Description : In the communication process, the media and message are considered as A. communication tools B. communication channels C. communication functions D. communication parties
Last Answer : A. communication tools
Description : In the communication process, the decoding, encoding, feedback and response are together classified as A. communication tools B. communication channels C. communication functions D. communication parties
Last Answer : C. communication functions
Description : In the communication process, the receiver and sender are classified as A. communication functions B. communication parties C. communication tools D. communication channels
Last Answer : B. communication parties
Description : __________classified by decoding, feedback, encoding and response are together in communication process. A.communication tools B.communication channels C.communication parties D.communication function Answer: D
Last Answer : D.communication function
Description : ____________communication process, receiver and sender are classified as A.functions B.parties C.tools D.channels Answer: B
Last Answer : B.parties
Description : Considering non-personal communication channels, magazines, direct mail and newspapers are considered as * online media print media broadcast media display media
Last Answer : print media
Description : Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as A. online media B. print media C. broadcast media D. display media
Last Answer : B. print media
Description : Considering non-personal communication channels, magazines, direct mail and newspapers are considered as A.online media B.print media C.broadcast media D.display media Answer :B
Last Answer : B.print media
Description : The rise of ___________ has led marketing to evolve away from a hierarchical one-sided mass communication model towards more participatory technologies (e.g. social channels and online communities). 1. Website 2. Social media 3. Web platform 4. Mobile App
Last Answer : Social media
Description : Considering non personal communication channels, social networking sites, email and company websites are considered as a) Broadcast media b) Display media c) Online media d) Print media
Last Answer : c) Online media
Description : What is Digital Marketing? Digital Marketing refers to the marketing of products and services of a company or business through digital channels such as search engines, websites, email, social media, ... with the following components: o SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Last Answer : SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Description : Businesses leverage digital channels such as _____ to connect with current and prospective customers. search engines, social media, email, and other websites product Both A and B All of the above
Last Answer : search engines, social media, email, and other websites
Description : In a marketing meeting, you suggested that the company should put more emphasis on email marketing. What is the most compelling data statistic you should cite? A. It is a cheap marketing tool. ... than other marketing channels. C. People like emails. D. Email can be integrated into social media.
Last Answer : B. It generates more ROI than other marketing channels
Description : Businesses leverage digital channels such as _____ to connect with current and prospective customers. search engines, social media, email, and other websites product Both A and B All of the above
Description : Which step should a communicator take as the starting point? (a) Select the channels of communication (b) Set up feedback process (c) Specify the objectives of communication (d) Identify the tools of communication
Last Answer : (c) Specify the objectives of communication
Description : Distribution channels carry out the following functions except ___________________ 1. Physical distribution 2. Fixing the price 3. Matching the offer 4. Risk taking 5. None of these
Last Answer : Fixing the price
Description : The final stage in the development of an advertising campaign is 1. creating the advertising platform 2. developing the media plan 3. creating the advertising message 4. evaluating the effectiveness of advertising 5. none of these
Last Answer : evaluating the effectiveness of advertising
Description : SMS stands for 1. Social Media Service 2. Social Message Service 3. Short Message Service 4. Short Media Service
Last Answer : Short Message Service
Description : Truly effective communication: 1. Depends on using multiple channels 2. Depends on selecting the right method for each message and avoiding duplication, since everyone is overloaded with information 3. ... misunderstood 4. Can only be achieved by communication professional 5. a, b and c
Last Answer : 5. a, b and c
Description : Social media refers to the means of communication in virtual communities and networks. A. True B. False
Last Answer : A. True
Description : Which of the following is functions of social media for business? A. Are you participating in the conversation and sharing? B. Are you listening and monitoring what is being said about you? C. Both A and B D. None of the above
Last Answer : C. Both A and B
Description : Which of the following is functions of social media for business? * Are you participating in the conversation and sharing? Are you listening and monitoring what is being said about you? Both A and B None of the above
Last Answer : Both A and B
Description : Which of the following is functions of social media for business? A. participating in the conversation B. listening and monitoring C. participating in the sharing D. All of the abo
Last Answer : D. All of the abo
Description : Which amongst the following can be considered as a type of Mobile Marketing Click-to-Download Click-to-Call Click-to-Message All of the above
Last Answer : All of the above
Description : The technology used to distribute service requests to resources is referred to as_____________ a) load performing b) load scheduling c) load balancing d) all of the mentioned
Last Answer : load balancing
Description : The technology used to distribute service CSE-R17.BLOGSPOT.COM requests to resources is referred to as_____________ a) load performing b) load scheduling c) load balancing d) all of the mentioned
Description : Which social network is considered the most popular for social media marketing? A. Twitter B. Facebook C. Linkdin D. Whats App
Last Answer : B. Facebook
Description : Which social network is considered the most popular for social media marketing? * Twitter Facebook Linkdin Whats App
Last Answer : Facebook
Description : Which social network is considered the most popular for social media marketing? A. Facebook B. Twitter C. Linkdin D. Whats App
Last Answer : A. Facebook
Description : he limitations in using publicity -based public relations tools stem primarily from the fact that A)publicity is never properly managed by media personnel. B)media personnel consider only unfavourable ... is newsworthy. D)media personnel control the content and the timing of the communication.
