Which of the following is not an issue that marketers need to consider when using digital resources for marketing activities? 1. Jurisdiction 2. Disclosure 3. Ownership 4. Permissions

Which of the following is not an issue that marketers need to consider when using digital
resources for marketing activities? 1. Jurisdiction 2. Disclosure 3. Ownership 4. Permissions
by

1 Answer

Answer :

Disclosure
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Which of the following is NOT an issue that marketers need to consider when using digital resources for marketing activities?  Jurisdiction.  Disclosure.  Ownership  Permissions

Description : Which of the following is NOT an issue that marketers need to consider when using digital  resources for marketing activities?   Jurisdiction.   Disclosure.   Ownership   Permissions 

Last Answer :  Disclosure.

Which of the following is true? A. You can leverage paid advertising to put your best content in front of the right target audience. B. Before creating more social media platforms, B2C content marketers should make sure that they're using Facebook, YouTube, and Twitter as effectively as possible. C. To make your social media content an effective B2C marketing tactic, you should understand the unique characteristics of each social platform you consider working with. D. All of the above

Description : Which of the following is true? A. You can leverage paid advertising to put your best content in front of the right target audience. B. Before creating more social media platforms, B2C ... the unique characteristics of each social platform you consider working with. D. All of the above

Last Answer : D. All of the above

Which one of these statements is correct? A. There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget. B. 98% of marketers affirm that offline and online marketing are merging C. Online marketing professionals are paid 50% less than marketing professionals. D. Around 25% of the global population is now on the Internet.

Description : Which one of these statements is correct? A. There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget. B. 98% of marketers affirm that offline ... 50% less than marketing professionals. D. Around 25% of the global population is now on the Internet.

Last Answer : B. 98% of marketers affirm that offline and online marketing are merging

Which one of these statements is correct? A. There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget. B. 98% of marketers affirm that offline and online marketing are merging C. Online marketing professionals are paid 50% less than marketing professionals. D. Around 25% of the global population is now on the Internet

Description : Which one of these statements is correct? A. There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget. B. 98% of marketers affirm that offline ... 50% less than marketing professionals. D. Around 25% of the global population is now on the Internet

Last Answer : B. 98% of marketers affirm that offline and online marketing are merging

From a retailer's point of view, the MOST basic advantage of using a wholesaler is that the wholesaler 1. extends credit to the retailer 2. provides storage facilities to the retailer 3. can perform physical distribution activities more efficiently than the retailer 4. takes ownership of goods for the retailer 5. none of these

Description : From a retailer's point of view, the MOST basic advantage of using a wholesaler is that the wholesaler 1. extends credit to the retailer 2. provides storage facilities to the retailer 3. can ... more efficiently than the retailer 4. takes ownership of goods for the retailer 5. none of these

Last Answer : can perform physical distribution activities more efficiently than the retailer

To effectively monitor changes in the marketing environment, marketers must engage in : 1. use of the marketing concept 2. environmental scanning and analysis 3. Information collection 4. Marketing research 5. Environmental Management

Description : To effectively monitor changes in the marketing environment, marketers must engage in : 1. use of the marketing concept 2. environmental scanning and analysis 3. Information collection 4. Marketing research 5. Environmental Management

Last Answer : environmental scanning and analysis

What are the goals that marketers should strive for in email marketing? A. Spend less time on email marketing. B. Increase spam rates. C. Decrease deliverability rates D. Increase open rates and click rates

Description : What are the goals that marketers should strive for in email marketing? A. Spend less time on email marketing. B. Increase spam rates. C. Decrease deliverability rates D. Increase open rates and click rates

Last Answer : D. Increase open rates and click rates

What are the goals that marketers should strive for in email marketing? A. Spend less time on email marketing. B. Increase open rates and click rates. C. Increase spam rates. D. Decrease deliverability rates

Description : What are the goals that marketers should strive for in email marketing? A. Spend less time on email marketing. B. Increase open rates and click rates. C. Increase spam rates. D. Decrease deliverability rates

Last Answer : B. Increase open rates and click rates

Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e ... known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Last Answer : C. Interactive Marketing

Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as: *  Direct Marketing  Electronic marketing  Interactive Marketing  Indirect Marketing

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer ... is known as: *  Direct Marketing  Electronic marketing  Interactive Marketing  Indirect Marketing

Last Answer :  Interactive Marketing

Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e ... known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Last Answer : C. Interactive Marketing

Which of the following are types of digital marketing activities?  A. Viral marketing  B. Email marketing  C. Social web marketing  D. All of the above

Description : Which of the following are types of digital marketing activities?  A. Viral marketing  B. Email marketing  C. Social web marketing  D. All of the above

Last Answer : D. All of the above

When the auditor knows that an illegal act has occurred, the auditor must a. Issue an adverse opinion. b. Withdraw from the engagement. c. Report it to the proper government authorities. d. Consider the effects on the financial statements, including the adequacy of disclosure.

Description : When the auditor knows that an illegal act has occurred, the auditor must a. Issue an adverse opinion. b. Withdraw from the engagement. c. Report it to the proper government authorities. d. Consider the effects on the financial statements, including the adequacy of disclosure.

Last Answer : Consider the effects on the financial statements, including the adequacy of disclosure.

Marketers can enhance the consumer's ability to access knowledge structures by 1. Using loud music 2. Using colorful ads 3. Employing verbal framing 4. Repeating brand information 5. None of these

Description : Marketers can enhance the consumer's ability to access knowledge structures by 1. Using loud music 2. Using colorful ads 3. Employing verbal framing 4. Repeating brand information 5. None of these

Last Answer : Employing verbal framing

Meaning of E-marketing refers to a) The increase in sales of mobile phones induces marketers in seeing mobile communication as the future scenario for marketing activities. b) Buying and selling on the spot. c) This is a marketing system occurring between two parties d) None of the Above.

Description : Meaning of E-marketing refers to a) The increase in sales of mobile phones induces marketers in seeing mobile communication as the future scenario for marketing activities. b) Buying and selling on the spot. c) This is a marketing system occurring between two parties d) None of the Above.

Last Answer : a) The increase in sales of mobile phones induces marketers in seeing mobile communication as the future scenario for marketing activities.

Which one of the following statements about codes of ethics is NOT true? A)They are formulized rules and standards that describe what a company expects of its employees. B)They must be detailed enough to take into account every possible situation. C)They help marketers deal with marketing issues by prescribing or limiting certain activities.

Description : Which one of the following statements about codes of ethics is NOT true? A)They are formulized rules and standards that describe what a company expects of its employees. B)They must ... situation. C)They help marketers deal with marketing issues by prescribing or limiting certain activities.

Last Answer : B)They must be detailed enough to take into account every possible situation.

What are the two sectors of economic activities on the basis of the ownership of resources ? -SST 10th

Description : What are the two sectors of economic activities on the basis of the ownership of resources ? -SST 10th

Last Answer : The public and the private sector. (a) Public Sector : It is the sector which is controlled, managed and owned by the government. For example, the Indian Railways. (b) Private Sector : A ... and managed by an individual or by a group of individuals. For example, the Reliance Industries Ltd.

1-Which digital marketing tactic commonly makes use of the 'takeover' ad format in order to develop customer reach and awareness, and provide for enhanced branding and influence? Choose the appropriate digital marketing tactic from the Digital Marketing Institute Framework using the numbered options given: Exhibit: Mark one answer: 4 2 3 1

Description : 1-Which digital marketing tactic commonly makes use of the 'takeover' ad format in order to develop customer reach and awareness, and provide for enhanced branding and influence? Choose the appropriate digital marketing ... using the numbered options given: Exhibit: Mark one answer: 4 2 3 1

Last Answer : 2

Which of the following is NOT the benefit of digital marketing ?  Any business can contend with their competitor irrespective of the size using digital marketing  If the target customers are not interested in your ads they can opt out from ads  Digital marketing is cost effective for small businesses  All of the above

Description : Which of the following is NOT the benefit of digital marketing ?  Any business can contend with their competitor irrespective of the size using digital marketing  If the target customers are not ... out from ads  Digital marketing is cost effective for small businesses  All of the above

Last Answer :  All of the above

If there are any SaaS marketers, where do you guys gain information?

