Consumers look closely at service quality when comparing competing services because 1. they perceive all services to be essentially the same 2. all services are priced about the same 3. quality is the only relevant service characteristic 4. services are very difficult to evaluate 5. none of these

Consumers look closely at service quality when
comparing competing services because
1. they perceive all services to be essentially the
same
2. all services are priced about the same
3. quality is the only relevant service characteristic
4. services are very difficult to evaluate
5. none of these
by

1 Answer

Answer :

services are very difficult to evaluate
by

Related questions

Consumers look closely at service quality when comparing competing services because A)they perceive all services to be essentially the same. B)all services are priced about the same. C)quality is the only relevant service characteristic. D)services are very difficult to evaluate.

Description : Consumers look closely at service quality when comparing competing services because A)they perceive all services to be essentially the same. B)all services are priced about the same. C)quality is the only relevant service characteristic. D)services are very difficult to evaluate.

Last Answer : D)services are very difficult to evaluate.

Product -related ethical issues can arise when marketers A)do not provide consumers with enough information about how a product is priced. B)force intermediaries to behave in a specific manner. C)bribe salespeople to push one product over another. D)fail to disclose information to consumers about the risks associated with using a product. E)manufacture a product that is very similar to a competing product.

Description : Product -related ethical issues can arise when marketers A)do not provide consumers with enough information about how a product is priced. B)force intermediaries to behave in a specific manner. C) ... with using a product. E)manufacture a product that is very similar to a competing product.

Last Answer : D)fail to disclose information to consumers about the risks associated with using a produc

A product's _____ is the place it occupies in the minds of consumers relative to competing brands : 1. segment 2. position 3. attribute 4. image 5. perceptual map

Description : A product's _____ is the place it occupies in the minds of consumers relative to competing brands : 1. segment 2. position 3. attribute 4. image 5. perceptual map

Last Answer : image

The way the consumers feel or perceive towards an actual product or potential market offering is called A.sales concept B. product idea C. product image D. customer management

Description : The way the consumers feel or perceive towards an actual product or potential market offering is called A.sales concept B. product idea C. product image D. customer management

Last Answer : C. product image

Which way of consumers feel or perceive towards an actual product or potential market offering A.sales concept B.product images C.product idea D.customer management Answer: B

Description : Which way of consumers feel or perceive towards an actual product or potential market offering A.sales concept B.product images C.product idea D.customer management Answer: B

Last Answer : B.product images

Because of a service's ___________, standardization and quality are extremely difficult to control 1. intangibility 2. inspeparability 3. homogeneity 4. heterogeneity 5. perishability

Description : Because of a service's ___________, standardization and quality are extremely difficult to control 1. intangibility 2. inspeparability 3. homogeneity 4. heterogeneity 5. perishability

Last Answer : heterogeneity

A major problem with using style modification is that 1. customers have difficulty recognizing that a change has been made 2. such changes do not yield long lasting appeal 3. customers may perceive such modifications as less attractive 4. they are almost always very costly 5. none of these

Description : A major problem with using style modification is that 1. customers have difficulty recognizing that a change has been made 2. such changes do not yield long lasting appeal 3. customers may perceive such modifications as less attractive 4. they are almost always very costly 5. none of these

Last Answer : customers may perceive such modifications as less attractive

High-priced goods which are kept in use for a relatively long time and so are not replaced very frequently are called _____________ 1. White goods 2. Yellow goods 3. Red goods 4. Orange goods 5. None of these

Description : High-priced goods which are kept in use for a relatively long time and so are not replaced very frequently are called _____________ 1. White goods 2. Yellow goods 3. Red goods 4. Orange goods 5. None of these

Last Answer : Yellow goods

The aiming of advertising or selling at a specific group of consumers who all have similar characteristics 1. Same-people Marketing 2. Individual Marketing 3. Services Marketing 4. Industrial Marketing 5. Target Marketing

Description : The aiming of advertising or selling at a specific group of consumers who all have similar characteristics 1. Same-people Marketing 2. Individual Marketing 3. Services Marketing 4. Industrial Marketing 5. Target Marketing

Last Answer : Target Marketing

In what ways can you beat your customer's expectations? a. By making your product more appealing b. By providing unique services to your customer c. By providing great deals in terms of discounts to your customer d. By getting appropriate and relevant reviews from your customers on your website

