In mobile marketing, the full form of LBS is __________.
a.
Location-based service
b. List-based service
c. Lead-based service
d. None of the above

1 Answer

Answer :

a.
Location-based service

Related questions

Description : what is the full form of LBS in mobile marketing? A. Lead-based Service B. List-based Service C. Location-based Service D. None of the above

Last Answer : C. Location-based Service

Description : Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs ... particular location. D. You can run different campaigns based on the location of the mobile use

Last Answer : B. It allows you to customize the marketing messages to suit the needs of users of a particular location

Description : Four elements that distinguish mobile marketing from traditional mass marketing are: scope of audience, type and format of messages, ___________, and response tracking.  location-based targeting  wide coverage  mass distribution  interest group setting

Last Answer :  location-based targeting

Description : Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs ... location. D. You can run different campaigns based on the location of the mobile user.

Last Answer : B. It allows you to customize the marketing messages to suit the needs of users of a particular location.

Description : The markets are grouped into different types based on the geographical area, location of market place, product, nature of transaction and volume of transaction. In the above statemet the following is not ... area 3. location of marketing place 4. volume of transaction 5. all of the above

Last Answer : location of marketing place

Description : Marketing plan helps in 1. better lead generation 2. better systems 3. better results 4. improved balance sheet 5. better customer service

Last Answer : better results

Description : Marketing plan helps in 1. better lead generation 2. better systems 3. better results 4. improved balance sheet 5. better customer service

Last Answer : better lead generation

Description : Once an advertiser opts in to advertise with Google’s partner in their campaign settings, they should have ___________ to have ads with Google maps for mobile. 1. Store Extension 2. Mobile Extension 3. Product Extension 4. Location Extension

Last Answer : Location Extension

Description : The affinity audience can be defined as __________. a. A user similar to that of your remarketing list b. A marketing user who is willing to make a purchase c. A user showing a continuous interest in the matter d. A user similar to that of your customer list

Last Answer : c. A user showing a continuous interest in the matter

Description : Which is not an appropriate way to personalize your app marketing campaigns? 1. It depends on your app 2. Income range 3. Location 4. In-app behaviou

Last Answer : It depends on your app

Description : Which of the following is the form of mobile marketing? A. text B. voice call C. graphic D. All of the above

Last Answer : D. All of the above

Description : Which of the following is the form of mobile marketing?  A. Voice call  B. Text message  C. Graphics  D. All of the abo

Last Answer : D. All of the abo

Description : The markets are grouped into different types based on teh geographical area, location of market place, product, nature of transaction and volume of transaction. In the above statement the following is ... Geographical area 3. Location of Market place 4. Volume of transaction 5. None of these

Last Answer : Location of Market place

Description : M-Commerce is a new term in latest marketing technique. It is _______________ 1. Misuse of Mobile phones & E-commerce 2. Mobile phones in marketing 3. Marketing by Commerce Students 4. Mega Commercial activities 5. None of these

Last Answer : Misuse of Mobile phones & E-commerce

Description : Which of these is not an example of offline integration with mobile? 1. Missed call marketing 2. Real time pricing 3. Instant return 4. Hotspot marketing-Bluetooth/Wi-Fi

Last Answer : Instant return

Description : To drive traffic back to your app, you should use . But if you want to increase interaction within the app, you should use: 1. Push notification and In-app messaging 2. In-app messaging and Push alerts 3. Email marketing and Mobile ads 4. App store optimization and Remarketing ads

Last Answer : Push notification and In-app messaging

Description : Which of the following is not a type of Mobile marketing activity? 1. SMS Marketing 2. Mobile Commerce 3. Print Advertisement 4. In-App Marketing

Last Answer : Print Advertisement

Description : ___________ is the set of practices that enables organizations to communicate and engage interactively with their audiences through any mobile device or network. 1. Mobile marketing 2. Social web marketing 3. Internet marketing 4. Social media marketing

Last Answer : Mobile marketing

Description : The rise of ___________ has led marketing to evolve away from a hierarchical one-sided mass communication model towards more participatory technologies (e.g. social channels and online communities). 1. Website 2. Social media 3. Web platform 4. Mobile App

Last Answer : Social media

Description : Internet Marketing is known as also by 1. Mobile Marketing 2. Online Marketing 3. Social Media Marketing 4. Traditional Marketing

Last Answer : online Marketing

Description : Which is not example of traditional Marketing? 1. Print Ads 2. Newspaper 3. Mobile 4. Radio

Last Answer : Mobile

Description : Which is a type of digital Marketing? 1. Internet Marketing 2. Mobile Marketing 3. Social Media Marketing 4. All of the Above

Last Answer : All of the Above

Description : Which of the following is the most common delivery channel in terms of mobile marketing? a. Graphic b. Text c. Voice call d. Search engine marketing