Description : If there are any SaaS marketers, where do you guys gain information?

Last Answer : Need Answer

Marketers should view packaging as a major strategic tool, especially for 1. consumer convenience products 2. consumer shopping products 3. industrial products 4. specialty products 5. none of these

Description : Marketers should view packaging as a major strategic tool, especially for 1. consumer convenience products 2. consumer shopping products 3. industrial products 4. specialty products 5. none of these

Last Answer : consumer convenience products

When more information is needed about the problem and the tentative hypothesis needs to be made3 more specific, marketers usually conduct ____research : 1. descriptive studies 2. casual investigations 3. exploratory studies 4. statistical studies 5. syndicated research

Description : When more information is needed about the problem and the tentative hypothesis needs to be made3 more specific, marketers usually conduct ____research : 1. descriptive studies 2. casual investigations 3. exploratory studies 4. statistical studies 5. syndicated research

Last Answer : exploratory studies

In terms of consumer demand and spending behaviour, marketers are most interested in 1. wealth 2. consumer credit 3. disposable income 4. pretax income 5. high incomes

Description : In terms of consumer demand and spending behaviour, marketers are most interested in 1. wealth 2. consumer credit 3. disposable income 4. pretax income 5. high incomes

Last Answer : disposable income

Why are marketers interested in the level of disposable income ? 1. it accurately represents future buying power 2. it increases current buying power 3. it is what is left after taxes to buy luxuries with 4. it is a ready source of buying power 5. it is essential for forecasting future business trends

Description : Why are marketers interested in the level of disposable income ? 1. it accurately represents future buying power 2. it increases current buying power 3. it is what is left after taxes to buy ... . it is a ready source of buying power 5. it is essential for forecasting future business trends

Last Answer : it is a ready source of buying power

what technique is used by legitimate marketers to customize offerings for specific customers? A. personalization B. spamming C. spoofing D. None of the above

Description : what technique is used by legitimate marketers to customize offerings for specific customers? A. personalization B. spamming C. spoofing D. None of the above

Last Answer : A. personalization

Consider a system with seven processes A through G and six resources R through W. Resource ownership is as follows: process A holds R and wants T process B holds nothing but wants T process C holds nothing but wants S process D holds U and wants S & T process E holds T and wants V process F holds W and wants S process G holds V and wants U Is the system deadlocked ? If yes, ............. processes are deadlocked. (A) No (B) Yes, A, B, C (C) Yes, D, E, G (D) Yes, A, B, F

Description : Consider a system with seven processes A through G and six resources R through W. Resource ownership is as follows: process A holds R and wants T process B holds nothing but wants T process C holds nothing but wants S process D holds U ... No (B) Yes, A, B, C (C) Yes, D, E, G (D) Yes, A, B, F

Last Answer : (C) Yes, D, E, G

In product modification, the FIRST issue to consider is whether : 1. the cost of the modification is too high 2. the product is modifiable 3. the quality is modifiable 4. the modification will provide the customer greater satisfaction 5. none of thes

Description : In product modification, the FIRST issue to consider is whether : 1. the cost of the modification is too high 2. the product is modifiable 3. the quality is modifiable 4. the modification will provide the customer greater satisfaction 5. none of thes

Last Answer : the product is modifiable

All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as 1. Sponsorship 2. Advertising 3. Personal Selling 4. Sales Promotion 5. None of these

Description : All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as 1. Sponsorship 2. Advertising 3. Personal Selling 4. Sales Promotion 5. None of these

Last Answer : Sales Promotion

Wholesaling is best defined as 1. all transactions in which products are bought for resale, for making other products, or for general business operations 2. all transactions made at retail outlets only 3. all transactions in which purchases are for production of other goods only 4. all marketing activities necessary to expedite exchanges to ultimate consumers 5. none of these

Description : Wholesaling is best defined as 1. all transactions in which products are bought for resale, for making other products, or for general business operations 2. all transactions made at retail ... 4. all marketing activities necessary to expedite exchanges to ultimate consumers 5. none of these