Description : In what ways can you beat your customer's expectations? a. By making your product more appealing b. By providing unique services to your customer c. By providing great deals in terms of discounts to your customer d. By getting appropriate and relevant reviews from your customers on your website

Last Answer : b. By providing unique services to your customer

Which of the following factors leads to a Successful PPC Advertisement? a. Selecting Relevant Keywords b. Improved Landing Page Quality c. Quality Score d. All of the above

Description : Which of the following factors leads to a Successful PPC Advertisement? a. Selecting Relevant Keywords b. Improved Landing Page Quality c. Quality Score d. All of the above

Last Answer : d. All of the above

A method, in which brand equity measured by comparing differences between the retail price of the 'brand' and the retail price of an unbranded product in the same category is called ______________ 1. brand goodwill method 2. price premium method 3. both 1 and 2 4. neither 1 nor 2 5. price increment method

Description : A method, in which brand equity measured by comparing differences between the retail price of the 'brand' and the retail price of an unbranded product in the same category is called ______________ 1. brand ... premium method 3. both 1 and 2 4. neither 1 nor 2 5. price increment method

Last Answer : price premium method

The concept that consumers will favor those products which offer maximum quality performance and features and asks for continuous product improvement is 1. Marketing concept 2. Product concept 3. Production concept 4. All the above 5. None of these

Description : The concept that consumers will favor those products which offer maximum quality performance and features and asks for continuous product improvement is 1. Marketing concept 2. Product concept 3. Production concept 4. All the above 5. None of these

Last Answer : Marketing concept

Diamonds are priced higher than water because : (1) they are sold by selected firms with monopolistic powers. (2) their marginal utility to buyers is higher than that of water. (3) their total utility to buyers is higher than that of water. (4) consumers do not buy them at lower prices.

Description : Diamonds are priced higher than water because : (1) they are sold by selected firms with monopolistic powers. (2) their marginal utility to buyers is higher than that of water. (3) their total utility to buyers is higher than that of water. (4) consumers do not buy them at lower prices.

Last Answer : (2) their marginal utility to buyers is higher than that of water. Explanation: The water diamond paradox or puzzle was a mystery of Adam Smith who observed that the price of diamonds was much higher ... is very high and so consumers are willing to pay higher prices for diamond, than for water.

Diamonds are priced higher than water because : (1) they are sold by selected firms with monopolistic powers. (2) their marginal utility to buyers is higher than that of water. (3) their total utility to buyers is higher than that of water. (4) consumers do not buy them at lower prices.

Description : Diamonds are priced higher than water because : (1) they are sold by selected firms with monopolistic powers. (2) their marginal utility to buyers is higher than that of water. (3) their total utility to buyers is higher than that of water. (4) consumers do not buy them at lower prices.

Last Answer :  their marginal utility to buyers is higher than that of water.

A group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations is a product 1. category 2. dimension 3. extension 4. line 5. mix

Description : A group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations is a product 1. category 2. dimension 3. extension 4. line 5. mix

Last Answer : line

An attribute of a product that is desired by customers in a target marekt and which competing products cannot match is termed ________________ 1. a strength 2. a differential advantage 3. a selling point 4. a benefit 5. none of these

Description : An attribute of a product that is desired by customers in a target marekt and which competing products cannot match is termed ________________ 1. a strength 2. a differential advantage 3. a selling point 4. a benefit 5. none of these

Last Answer : a differential advantage

Business ethics is essentially about 1. universal codes of business practice 2. societal oriented behavior by firms 3. A culturally conditional agreement on what constitutes right and wrong 4. Honesty 5. None of these

Description : Business ethics is essentially about 1. universal codes of business practice 2. societal oriented behavior by firms 3. A culturally conditional agreement on what constitutes right and wrong 4. Honesty 5. None of these

Last Answer : societal oriented behavior by firms

How many lines are essentially required to write in the description box of a channel? a. 5 b. 2 c. 3 d. 1

Description : How many lines are essentially required to write in the description box of a channel? a. 5 b. 2 c. 3 d. 1

Last Answer : a. 5

Consumers' service expectations are influenced by advertising, word-of-moutn communication, and 1. recommendations from friends 2. past experiences with the service 3. news stories about the service 4. the tangibles of the service 5. credence qualities

