Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary, sometimes called a middleman 1. is always a wholesaler 2. links producers to other middlemen or the ultimate users of the products 3. always sells products to retailers 4. does not take title to products 5. none of these

Most, but not all, marketing channels have marketing
intermediaries. A marketing intermediary, sometimes
called a middleman
1. is always a wholesaler
2. links producers to other middlemen or the ultimate
users of the products
3. always sells products to retailers
4. does not take title to products
5. none of these
by

1 Answer

Answer :

links producers to other middlemen or the ultimate
users of the products
by

Related questions

Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary, sometimes called a middleman, A)is always a wholesaler. B)links producers to other middlemen or the ultimate users of the products. C)always sells products to retailers. D)does not take title to products.

Description : Most, but not all, marketing channels have marketing intermediaries. A marketing intermediary, sometimes called a middleman, A)is always a wholesaler. B)links producers to other middlemen or the ultimate users of the products. C)always sells products to retailers. D)does not take title to products.

Last Answer : B)links producers to other middlemen or the ultimate users of the products.

A channel of distribution is a group of individuals and organizations that 1. directs the flow of products from producers to customers 2. links producers to other marketing intermediaries 3. takes title to products and resells them 4. manages transportation and warehousing functions 5. none of these

Description : A channel of distribution is a group of individuals and organizations that 1. directs the flow of products from producers to customers 2. links producers to other marketing intermediaries 3. ... to products and resells them 4. manages transportation and warehousing functions 5. none of these

Last Answer : directs the flow of products from producers to customers

A merchant wholesaler 1. takes title and assumes risk and is generally involved in buying and reselling products 2. takes title and possession of goods and sells only to retailers 3. does not take title and possession of goods but may facilitate 4. deals exclusively with industrial products 5. none of these

Description : A merchant wholesaler 1. takes title and assumes risk and is generally involved in buying and reselling products 2. takes title and possession of goods and sells only to retailers 3. does ... of goods but may facilitate 4. deals exclusively with industrial products 5. none of these

Last Answer : takes title and assumes risk and is generally involved in buying and reselling products

A channel of distribution is a group of individuals and organisations that A)directs the flow of products from producers to customers. B)links producers to other marketing intermediaries. C)takes title to products and resells them. D)manages transportation and warehousing functions.

Description : A channel of distribution is a group of individuals and organisations that A)directs the flow of products from producers to customers. B)links producers to other marketing intermediaries. C)takes title to products and resells them. D)manages transportation and warehousing functions.

Last Answer : A)directs the flow of products from producers to customers.

A merchant wholesaler A)takes title and assumes risk and is generally involved in buying and reselling products. B)takes title and possession of goods and sells only to retailers. C)does not take title and possession of goods but may facilitate exchange between any two parties. D)deals exclusively with industrial products.

Description : A merchant wholesaler A)takes title and assumes risk and is generally involved in buying and reselling products. B)takes title and possession of goods and sells only to retailers. C)does ... of goods but may facilitate exchange between any two parties. D)deals exclusively with industrial products.

Last Answer : A)takes title and assumes risk and is generally involved in buying and reselling products.

The person or firm that buys large quantity of goods from various producers or vendors, warehouses them, and resells to retailers is called 1. Industrial distributor 2. Production agent 3. Wholesaler 4. Manufacturer's agent 5. Producer

Description : The person or firm that buys large quantity of goods from various producers or vendors, warehouses them, and resells to retailers is called 1. Industrial distributor 2. Production agent 3. Wholesaler 4. Manufacturer's agent 5. Producer

Last Answer : Wholesaler

Nationally distributed consumer convenience products such as cigarettes are MOSt likely distributed through which of the following channels ? 1. Producers - Consumers 2. Producer - Agents - Wholesalers - Retailers - Consumers 3. Producer - Wholesalers - Consumers 4. Producer - Wholesalers - Retailers - Consumers 5. Producer - Industrial Distributor - Wholesalers - Retailers – Consumers

Description : Nationally distributed consumer convenience products such as cigarettes are MOSt likely distributed through which of the following channels ? 1. Producers - Consumers 2. Producer - Agents - ... Retailers - Consumers 5. Producer - Industrial Distributor - Wholesalers - Retailers - Consumers

Last Answer : Producer - Wholesalers - Retailers - Consumers

When Sally buys Vortex using a channel with only one intermediary, that intermediary is classified as a A)retailer. B)wholesaler. C)broker. D)functional middleman. E)producer.

