The ______ goal of a business-to-business website involves gaining
permission from a website visitor to engage in future dialogue by e-mail
and other communications channels.
A. serve
B. speak
C. sell
D. save
E. sizzle
F. None of the above.
Ans: B

1 Answer

Answer :

B. speak

Related questions

Description : The ______ goal of a business-to-business website involves gaining permission from a website visitor to engage in future dialogue by e-mail and other communications channels. *  serve  speak  sell  save

Last Answer :  speak

Description : which goal of a business-to-business website involves gaining permission from a website visitor and other communications channels? A.serve B.speak C.sell D.save Answer: B

Last Answer : B.speak

Description : The ______ goal of a business-to-business website involves an interactive dialogue with a virtual salesperson. A. sell B. sizzle C. speak D. save E. serve F. None of the above. Ans: A

Last Answer : A. sel

Description : The ______ goal of a business-to-business website involves an interactive dialogue with a virtual salesperson. *  sell  sizzle  speak  save

Last Answer :  sell

Description : which goal of a business-to-business website involves an interactive dialogue with a virtual salesperson? *  sizzle  sell  speak  save

Last Answer :  sell

Description : which goal of a business-to-business website involves an interactive dialogue with a virtual salesperson? A.sizzle B.sell C.speak D.save Answer: B

Last Answer : B.sell

Description : ________ goal of a business-to-business website involves an interactive dialogue with a virtual sales person.  A. Sell  B.Sizzle  C.Serve  D.None of the above

Last Answer : A. Sell

Description : ______ is an example of business-to-business services offered by Google where revenue is generated through the application running as part of a customer's website. A. Google Search application providing ... Google AdWords pay per click sponsored link advertising E. None of the above. Ans: A

Last Answer : A. Google Search application providing online website search services for

Description : ______ is an example of business-to-business services offered by Google which gains advertising revenue through hosted videos. A. Google AdWords pay per click sponsored link advertising B. Google Apps ... providing online website services for website owners E. None of the above. Ans: C

Last Answer : C. YouTube Brand Channel

Description : Business-to-business (B2B) e-commerce involves commercial transactions between an organization and other organizations (interorganizational marketing). A. True B. False Ans: A

Last Answer : A. True

Description : A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. A. content referencing the needs of ... options appealing to different members of the audience E. None of the above. Ans: B

Last Answer : B. questions on a form inquiring about the status of the business in the purchase decision process

Description : Delivering different messages to members of a business decisionmaking unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. A. different feature stories appealing to ... the business in the purchase decision process E. None of the above. Ans: C

Last Answer : C. different navigation options appealing to different members of the audience

Description : A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called:  Search Marketing  Internet Advertising  Permission-based E-Mail marketing  Social Web Marketing

Last Answer :  Permission-based E-Mail marketing

Description : The best way to promote a business with social media is A. To advertise your company, services, and products B. To collect as many contacts as possible C. Offer a lot of helpful and free information D. Invite potential clients to visit your website Ans: C

Last Answer : C. Offer a lot of helpful and free information

Description : Sales forecasting involves 1. Sales planning 2. Sales pricing 3. Distribution Channels 4. Consumer tastes 5. all of these

Last Answer : Consumer tastes

Description : In a market where there are transactional relationships where technology will not feature in the development of these relationships, this is known as a ______ relationship. A. Low Tech, High Touch, Personal B. ... Touch, Personal D. High Tech/Low Touch, Automated E. None of the above. Ans: B

Last Answer : B. Low Tech, High Touch Transactional

Description : In a market where companies build close connective relationships where Internet technology will not feature strongly in the development of these relationships, this is known as a ______ relationship. A. Low Tech, High ... Automated D. High Tech/Low Touch, Personal E. None of the above. Ans: A

Last Answer : A. Low Tech, High Touch, Personal

Description : Most specifically, marketing strategy : 1. Is concerned with key dicissions requried to reach an objective 2. Encompasses selecting and analysing a target market and creating and maintaining an ... 4. Involves determining the direction and objectives of marketing management 5. None of these

Last Answer : Encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix

Description : Considering non-personal communication channels, magazines, direct mail and newspapers are considered as *  online media  print media  broadcast media  display media

Last Answer :  print media

Description : Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as A. online media B. print media C. broadcast media D. display media

Last Answer : B. print media

Description : Considering non-personal communication channels, magazines, direct mail and newspapers are considered as A.online media B.print media C.broadcast media D.display media Answer :B

Last Answer : B.print media

Description : What are "any request for a file from a Web server“ in web analytics?  Hits  Sessions  Page views  Visitor

Last Answer : Hits

Description : Keyword scope" is associate with which type of scope in Web analytics?  Session scope  Visitor scope  Page Scope  None of the above

Last Answer :  Page Scope

Description : The rise of ___________ has led marketing to evolve away from a hierarchical one-sided mass communication model towards more participatory technologies (e.g. social channels and online communities). 1. Website 2. Social media 3. Web platform 4. Mobile App

Last Answer : Social media

Description : What is a great way to improve your website's stickiness , which is keeping someone on your website and encouraging them to come back? A. Make your website interactive with things to do such as quizzes ... the contact information D. Pack a lot of graphics, photos, and text onto each page Ans: A

