An attribute of a product that is desired by customers
in a target marekt and which competing products
cannot match is termed ________________
1. a strength
2. a differential advantage
3. a selling point
4. a benefit
5. none of these
in a target marekt and which competing products
cannot match is termed ________________
1. a strength
2. a differential advantage
3. a selling point
4. a benefit
5. none of these