Description : When Sally buys Vortex using a channel with only one intermediary, that intermediary is classified as a A)retailer. B)wholesaler. C)broker. D)functional middleman. E)producer.

Last Answer : A)retailer.

The primary purpose of a broker is to1. take title to a producer's goods before selling them to retailers or consumers 2. sell directly to the final consumer 3. supply products in the food industry by developing permanent, trusting relationships with buyers 4. sell delivery to producers 5. bring buyers and sellers together

Description : The primary purpose of a broker is to 1. take title to a producer's goods before selling them to retailers or consumers 2. sell directly to the final consumer 3. supply products in ... , trusting relationships with buyers 4. sell delivery to producers 5. bring buyers and sellers together

Last Answer : bring buyers and sellers together

An intermediary between the producer and consumer is called 1. Middlemen 2. Agent 3. Broker 4. All of the above 5. None of these

Description : An intermediary between the producer and consumer is called 1. Middlemen 2. Agent 3. Broker 4. All of the above 5. None of these

Last Answer : Middlemen

A manufacturer owned middleman that sells products and provides support services for the manufacturer's sales force is called a sales ___________ 1. branch 2. office 3. manager 4. broker 5. agent

Description : A manufacturer owned middleman that sells products and provides support services for the manufacturer's sales force is called a sales ___________ 1. branch 2. office 3. manager 4. broker 5. agent

Last Answer : branch

A(n) __________ is an independent business that sells complementary products of several producers in assigned territories and is compensated through commissions. A)industrial distributor B)production agent C)wholesaler D)manufacturers' agent E)producer

Description : A(n) __________ is an independent business that sells complementary products of several producers in assigned territories and is compensated through commissions. A)industrial distributor B)production agent C)wholesaler D)manufacturers' agent E)producer

Last Answer : D)manufacturers' agent

Sally McRae is to establish her own fashion wholesaling firm. Because of the risks involved in the rapid obsolescence of high -fashion items, she does not want to establish an organisation in which she has title to the garments. She has ruled out which of the following types of wholesale establishments? A)Merchant wholesaler B)Agent C)Broker D)Functional middleman

Description : Sally McRae is to establish her own fashion wholesaling firm. Because of the risks involved in the rapid obsolescence of high -fashion items, she does not want to establish an ... the following types of wholesale establishments? A)Merchant wholesaler B)Agent C)Broker D)Functional middleman

Last Answer : A)Merchant wholesaler

Which of the following is NOT one of the basic types of franchising arrangements? A)A producer franchising a number of stores to sell a particular brand of product. B)A wholesaler franchising a number of producers. C)A producer franchising a number of wholesalers to sell to retailers. D)The franchising of brand names, techniques, procedures, or services.

Description : Which of the following is NOT one of the basic types of franchising arrangements? A)A producer franchising a number of stores to sell a particular brand of product. B)A wholesaler franchising ... wholesalers to sell to retailers. D)The franchising of brand names, techniques, procedures, or services.

Last Answer : B)A wholesaler franchising a number of producers.

From a retailer's point of view, the MOST basic advantage of using a wholesaler is that the wholesaler 1. extends credit to the retailer 2. provides storage facilities to the retailer 3. can perform physical distribution activities more efficiently than the retailer 4. takes ownership of goods for the retailer 5. none of these

Description : From a retailer's point of view, the MOST basic advantage of using a wholesaler is that the wholesaler 1. extends credit to the retailer 2. provides storage facilities to the retailer 3. can ... more efficiently than the retailer 4. takes ownership of goods for the retailer 5. none of these

Last Answer : can perform physical distribution activities more efficiently than the retailer

From the economic system’s point of view, the role of marketing intermediaries is to transform: A. raw products into finished products. B. consumer needs into producer needs. C. consumer needs and wants into product desires. D. assortments of products made by producers into the assortments wanted by consumers.