Last Answer : all transactions in which products are bought for resale, for making other products, or for general business operations

Marketing activities conducted by individuals and organizations to achieve some goal other than ordinary business goals such as profit is :1. non business marketing 2. organization marketing 3. individual marketing 4. enterprise marketing 5. none of these

Description : Marketing activities conducted by individuals and organizations to achieve some goal other than ordinary business goals such as profit is : 1. non business marketing 2. organization marketing 3. individual marketing 4. enterprise marketing 5. none of these

Last Answer : individual marketing

M-Commerce is a new term in latest marketing technique. It is _______________ 1. Misuse of Mobile phones & E-commerce 2. Mobile phones in marketing 3. Marketing by Commerce Students 4. Mega Commercial activities 5. None of these

Description : M-Commerce is a new term in latest marketing technique. It is _______________ 1. Misuse of Mobile phones & E-commerce 2. Mobile phones in marketing 3. Marketing by Commerce Students 4. Mega Commercial activities 5. None of these

Last Answer : Misuse of Mobile phones & E-commerce

Global marketing is 1. the development of marketing strategies for the entire world or major regions of the world 2. performing marketing activities across national boundaries 3. the creation and the exchange of value between countries 4. having firms with operations or subsidiaries located in many countries 5. none of these

Description : Global marketing is 1. the development of marketing strategies for the entire world or major regions of the world 2. performing marketing activities across national boundaries 3. the creation and ... 4. having firms with operations or subsidiaries located in many countries 5. none of these

Last Answer : the development of marketing strategies for the entire world or major regions of the world

Which of these statements BEST describes international marketing ? 1. Developing and performing marketing activities across national boundaries 2. the exporting of goods and services 3. the creation of value and the exchange of value between countries 4. having firms with operations or subsidiaries located in many countries 5. none of these

Description : Which of these statements BEST describes international marketing ? 1. Developing and performing marketing activities across national boundaries 2. the exporting of goods and services 3. the creation ... . having firms with operations or subsidiaries located in many countries 5. none of these

Last Answer : Developing and performing marketing activities across national boundaries

People tend to view promotion from many vintage points. Which alternative below is MOST accurate ? 1. promotion costs cause product costs to be higher 2. promotion activities make up the bulk of marketing 3. the role of promotion is to communicate and to facilitate exchanges 4. promotion should be directed toward numerious audiences 5. none of these

Description : People tend to view promotion from many vintage points. Which alternative below is MOST accurate ? 1. promotion costs cause product costs to be higher 2. promotion activities make up the bulk ... facilitate exchanges 4. promotion should be directed toward numerious audiences 5. none of these

Last Answer : the role of promotion is to communicate and to facilitate exchanges

Evaluating marketing performance by comparing it to established standards is part of : 1. Marketing planning 2. Organizing marketing activities 3. Coordinating marketing activities 4. Marketing Control 5. None of these

Description : Evaluating marketing performance by comparing it to established standards is part of : 1. Marketing planning 2. Organizing marketing activities 3. Coordinating marketing activities 4. Marketing Control 5. None of these

Last Answer : Marketing Control

All of the following are marketing management tasks EXCEPT : 1. Marketing Planning 2. Organizing marketing activities 3. Co-Ordinating marketing activities 4. Project development and analysis 5. Marketing control

Description : All of the following are marketing management tasks EXCEPT : 1. Marketing Planning 2. Organizing marketing activities 3. Co-Ordinating marketing activities 4. Project development and analysis 5. Marketing control

Last Answer : Project development and analysis

The marketing concept is a way of thinking or a management philosophy that affects _____ 1. Only marketing activities 2. Most efforts of the organization 3. Mainly the efforts of sales personnel 4. Mainly customer relations 5. Only business organizations

Description : The marketing concept is a way of thinking or a management philosophy that affects _____ 1. Only marketing activities 2. Most efforts of the organization 3. Mainly the efforts of sales personnel 4. Mainly customer relations 5. Only business organizations

Last Answer : Most efforts of the organization

Lewis PLC is breaking down and classifying costs to determine which are associated with specific marketing activities. Lewis is performing a A)marketing cost analysis. B)sales analysis. C)marketing audit. D)cost audit. E)variable cost analysis.

