Description : The tendency of difficult understanding related to the use of market offering is called * relative advantage complexity communicability compatibility
Last Answer : complexity
Description : The tendency of difficult understanding related to the use of market offering is called A.relative advantage B.complexity C.communicability D.compatibility Answer: B
Last Answer : B.complexity
Description : Tendency to which experiences of potential customers fits with innovation is called A. relative advantage B. divisibility C. communicability D. compatibility
Last Answer : compatibility
Description : The way the consumers feel or perceive towards an actual product or potential market offering is called A.sales concept B. product idea C. product image D. customer management
Last Answer : C. product image
Description : Treating of the market as a homogenous group and offering the same services to all customers is a ______ 1. Mass marketing 2. Segment marketing 3. Local marketing 4. Group marketing 5. None of these
Last Answer : Mass marketing
Description : Which way of consumers feel or perceive towards an actual product or potential market offering A.sales concept B.product images C.product idea D.customer management Answer: B
Last Answer : B.product images
Description : The tubular and dorsal nervous system of chordates is related to the cephalization in these animals and to bilateral symmetry. The presence of neural integrating centers with concentration of ... These features have been preserved by evolution as they provide adaptive advantage to their owners.
Last Answer : How can the tubular-dorsal nervous system in chordates be compared to the nervous pattern present in invertebrates?
Description : Dropping an unprofitable product immediately is the best strategy when 1. All advertising and promotional efforts have been exhausted 2. Losses are too great to prolong the product's life 3. The ... improved 4. There is low compatibility with the firm's business strategies 5. None of these
Last Answer : Losses are too great to prolong the product's life
Description : During which stage of new product development does the firm consider profitability ? 1. Idea Generation 2. Testing 3. Business Analysis 4. Product Development 5. Compatibility research
Last Answer : Business Analysis
Description : The functions of distribution channel do not include __ 1. Gathering and providing market information 2. Marketing research 3. Assisting the consumer in understanding and using the goods 4. Promoting the sales of goods 5. none of these
Last Answer : Marketing research
Description : This strategy will allow us to maintain a presence in every market segment. Competitive advantage will be gained by distinguishing our product with an excellent design, high awareness, and easy ... Cycle Focus d. Differentiation Strategy with a Product Life Cycle Focus e. Broad Differentiation
Last Answer : e. Broad Differentiation
Description : Understanding The Compatibility Of Wireless Network Adapters?
Last Answer : When selecting a wireless network adapter for a wireless network, it is important to be aware of the technology and capabilities of the router. The latest technology used in wireless routers is 802.11N, ... will not reach its full Mbps speeds of data transfer when connected to a wireless-G router.
Description : Effectiveness of e-commerce website should address Coherence Complexity Legibility All of the Above
Last Answer : All of the Above
Description : Global marketing involves developing marketing strategies as if the world is one market. Which one fo the following marketing mix variables is MOST difficult to standardise for global marketing ? 1. Brand name 2. Package 3. Media allocation 4. Labels 5. Product characteristics
Last Answer : Media allocation
Description : The act of obtaining a desired object from someone by offering something in return is called 1. Transaction 2. Exchange 3. Relationship 4. Value 5. None of these
Last Answer : Exchange
Description : The act of obtaining a desired object from someone by offering something in return is called ? 1. Transaction 2. Exchange 3. Relationship 4. Value 5. none of these
Description : Which of the following is NOT an advantage of Social Media Marketing Brand Awareness Customer Satisfaction Cost Ineffectiveness Gaining Market Insights
Last Answer : Cost Ineffectiveness
Description : The following offering is not a service 1. Fixed deposit receipt 2. Postage stamp 3. Insurance Policy 4. Gift coupon of a chain store 5. None of these
Last Answer : Gift coupon of a chain store
Description : Single-word or general keywords are ______ A. too broad and can lead to clicks from people who don't know what you're offering B. excellent for your return on investment C. useful in generating highly targeted traffic for your site D. good for preventing irrelevant traffic
Last Answer : A. too broad and can lead to clicks from people who don't know what you're offering
Description : If you use a social media analytics tool like True Social Metrics, what can you use it for to get a better understanding of what content is effective - and what isn't? A. Measure the real ... topics and types of content are the most effective at engaging your influencers. D. All of the above
Last Answer : D. All of the above
Description : Which of the following is a part of Marketing Management ? 1. Identification of Business Opportunities 2. Understanding the Customer needs 3. Producing according to customer needs 4. Delivering as per Customer convenience 5. All the above
Last Answer : All the above
Description : Marketing efforts are specifically aimed a : 1. Distributing "someting of value" to buyers and sellers 2. Facilitating satisfying exchange relationships 3. Developing new products for target markets 4. Understanding buyer behaviour to meet buyer needs 5. None of these
Last Answer : Facilitating satisfying exchange relationships
Description : ……….. is the measurement and analysis of data to inform an understanding of user behavior across web pages. 1. Web analytics 2. Data analytics 3. Marketing Analytics 4. Media analytics
Last Answer : Web analytics
Description : "Is Web Analytics is the process of measuring, collecting, analyzing and reporting on internet data for the purpose of understanding how website is used by audience?" TRUE FALSE
Last Answer : TRUE
Description : Accessibility w.r.t understanding site user requirement should include Number of visually impaired People Number of users of less Popular Browsers Both A & B None of the Above
Last Answer : Both A & B
Description : The relative tendency of the atoms to at- tract electrons in chemical reactions is called?