Description : From the economic system's point of view, the role of marketing intermediaries is to transform: A. raw products into finished products. B. consumer needs into producer needs. C. ... product desires. D. assortments of products made by producers into the assortments wanted by consumers.

Last Answer : D. assortments of products made by producers into the assortments wanted by consumers.

The amount of profit a channel member expects depends on A)the amount of discounts for large orders provided by the producers. B)the number of support activities provided by the producers. C)what the intermediary could make if it were handling a competing product instead. D)the number of distribution channels involved.

Description : The amount of profit a channel member expects depends on A)the amount of discounts for large orders provided by the producers. B)the number of support activities provided by the producers. C) ... make if it were handling a competing product instead. D)the number of distribution channels involved.

Last Answer : C)what the intermediary could make if it were handling a competing product instead.

The primary purpose of a broker is to A)take title to a producer's goods before selling them to retailers or consumers. B)sell directly to the final consumer. C)supply products in the food industry by developing permanent, trusting relationships with buyers. D)sell directly to producers. E)bring buyers and sellers together.

Description : The primary purpose of a broker is to A)take title to a producer's goods before selling them to retailers or consumers. B)sell directly to the final consumer. C)supply products in ... permanent, trusting relationships with buyers. D)sell directly to producers. E)bring buyers and sellers together.

Last Answer : E)bring buyers and sellers together.

Which among the following is / are user / users of the outcome of the Marketing Research ?A.Consumers B.BusinessFirms C. Government D. Producers 1. Only A 2. Only A & B 3. A, B & D 4. All the above 5. None of these

Description : Which among the following is / are user / users of the outcome of the Marketing Research ? A.Consumers B.BusinessFirms C. Government D. Producers 1. Only A 2. Only A & B 3. A, B & D 4. All the above 5. None of these

Last Answer : All the above

Compared with distribution for consumer product marketing mixes, the distribution ingredient in business to business marketing differs in all of the following respects EXCEPT:A)types of channels used tend to be shorter. B)other kinds of middlemen are available. C)transportation policies differ. D)value is added to the product. E)direct channels are used widely.

Description : Compared with distribution for consumer product marketing mixes, the distribution ingredient in business to business marketing differs in all of the following respects EXCEPT:A)types of channels used tend to be ... policies differ. D)value is added to the product. E)direct channels are used widely.

Last Answer : D)value is added to the product.

Relationships among channel members, i.e., producers, wholesalers and retailers, are usually 1. short-term commitments 2. long-term commitments 3. expensive resource commitments4. only minor commitments 5. none of these

Description : Relationships among channel members, i.e., producers, wholesalers and retailers, are usually 1. short-term commitments 2. long-term commitments 3. expensive resource commitments 4. only minor commitments 5. none of these

Last Answer : long-term commitments

Which type of wholesaler not only provides transportation and delivers products to retailers, but also provides the service of placing products on retailers' shelves? A)Truck wholesaler B)Cash -and -carry wholesaler C)Rack jobber D)Drop shipper E)Mai l -order wholesaler

Description : Which type of wholesaler not only provides transportation and delivers products to retailers, but also provides the service of placing products on retailers' shelves? A)Truck wholesaler B)Cash -and -carry wholesaler C)Rack jobber D)Drop shipper E)Mai l -order wholesaler

Last Answer : C)Rack jobber

Intermediaries sponsor their own brands because ________. A. private-label brands sell at higher volumes B. private-label brands are recognizable to the consumer as being widely available from many different retailers C. private-label brands are always of better quality than national brands D. private-label brands can be sold at lower prices yet generate a higher profit margin because of their lower cost structure

