My mom's private clinic (gynecology/obstetrics) has been emptying because of the crisis. What can she do to recover some business?

1 Answer

Answer :

answer:It’s too bad what is happening to your mother, but she has to realize that her business has to be run in a businesslike way. She may consider herself a “healing artist”, but she still has to cover expenses, make a payroll, pay rent, buy supplies, etc. In other words, she’s a business person, and she has to do business. My own suggestion, not knowing anything about her way of doing business or what her current practice is like, would be to examine every possible way to cut expenses: move to a cheaper (not so nice, obviously) office, cut staff, minimize “processing” in every way possible, try to obtain donated equipment and supplies, and then treat patients for “cash only”, at prices much less than she thinks she “needs” right now. This is essentially how all for-profit business is run: the business has to turn a profit. Whatever the business builds, supplies, processes or touches, it has to make money. That’s the blood of any for-profit business. On the other hand, she can attempt to work on a charity basis and request donations, but my guess is that this will simply kill her business completely. Of course, emigration is also a possibility. Brazil surely needs doctors, and they speak Portuguese there.

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