The name of the company that manufactures the product.Some generic products, rightly or wrongly, are perceived to beinferior to the Brand name product.The Brand name product is usually made by the company that firstmade it and either developed a great reputation or had a greatreputation.In fact, another company could come along long after the Brandname product was introduced, make a minor dimensional or materialchange for example, and offer a better version of the same product.Of course they could just as easily produce an inferior product. Atthat point Brand Image would become a factor.