Last Answer : A. Make your website interactive with things to do such as quizzes, downloads,

Description : . The best way to increase the possibility of website visitors following through on contacting you is A. Offer a 1-800-# B. Tell them to call you today C. Offer a freebie “take away” with your contact information D. Offer testimonials Ans: B

Last Answer : B. Tell them to call you today

Description : What is the best way to make money “while you sleep”? A. By dreaming up good marketing ideas B. Selling stuff on eBay C. Having products on your website D. Having a spouse who works the night shift Ans: C

Last Answer : C. Having products on your website

Description : On page search engine optimization refers to A. Programming keywords into a website B. Evaluating each page of a website for design C. The number of links coming into your website D. The number of search engine sites a website is submitted to Ans: A

Last Answer : A. Programming keywords into a website

Description : Of the following website functions, which is the most important? A. Having free reports, downloads, etc B. Describing the services your company provides C. Capturing email addresses of visitors D. Having contact information on every page Ans: C

Last Answer : C. Capturing email addresses of visitors

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e ... known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Last Answer : C. Interactive Marketing

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer ... is known as: *  Direct Marketing  Electronic marketing  Interactive Marketing  Indirect Marketing

Last Answer :  Interactive Marketing

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e ... known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Last Answer : C. Interactive Marketing

Description : ______ is an example of business-to-business services offered by Google where revenue is generated through the application running as part of a customer's website. *  Google Search ... Business Application Suite  YouTube Brand Channel  Google AdWords pay per click sponsored link advertising

Last Answer :  Google Search application providing online website search services for website owners

Description : ______ is an example of business-to-business services offered by Google which gains advertising revenue through hosted videos. *  Google AdWords pay per click sponsored link advertising  ...  YouTube Brand Channel  Google Search application providing online website services for website owners

Last Answer :  YouTube Brand Channe

Description : Develop a dialogue between a subject teacher and a student asking for permission to leave early due to illness. (8-10 dialogues) 

Last Answer : Ans: Student : Good morning madam. Teacher : Good morning Anuja. Student : Madam, I want to go early today. Teacher : Why? What is the problem? Student : Madam, I am not feeling well. ... you very much. Teacher: You are welcome. And consult a doctor. Take care. Student: Thank you madam.

Description : Business-to-business (B2B) e-commerce involves commercial transactions between an organization and other organizations (inter-organizational marketing). *  True  False

Last Answer :  True

Description : To effectively monitor changes in the marketing environment, marketers must engage in : 1. use of the marketing concept 2. environmental scanning and analysis 3. Information collection 4. Marketing research 5. Environmental Management

Last Answer : environmental scanning and analysis

Description : ___________ is the set of practices that enables organizations to communicate and engage interactively with their audiences through any mobile device or network. 1. Mobile marketing 2. Social web marketing 3. Internet marketing 4. Social media marketing

Last Answer : Mobile marketing

Description : As end users engage with their email client they often apply their own 'relevance filter' to incoming messages. Which one of the following can be considered as the first filter for end users with incoming messages? Mark one answer: Subject line field From field To field Attachment

Last Answer : From field

Description : Is content marketing the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action.  True  FALSE

Last Answer :  True

Description : Which of the following is NOT an advantage of Social Media Marketing  Brand Awareness  Customer Satisfaction  Cost Ineffectiveness  Gaining Market Insights

Last Answer :  Cost Ineffectiveness

Description : Customers who purchase encyclopedias from door-todoor salespeople are acquiring products through 1. the most efficient channel of distribution 2. the most common type of marketing channels 3. a direct-marketing channel 4. a business-to-business channel of distribution 5. none of thes

Last Answer : a direct-marketing channe

Description : Marketing activities conducted by individuals and organizations to achieve some goal other than ordinary business goals such as profit is : 1. non business marketing 2. organization marketing 3. individual marketing 4. enterprise marketing 5. none of these

Last Answer : individual marketing

Description : Business-to business eCommerce involves commercial transactions between other organizations and organizations. A.True B.False C. May be D. May not be Answer: A

Last Answer : A.True

Description : Duck Duck Go, Baidu, Wolfram Alpha are examples of  Website Optimisaton Software  Campaign Management Software  E-mail Marketing Software  Search Engines

Last Answer :  Search Engines

Description : Which step in developing new products involves determining whether the product idea is compatible with company objectives, needs, and resources on a general level ? 1. Product Development 2. Screening 3. Idea Generation 4. Business Analysis 5. None of these

Last Answer : Screening

Description : A dialogue between a human-being and a computer programme that occurs simultaneously in various forms is described as: (A) man-machine speak (B) binary chat (C) digital talk (D) interactivity

Last Answer : Answer: D In computers, interactivity is the dialog that occurs between a human being (or po ssibly another live creature) and a computer program. (Programs that run without immediate user ... are also interactive, but in a more constrained way (offering fewer options for user interaction).

Description : What of the following is production related procurement? A. Office supplies. B. Raw materials. C. Information systems. D. Furniture. E. None of the above. Ans: B

Last Answer : B. Raw materials.

Description : One aim of e-procurement is to increase savings by bulk buying of items: A. of the right quantity. B. from the right source. C. of the right quality. D. at the right priceE. None of the above. Ans: A

Last Answer : A. of the right quantity