Delivering different messages to members of a business decisionmaking unit is a key difference between B2C and B2B marketing which is
reflected in web design through ______.
A. different feature stories appealing to different members of the audience
B. content referencing the needs of companies of different sizes
C. different navigation options appealing to different members of the
audience
D. questions on a form inquiring about the status of the business in the
purchase decision process
E. None of the above.
Ans: C
reflected in web design through ______.
A. different feature stories appealing to different members of the audience
B. content referencing the needs of companies of different sizes
C. different navigation options appealing to different members of the
audience
D. questions on a form inquiring about the status of the business in the
purchase decision process
E. None of the above.
Ans: C