Sales forecasting involves 1. Sales planning 2. Sales pricing 3. Distribution Channels 4. Consumer tastes 5. all of these

Sales forecasting involves
1. Sales planning
2. Sales pricing
3. Distribution Channels
4. Consumer tastes
5. all of these
by

1 Answer

Answer :

Consumer tastes
by

Related questions

Which one of the following statements relating to the differences between industrial and consumer marketing is FALSE? A)Distribution channels tend to be shorter for industrial products than for many consumer products B)The emphasis placed on the various promotion mix ingredients are often different for industrial and consumer products. C)The number of legal and economic constraints placed on pricing is roughly the same for industrial and consumer products.

Description : Which one of the following statements relating to the differences between industrial and consumer marketing is FALSE? A)Distribution channels tend to be shorter for industrial products than for ... and economic constraints placed on pricing is roughly the same for industrial and consumer products

Last Answer : C)The number of legal and economic constraints placed on pricing is roughly the same for industrial and consumer products

The functions of distribution channel do not include __ 1. Gathering and providing market information 2. Marketing research 3. Assisting the consumer in understanding and using the goods 4. Promoting the sales of goods 5. none of these

Description : The functions of distribution channel do not include __ 1. Gathering and providing market information 2. Marketing research 3. Assisting the consumer in understanding and using the goods 4. Promoting the sales of goods 5. none of these

Last Answer : Marketing research

____________ brands usually require a producer to become involved in distribution, promotion, and pricing decisions. 1. Retailer 2. Manufacturer 3. Own label 4. Wholesaler 5. none of these

Description : ____________ brands usually require a producer to become involved in distribution, promotion, and pricing decisions. 1. Retailer 2. Manufacturer 3. Own label 4. Wholesaler 5. none of these

Last Answer : Manufacturer

Temporarily pricing below the list price in order to increase short 'run sales is known as _______ ? 1. Promotional pricing 2. Segmentation pricing 3. Bundle pricing 4. Product line pricing 5. None of these

Description : Temporarily pricing below the list price in order to increase short 'run sales is known as _______ ? 1. Promotional pricing 2. Segmentation pricing 3. Bundle pricing 4. Product line pricing 5. None of these

Last Answer : Promotional pricing

By buying in large quantities and delivering to customers in smaller lots, a wholesaler may perform all of the following physical distributi9on activities except 1. inventory planning 2. transportation 3. materials handling 4. unit pricing 5. communication

Description : By buying in large quantities and delivering to customers in smaller lots, a wholesaler may perform all of the following physical distributi9on activities except 1. inventory planning 2. transportation 3. materials handling 4. unit pricing 5. communication

Last Answer : unit pricing

The ______ goal of a business-to-business website involves gaining permission from a website visitor to engage in future dialogue by e-mail and other communications channels. *  serve  speak  sell  save

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Last Answer :  speak

The ______ goal of a business-to-business website involves gaining permission from a website visitor to engage in future dialogue by e-mail and other communications channels. A. serve B. speak C. sell D. save E. sizzle F. None of the above. Ans: B

Description : The ______ goal of a business-to-business website involves gaining permission from a website visitor to engage in future dialogue by e-mail and other communications channels. A. serve B. speak C. sell D. save E. sizzle F. None of the above. Ans: B

Last Answer : B. speak

which goal of a business-to-business website involves gaining permission from a website visitor and other communications channels? A.serve B.speak C.sell D.save Answer: B

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Last Answer : B.speak

Nationally distributed consumer convenience products such as cigarettes are MOSt likely distributed through which of the following channels ? 1. Producers - Consumers 2. Producer - Agents - Wholesalers - Retailers - Consumers 3. Producer - Wholesalers - Consumers 4. Producer - Wholesalers - Retailers - Consumers 5. Producer - Industrial Distributor - Wholesalers - Retailers – Consumers

Description : Nationally distributed consumer convenience products such as cigarettes are MOSt likely distributed through which of the following channels ? 1. Producers - Consumers 2. Producer - Agents - ... Retailers - Consumers 5. Producer - Industrial Distributor - Wholesalers - Retailers - Consumers

Last Answer : Producer - Wholesalers - Retailers - Consumers

According to the text, cost tradeoffs enable firms to A)resolve pricing conflicts among competitors. B)minimise risk during the test marketing of new products. C)reduce costs of all distribution functions simultaneously. D)resolve pricing conflicts within marketing channels. E)combine resources for greatest cost -effectiveness.