Description : Lewis PLC is breaking down and classifying costs to determine which are associated with specific marketing activities. Lewis is performing a A)marketing cost analysis. B)sales analysis. C)marketing audit. D)cost audit. E)variable cost analysis.

Last Answer : A)marketing cost analysis.

The first step in planning a marketing research project is : 1. conducting a cost / benefit analysis 2. searching the environment 3. defining and locating problems 4. assessing organization resources 5. defining goals and objectives

Description : The first step in planning a marketing research project is : 1. conducting a cost / benefit analysis 2. searching the environment 3. defining and locating problems 4. assessing organization resources 5. defining goals and objectives

Last Answer : defining and locating problems

What do you consider to be the difference between marketing and publicity?

Description : What do you consider to be the difference between marketing and publicity?

Last Answer : Publicity (i.e., advertising) is part of marketing, which includes other activities such as sales techniques, business communication, and other business developments, as explained here.

10-An end-user's email inbox is a personal space. With this in mind, what would it be important to consider with your email marketing messages? Choose one of the following: Exhibit: Mark one answer: Etiquette Preferences Language Grammar

Description : 10-An end-user's email inbox is a personal space. With this in mind, what would it be important to consider with your email marketing messages? Choose one of the following: Exhibit: Mark one answer: Etiquette Preferences Language Grammar

Last Answer : Etiquette

The traditional marketing style involves 1. telemarketing 2. digital marketing 3. retail marketing 4. direct marketing 5. all of these

Description : The traditional marketing style involves 1. telemarketing 2. digital marketing 3. retail marketing 4. direct marketing 5. all of these

Last Answer : telemarketing

Digital Marketing is ____________ 1. A way of direct marketing 2. A strategy of the DSAs 3. A way of indirect marketing 4. All of these 5. None of these

Description : Digital Marketing is ____________ 1. A way of direct marketing 2. A strategy of the DSAs 3. A way of indirect marketing 4. All of these 5. None of these

Last Answer : A way of direct marketing

Which is not a digital marketing tool? 1. Google Ads 2. Google Keyword planner 3. Google play 4. Google analytics

Description : Which is not a digital marketing tool? 1. Google Ads 2. Google Keyword planner 3. Google play 4. Google analytics

Last Answer : Google Pay

Which factor is not included while building an audience persona for digital marketing purposes? 1. Demographic 2. Topographic 3. Psychographics 4. Techno graphic

Description : Which factor is not included while building an audience persona for digital marketing purposes? 1. Demographic 2. Topographic 3. Psychographics 4. Techno graphic

Last Answer : Topographic

Which is the first step in Initial digital Marketing Plan? 1. Set goals 2. Define the brand 3. Create Buyer personas 4. Choose right digital Marketing Channel

Description : Which is the first step in Initial digital Marketing Plan? 1. Set goals 2. Define the brand 3. Create Buyer personas 4. Choose right digital Marketing Channel

Last Answer : Define the brand

Which is a type of digital Marketing? 1. Internet Marketing 2. Mobile Marketing 3. Social Media Marketing 4. All of the Above

Description : Which is a type of digital Marketing? 1. Internet Marketing 2. Mobile Marketing 3. Social Media Marketing 4. All of the Above

Last Answer : All of the Above

Which of the following is not a type of digital Marketing Activity? 1. Social Media Marketing 2. Digital Display Marketing 3. Email Marketing 4. Print Advert

Description : Which of the following is not a type of digital Marketing Activity? 1. Social Media Marketing 2. Digital Display Marketing 3. Email Marketing 4. Print Advert

Last Answer : Print Advert

Which of the following is involved in the digital marketing process? a. RSA b. Voice Broadcasting c. Podcasting d. All of the above

Description : Which of the following is involved in the digital marketing process? a. RSA b. Voice Broadcasting c. Podcasting d. All of the above

Last Answer : d. All of the above