Last Answer : Electronegativity
Description : Which of the following statements concerning the use of radiography for children is incorrect? A. techniques are the same as those used in adults B. easier because of the smallness of the child' ... are consideratehandling of the child, the use of small size film and the use of ultra speed
Last Answer : B. easier because of the smallness of the child’s mouth
Description : Identify which technique will not help a company to optimise its working capital cycle. A. Offering discounts for early payment by debtors B. Using cash management models to optimise the level of ... order quantity model to stock management E. Adopting the use of just-in-time stock management
Last Answer : B. Using cash management models to optimise the level of cash held
Description : Which of the following is a group of terms related to landscape design principles? a. Stratify, random, curvature b. Focalization, proportion, simplicity c. Hogarth, symmetrical, curvature d. Thresh, rounding, complexity
Last Answer : Focalization, proportion, simplicity
Description : Which of the following factors most likely would influence an auditor's determination of the auditability of an entity's financial statements? a. The complexity of the accounting system. b. The ... c. The adequacy of the accounting records. d. The operating effectiveness of control procedures.
Last Answer : The adequacy of the accounting records.
Description : Employee discretion is inversely related to………. (a) Centralization ; (b) Standardization ; (c) Complexity ; (d) Decentralization
Last Answer : (b) Standardization ;
Description : It is difficult to measure the morale of the sales team directly because 1. It is a tangible state 2. It is an intangible state 3. Employees hide the truth 4. All the above 5. None of these
Last Answer : It is an intangible state
Description : Because of a service's ___________, standardization and quality are extremely difficult to control 1. intangibility 2. inspeparability 3. homogeneity 4. heterogeneity 5. perishability
Last Answer : heterogeneity
Description : Consumers look closely at service quality when comparing competing services because 1. they perceive all services to be essentially the same 2. all services are priced about the same 3. ... the only relevant service characteristic 4. services are very difficult to evaluate 5. none of these
Last Answer : services are very difficult to evaluate
Description : It is difficult to measure the morale of the sales team directly because 1. It is a tangible state 2. It is an intangible state 3. Employees hide the truth 4. All of the above 5. None of the above
Description : India's digital advertisement spent is NOT witnessing a Rise. TRUE FALSE Difficult to ascertain None of the Above
Last Answer : FALSE
Description : What is a great way to improve your website's stickiness , which is keeping someone on your website and encouraging them to come back? * Make your website interactive with things to do such ... difficult to locate the contact information Pack a lot of graphics, photos, and text onto each page
Last Answer : Make your website interactive with things to do such as quizzes, downloads, video to watch and audio to listen to
Description : What is a great way to improve your website's stickiness , which is keeping someone on your website and encouraging them to come back? A. Make your website interactive with things to do such as quizzes ... the contact information D. Pack a lot of graphics, photos, and text onto each page Ans: A
Last Answer : A. Make your website interactive with things to do such as quizzes, downloads,
Description : which is keeping someone on your website and encouraging them to come back? A. Make a website things to do a website interactive such as quizzes, downloads, etc B.a lot of text to read C. Make it difficult to locate D.Pack a lot of graphics and photos Answer: A
Last Answer : A. Make a website things to do a website interactive such as quizzes, downloads, etc
Description : A product's _____ is the place it occupies in the minds of consumers relative to competing brands : 1. segment 2. position 3. attribute 4. image 5. perceptual map
Last Answer : image
Description : Which of the following is the best definition of value ? 1. a technical measure of a company's selling price relative to its production costs 2. a measure of the mark-up charged by ... price available for customer meeting his expectations 5. the ratio of benefits to costs available to buyers
Last Answer : the ratio of benefits to costs available to buyers
Description : The purpose of strategic planning is to find ways in which of the company can best : 1. overcome losses 2. use its strengths to take advantage of attractive opportunities in the environment ... the expense of costly research and development while still getting the benefits 5. none of these
Last Answer : use its strengths to take advantage of attractive opportunities in the environment
Description : Sales Promotion 1. A must for competitive advantage 2. Compulsory 3. Waste of time 4. Must for profits 5. None of these
Last Answer : A must for competitive advantage
Description : The primary advantage of automatic vending as a form of retailing is that : 1. it provides continuous service to customers 2. it eliminates the need for sales personnel 3. vending machines require little maintenance 4. it offers low cost, personal method of selling 5. none of these
Last Answer : it eliminates the need for sales personnel
Description : From a retailer's point of view, the MOST basic advantage of using a wholesaler is that the wholesaler 1. extends credit to the retailer 2. provides storage facilities to the retailer 3. can ... more efficiently than the retailer 4. takes ownership of goods for the retailer 5. none of these
Last Answer : can perform physical distribution activities more efficiently than the retailer
Description : An attribute of a product that is desired by customers in a target marekt and which competing products cannot match is termed ________________ 1. a strength 2. a differential advantage 3. a selling point 4. a benefit 5. none of these
Last Answer : a differential advantage
Description : Which among the following is the main advantage of depth interviews ? 1. Accurate information 2. Hidden information 3. Time saving 4. High cost 5. None of these
Last Answer : Hidden information
Description : ______________________ has the advantage of being high in selectivity, low cost, immediacy, and interactive capabilities. 1. Direct mail 2. Outdoor 3. Online 4. Radio 5. None of these
Last Answer : Online
Description : The main advantage of online advertisement is __________. a. Low-cost promotional strategy b. Online advertising is promotional as well as informational c. Trackable d. All of the above
Last Answer : All of the above