Description : Intermediaries sponsor their own brands because ________. A. private-label brands sell at higher volumes B. private-label brands are recognizable to the consumer as being widely available from many ... sold at lower prices yet generate a higher profit margin because of their lower cost structure

Last Answer : D. private-label brands can be sold at lower prices yet generate a higher profit margin because of their lower cost structure

The main reason a manufacturer may try to prohibit intermediaries from selling its products outside designated sales territories is to 1. tighten its control over distribution of its products 2. discourage competition from other manufacturers 3. incorporate selective distribution 4. contain costs 5. none of these

Description : The main reason a manufacturer may try to prohibit intermediaries from selling its products outside designated sales territories is to 1. tighten its control over distribution of its products 2. ... other manufacturers 3. incorporate selective distribution 4. contain costs 5. none of these

Last Answer : tighten its control over distribution of its products

Wholesaling is best defined as 1. all transactions in which products are bought for resale, for making other products, or for general business operations 2. all transactions made at retail outlets only 3. all transactions in which purchases are for production of other goods only 4. all marketing activities necessary to expedite exchanges to ultimate consumers 5. none of these

Description : Wholesaling is best defined as 1. all transactions in which products are bought for resale, for making other products, or for general business operations 2. all transactions made at retail ... 4. all marketing activities necessary to expedite exchanges to ultimate consumers 5. none of these

Last Answer : all transactions in which products are bought for resale, for making other products, or for general business operations

……………………….. is the last channel of the distribution chain of Business middlemen a. Wholesaler b. Agent c. Retailer d. Customer

Description : ……………………….. is the last channel of the distribution chain of Business middlemen a. Wholesaler b. Agent c. Retailer d. Customer

Last Answer : c. Retailer

A manufacturer -owned middleman that sells products and provides support services for the manufacturer's sales force is called a sales A)branch. B)office. C)manager. D)broker. E)agent.

Description : A manufacturer -owned middleman that sells products and provides support services for the manufacturer's sales force is called a sales A)branch. B)office. C)manager. D)broker. E)agent.

Last Answer : A)branch

A ______________ is a set of interdependent organizations involved in the process of making a product or service available for use of consumption by the consumer or business user. A. retailer B. wholesaler C. distribution channel D. middleman

Description : A ______________ is a set of interdependent organizations involved in the process of making a product or service available for use of consumption by the consumer or business user. A. retailer B. wholesaler C. distribution channel D. middleman

Last Answer : C. distribution channel

Which of the following is a full -service merchant wholesaler? A)Cash -and -carry wholesaler B)Limited -line wholesaler C)Drop shipper D)Mail -order wholesaler E)Functional middleman

Description : Which of the following is a full -service merchant wholesaler? A)Cash -and -carry wholesaler B)Limited -line wholesaler C)Drop shipper D)Mail -order wholesaler E)Functional middleman

Last Answer : B)Limited -line wholesaler

The marketing channel of producer to retailer to consumer is MOST likely to be used by producers of which of the following products ? 1. Chewing gum 2. Tobacco 3. Cars 4. Hardware 5. Cream crackers

Description : The marketing channel of producer to retailer to consumer is MOST likely to be used by producers of which of the following products ? 1. Chewing gum 2. Tobacco 3. Cars 4. Hardware 5. Cream crackers

Last Answer : Cars

By using a wholesaler, Inversoft Ltd. has a distinct advantage because the specialised services performed by the wholesaler allow the firm to: A)focus on developing and manufacturing products that match consumers' needs and wants. B)focus on increasing production capacity and efficiency C)reduce manufacturing costs to retailers and provide quality merchandise to consumers.

Description : By using a wholesaler, Inversoft Ltd. has a distinct advantage because the specialised services performed by the wholesaler allow the firm to: A)focus on developing and manufacturing ... capacity and efficiency C)reduce manufacturing costs to retailers and provide quality merchandise to consumers.

Last Answer : A)focus on developing and manufacturing products that match consumers' needs and wants.