Description : According to the text, cost tradeoffs enable firms to A)resolve pricing conflicts among competitors. B)minimise risk during the test marketing of new products. C)reduce costs of all ... . D)resolve pricing conflicts within marketing channels. E)combine resources for greatest cost-effectiveness.

Last Answer : E)combine resources for greatest cost-effectiveness.

The forecasting model that pools the opinions of a group of experts or managers is known as the……… (a) sales force composition model ; (b) jury of executive opinion model (c) consumer market survey model ; (d) management coefficients model

Description : The forecasting model that pools the opinions of a group of experts or managers is known as the……… (a) sales force composition model ; (b) jury of executive opinion model (c) consumer market survey model ; (d) management coefficients model

Last Answer : (b) jury of executive opinion model

Customers who purchase encyclopedias from door-todoor salespeople are acquiring products through 1. the most efficient channel of distribution 2. the most common type of marketing channels 3. a direct-marketing channel 4. a business-to-business channel of distribution 5. none of thes

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Last Answer : a direct-marketing channe

Distribution channels carry out the following functions except ___________________ 1. Physical distribution 2. Fixing the price 3. Matching the offer 4. Risk taking 5. None of these

Description : Distribution channels carry out the following functions except ___________________ 1. Physical distribution 2. Fixing the price 3. Matching the offer 4. Risk taking 5. None of these

Last Answer : Fixing the price

________ goal of a business-to-business website involves an interactive dialogue with a virtual sales person.  A. Sell  B.Sizzle  C.Serve  D.None of the above

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Last Answer : A. Sell

What is the overall goal of relationship marketing ? 1. Encourage utilization of products over the lifespan of the consumer 2. Increase sales of new products 3. Improve profitability 4. Developing strategic partnerships with valued customers 5. All the above

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Last Answer : Developing strategic partnerships with valued customers

A limitation of sales promotion is that excessive sales promotion efforts directed at price reductions can lead to 1. stronger consumer demand for information provided through advertising 2. a decline in the brand's image 3. a decline in the organization's image 4. increased costs of promotion 5. none of thes

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Last Answer : a decline in the brand's image

In establishing sales promotion objectives, a marketer should always 1. concentrate on activities that increase consumer demand 2. focus on consumers 3. be defensive in the method used 4. align objectives with the organization's overall objectives 5. none of these

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Last Answer : align objectives with the organization's overall objectives

A consumer contest is an example of 1. personal selling 2. sales promotion 3. advertising 4. indirect selling 5. public relations

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Last Answer : sales promotion

By buying in large quantities and delivering to customers in smaller lots, a wholesaler may perform all of the following physical distribution activities except A)inventory planning. B)transportation. C)materials handling. D)unit pricing. E)communication.

Description : By buying in large quantities and delivering to customers in smaller lots, a wholesaler may perform all of the following physical distribution activities except A)inventory planning. B)transportation. C)materials handling. D)unit pricing. E)communication.

Last Answer : D)unit pricing.

The main reason a manufacturer may try to prohibit intermediaries from selling its products outside designated sales territories is to 1. tighten its control over distribution of its products 2. discourage competition from other manufacturers 3. incorporate selective distribution 4. contain costs 5. none of these

Description : The main reason a manufacturer may try to prohibit intermediaries from selling its products outside designated sales territories is to 1. tighten its control over distribution of its products 2. ... other manufacturers 3. incorporate selective distribution 4. contain costs 5. none of these

Last Answer : tighten its control over distribution of its products

During the growth stage of the product life cycle, the marketer should 1. fortify the product position 2. move to exclusive distribution 3. raise the price 4. increase promotion as a percentage of sales 5. none of these

Description : During the growth stage of the product life cycle, the marketer should 1. fortify the product position 2. move to exclusive distribution 3. raise the price 4. increase promotion as a percentage of sales 5. none of these

Last Answer : fortify the product position

The use of a pull policy may required heavy expenditures for 1. advertising and sales promotion 2. public relations and distribution 3. personal selling and public relations 4. distribution and advertising 5. none of these

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Why are marketers interested in the level of disposable income ? 1. it accurately represents future buying power 2. it increases current buying power 3. it is what is left after taxes to buy luxuries with 4. it is a ready source of buying power 5. it is essential for forecasting future business trends

