market –oriented firms focus on:
A. Retailers
B. Distributors
C. Customers
D. Wholesalers c
by

1 Answer

Answer :

C. Customers
by

Related questions

The reseller market mainly consists of A. Consumers B. Manufacturers C. Wholesalers and retailers D. Industrial users

Description : The reseller market mainly consists of A. Consumers B. Manufacturers C. Wholesalers and retailers D. Industrial users

Last Answer : C. Wholesalers and retailers

Large retailers such as Tesco and Marks and Spencer are MOST likely to participate in which of the following channels? A)Producer, industrial distributors, retailers, consumers B)Producer, consumers C)Producer, wholesalers, retailers, consumers D)Producer, retailers, consumers E)Producer, agents, wholesalers, retailers, consumers 8) Which of the following statements is considered to be a DISADVANTAGE of using

Description : Large retailers such as Tesco and Marks and Spencer are MOST likely to participate in which of the following channels? A)Producer, industrial distributors, retailers, consumers B)Producer, consumers C) ... , consumers 8) Which of the following statements is considered to be a DISADVANTAGE of using

Last Answer : D)Producer, retailers, consumers

Intermediaries include retailers, ________, and logistical organizations. A. Internet companies B. wholesalers C. competitors D. box stores

Description : Intermediaries include retailers, ________, and logistical organizations. A. Internet companies B. wholesalers C. competitors D. box stores

Last Answer : B. wholesalers

Karen is studying the potential for selling her company's products in China. As part of her analysis, she is assessing the number, types and availability of wholesalers and retailers. Karen is studying the country's A. Natural conditions B. Technological feasibility C. Social and cultural norms D. Distribution structure E. Legal and political constraints

Description : Karen is studying the potential for selling her company's products in China. As part of her analysis, she is assessing the number, types and availability of wholesalers and retailers. Karen is ... C. Social and cultural norms D. Distribution structure E. Legal and political constraints

Last Answer : D. Distribution structure

One of the results of the consolidation of wholesaling firms is A)a trend toward globalization of world markets. B)that more wholesalers are becoming specialists. C)changes in the marketing environments. D)that wholesalers are losing their power over retailers. E)increased competition among retailers.

Description : One of the results of the consolidation of wholesaling firms is A)a trend toward globalization of world markets. B)that more wholesalers are becoming specialists. C)changes in the marketing ... . D)that wholesalers are losing their power over retailers. E)increased competition among retailers.

Last Answer : B)that more wholesalers are becoming specialists.

Who sells to the customers? A. Semi wholesalers B. Wholesalers C. Retailer D. Distributor

Description : Who sells to the customers? A. Semi wholesalers B. Wholesalers C. Retailer D. Distributor

Last Answer : C. Retailer

Loco Price means ? 1. customer's price 2. retailer's price 3. wholesaler's price 4. manufacturer's price 5. None of these

Description : Loco Price means ? 1. customer's price 2. retailer's price 3. wholesaler's price 4. manufacturer's price 5. None of these

Last Answer : manufacturer's price

The wheel of retailing hypothesis suggests that: A)retailers tend to provide more limited services to customers as the business ages. B)new retailers enter the market with low prices, low profit margins and low status but eventually trade up. C)as retail firms' profits increase, the service they provide to customers increases but the cost of doing business decreases. D)a retail firm must grow to compete with other retail firms on an equal basis.

Description : The wheel of retailing hypothesis suggests that: A)retailers tend to provide more limited services to customers as the business ages. B)new retailers enter the market with low prices, low profit margins ... decreases. D)a retail firm must grow to compete with other retail firms on an equal basis.

Last Answer : B)new retailers enter the market with low prices, low profit margins and low status but eventually trade up.

Northern Foods is using sales promotion to motivate wholesalers and retailers to carry a new product and to market the product aggressively. What type of sales promotion is the company using? A)Consumer sales promotion B)Product sales promotion C)Trade sales promotion D)Merchandising promotion E)Pull promotion

Description : Northern Foods is using sales promotion to motivate wholesalers and retailers to carry a new product and to market the product aggressively. What type of sales promotion is the company ... sales promotion B)Product sales promotion C)Trade sales promotion D)Merchandising promotion E)Pull promotion

Last Answer : C)Trade sales promotion

Generally industrial buyers prefer to deal with: A)manufacturers' agents. B)producers. C)industrial distributors. D)wholesalers.

Description : Generally industrial buyers prefer to deal with: A)manufacturers' agents. B)producers. C)industrial distributors. D)wholesalers.

Last Answer : B)producers.