Description : Consumers' service expectations are influenced by advertising, word-of-moutn communication, and 1. recommendations from friends 2. past experiences with the service 3. news stories about the service 4. the tangibles of the service 5. credence qualities

Last Answer : past experiences with the service

Advertising appropriations are largest for which type of product 1. industrial products 2. convenience goods 3. high-priced products 4. specialty goods 5. infrequently purchased goods

Description : Advertising appropriations are largest for which type of product 1. industrial products 2. convenience goods 3. high-priced products 4. specialty goods 5. infrequently purchased goods

Last Answer : convenience goods

Which of the following are essentially required to make a business case for content marketing? a. Industry best practices. b. Objectives and KPIs. c. Impacts and challenges. d. All of the above

Description : Which of the following are essentially required to make a business case for content marketing? a. Industry best practices. b. Objectives and KPIs. c. Impacts and challenges. d. All of the above

Last Answer : d. All of the above

If Good Invest was to perceive that consumers within a particular group were becoming more conservative in their investing, and thus developed more products with lower risk, it would be: A)responding to the marketing environmentB)changing its target market C)developing a sales orientation D)changing its organisation structure E)responding to changes in technology

Description : If Good Invest was to perceive that consumers within a particular group were becoming more conservative in their investing, and thus developed more products with lower risk, it would be ... developing a sales orientation D)changing its organisation structure E)responding to changes in technology

Last Answer : A)responding to the marketing environment

A method of comparing the internal capabilities of an organization with the demands and challenges of its external environment is referred to as 1. SHOT analysis 2. SWOT analysis 3. stake holder analysis 4. shareholder analysis 5. None of these

Description : A method of comparing the internal capabilities of an organization with the demands and challenges of its external environment is referred to as 1. SHOT analysis 2. SWOT analysis 3. stake holder analysis 4. shareholder analysis 5. None of these

Last Answer : SWOT analysis

Evaluating marketing performance by comparing it to established standards is part of : 1. Marketing planning 2. Organizing marketing activities 3. Coordinating marketing activities 4. Marketing Control 5. None of these

Description : Evaluating marketing performance by comparing it to established standards is part of : 1. Marketing planning 2. Organizing marketing activities 3. Coordinating marketing activities 4. Marketing Control 5. None of these

Last Answer : Marketing Control

A product's _________ is the place it occupies in the minds of consumers relative to competing brands: A)segment B)position C)attribute D)image

Description : A product's _________ is the place it occupies in the minds of consumers relative to competing brands: A)segment B)position C)attribute D)image

Last Answer : B)position

Competition is beneficial to the competing firms besides benefiting the ______? A. producers. B. intermediaries. C. finances. D. consumers

Description : Competition is beneficial to the competing firms besides benefiting the ______? A. producers. B. intermediaries. C. finances. D. consumers

Last Answer : D. consumers.

By using a wholesaler, Inversoft Ltd. has a distinct advantage because the specialised services performed by the wholesaler allow the firm to: A)focus on developing and manufacturing products that match consumers' needs and wants. B)focus on increasing production capacity and efficiency C)reduce manufacturing costs to retailers and provide quality merchandise to consumers.

Description : By using a wholesaler, Inversoft Ltd. has a distinct advantage because the specialised services performed by the wholesaler allow the firm to: A)focus on developing and manufacturing ... capacity and efficiency C)reduce manufacturing costs to retailers and provide quality merchandise to consumers.

Last Answer : A)focus on developing and manufacturing products that match consumers' needs and wants.

What are the key considerations for people in sales while they use social media for selling (Social Selling)? A. Check if their clients are on social media and then connect with them on the relevant social networks B. Avoid using social media to sell C. Build their professional brand and then position themselves as subject matter experts in their field to build credibility D. Connect with their clients and prospects on LinkedIn and then start liking/commenting/sharing their posts

Description : What are the key considerations for people in sales while they use social media for selling (Social Selling)? A. Check if their clients are on social media and then connect with them ... D. Connect with their clients and prospects on LinkedIn and then start liking/commenting/sharing their posts

Last Answer : C. Build their professional brand and then position themselves as subject matter experts in their field to build credibility

