Keep it interesting and to the point, elaborate when necessary and back up key points with examples from your current/previous roles, this is crucial – highlighting important skills such as: time management, prioritisation, team building and client relationship management skills. For example if you are a financial adviser involved in a target driven environment it’s important to talk through your networking, lead generation, business development skills, ability to close business, retain exiting clients etc..The key point at this stage is to draw attention and highlight your transferable skills, strengthening your case all the time as to why you would be suitable for the position in question.