Del Monte markets ketchup for household use to supermarkets through grocery wholesalers, and it markets ketchup for institutional use through industrial distributors and food brokers. Del Monte is using A)dual distribution. B)industrial distribution. C)strategic channel alliance. D)supply chain management. E)an unethical marketing channel.

Description : Del Monte markets ketchup for household use to supermarkets through grocery wholesalers, and it markets ketchup for institutional use through industrial distributors and food brokers. Del Monte is using ... . C)strategic channel alliance. D)supply chain management. E)an unethical marketing channel.

Last Answer : A)dual distribution.

Network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as A. supply chain management B. marketing channels C. delivery channels D. value delivery network

Description : Network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as A. supply chain management B. marketing channels C. delivery channels D. value delivery network

Last Answer : D. value delivery network

Independent firms at different channel levels integrate their programs on a contractual basis to achieve systemic economies and increased market impact are known as………. A. Corporate vertical marketing systems B. Contractual vertical marketing systems C. Administered vertical D. None of the above

Description : Independent firms at different channel levels integrate their programs on a contractual basis to achieve systemic economies and increased market impact are known as . A. Corporate vertical marketing ... B. Contractual vertical marketing systems C. Administered vertical D. None of the above

Last Answer : B. Contractual vertical marketing systems

When the market is run by a small number of firms that together control the majority of market share is known as A. Oligopoly B. Monopoly C. Oligopsony D. Perfect competition

Description : When the market is run by a small number of firms that together control the majority of market share is known as A. Oligopoly B. Monopoly C. Oligopsony D. Perfect competition

Last Answer : A. Oligopoly

I keep trying to find plus size apparel manufacturers in the web and I keep getting retailers who say they are wholesalers...how can I get in touch with USA manufacturers?

Description : I keep trying to find plus size apparel manufacturers in the web and I keep getting retailers who say they are wholesalers...how can I get in touch with USA manufacturers?

Last Answer : you are much better off using a foreign manufacturer, their easy to find, but if you really want a USA one, i know there are a few in philadelphia, i dont know if they are plus size though. if i may ask why do you need to know? starting a company?

Which of the following is an element of an organizations internal environment ? 1. competitors 2. employees 3. wholesalers 4. retailers 5. none of these

Description : Which of the following is an element of an organizations internal environment ? 1. competitors 2. employees 3. wholesalers 4. retailers 5. none of these

Last Answer : employees

Which of the following characteristics is not associated with wholesalers ? 1. Assembly 2. Distribution to retailers 3. Selling to consumers 4. Grading 5. None of these

Description : Which of the following characteristics is not associated with wholesalers ? 1. Assembly 2. Distribution to retailers 3. Selling to consumers 4. Grading 5. None of these

Last Answer : Selling to consumers

Nationally distributed consumer convenience products such as cigarettes are MOSt likely distributed through which of the following channels ? 1. Producers - Consumers 2. Producer - Agents - Wholesalers - Retailers - Consumers 3. Producer - Wholesalers - Consumers 4. Producer - Wholesalers - Retailers - Consumers 5. Producer - Industrial Distributor - Wholesalers - Retailers – Consumers

Description : Nationally distributed consumer convenience products such as cigarettes are MOSt likely distributed through which of the following channels ? 1. Producers - Consumers 2. Producer - Agents - ... Retailers - Consumers 5. Producer - Industrial Distributor - Wholesalers - Retailers - Consumers

Last Answer : Producer - Wholesalers - Retailers - Consumers

Breaking down large, homogeneous inventories into smaller lots for wholesalers and retailers is 1. Sorting out 2. Assorting 3. Accumulation 4. Allocation 5. None of these

Description : Breaking down large, homogeneous inventories into smaller lots for wholesalers and retailers is 1. Sorting out 2. Assorting 3. Accumulation 4. Allocation 5. None of these

Last Answer : Allocation

Relationships among channel members, i.e., producers, wholesalers and retailers, are usually 1. short-term commitments 2. long-term commitments 3. expensive resource commitments4. only minor commitments 5. none of these

Description : Relationships among channel members, i.e., producers, wholesalers and retailers, are usually 1. short-term commitments 2. long-term commitments 3. expensive resource commitments 4. only minor commitments 5. none of these

Last Answer : long-term commitments

If the push policy is used in promoting a product, the firm A)promotes directly to consumers. B)promotes only to the next institution in the marketing channel. C)promotes the product to wholesalers only. D)promotes the product to retailers only

Description : If the push policy is used in promoting a product, the firm A)promotes directly to consumers. B)promotes only to the next institution in the marketing channel. C)promotes the product to wholesalers only. D)promotes the product to retailers only

Last Answer : B)promotes only to the next institution in the marketing channel.