What are the key considerations for people in sales while they use social media for selling (Social Selling)? A. Check if their clients are on social media and then connect with them on the relevant social networks B. Avoid using social media to sell C. Build their professional brand and then position themselves as subject matter experts in their field to build credibility D. Connect with their clients and prospects on LinkedIn and then start liking/commenting/sharing their posts

Description : What are the key considerations for people in sales while they use social media for selling (Social Selling)? A. Check if their clients are on social media and then connect with them ... D. Connect with their clients and prospects on LinkedIn and then start liking/commenting/sharing their posts

Last Answer : C. Build their professional brand and then position themselves as subject matter experts in their field to build credibility

It is essential that you evaluate the quality of internet resources because information obtained via the internet ranges from very poor to very good. a. True b. False

Description : It is essential that you evaluate the quality of internet resources because information obtained via the internet ranges from very poor to very good. a. True b. False

Last Answer : a. True

The fact that services are sold, produced, and consumed at the same time refers to which of the following service characteristics ? 1. Intangibility 2. Inseparability 3. Variability 4. Perishability 5. None of these

Description : The fact that services are sold, produced, and consumed at the same time refers to which of the following service characteristics ? 1. Intangibility 2. Inseparability 3. Variability 4. Perishability 5. None of these

Last Answer : Inseparability

Product line is a _____________ 1. specific model of product 2. group of closely related items 3. all products offered by a company 4. both 1 and 2 5. None of these

Description : Product line is a _____________ 1. specific model of product 2. group of closely related items 3. all products offered by a company 4. both 1 and 2 5. None of these

Last Answer : group of closely related items

A product mix is best described as 1. all products offered by a firm 2. product, distribution, promotion and price 3. all products of a particular type 4. a group of closely related products 5. none of these

Description : A product mix is best described as 1. all products offered by a firm 2. product, distribution, promotion and price 3. all products of a particular type 4. a group of closely related products 5. none of these

Last Answer : all products offered by a firm

It is difficult to measure the morale of the sales team directly because 1. It is a tangible state 2. It is an intangible state 3. Employees hide the truth 4. All the above 5. None of these

Description : It is difficult to measure the morale of the sales team directly because 1. It is a tangible state 2. It is an intangible state 3. Employees hide the truth 4. All the above 5. None of these

Last Answer : It is an intangible state

It is difficult to measure the morale of the sales team directly because 1. It is a tangible state 2. It is an intangible state 3. Employees hide the truth 4. All of the above 5. None of the above

Description : It is difficult to measure the morale of the sales team directly because 1. It is a tangible state 2. It is an intangible state 3. Employees hide the truth 4. All of the above 5. None of the above

Last Answer : It is an intangible state

It is very difficult to reform politics through legal ways.' Evaluate the statement. -SST 10th

Description : It is very difficult to reform politics through legal ways.' Evaluate the statement. -SST 10th

Last Answer : 1. Any legal change must be carefully looked at, in order to analyze the results it will have on politics as sometimes the results might prove to be undesirable. For example- many states have ... of the society as a whole. People are required to act as responsible citizens of a country.

Which of the following practices are not suggested for producing relevant content? a. For creating notable content recurrently, create hero "content for tent-pole events". b. For creating valuable content constantly, create a series of scheduled hub" content." c. For creating more content than your competitors, create lots of articles that are short, unsubstantial, or otherwise lacking in helpful specifics. d. For creating relevant content consistently, create help" content to answer queries."

Description : Which of the following practices are not suggested for producing relevant content? a. For creating notable content recurrently, create hero "content for tent-pole events". b. For creating ... specifics. d. For creating relevant content consistently, create help" content to answer queries."

Last Answer : c. For creating more content than your competitors, create lots of articles that are short, unsubstantial, or otherwise lacking in helpful specifics.

Which of the following doesn't define the correct roles and responsibilities of content marketing strategy? a. A strategy that tries to appeal and recall its target audience. b. A marketing strategy approach. c. Yet another name of social media marketing. d. A technique more focused on creating and distributing valuable as well as relevant content to its users/audiences.

Description : Which of the following doesn't define the correct roles and responsibilities of content marketing strategy? a. A strategy that tries to appeal and recall its target audience. b. A ... more focused on creating and distributing valuable as well as relevant content to its users/audiences.