Last Answer : D)media personnel control the content and the timing of the communication.
Description : What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems? a. Internet Marketing b. Direct Marketing c. Electronic Marketing d. Interactive Marketing
Last Answer : c. Electronic Marketing
Description : This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems A. Direct Marketing B. interactive marketing C. Electronic marketing D. internet marketing"
Last Answer : C. Electronic marketing
Description : This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems: * Direct Marketing interactive marketing Electronic marketing internet marketing
Last Answer : Electronic marketing
Description : This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems: A. Direct Marketing B. interactive marketing C. Electronic marketing D. internet marketing
Description : The process of translating thought into a symbolic form is known as _____________ 1. Encoding 2. Feedback 3. Noise 4. Decoding 5. The message channel
Last Answer : Encoding
Description : Nationally distributed consumer convenience products such as cigarettes are MOSt likely distributed through which of the following channels ? 1. Producers - Consumers 2. Producer - Agents - ... Retailers - Consumers 5. Producer - Industrial Distributor - Wholesalers - Retailers - Consumers
Last Answer : Producer - Wholesalers - Retailers - Consumers
Description : Customers who purchase encyclopedias from door-todoor salespeople are acquiring products through 1. the most efficient channel of distribution 2. the most common type of marketing channels 3. a direct-marketing channel 4. a business-to-business channel of distribution 5. none of thes
Last Answer : a direct-marketing channe
Description : Sales forecasting involves 1. Sales planning 2. Sales pricing 3. Distribution Channels 4. Consumer tastes 5. all of these
Last Answer : Consumer tastes
Description : The people and organizations who assists the flow of products and information to marketing channels are called _____________ 1. Merchants 2. Dealers 3. Both 1 and 2 4. Facilitating agents 5. none of these
Last Answer : Facilitating agents
Description : Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary, sometimes called a middleman 1. is always a wholesaler 2. links producers to other middlemen or the ultimate ... always sells products to retailers 4. does not take title to products 5. none of these
Last Answer : links producers to other middlemen or the ultimate users of the products
Description : The ______ goal of a business-to-business website involves gaining permission from a website visitor to engage in future dialogue by e-mail and other communications channels. * serve speak sell save
Last Answer : speak
Description : The ______ goal of a business-to-business website involves gaining permission from a website visitor to engage in future dialogue by e-mail and other communications channels. A. serve B. speak C. sell D. save E. sizzle F. None of the above. Ans: B
Last Answer : B. speak
Description : which goal of a business-to-business website involves gaining permission from a website visitor and other communications channels? A.serve B.speak C.sell D.save Answer: B
Last Answer : B.speak
Description : A set of tools used in marketing is _____________ 1. Direct marketing 2. Sales personal 3. Marketing mix 4. Market value 5. None of these
Last Answer : Marketing mix
Description : __________ falls under the A/B testing tools. a. Google Content Experiments b. Visual Website Optimizer c. Both (a) and (b) d. None of the above
Last Answer : c. Both (a) and (b)
Description : Which of the following are A/B Testing tools? A. Visual Website optimizer B. Google Content Experiments C. Optimizely D. All of the above
Last Answer : D. All of the above
Description : Which of the following statements is incorrect? A. You should leverage the 5W (+1H) technique to plan and design a dashboard. B. Google Data Studio, Kilpfolio, and Tableau are some tools ... your dashboards. D. Designing an effective dashboard (or report) is similar to developing a website.
Last Answer : C. You should provide usability-related (heuristics) recommendations without actual data in your dashboards
Description : In order to identify the users, web analytics tools need to report on? A. user sessions B. Unique users C. Page Views D. All of the above
Last Answer : A. user sessions
Description : Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword : "six sigma"? A. Alexa B. Google Trends C. Google Traker D. Word Tracker
Last Answer : D. Word Tracker
Description : Which capabilities are offered by Web Content Management Tools? a)Centralized version control b)Simplification through templates c)Integration with enterprise applications d)all Answer: d
Last Answer : d)all