Which of the following is NOT one of the basic types of franchising arrangements? A)A producer franchising a number of stores to sell a particular brand of product. B)A wholesaler franchising a number of producers. C)A producer franchising a number of wholesalers to sell to retailers. D)The franchising of brand names, techniques, procedures, or services.

Description : Which of the following is NOT one of the basic types of franchising arrangements? A)A producer franchising a number of stores to sell a particular brand of product. B)A wholesaler franchising ... wholesalers to sell to retailers. D)The franchising of brand names, techniques, procedures, or services.

Last Answer : B)A wholesaler franchising a number of producers.

One difference between manufacturers' agents and selling agents is that A)selling agents have little control over the marketing mix of the manufacturers they represent. B)selling agents represent retailers. C)manufacturers' agents are not able to offer retailers aid in advertising or other promotional material. D)selling agents seldom have the territorial restrictions that manufacturers' agents do. E)selling agents represent wholesalers.

Description : One difference between manufacturers' agents and selling agents is that A)selling agents have little control over the marketing mix of the manufacturers they represent. B)selling agents ... have the territorial restrictions that manufacturers' agents do. E)selling agents represent wholesalers.

Last Answer : E)selling agents represent wholesalers.

Drop shippers A)take title to but not physical possession of the goods. B)do not take title to or physical possession of the goods. C)take title to and physical possession of the goods. D)do not take title to but take physical possession of the goods. E)are similar to truck wholesalers but provide the extra service of placing products on retailers' shelves.

Description : Drop shippers A)take title to but not physical possession of the goods. B)do not take title to or physical possession of the goods. C)take title to and physical possession of the goods. ... . E)are similar to truck wholesalers but provide the extra service of placing products on retailers' shelves.

Last Answer : A)take title to but not physical possession of the goods.

In the UK wholesaling is not as important in consumer markets. This is MAINLY because: A)manufacturers prefer to deal direct with retailers B)of the strength of large national retailers C)wholesaling costs are higher in the UK than elsewhere D)UK wholesalers provide a more limited range of services than in other European markets.

Description : In the UK wholesaling is not as important in consumer markets. This is MAINLY because: A)manufacturers prefer to deal direct with retailers B)of the strength of large national retailers C) ... elsewhere D)UK wholesalers provide a more limited range of services than in other European markets.

Last Answer : B)of the strength of large national retailers

6) Nationally distributed consumer convenience products such as cigarettes are MOST likely distributed through which of the following channels? A)Producer, consumers B)Producer, agents, wholesalers, retailers, consumers C)Producer, wholesalers, consumers D)Producer, wholesalers, retailers, consumers E)Producer, industrial distributor, wholesalers, retailers, consumers

Description : 6) Nationally distributed consumer convenience products such as cigarettes are MOST likely distributed through which of the following channels? A)Producer, consumers B)Producer, agents, ... , wholesalers, retailers, consumers E)Producer, industrial distributor, wholesalers, retailers, consumers

Last Answer : D)Producer, wholesalers, retailers, consumers

Breaking down large, homogeneous inventories into smaller lots for wholesalers and retailers is: A)sorting out. B)assorting. C)accumulation. D)allocation.

Description : Breaking down large, homogeneous inventories into smaller lots for wholesalers and retailers is: A)sorting out. B)assorting. C)accumulation. D)allocation.

Last Answer : D)allocation.

Few supermarkets would try to replace a national brand of baby food with their own brand. Assuming that this is true, we have a good example of channel leadership by A)wholesalers. B)producers. C)retailers. D)agents. E)brokers.

Description : Few supermarkets would try to replace a national brand of baby food with their own brand. Assuming that this is true, we have a good example of channel leadership by A)wholesalers. B)producers. C)retailers. D)agents. E)brokers.

Last Answer : B)producers.

Relationships among channel members, i.e. producers, wholesalers and retailers, are usually : A)short-term commitments. B)long-term commitments. C)expensive resource commitments. D)only minor commitments.

Description : Relationships among channel members, i.e. producers, wholesalers and retailers, are usually : A)short-term commitments. B)long-term commitments. C)expensive resource commitments. D)only minor commitments.

Last Answer : B)long-term commitments.

Own label brands are initiated and owned by A)manufacturers only. B)manufacturers and retailers. C)wholesalers only. D)manufacturers and wholesalers. E)wholesalers or retailers.