Last Answer : c. Yet another name of social media marketing.

Which of the following is NOT a best practice for producing content? A. To produce remarkable content frequently, create hero "content for tent-pole events." B. To produce valuable content consistently, create a series of scheduled hub" content." C. To produce more content that your competitors, create lots of articles that are short, unsubstantial, or otherwise lacking in helpful specifics. D. To produce relevant content consistently, create help" content to answer queries."

Description : Which of the following is NOT a best practice for producing content? A. To produce remarkable content frequently, create hero "content for tent-pole events." B. To produce valuable content ... helpful specifics. D. To produce relevant content consistently, create help" content to answer queries."

Last Answer : C. To produce more content that your competitors, create lots of articles that are short, unsubstantial, or otherwise lacking in helpful specifics

Content marketing is NOT? A. A strategic marketing approach. B. Just another name for social media marketing. C. Focused on creating and distributing valuable, relevant, and consistent content. D. Able to attract and retain a clearly defined audience

Description : Content marketing is NOT? A. A strategic marketing approach. B. Just another name for social media marketing. C. Focused on creating and distributing valuable, relevant, and consistent content. D. Able to attract and retain a clearly defined audience

Last Answer : B. Just another name for social media marketing

In Content marketing the content should be? A. valuable B. relevant C. consistent D. All of the above

Description : In Content marketing the content should be? A. valuable B. relevant C. consistent D. All of the above

Last Answer : D. All of the above

Is content marketing the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action.  True  FALSE

Description : Is content marketing the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action.  True  FALSE

Last Answer :  True

This attempts to improve rankings for relevant keywords in search results by improving a website's structure and content  SEM.  SEO.  SST.  SFA.

Description : This attempts to improve rankings for relevant keywords in search results by improving a website's structure and content  SEM.  SEO.  SST.  SFA.

Last Answer :  SEO.

This attempts to improve rankings for relevant keywords in search results by improving a website's structure and content:  SEM  SEO  SST  SFA

Description : This attempts to improve rankings for relevant keywords in search results by improving a website's structure and  SEM  SEO  SST  SFA

Last Answer :  SEO

buying relevant keyword and Paid search marketing is about bidding a)True b)False c)May be d)May not Answer: a

Description : buying relevant keyword and Paid search marketing is about bidding a)True b)False c)May be d)May not Answer: a

Last Answer : a)True

Which among the following is / are user / users of the outcome of the Marketing Research ?A.Consumers B.BusinessFirms C. Government D. Producers 1. Only A 2. Only A & B 3. A, B & D 4. All the above 5. None of these

Description : Which among the following is / are user / users of the outcome of the Marketing Research ? A.Consumers B.BusinessFirms C. Government D. Producers 1. Only A 2. Only A & B 3. A, B & D 4. All the above 5. None of these

Last Answer : All the above

Wholesaling is best defined as 1. all transactions in which products are bought for resale, for making other products, or for general business operations 2. all transactions made at retail outlets only 3. all transactions in which purchases are for production of other goods only 4. all marketing activities necessary to expedite exchanges to ultimate consumers 5. none of these

Description : Wholesaling is best defined as 1. all transactions in which products are bought for resale, for making other products, or for general business operations 2. all transactions made at retail ... 4. all marketing activities necessary to expedite exchanges to ultimate consumers 5. none of these

Last Answer : all transactions in which products are bought for resale, for making other products, or for general business operations

Which among the following is/are user/users of the outcome of the Marketign Reserach ? A) Consumers B) Business Firms C) Government D) Producers 1. Only A 2. Only A & B 3. A, B & D 4. All the above 5. none of these

Description : Which among the following is/are user/users of the outcome of the Marketign Reserach ? A) Consumers B) Business Firms C) Government D) Producers 1. Only A 2. Only A & B 3. A, B & D 4. All the above 5. none of these

Last Answer : All the above

Because of a service's __________, standardisation and quality are extremely difficult to control. A)intangibility B)inseparability C)homogeneity D)heterogeneity E)perishability

Description : Because of a service's __________, standardisation and quality are extremely difficult to control. A)intangibility B)inseparability C)homogeneity D)heterogeneity E)perishability

Last Answer : D)heterogeneity