A longer decision-making process than for many consumer products is
a key difference between B2C and B2B marketing which is reflected in
web design through ______.
A. content referencing the needs of companies of different sizes
B. questions on a form inquiring about the status of the business in the
purchase decision process
C. different feature stories appealing to different members of the audience
D. different navigation options appealing to different members of the
audience
E. None of the above.
Ans: B
a key difference between B2C and B2B marketing which is reflected in
web design through ______.
A. content referencing the needs of companies of different sizes
B. questions on a form inquiring about the status of the business in the
purchase decision process
C. different feature stories appealing to different members of the audience
D. different navigation options appealing to different members of the
audience
E. None of the above.
Ans: B