Description : Own label brands are initiated and owned by A)manufacturers only. B)manufacturers and retailers. C)wholesalers only. D)manufacturers and wholesalers. E)wholesalers or retailers.

Last Answer : E)wholesalers or retailers.

Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This is called A. Diffusion analysis B. Use test C. Concept test D. Test marketing E. Laboratory test.

Description : Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This ... B. Use test C. Concept test D. Test marketing E. Laboratory test.

Last Answer : D. Test marketing

Which of the following takes place at retailer’s end? A Promotion B. Placing C. Pricing D. Exchange

Description : Which of the following takes place at retailer’s end? A Promotion B. Placing C. Pricing D. Exchange

Last Answer : D. Exchange

Intermediaries sponsor their own brands because ________. A. private-label brands sell at higher volumes B. private-label brands are recognizable to the consumer as being widely available from many different retailers C. private-label brands are always of better quality than national brands D. private-label brands can be sold at lower prices yet generate a higher profit margin because of their lower cost structure

Description : Intermediaries sponsor their own brands because ________. A. private-label brands sell at higher volumes B. private-label brands are recognizable to the consumer as being widely available from many ... sold at lower prices yet generate a higher profit margin because of their lower cost structure

Last Answer : D. private-label brands can be sold at lower prices yet generate a higher profit margin because of their lower cost structure

The principal-agent problem is concerned with: A. Procurement B. Appropriation of shareholders' investment by a firm's managers C. How to control a firm's distributors and dealers D. Corporate social responsibility

Description : The principal-agent problem is concerned with: A. Procurement B. Appropriation of shareholders' investment by a firm's managers C. How to control a firm's distributors and dealers D. Corporate social responsibility

Last Answer : Corporate social responsibility

The principal-agent problem is concerned with: A. Procurement B. Appropriation of shareholders' investment by a firm's managers C. How to control a firm's distributors and dealers D. Corporate social responsibility

Description : The principal-agent problem is concerned with: A. Procurement B. Appropriation of shareholders' investment by a firm's managers C. How to control a firm's distributors and dealers D. Corporate social responsibility

Last Answer : Corporate social responsibility

A retail establishment that is open twenty-four hours a day 1. will have higher sales than other retailers 2. provides time utility 3. is adhering to the marketing concept 4. is production-oriented 5. none of these

Description : A retail establishment that is open twenty-four hours a day 1. will have higher sales than other retailers 2. provides time utility 3. is adhering to the marketing concept 4. is production-oriented 5. none of these

Last Answer : provides time utility

A retail establishment that is open twenty -four hours a day A)will have higher sales than other retailers. B)provides time utility. C)is adhering to the marketing concept. D)provides form utility. E)is production -oriented.

Description : A retail establishment that is open twenty-four hours a day A)will have higher sales than other retailers. B)provides time utility. C)is adhering to the marketing concept. D)provides form utility. E)is production-oriented.

Last Answer : B)provides time utility.

An appliance manufacturer that sells to large retail stores, wholesalers, and institutions would probably organise its marketing unit on the basis of A)subregions. B)national divisions. C)types of customers. D)functions.

Description : An appliance manufacturer that sells to large retail stores, wholesalers, and institutions would probably organise its marketing unit on the basis of A)subregions. B)national divisions. C)types of customers. D)functions.

Last Answer : C)types of customers.

___________ provide a convenient and effective method of selling small items to customers in remote areas that other wholesalers might find unprofitable to serve. A)Mail -order wholesalers B)Specialty -line wholesalers C)Cash -and -carry wholesalers D)Truck wholesalers E)Desk jobbers

Description : ___________ provide a convenient and effective method of selling small items to customers in remote areas that other wholesalers might find unprofitable to serve. A)Mail -order wholesalers B)Specialty -line wholesalers C)Cash -and -carry wholesalers D)Truck wholesalers E)Desk jobbers

Last Answer : A)Mail -order wholesalers

11) The only service that both rack jobbers and cash -and -carry wholesalers perform is A)personal sales calls on customers. B)providing credit to customers. C)delivering merchandise to customers. D)providing advice to customers. E)physical possession of merchandise.

Description : 11) The only service that both rack jobbers and cash -and -carry wholesalers perform is A)personal sales calls on customers. B)providing credit to customers. C)delivering merchandise to customers. D)providing advice to customers. E)physical possession of merchandise.

Last Answer : E)physical possession of merchandise.