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Last Answer : it is a ready source of buying power

The main reason for establishing sales territories to 1. secure optimum market coverage 2. reduce selling expenses 3. facilitate planning and control of selling operations 4. improve sales force performance and morale 5. none of these

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Before contacting acceptable prospects, a salesperson for an industrial cleaning equipment, company analyzes, information about the prospects' product needs, feelings about brands, and personal characteristics. This process is called 1. prospecting 2. preparing 3. approaching the customer 4. sales training 5. sales planning

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Compared with distribution for consumer product marketing mixes, the distribution ingredient in business to business marketing differs in all of the following respects EXCEPT:A)types of channels used tend to be shorter. B)other kinds of middlemen are available. C)transportation policies differ. D)value is added to the product. E)direct channels are used widely.

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Last Answer : D)value is added to the product.

In order to achieve 100% accessibility, a team must: a. none of these. b. have at least two products in the same segment. c. have a combined sales budget of $4.0 million. d. create awareness in the previous year. e. spend $4 million on distribution channels.

Description : In order to achieve 100% accessibility, a team must: a. none of these. b. have at least two products in the same segment. c. have a combined sales budget of $4.0 million. d. create awareness in the previous year. e. spend $4 million on distribution channels.

Last Answer : b. have at least two products in the same segment.

The channel that includes both a manufacturers' agent and an industrial distributor may be appropriate under which of the following circumstances? A)When the firm wants specialised personnel to follow up the work of the sales force B)When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force C)When only one or two channels of distribution are available for products D)When the sales force is large and the marketer is thinking of cutting it down E)When customers are highly concentrated in one geographic area

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Last Answer : B)When the marketer wishes to enter a new geographic market but does not wish to expand the existing sales force

Market information means are_______ A. Knowledge of B.Knowledge of customer’s tastes  C.Knowledge of industries  D.Knowledge of industries

Description : Market information means are_______ A. Knowledge of peers B.Knowledge of customer’s tastes  C.Knowledge of industries  D.Knowledge of industries

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pricing strategy aimed at paying current or past due bills is 1. Survival pricing 2. Brand pricing 3. Status quo pricing 4. Due bill pricing 5. None of these

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In market skimming pricing strategy 1. Initially price is lower and then it is increased 2. Initial price is high and is maintained high 3. Initial price is low and is maintained low 4. Initial price is higher and then it is reduced 5. None of these

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Last Answer : Initial price is higher and then it is reduced

Aggressive pricing is typical during the ________ stage of the product life cycle. 1. decline 2. growth 3. introduction 4. plateau 5. stabilization

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Last Answer : growth

__________ includes practices such as overstating the product's features or performance, luring the cutomer to the store for a bargain that is out of stock, or running rigged contests. 1. Deceptive promotion 2. Deceptive packaging 3. Deceptive pricing 4. Deceptive cost structure 5. none of these

Description : __________ includes practices such as overstating the product's features or performance, luring the cutomer to the store for a bargain that is out of stock, or running rigged contests. 1. Deceptive ... 2. Deceptive packaging 3. Deceptive pricing 4. Deceptive cost structure 5. none of these

Last Answer : Deceptive promotion

Order processing A)is the receipt and transmission of sales order information. B)is the second stage in a physical distribution system. C)involves four main tasks. D)is the same as order handling. E)is characterised by electronic processing.

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Last Answer : A)is the receipt and transmission of sales order information.

Which of these is not an example of offline integration with mobile? 1. Missed call marketing 2. Real time pricing 3. Instant return 4. Hotspot marketing-Bluetooth/Wi-Fi

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How can LinkedIn serve the company aside from social network marketing?  Job openings can easily be dispersed to qualified candidates on LinkedIn  Company pictures can be posted to the profile  Negative press about the competition can be easily spread  Pricing lists can be posted

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Last Answer :  Job openings can easily be dispersed to qualified candidates on LinkedIn

Which of the following is not one of the five parts to the Situation Analysis: a. Perceptual Map. b. Demand Analysis. c. Capacity Analysis. d. Consumer Report. e. Forecasting Analysis.

Description : Which of the following is not one of the five parts to the Situation Analysis: a. Perceptual Map. b. Demand Analysis. c. Capacity Analysis. d. Consumer Report. e. Forecasting Analysis.

Last Answer : e. Forecasting Analysis.

