Why is there such a big disparity between the price of cheap (generic) flour vs. name brand (such as King Arthur)?

Why is there such a big disparity between the price of cheap (generic) flour vs. name brand (such as King Arthur)?
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1 Answer

Answer :

Look at what you did. You said cheap brand, and good brand. More expensive is so automatically thought of as better, often pricing is chosen not by actual value, but what they think they can get away with.
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