The people and organizations who assists the flow of products and information to marketing channels are called _____________ 1. Merchants 2. Dealers 3. Both 1 and 2 4. Facilitating agents 5. none of these

Description : The people and organizations who assists the flow of products and information to marketing channels are called _____________ 1. Merchants 2. Dealers 3. Both 1 and 2 4. Facilitating agents 5. none of these

Last Answer : Facilitating agents

Customers who purchase encyclopedias from door-todoor salespeople are acquiring products through 1. the most efficient channel of distribution 2. the most common type of marketing channels 3. a direct-marketing channel 4. a business-to-business channel of distribution 5. none of thes

Description : Customers who purchase encyclopedias from door-todoor salespeople are acquiring products through 1. the most efficient channel of distribution 2. the most common type of marketing channels 3. a direct-marketing channel 4. a business-to-business channel of distribution 5. none of thes

Last Answer : a direct-marketing channe

Ralph Lauren sells Polo products through department stores as well as in its own specialty shops. The designer uses __________ as a channel strategy. A)channel extension B)intermediary exclusion C)broker utilisation D)dual distribution E)channel diversification

Description : Ralph Lauren sells Polo products through department stores as well as in its own specialty shops. The designer uses __________ as a channel strategy. A)channel extension B)intermediary exclusion C)broker utilisation D)dual distribution E)channel diversification

Last Answer : D)dual distribution

A retail establishment that is open twenty-four hours a day 1. will have higher sales than other retailers 2. provides time utility 3. is adhering to the marketing concept 4. is production-oriented 5. none of these

Description : A retail establishment that is open twenty-four hours a day 1. will have higher sales than other retailers 2. provides time utility 3. is adhering to the marketing concept 4. is production-oriented 5. none of these

Last Answer : provides time utility

A cash-and-carry wholesaler would be expected to 1. provide transportation 2. handle high turnover products 3. provide credit 4. carry a wide variety of products 5. provide a wide range of services

Description : A cash-and-carry wholesaler would be expected to 1. provide transportation 2. handle high turnover products 3. provide credit 4. carry a wide variety of products 5. provide a wide range of services

Last Answer : handle high turnover products

Which among the following is/are user/users of the outcome of the Marketign Reserach ? A) Consumers B) Business Firms C) Government D) Producers 1. Only A 2. Only A & B 3. A, B & D 4. All the above 5. none of these

Description : Which among the following is/are user/users of the outcome of the Marketign Reserach ? A) Consumers B) Business Firms C) Government D) Producers 1. Only A 2. Only A & B 3. A, B & D 4. All the above 5. none of these

Last Answer : All the above

Which one of the following practice is ethical?  A. Buying links from link farms  B.Stuffing the metatags with keywords  C.Having the same page twice - once in html, once in pdf  D.Using hidden text that users do not see but spiders can read

Description : Which one of the following practice is ethical?  A. Buying links from link farms  B.Stuffing the metatags with keywords  C.Having the same page twice - once in html, once in pdf  D.Using hidden text that users do not see but spiders can read

Last Answer : A. Buying links from link farms

Which one of the following practice is ethical?  A. Buying links from link farms  B.Stuffing the metatags with keywords  C.Having the same page twice - once in html, once in pdf  D.Using hidden text that users do not see but spiders can read

Description : Which one of the following practice is ethical?  A. Buying links from link farms  B.Stuffing the metatags with keywords  C.Having the same page twice - once in html, once in pdf  D.Using hidden text that users do not see but spiders can read

Last Answer : A. Buying links from link farms

The major characteristic of own label brands is that A)only retailers initiate and own the brand. B)manufacturers are not identified on the product. C)producers become involved with the marketing mix. D)producers are identified on the product.

Description : The major characteristic of own label brands is that A)only retailers initiate and own the brand. B)manufacturers are not identified on the product. C)producers become involved with the marketing mix. D)producers are identified on the product.