The people and organizations who assists the flow of products and information to marketing channels are called _____________ 1. Merchants 2. Dealers 3. Both 1 and 2 4. Facilitating agents 5. none of these

Description : The people and organizations who assists the flow of products and information to marketing channels are called _____________ 1. Merchants 2. Dealers 3. Both 1 and 2 4. Facilitating agents 5. none of these

Last Answer : Facilitating agents

Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary, sometimes called a middleman 1. is always a wholesaler 2. links producers to other middlemen or the ultimate users of the products 3. always sells products to retailers 4. does not take title to products 5. none of these

Description : Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary, sometimes called a middleman 1. is always a wholesaler 2. links producers to other middlemen or the ultimate ... always sells products to retailers 4. does not take title to products 5. none of these

Last Answer : links producers to other middlemen or the ultimate users of the products

From HR perspective, the project manager's responsibility in the planning role includes: 1. Hiring the team 2. Developing work schedules3. Forecasting 4. Feedback sessions 5. Both b and c

Description : From HR perspective, the project manager's responsibility in the planning role includes: 1. Hiring the team  2. Developing work schedules 3. Forecasting  4. Feedback sessions  5. Both b and c

Last Answer : 5. Both b and c

_______ takes place when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties. A. Marketing management B. Forecasting C. Segmentation D. Targeting E. Distribution

Description : _______ takes place when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties. A. Marketing management B. Forecasting C. Segmentation D. Targeting E. Distribution

Last Answer : A. Marketing management

Which of the following is an application of NN (Neural Network)? a) Sales forecasting b) Data validation c) Risk management d) All of the mentioned

Description : Which of the following is an application of NN (Neural Network)? a) Sales forecasting b) Data validation c) Risk management d) All of the mentioned

Last Answer : d) All of the mentioned

Gantt charts are used for streamlining the (A) Inventory control (B) Production schedule (C) Sales forecasting (D) Quality control

Description : Gantt charts are used for streamlining the (A) Inventory control (B) Production schedule (C) Sales forecasting (D) Quality control

Last Answer : (B) Production schedule

Which of the following is an application of NN (Neural Network)? a) Sales forecasting b) Data validation c) Risk management d) All of the mentioned

Description : Which of the following is an application of NN (Neural Network)? a) Sales forecasting b) Data validation c) Risk management d) All of the mentioned

Last Answer : d) All of the mentioned

In forecasting, it is not likely that you will take half of the sales unless a. the product positioning is ideal. b. the product meets the top 2 buying criteria and the price is low. c. the positioning, age and MTBF are superior. d. the price is at the low end of the range and the positioning, age and MTBF are superior.

Description : In forecasting, it is not likely that you will take half of the sales unless a. the product positioning is ideal. b. the product meets the top 2 buying criteria and the price is low. c. the positioning ... d. the price is at the low end of the range and the positioning, age and MTBF are superior.

Last Answer : d. the price is at the low end of the range and the positioning, age and MTBF are superior.

Which sales forecasting technique would generally be most suitable for estimating the sales of a new product? A)Executive judgment B)Customer surveys C)Time series analysis D)Market tests E)Regression methods

Description : Which sales forecasting technique would generally be most suitable for estimating the sales of a new product? A)Executive judgment B)Customer surveys C)Time series analysis D)Market tests E)Regression methods

Last Answer : D)Market tests

The forecasting method that uses the firm's historical sales data in an attempt to find patterns in the firm's sales volume over time is A)the regression method. B)customer forecasting. C)a market test. D)sales -force forecasting. E)time series analysis.

Description : The forecasting method that uses the firm's historical sales data in an attempt to find patterns in the firm's sales volume over time is A)the regression method. B)customer forecasting. C)a market test. D)sales -force forecasting. E)time series analysis..

Last Answer : E)time series analysis..

While developing a company sales forecast, a marketer discovered a pattern in sales volume over the past ten years. Which sales forecasting technique was employed? A)surveys B)executive judgement C)time series analysis D)correlation methods

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Last Answer : C)time series analysis

The sales forecasting method that consists of making a product available to buyers in one or more locations and measuring purchases is A)a market test. B)the regression analysis. C)trend analysis. D)a survey. E)the Delphi technique.

Description : The sales forecasting method that consists of making a product available to buyers in one or more locations and measuring purchases is A)a market test. B)the regression analysis. C)trend analysis. D)a survey. E)the Delphi technique.

Last Answer : A)a market test.