Cost behaviour analysis is a study of how a firm's costs A. relate to competitors' costs B. relate to general price level changes C. respond to changes in activity levels within the company D. respond to changes in the gross national product

Description : Cost behaviour analysis is a study of how a firm's costs A. relate to competitors' costs B. relate to general price level changes C. respond to changes in activity levels within the company D. respond to changes in the gross national product

Last Answer : C. respond to changes in activity levels within the company

The personal presentation by the firm’s sales force for the purpose of making salesand building customer relationships is called: A. Personal selling. B. Public relations. C. Direct marketing. D. Sales promotion.

Description : The personal presentation by the firm’s sales force for the purpose of making salesand building customer relationships is called: A. Personal selling. B. Public relations. C. Direct marketing. D. Sales promotion.

Last Answer : A. Personal selling.

The term "marketing mix" describes: A. A composite analysis of all environmental factors inside and outside the fir B. A series of business decisions that aid in selling a product C. The relationship between a firm's marketing strengths and its business weaknesses D. A blending of four strategic elements to satisfy specific target markets

Description : The term "marketing mix" describes: A. A composite analysis of all environmental factors inside and outside the fir B. A series of business decisions that aid in selling a product ... strengths and its business weaknesses D. A blending of four strategic elements to satisfy specific target markets

Last Answer : D. A blending of four strategic elements to satisfy specific target markets

Firms that truly adopt the marketing concept develop a distinct organisational culture based on a shared set of beliefs that make __________ the pivotal point of the firm's decisions about strategy and operations. A)beating competitors B)increasing market share C)customers' needs D)marketing implementation E)marketing control

Description : Firms that truly adopt the marketing concept develop a distinct organisational culture based on a shared set of beliefs that make __________ the pivotal point of the firm's decisions ... beating competitors B)increasing market share C)customers' needs D)marketing implementation E)marketing control

Last Answer : C)customers' needs

Walton Food Products decided to use agents to reach industrial accounts several years ago. Logically, this decision was based on which one of the following? A)Steady demand for the firm's products B)Walton's desire to stay close to its customers C)Walton's desire to reduce selling costs D)The willingness of agents to provide market information

Description : Walton Food Products decided to use agents to reach industrial accounts several years ago. Logically, this decision was based on which one of the following? A)Steady demand for the firm's ... C)Walton's desire to reduce selling costs D)The willingness of agents to provide market information

Last Answer : C)Walton's desire to reduce selling costs

Historically, Knox PLC sold industrial clamps directly to firms using these items in their production process. Knox's Chairman believes that it may be time to start using an industrial distributor because of the ability of such firms to: A)provide Knox with market information. B)supply technical information to Knox. C)provide customers with more competitive pricing. D)carry a more complete line of Knox clamps. E)market the products to Knox specifications.

Description : Historically, Knox PLC sold industrial clamps directly to firms using these items in their production process. Knox's Chairman believes that it may be time to start using an industrial distributor because ... D)carry a more complete line of Knox clamps. E)market the products to Knox specifications.

Last Answer : A)provide Knox with market information.

A primary advantage of the concentration targeting strategy is that: A)it requires less market research and information B)it requires less intensive analysis of customers needs C)it maintains the firm's flexibility in moving into other market segments D)it permits development of a special marketing mix for a single market segment

Description : A primary advantage of the concentration targeting strategy is that: A)it requires less market research and information B)it requires less intensive analysis of customers needs C)it maintains the ... market segments D)it permits development of a special marketing mix for a single market segment

Last Answer : D)it permits development of a special marketing mix for a single market segment

In responsibility cost accounting the costs in focus are A. Controllable costs B. Uncontrollable costs C. Both a and b D. None of the above

Description : In responsibility cost accounting the costs in focus are A. Controllable costs B. Uncontrollable costs C. Both a and b D. None of the above

Last Answer : A. Controllable costs

The area of focus on responsibility center is A. Quantum of sales B. Quantum of production C. Optimum utilization of resources D. All of the above

Description : The area of focus on responsibility center is A. Quantum of sales B. Quantum of production C. Optimum utilization of resources D. All of the above

Last Answer : C. Optimum utilization of resources

Which of the following statements are true about responsibility accounting? A. Responsibility accounting results in inter-departmental conflicts B. In responsibility center more focus is paid on products, processes or jobs C. No focus is paid on controlling costs D. None of the above

Description : Which of the following statements are true about responsibility accounting? A. Responsibility accounting results in inter-departmental conflicts B. In responsibility center more focus is paid on products, processes or jobs C. No focus is paid on controlling costs D. None of the above

Last Answer : A. Responsibility accounting results in inter-departmental conflicts