Last Answer : B)manufacturers are not identified on the product

Intermediaries include retailers, ________, and logistical organizations. A. Internet companies B. wholesalers C. competitors D. box stores

Description : Intermediaries include retailers, ________, and logistical organizations. A. Internet companies B. wholesalers C. competitors D. box stores

Last Answer : B. wholesalers

If Wrigley’s makes all the world's bubble gum but sells it through middlemen who market under individual store brands, Wrigley’s is utilizing which type of brand sponsorship? A. Manufacturer's brand B. Slotting brand C. Private brand D. Licensed brand E. Dealer brand.

Description : If Wrigley’s makes all the world's bubble gum but sells it through middlemen who market under individual store brands, Wrigley’s is utilizing which type of brand sponsorship? A. Manufacturer's brand B. Slotting brand C. Private brand D. Licensed brand E. Dealer brand.

Last Answer : C. Private brand

In a market, the kings are _____________________ 1. consumers 2. suppliers 3. producers 4. marketing personnel 5. none of these

Description : In a market, the kings are _____________________ 1. consumers 2. suppliers 3. producers 4. marketing personnel 5. none of these

Last Answer : consumers

A 'Target Group' in Marketing means ______ 1. To whom the sales should be directed 2. A group of sellers 3. A group of buyers 4. A group of Producers 5. All the above

Description : A 'Target Group' in Marketing means ______ 1. To whom the sales should be directed 2. A group of sellers 3. A group of buyers 4. A group of Producers 5. All the above

Last Answer : To whom the sales should be directed

6) Nationally distributed consumer convenience products such as cigarettes are MOST likely distributed through which of the following channels? A)Producer, consumers B)Producer, agents, wholesalers, retailers, consumers C)Producer, wholesalers, consumers D)Producer, wholesalers, retailers, consumers E)Producer, industrial distributor, wholesalers, retailers, consumers

Description : 6) Nationally distributed consumer convenience products such as cigarettes are MOST likely distributed through which of the following channels? A)Producer, consumers B)Producer, agents, ... , wholesalers, retailers, consumers E)Producer, industrial distributor, wholesalers, retailers, consumers

Last Answer : D)Producer, wholesalers, retailers, consumers

In a simple economy of five producers and five consumers, there would be __________ transactions possible without an intermediary and __________ transactions possible with one intermediary. A)ten; twenty -five B)thirty; ten C)twenty -five; fifteen D)sixteen; eight E)twenty -five; ten

Description : In a simple economy of five producers and five consumers, there would be __________ transactions possible without an intermediary and __________ transactions possible with one intermediary. A)ten; twenty-five B)thirty; ten C)twenty-five; fifteen D)sixteen; eight E)twenty-five; ten

Last Answer : E)twenty-five; ten

From a retailer's point of view, the MOST basic advantage of using a wholesaler is that the wholesaler A)extends credit to the retailer. B)provides storage facilities to the retailer. C)can perform physical distribution activities more efficiently than the retailer. D)takes ownership of goods for the retailer.

Description : From a retailer's point of view, the MOST basic advantage of using a wholesaler is that the wholesaler A)extends credit to the retailer. B)provides storage facilities to the retailer ... physical distribution activities more efficiently than the retailer. D)takes ownership of goods for the retailer.

Last Answer : C)can perform physical distribution activities more efficiently than the retailer.

Through their contacts, experience, specialization, and scale of operation, ______________ usually offer the firm more than it can achieve on its own. A. manufacturers B. producers C. direct marketers D. intermediaries

Description : Through their contacts, experience, specialization, and scale of operation, ______________ usually offer the firm more than it can achieve on its own. A. manufacturers B. producers C. direct marketers D. intermediaries

Last Answer : D. intermediaries

Competition is beneficial to the competing firms besides benefiting the ______? A. producers. B. intermediaries. C. finances. D. consumers

Description : Competition is beneficial to the competing firms besides benefiting the ______? A. producers. B. intermediaries. C. finances. D. consumers

Last Answer : D. consumers.