Last Answer : b. Text

Description : 2-What is the structured, systematic process that involves delivering electronic marketing messages directly to targeted subscribers known as? Choose one of the following: Exhibit: Mark one answer: Online marketing Mobile marketing Email marketing Subscriber marketing

Last Answer : Email marketing

Description : Which of the following is most common delivery channel for mobile marketing? A. text B. voice call C. graphic D. Search engine marketing

Last Answer : A. text

Description : Which amongst the following can be considered as a type of Mobile Marketing  Click-to-Download  Click-to-Call  Click-to-Message  All of the above

Last Answer :  All of the above

Description : Mobile Marketing is a subset of Mobile Advertising  TRUE  FALSE

Last Answer :  TRUE

Description : Which amongst the following are part of Mobile Marketing elements  QR Codes  E-Mail Marketing  Mobile Optimised Web Pages  All of the above

Last Answer :  All of the above

Description : Digital marketing is associated with advertising which is displayed through digital mediums such as ___.  A. search engines  B. websites  C. social media  D. mobile apps  E. All of the above

Last Answer : E. All of the above

Description : Fees paid by advertisers to online company that refer qualified potential customers or provide consumer information where the consumer opts in to being contacted by a marketer. This is referred to as: 1. Lead generation 2. Search 3. Rich media 4. Social media marketing

Last Answer : Lead generation

Description : Which is not a function of CRM platform? 1. Lead Management 2. Sales automation 3. Marketing Automation 4. System Management

Last Answer : System Management

Description : Which of the following comes under email marketing? A. Email newsletters B. Lead Nurturing C. Digests D. All of the above

Last Answer : D. All of the above

Description : Which amongst the following comes under the common classification of Mobile Apps  Native Apps  We-based Apps  Hybrid Apps  All of the abov

Last Answer :  All of the abov

Description : Are performance based marketing campaigns a good idea?

Last Answer : answer:You are correct there are some serious flaws. I read a post the other day about this from search engine company's blog. Check it out: Beware of Performance Only Search Engine Optimization Contracts

Description : You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate ... target groups. It allows you to personalize your message based on specific target audience characteristics

Last Answer : It allows you to personalize your message based on specific target audience characteristics

Description : What would the marketing budget section of a marketing plan detail? A. The cost to write the plan B. The marketing personnel job descriptions C. The expected costs for each ad campaign based on the delivery method D. None of the above

Last Answer : C. The expected costs for each ad campaign based on the delivery method

Description : Which of the following marketing based on very small, specific geographical locations (like neighborhoods or even specific streets)? A. Hyperlocal marketing B. SMS marketing C. QR codes D. All of the above

Last Answer : A. Hyperlocal marketing

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e ... known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Last Answer : C. Interactive Marketing

Description : A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called:  Search Marketing  Internet Advertising  Permission-based E-Mail marketing  Social Web Marketing

Last Answer :  Permission-based E-Mail marketing

Description : What would the marketing budget section of a marketing plan detail? *  The cost to write the plan  The marketing personnel job descriptions  The expected costs for each ad campaign based on the delivery method  None of the above

Last Answer :  The expected costs for each ad campaign based on the delivery method

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer ... is known as: *  Direct Marketing  Electronic marketing  Interactive Marketing  Indirect Marketing

Last Answer :  Interactive Marketing

Description : What would the marketing budget section of a marketing plan detail?  A. The marketing personnel job descriptions.  B. The expected costs for each ad campaign based on the delivery method.  C. The cost to write the plan.  D. All of the above

Last Answer : B. The expected costs for each ad campaign based on the delivery method

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e ... known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Last Answer : C. Interactive Marketing

Description : How could improving customer service through customer service management lead to more sales?

Last Answer : - removed -

Description : Census means __________________ 1. A stock market index 2. A complete canvas of a polulation 3. A list of voters in a constitution 4. A channel in marketing 5. None of these

Last Answer : A complete canvas of a polulation

Description : To survive in the growing competition banks need to implement ______________ 1. Free schemes 2. Service orientation 3. Marketing Orientation 4. Core banking 5. None of these

Last Answer : Marketing Orientation

Description : Marketing is complex in Banks compared to other commercial concerns. Which among the following justifies this statement ? 1. Bank marketing is a service Marketing 2. The focus of the bank marketing ... . The Bank marketing is doubly oriented 4. Banking products are intangible 5. None of these

Last Answer : The Bank marketing is doubly oriented

Description : Economics in marketing can be achieved in terms of 1. sales literature 2. inventory management 3. after sales service requirements 4. all of the above 5. none of these

Last Answer : all of the above

Description : An advertising campaign that tries to persuade people to avoid drinking and driving is an example of 1. service advertising 2. social marketing 3. campaign marketing 4. product advertising 5. none of these

Last Answer : social marketing